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This Week's Most Popular Online Video Marketing News Articles

Read about web video marketing strategies, statistics, industry trends, business tips, hosting, analytics and software tools. News categories include video content marketing, video production, YouTube marketing, Video SEO, advertising, communications, online platforms, mobile video, social media and video email marketing. Search through over 10,000 articles in the WVMC Archive.

5 Reasons to Start Using Video for Your Business

5 Reasons to Start Using Video for Your Business

Wednesday, May 16 2018 | Team Locals
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Video marketing is one of the leading forms of advertising and has been for several years. If you’ve yet to start promoting yourself with video, then now’s the time to start putting this at the forefront of your mind. Facebook feeds, Twitter timelines, Instagram streams, Snapchat stories, YouTube channels, and many other platforms are awash with an endless reel of informative and education video content... Read the full article »
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Four Ideas to Kickstart Your Company’s Video Marketing

Four Ideas to Kickstart Your Company’s Video Marketing

Wednesday, May 16 2018 | Forbes
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YouTube, with 1.5 billion logged-in users per month, isn’t just a repository of cat videos and viral memes. It’s a go-to resource for answers to questions with viewers watching an aggregate of 1 billion hours on YouTube a day. In fact, a Cisco study projects video will represent 82% of all consumer internet traffic by 2021... Read the full article »
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Snapchat’s 6 Second Video Ads Can’t Be Skipped

Snapchat’s 6 Second Video Ads Can’t Be Skipped

Wednesday, May 16 2018 | Mobile Marketer
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Snapchat's resistance to forcing users to sit through ads is no more. But a year after the company went public, the messaging service faces intense pressure to please shareholders and advertisers who are getting more strategic about the best platforms in which to invest their money... Read the full article »
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Google Introduces Video Ads: What You Need to Know

Google Introduces Video Ads: What You Need to Know

Tuesday, May 15 2018 | Dynamic Business
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Video consumption is growing. There are currently 15 million active monthly YouTube users in Australia, and now Google has extended the reach of video campaigns for advertisers beyond YouTube by including video in the SERP’s (search engine results page)–but only on mobile devices... Read the full article »
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The Rise of Stories & the Changing Face of Social Marketing

The Rise of Stories & the Changing Face of Social Marketing

Tuesday, May 15 2018 | ClickZ
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Visual content is becoming more powerful than ever on social media. The more we use our mobile phones, the bigger the urge to share a glimpse of our daily lives through images and videos. The usage of Stories is on the rise on social media as news feeds see a decline in usage. How can marketers adapt to this change in social media marketing and what do they need to know?... Read the full article »
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YouTube Video Equipment List: What You Need to Start Recording

YouTube Video Equipment List: What You Need to Start Recording

Monday, May 14 2018 | Adorama
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If you’re considering becoming an official YouTuber, there are several things you’ll need to prepare, the most important being your video equipment. Creating quality videos isn’t as easy as it looks. Luckily, you don’t need to have a lot of technical knowhow to produce the kind of content people enjoy watching, you simply need the right equipment... Read the full article »
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How to Grow Your Audience with Facebook Video Marketing

How to Grow Your Audience with Facebook Video Marketing

Friday, May 11 2018 | Post Planner
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Ever feel guilty spending hours on Facebook watching videos? You're not alone. According to one study, users consume as many as 100 million hours of video content each day on Facebook. This makes Facebook video marketing a great opportunity for your brand to get in front of, engage with, and grow an audience. But, while you may see the benefit, knowing how to use it to solidify your brand in the minds of viewers can seem daunting... Read the full article »
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75% of B2B Marketers Believe Video Is King

75% of B2B Marketers Believe Video Is King

Friday, May 11 2018 | Promo Marketing
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With such a powerful tool at their disposal, B2B marketers should definitely make the most of their video content capabilities. After all, in such a competitive field that undergoes constant evolution of platform preference, any chance to gain a leg-up has to be taken seriously... Read the full article »
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8 Interactive YouTube Video Examples

8 Interactive YouTube Video Examples

Tuesday, May 8 2018 | Business 2 Community
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You might have heard about interactive videos or have viewed one yourself. A lot of people are calling them the next big thing in video marketing and we agree. Interactive video ads drive a 47 percent increase in viewing times compared to linear video ads. On top of that, they’re just more fun to watch. Many brands are promoting their interactive videos on YouTube because of the platform’s built-in video editing features. It’s quick and easy to add interactive elements to your YouTube videos in a... Read the full article »
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3 Amazing Ways Video Can Help Build Your Business

3 Amazing Ways Video Can Help Build Your Business

Tuesday, May 8 2018 | Business 2 Community
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There are many reasons video is the hot marketing topic of the moment. We can start with the fact that 60% of people would rather watch a video than read text on any given topic, but this leaves us wondering why. What is it about video that’s so compelling? Maybe it all goes back to human nature. We’re visual creatures and when we watch something we absorb the content more completely than through other mediums... Read the full article »
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