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This Week's Most Popular Online Video Marketing News Articles

Read about web video marketing strategies, statistics, industry trends, business tips, hosting, analytics and software tools. News categories include video content marketing, video production, YouTube marketing, Video SEO, advertising, communications, online platforms, mobile video, social media and video email marketing. Search through over 10,000 articles in the WVMC Archive.

Why Video is Your Safest Platform to Increase B2B Sales Opportunities

Why Video is Your Safest Platform to Increase B2B Sales Opportunities

Monday, June 19 2017 | MarTechSeries
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A picture speaks a thousand words; a video turns into an engaging story. Therefore, every B2B marketer is trying to move beyond the illusion of invincibility by leveraging competent video marketing platforms. Brave marketers do video marketing in 2017 to increase B2B sales opportunities. Video has become the most engaging form of content... Read the full article »
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Video Marketing: The Savvy Strategy for 2017

Video Marketing: The Savvy Strategy for 2017

Thursday, June 8 2017 | Business 2 Community
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Marketers are giving video a lot of attention. Savvy marketers are wielding this powerful tool to increase email leads by 300 percent, boost landing page conversions by 80 percent, and drive a greater number of prospects to purchase — faster. A short video is said to be worth 1.8 million words, and with results like these, it’s becoming a marketer’s most powerful... Read the full article »
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Mobile Video ‘Exploding’ [Video]

Mobile Video ‘Exploding’ [Video]

Thursday, June 15 2017 | Huffington Post
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Creation and viewing of mobile video is growing in leaps and bounds but marketers aren’t moving fast enough to keep up with the trend. The power of mobile video is important and it’s exploding on Facebook,” says Klein, noting that more than 100 million hours of mobile video is watched... Read the full article »
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3 Things You Need to Know to Dominate Video on YouTube, Facebook, and Instagram

3 Things You Need to Know to Dominate Video on YouTube, Facebook, and Instagram

Thursday, June 1 2017 | Vidyard
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One of the biggest differences across video platforms is the way content is consumed – defined the difference as a “push” and “pull” experience. Social platforms like Facebook and LinkedIn rely on the discovery through a “push” experience or mainly organic, passive discovery. To be watched, a video on Facebook must catch the consumer’s eye as they’re scrolling... Read the full article »
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How Video Impacts Mobile Web Performance

How Video Impacts Mobile Web Performance

Friday, May 26 2017 | Search Engine Watch
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Video is an important tool in the marketers’ toolbox. Video storytelling is a useful and increasingly popular way to engage customers. But if your video doesn’t work properly or cripples your website or app performance it will become a major frustration to customers, marketers and... Read the full article »
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5 Effective Ways to Market Your Business with Social Media in 2017

5 Effective Ways to Market Your Business with Social Media in 2017

Monday, June 12 2017 | Business
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If your business does not already have a social media marketing strategy in place, you’re behind. Text and images have their place, but video marketing is proven to be more effective at grabbing user interest. Videos convey more information in a shorter amount of time compared to images or text, making them a more effective means of communication... Read the full article »
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Are Whiteboard Animations Dead?

Are Whiteboard Animations Dead?

Thursday, June 1 2017 | Wipster
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Audiences have grown tired of typical whiteboard animations. The overwhelming abundance of them flooding Internet has left little to be desired. Brands are moving on to more engaging formats like 360 video and elegantly animated explainer videos. The popular shift away from creating whiteboard animations has happened as a result of... Read the full article »
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Theory of Email Evolution [Infographic]

Theory of Email Evolution [Infographic]

Thursday, June 1 2017 | Email Monks
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Video in email made a stunning debut, boosting the open rate to 19%. But lack of proper bandwidth and menial email support stopped it from being adopted. Again with Apple’s iOS10 supporting embedded video in email, the future looks bright... Read the full article »
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Marketing in a Vide-First World [Infographic]

Marketing in a Vide-First World [Infographic]

Wednesday, June 21 2017 | Animoto
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Customers are watching video on mobile and marketers are paying attention. Over 500 million people watch videos on Facebook every day. Video is a must-have for savvy marketers. Of companies that created at least two videos in the last year more than... Read the full article »
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Web Video Advertising Formats Reviewed

Web Video Advertising Formats Reviewed

Monday, June 5 2017 | Good Herald
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Online video consumption growth rates have soared over the past year due to broadband growth and penetration. As a result, video sharing and video search website realized a much stronger traffic scenario whereby advertisers and marketers are spending and are poised to spend just short of $ 1 billion in online video advertising this year... Read the full article »
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