6 Viral Video Marketing Lessons to Learn From the Ice Bucket Challenge

Study: Video Cited As One Of Most Effective B2B Tools

Thursday, 13 November 2014 | Online Video Insider - Daisy Whitney

More than 75 percent of organizations actively engage in B2B video marketing. Brevity is the key to developing effective B2B video content. Videos designed to market B2B products and services need to grab a viewer's attention within 20 seconds. The most successful B2B web video marketers create content that is focused on a particular business need during a specific purchase stage.

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6 Viral Video Marketing Lessons to Learn From the Ice Bucket Challenge

CEO videos boost internal engagement

Monday, 17 November 2014 | Ragan.com - Rachel Farrell

Employee communicators should develop a web video production program to produce beneficial content for employees. Videos allow companies to create communications that are personal and engaging. Organizations with a large geographic footprint may ultimately discover that video content allows employees to feel connected. Seventy-four percent of employees surveyed by Wells Fargo said that internal video content was an effective way to communicate.

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6 Viral Video Marketing Lessons to Learn From the Ice Bucket Challenge

YouTube’s Advice for Brands: Don’t Try To Go Viral

Thursday, 13 November 2014 | The Wall Street Journal's CMO Today Blog - Mike Shields

Employee communicators should develop a web video production program to produce beneficial content for employees. Videos allow companies to create communications that are personal and engaging. Organizations with a large geographic footprint may ultimately discover that video content allows employees to feel connected. Seventy-four percent of employees surveyed by Wells Fargo said that internal video content was an effective way to communicate.

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6 Viral Video Marketing Lessons to Learn From the Ice Bucket Challenge

Marriott to create YouTube show, partner with SnapChat in new marketing effort

Sunday, 09 November 2014 | The Washington Post - Abha Bhattarai

Employee communicators should develop a web video production program to produce beneficial content for employees. Videos allow companies to create communications that are personal and engaging. Organizations with a large geographic footprint may ultimately discover that video content allows employees to feel connected. Seventy-four percent of employees surveyed by Wells Fargo said that internal video content was an effective way to communicate.

Read more...
6 Viral Video Marketing Lessons to Learn From the Ice Bucket Challenge

Why GoPro's Instagram Strategy Should Catch Apple's Eye

Wednesday, 05 November 2014 | Adweek - Christopher Heine

Fifteen seconds of footage with an unobtrusive logo is how brands can conquer social video marketing via Instagram and other apps. GoPro distributes social video content across a multitude of social networks, using content created by consumers. Simplicity can be the most effective way to gain social video views.

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6 Viral Video Marketing Lessons to Learn From the Ice Bucket Challenge

A Checklist of 8 Best Practices for Successful Video Campaigns

Thursday, 30 October 2014 | Entrepreneur - Rocco Baldassarre

Simplify web video production by identifying the target audience before filming. Once an audience has been determined, then the video content can be created to capture the viewer's attention. It is imperative to get to the point quickly and make content being used for web video marketing short and to the point.

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