Make an Impression with Cinemagraphs

Monday, 20 April 2015 | Business 2 Community - Elissa Marie

If you've seen the Harry Potter films you may remember a particular feature of the wizarding world's newspapers - moving pictures. Cinemagraphs are technically photographs that have some sort of movement incorporated into them. These are high-quality GIFs that make a still frame come to life and leaves a lasting impression on the viewer. Business 2 Community explores the history of the cinemagraph and the steps you'll need to take to produce a gorgeous piece that will leave users wondering how a Muggle made that happen.

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How to Connect with Customers Using Video Marketing

Monday, 13 April 2015 | Talk Business - Scott Hartley

Cisco predicts that video will generate 69% of all consumer traffic by the year 2017. Now would be a good time to get on this bandwagon so that your business can grow with the trend. Talk Business asked some of the UK's foremost digital video marketing agencies to share their insights into how video marketing can help businesses create exceptional video content.

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Does Video Help Email Marketing?

Monday, 06 April 2015 | Business 2 Community - Adam Baetu

Now that you're an expert in email marketing, isn't it time to think about creative ways to deliver your content? Video email marketing has proven over time to be an improvement over static image content. Just adding the word "video" to your email marketing subject line can increase open rates by 20%! But there are a few things you should know before you begin creating and adding video content to your newsletters.

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Nine B2B Video Marketing Content Ideas

Tuesday, 31 March 2015 | Your Story - Ralu RM

If you're "stuck in a content groove" it can be hard to think up new ideas for your video marketing campaigns. Your Story presents nine unique ideas to kickstart your video content brainstorming.

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The Future of B2B Content Marketing

Trends Show Video Will Be the Future of Content Marketing

Friday, 20 March 2015 | Flimp Blog - Wayne Wall

If you haven't had an opportunity to see how much of an impact video content marketing can have on your ROI, perhaps you haven't been paying enough attention. Video content marketing is becoming a larger piece of the marketing pie each year and with good reason. In this article, Flimp Media's Wayne Wall explores the growing use of video-based content marketing and the industry trends that underscore how video will become an essential part of online content marketing for most businesses in the coming years.

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How Adobe and Nielsen Plan to Overhaul Online Video Marketing Metrics

How Adobe and Nielsen Plan to Overhaul Online Video Marketing Metrics

Monday, 16 March 2015 | Online Net - Troy Dreier

Adobe and Nielson, the well-known audience measurement system company, are teaming up to create a new measurement system for online video. Scott Smith, senior product manger for Adobe, give attendees some insight into the measurement system currently being developed, which was announced in October 2014. The ratings will also gain a boost from Facebook data. This new measurement will be called Nielson Digital Content Ratings. It is set to launch in Q3 of this year.

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