Normally when you hear someone talking about using video for SEO, what they're really talking about is using video for SEM - that is, using video in the landing pages you use for pay-per-click advertising. Sometimes you hear about how to optimize the content around your video so that people who search for specific terms can find your landing page. But no one really talks about using a video in and of itself for SEO. Why not? Well, because very few people know how to do it.

Recently we were alerted to a particular technology that has been around for quite some time and which claims to be able to optimize Flash video content for search. The technology is Flimp, and the process is called SWFObject.

Now, the process of embedding crawlable text behind Flash objects is not new. But as far as we can tell, there aren't a lot of companies out there who have automated the process as well as Flimp has. It's really easy - a step-by-step wizard lets you copy and paste your keyword-rich text behind the video player where the search engines can crawl it. Better yet, if a viewer doesn't have Flash installed on his computer (and only 2% of Web surfers fall into this category), the text shows up in place of, well... nothing.

So yes, Virginia, you can use video for SEO. And with Flimp, you can even do it without any programming or IT resources. Happy Holidays.

There are plenty of reasons to attend MarketingSherpa’s 5th Annual Email Summit in Miami, Jan. 20-22, but the single best reason is the speakers. Here are just a few of the real-life marketers that will speak at Email Summit ‘10:

• Joseph Jaffe, President, crayon
• Dr. Flint McGlaughlin, Director, MarketingExperiments
• Stefan Tornquist, Research Director, MarketingSherpa
• Brian Carroll, CEO, InTouch
• Dela Quist, CEO, Alchemy Worx
• Adrian Olvera, Global SMB Marketing, Dell
• John Mast, Vice President, Marketing, Expedia CruiseShipCenters
• Marc Majers, Manager of Web Development, The Cleveland Institute of Art
• Rachel Fishman Fedderson, Director, Parenting.com

Plus speakers from Rocketshop, ExactTarget, e-Dialog, Blue Sky Factory, Silverpop, BreakingPoint Systems, USAA and more.
Special Offer for Web Video Marketing Council Readers – SAVE $600
To help make it easier to attend, we’ve arranged a special discount for our readers to MarketingSherpa Email Summit in Miami on January 20-22, 2010. Please note this is only valid for readers of Web Video Marketing Council.
The offer is simple -- act now and save $600 off the Summit registration price tag (a $1,695 value). What's the catch? There isn't one -- but you must sign up before this offer ends January 15th..
To view the agenda and register, click here.
What you'll learn at the Summit:
This year's Email Summit is designed to help you with ideas, tips and resources to conquer the following 7 Email challenges that MarketingSherpa's team identified through extensive research:

• Delivering highly-relevant email content
• Leveraging social media attention with email
• Measuring email campaign ROI
• Enticing people to opt-in to email lists
• Integrating databases with email systems
• Reducing email SPAM perception
• Increasing email deliverability

Don’t delay, register for Email Summit today and save $600!