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Web Video Marketing 101
June 18, 2009 The Future is Here - Matt Shaw

How do I go about implementing web video into my marketing efforts? What kind of expertise do I need to create web video content? Isn’t web video marketing expensive? Is it effective? How do I track ROI for video marketing campaigns? To get you started on the path to video marketing greatness, the Web Video Marketing Council Blog offers answers to these questions and many more. » Read Full Article

Web Video Marketing News

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Read the latest articles about web video marketing and communications.
Search through our library of over 1900 articles on video marketing in the video news archive.

Beyond Job Boards: Targeting the Source
July 02, 2009 - The Wall Street Journal - Joseph DeAvila
Many companies are enhancing their corporate website's "career" section through the integration of online video and social networking instead of paying to run their listings on job board websites.
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Use Emotion & Tell A Story For Viral Success
June 30, 2009 - JimKurkal.com - Jim Kurkal
An extremely powerful way of engaging an audience is to portray an emotional story in an online video segment.
» read more
Web Video Marketing Introduction
June 30, 2009 - The Biz Guy - Jerry the Ebiz Guy
Many Web-based businesses attribute their success to understanding how to leverage web video marketing.
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In Search of Video SEO That Works
June 29, 2009 - Streaming Media - Nico McLane
Analyzing what a strategic video search optimization (VSEO) campaign looks like.
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Ten Ways Marketers Drop the Ball on Web Video Marketing
June 28, 2009 - ChannelOne Marketing - Michael Kolowich
Marketers need to make the integration of online video part of an overarching web strategy, not just something added to the site as an afterthought.
» read more

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SPOTLIGHT

WVMC Announces New Web Video Marketing Blog!

WVMC

Welcome to the WVMC Blog which was created in response to an overwhelming demand for guidance in the world of Web Video Marketing. Many marketers are doing their homework - reading articles, buying eBooks, immersing themselves in the blogosphere, and so on - but still find themselves wanting a single source for news and opinion that is dedicated specifically to what we believe to be the most important new trend in marketing: Web video.

» Read the WVMC blog

INSIGHT

Video Landing Pages for Email and Search Marketing

WVMC

The integration of rich media (flash), web video and web analytics is propelling the development of a new interactive marketing application called video landing pages. This WVMC report discusses the emergence of web video landing pages as a new marketing application and the technology developments that are making video landing pages more effective and affordable for video email marketing, video brochures, video search marketing video advertising, and video communications.

» Read Full Insight

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