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Video Marketing Features
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How To Integrate Video Into A Robust Content Marketing Strategy
Providing value and information to a target audience is the core goal of video communications. Web video productions need to be designed to provide what the viewer needs instead of making an organization's agenda the main focus. Genuine audiovisual content that resonates with viewers needs to be the foundation to web video marketing.
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The State of Digital Content [Infographic]
Uberflip, a developer of data publishing software, created an Infographic that identified key digital data trends from February 2010 to February 2013. During that time frame, the number of websites using video communications increased 3.7 times, from six percent in February 2010 to 22 percent in February 2013.
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Turns Out Most "Mobile Video" Experiences Actually Happen at Home
According to the seventh annual "Emerging Video Services" survey published by the Leichtman Research Group, 89 percent of adults view mobile video content in their home. Eighteen percent will watch mobile videow while waiting for an activity to start and 9 percent will watch mobile video in their car. This study reinforces the perception that mobile devices serve as secondary screens for at home video viewing.
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Heineken And Tremor See TV And Web Video Ads As 'Friends With Benefits'
Brewer Heineken plans to increase their online video advertising presence through the development of original video ads and long-form video content. Heineken recognizes the value that online video advertising generates, especially as the digital video medium has matured. Additionally, through analytical data, the brewer understands how viewers are interacting with web video marketing content.
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Video Marketing News
The Latest Video Marketing News Articles Latest news and articles about video marketing, video communications, video advertising, video production, video SEO, video technologies and more.
Online Media Daily - Laurie Sullivan - Wednesday, 22 May 2013
A new tool from Google will enable marketers to access up-to-the-date industry benchmarks, including video analytics. Data for actions including interaction rates, average time spent, click-through rates per impression, video completion rates, average display time, and average expansion time will be available. According to Google's benchmarks, video completion rates have increased 24 percent since Summer 2012, with 60 percent of videos being viewed to completion.
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| eMarketer - Wednesday, 22 May 2013
The BrightRoll online video advertising platform found that 75 percent of marketers said that online video ads are equally or more effective than TV spots. Additionally, nine out of ten respondents noted that web video marketing had an equal or greater impact than display advertising. Finally, marketing professionals predict that the online video advertising category will have the highest growth rate of any category in 2013.
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| Flimp Video Solutions - Steve Garofalo - Monday, 20 May 2013
Marketing communications professionals consistently rank video communications as one of the best tactics for generating a strong return on investment (ROI). However, many marketers find it a challenge to create web video productions. Companies such as FlimpAgency simplify the web video production process, enabling communicators to produce relevant video content that does not break budgets.
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| Chief!Marketer - John Douglas - Monday, 20 May 2013
Video platforms play a critical role in web video marketing. For hosting and distributing video content, marketers should consider third-party video platforms that provide total control over the video campaign. Additionally, video content should be optimized to be effective in both a desktop and mobile environment. Video platforms can simplify the video optimization process.
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| Ad Age | Digital - Antony Young - Friday, 17 May 2013
Estimates made by GroupM found that video consumption is up 3.7 percent this year, due in part to the ability to stream video content online, through mobile devices and via connected TVs. Since audiovisual content is a persuasive medium, video continues to be a top advertising format. Approximately 25 percent of all digital programming contains online video advertising.
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Video Industry News
Online Video Industry News and Video Marketing TrendsThe latest online video industry news, articles, research and video marketing trends.
Tubefilter - Sam Gutelle - Tuesday, 14 May 2013
A report recently published by Sandvine, an Internet solutions company, found that Netflix's streaming video services account for 32.3 percent of all downstream home Web traffic in the United States and Canada. The YouTube video sharing site had the second most downstreams. Sandvine attributes the increase use of mobile devices in the home as one of the reasons for the bandwidth consumption.
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| TechCrunch - Josh Constine - Friday, 10 May 2013
Facebook Live original programming is an opportunity for the social media site's users to engage with Facebook in a real-time, authentic capacity. Facebook is also hoping to use the Facebook Live programming slate as a way to demonstrate to companies how to leverage the social media network for live events.
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| Online Media Daily - Gavin O'Malley - Wednesday, 08 May 2013
The About.com web portal is expected to enter into a partnership with Newsy, a mobile-focused video news network. This relationship will help About.com increase the amount of original video content appearing throughout the site.
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| GigaOM - Jeff John Roberts - Tuesday, 07 May 2013
For the Yahoo! web portal, video continues to be viewed as a key strategy. Yahoo is taking a "tiered approach" to integrating video within its web properties. Some original video content will be curated with content obtained from other producers.
