6 Viral Video Marketing Lessons to Learn From the Ice Bucket Challenge

Get The Best SEO From Your Content

Tuesday, 28 October 2014 | iMedia Connection - Rebecca Lieb

Optimize video SEO marketing by creating describer terms for search engines to find. Clear, descriptive names and title help to maximize video SEO benefits. Descriptive names are not only more readily discovered by search engine spiders, but they can help content appear above, below or by the image, improving the user experience. Descriptive text should also be added to the "alt" attribute in the file's tag.

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6 Viral Video Marketing Lessons to Learn From the Ice Bucket Challenge

How To Boost Your YouTube Ranking

Monday, 27 October 2014 | Ragan's PR Daily - Kevin Allen

Seventy-five percent of web users will visit an organization's website after watching video content on YouTube. This makes YouTube marketing an important component of web video communications. Incorporating keywords in the video's title and creating detailed descriptions will help YouTube viewers locate video content. Cross-posting links to YouTube videos across social media networks will also improve a video's viewability.

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6 Viral Video Marketing Lessons to Learn From the Ice Bucket Challenge

Adobe, Nielsen to Measure Online Video Reach, But What About Engagement?

Monday, 27 October 2014 | ReelSEO - Greg Jarboe

While the new Adobe / Nielsen comprehensive, cross-platform measurement system is a boon for online video advertisers, perhaps digital video should be viewed by metrics different from traditional TV. The new analytics system, anticipated to be available in 2015, will measure audience reach. Viewer engagement is a key component of web video marketing. Adobe and Nielsen should consider developing metrics that can gauge viewer engagement.

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6 Viral Video Marketing Lessons to Learn From the Ice Bucket Challenge

Media Buying Increasingly Complex

Wednesday, 22 October 2014 | Center for Media Research- Jack Loechner

A growing number of content options has changed the way advertisers purchase inventory to reach audiences. Online TV viewing has grown, due in part to technological advances along with flexibility and convenience. Web video advertising can target younger viewers who prefer to engage with content via digital appliances instead of television sets.

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6 Viral Video Marketing Lessons to Learn From the Ice Bucket Challenge

Quality Online Video is Scarce, Rubicon Project Says

Friday, 24 October 2014 | The Wall Street Journal's CMO Today Blog - Jack Marshall

Rubicon, an online ad automation platform, does not see web video advertising as a high-growth area for its business in the short-term. The reason: high quality digital video ad inventory is still difficult to procure. Rubicon feels that today's video inventory is sub-standard. Consequently, Rubicon's online video platforms will be slow to grow.

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6 Viral Video Marketing Lessons to Learn From the Ice Bucket Challenge

Android Closing Gap In Mobile Ad Revenue, Up 3 Percent In Q3 To 41.8 Pct. [Report]

Wednesday, 22 October 2014 | MarketingLand - Ginny Marvin

According to the "2014 State of Mobile Advertising" report authored by Mediaworks, mobile video marketing use and Android mobile users are growing. Android devices captured 57.6 percent of mobile video marketing views. Apple iOS devices contributed 30.2 percent of mobile video marketing views.

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