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| FierceOnlineVideo - Jim Barthold - Wednesday, 24 April 2013
Data from AccuStream Research found that online video viewing increased 20.3 percent in 2012, with 500 billion views. The growth in digital video viewership is attributed to both professionally produced video and user-generated content. Professionally produced video content netted 104.4 billion views, a 17.9 percent growth compared to 2011. User-generated content captured 408.8 billion views, 21 percent more than in 2011.
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| The New York Times - Brian Stelter - Wednesday, 24 April 2013
Yahoo has obtained the rights to air video content from the "Saturday Night Live" archive. Beginning in September, the web portal will be able to air clips created between 1975 through 2012. Once the deal goes into effect, the clips will not be able to be viewed on either Hulu or NBC.com. This relationship emphasizes the role that content plays in the competitive digital video marketplace.
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| Media Daily News - Wayne Friedman - Tuesday, 16 April 2013
GfK, a consumer research company, found that there was a 31 percent increase among viewers on the vitality of streaming television content. Compared to seven years ago, 42 percent of viewers think highly about streamed TV content. This trend could impact traditional TV viewer in a negative way, especially as viewers migrate towards streaming options.
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| MediaPost's VidBlog - P.J. Bednarski - Friday, 29 March 2013
Conviva's The Video Experience Report found that $2.16 billion was lost in revenue in 2012 due to the poor quality of video streams. Approximately 60 percent of all video streams suffered some form of "quality degradation," with re-buffering accounting for 20.6 percent of all streams. A video start is crucial. Viewers will wait less than two seconds before moving on if a video doesn't properly load.
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Video Company News
Video Company NewsThe latest news on online video company announcements, investments, mergers and acquisitions
AdExchanger - Judith Aquino - Thursday, 16 May 2013
Rich media ad platform Moontoast has entered into a partnership with VideoGenie to facilitate the insertion of video ads into Facebook's News Feed. Moontoast is a Facebook preferred marketing developer. VideoGenie is a video platform that runs videos across social networks.
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| VideoNuze - Will Richmond - Monday, 29 April 2013
CONTAGION is a new tool designed to help marketers track a viral branded video campaign. Created by Visible Measures, Publicis Groupe's VivaKi and Starcom MediaVest, CONTAGION will be able to tap into Visible Measures' database and will afford users the opportunity to look at comparative campaign data to gauge the potential that a video has of reaching an audience in a viral capacity.
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| Venture Beat - Sean Ludwig - Tuesday, 23 April 2013
Vimeo's new Brand Creative Fund is a resource providing information to organizations on filmmakers that can be used to create web video marketing content. This is another revenue play from the video company that does not rely on traditioanl video advertising. The concept will allow brands to create video content that is longer than a traditional :30 second video ad.
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| VideoNuze - Will Richmond - Thursday, 11 April 2013
The first VPAID 2.0-enabled video ad campaign is a joint collaboration between FreeWheel and Mixpo on behalf of Discovery Communications. VPAID 2.0 is an interface that in-stream interactivity occur in video ad players and video ad units without the need for custom code. VPAID 2.0 ads can run across devices, enabling online video ads to render on both desktop and mobile devices.
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| Online Media Daily - Laurie Sullivan - Monday, 08 April 2013
YuMe has released the YFP Pro tool that helps publishers support video player targeting across digital screens. YFP Pro was designed to enable web publishers to better segment inventory pasted on specific features within a media player. The platform lets users target video player size, location and visibility across media campaigns.
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| All Things D - Peter Kafka - Thursday, 04 April 2013
Fullscreen, a startup that is believed to have a product designed to help video makers manage content, has received funding from The Chernin Group and Comcast. Fullscreen currently generates revenue through its representation of semi-professional YouTube content creators and a separate software service.
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| MediaPost's VidBlog - P.J. Bednarski - Tuesday, 26 March 2013
Launched in 2011, MyPodStudios (MPS) was initially a video curation site. It grew to attract 7 million monthly unique visitors, with a reported $7 million in annual revenues. MPS has made a 25 percent stake in Bravo Studios, a New York City-based green screen studio. This acquisition will enable MPS to produce and create video content.
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| AdExchanger - Judith Aquino - Monday, 18 March 2013
Adtricity, a new video ad measurement platform developed by Vindico, has been created to evaluate the quality of online video ads based on criteria including where the ads ran and how the ads looked. The data will be utilized by both video advertisers and web publishers. Viewability, execution, content, and traffic source are the metrics that Adtricity will gauge.
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