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Video Marketing Features
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Business Video in 2012
The biggest gain in video communications will be in the corporate adoption of utilizing online video for external communications, marketing presentations and sales lead generation.
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Video Marketing News
The Latest Video Marketing News Articles Latest news and articles about video marketing, video communications, video advertising, video production, video SEO, video technologies and more.
Business Video - Jamie Epstein - Monday, 30 January 2012
Web video marketing is quickly becoming the standard for organizations, with video communications budgets expected to grow 13 percent in 2012.
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| VideoNuze - Will Richmond - Monday, 30 January 2012
Based on results of a study conducted by Videology, if advertisers are just interested in click-through rates (CTR) they need to integrate with mobile video.
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| BizReport - Kristina Knight - Thursday, 26 January 2012
A joint study from Invodo and the e-tailing group found that 37% of respondents will watch eCommerce videos that are longer than 3 minutes and that consumers gravitate towards professional produced content, especially for product demonstrations.
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| Marketing Sherpa - Adam T. Sutton - Thursday, 26 January 2012
MI Technologies use of video demonstrations on more than fifty pages of the FixYourDLP.com site, along with videos uploaded to sharing sites helped increase SEO.
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| The Atlantic - Jared Keller - Thursday, 26 January 2012
The key to viral video marketing campaigns is to seamlessly navigate between online demographics and different sharing ecosystems.
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| eMarketer - Wednesday, 25 January 2012
Data collected by Google showed that the number of B2B-branded searches on the YouTube video sharing site more than doubled between February 2010 to March 2011.
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| ReelSEO - Mark R Robertson - Tuesday, 24 January 2012
The future of content marketing for web video marketing companies.
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Video Industry News
Online Video Industry News and Video Marketing TrendsThe latest online video industry news, articles, research and video marketing trends.
ReelSEO - Chris Atkinson - Tuesday, 31 January 2012
As traditional television programming migrates to the online space, audience attention will follow.
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| VideoNuze - Will Richmond - Tuesday, 31 January 2012
Changes in viewer behavior and the proliferation of mobile devices will disrupt traditional television.
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| BizReport - Kristina Knight - Thursday, 26 January 2012
A joint study from Invodo and the e-tailing group found that 37% of respondents will watch eCommerce videos that are longer than 3 minutes and that consumers gravitate towards professional produced content, especially for product demonstrations.
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| iMedia Connection - Vijay Rao - Thursday, 26 January 2012
In 2012, web video marketers should see the consolidation of TV and online video media buyers, the importance of audience reach versus impressions, and the allocation of budget from television to online video due to an increase in viable content.
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| ReelSEO - Jeremy Scott - Thursday, 26 January 2012
YouTube has created an infographic that merges video into the infographic visual format.
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| The New York Times - Stuart Elliott - Tuesday, 24 January 2012
Advertisers are taking advantage of the growing interest in discussing Super Bowl spots by releasing web video marketing teasers prior to the big game.
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| The Social Graf - Erik Sass - Tuesday, 24 January 2012
Citi analyst Mark Mahaney issued a forecast last year which estimated YouTube's total revenues will rise from $285 million in 2010 to $1.3 billion in 2011 and $1.7 billion in 2012.
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| MediaPost's TV Blog - David Goetzl - Monday, 23 January 2012
Measurement and other standards are still needed in order to make online video advertising mainstream.
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Video Company News
Video Company NewsThe latest news on online video company announcements, investments, mergers and acquisitions
VentureBeat - Jennifer Van Grove - Tuesday, 31 January 2012
Streaming video site Hulu is on the cusp of airing its first original series. Original programming will be an important part of the company’s agenda in the future, CEO Jason Kilar said at the D: Dive Into Media event in Dana Point, Calif. Tuesday.
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| TechCrunch - Rip Emson - Monday, 30 January 2012
Paper resumes are — or should be — going out of style. They rarely give employers a complete profile of a potential hire, they’re filled with abbreviated bunches of value-less buzzwords (or in my case, action verbs), and the thought of them makes trees cry. You don’t want to make trees cry, do you? No, you don’t. So many companies are turning to alternative, technological means to find the right candidates for job openings, some using algorithms, ranking systems, SaaS solutions like Taleo’s, and more. In fact, one in six are now finding jobs on social networks.
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| MediaPost's VidBlog - Daisy Whitney - Monday, 30 January 2012
TubeMogul's new BrandSafe capabilities will enable web video marketers to select the sites they want their video ads to run on.
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| Tech Cocktail - Zach Davis - Thursday, 26 January 2012
Washington, DC-based Veenome is able to identify products, objects and brands in online video content and automatically tag and index the videos for contextualization in search queries.
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| TechCrunch - Jennifer Van Grove - Thursday, 26 January 2012
Like it or not, more change is afoot at Google’s widely successful video site.
YouTube is following its controversial redesign of the home page with another channel-focused update, several video editing goodies, and some small concessions to member indignation Thursday.
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| TechCrunch - Greg Kumparak - Wednesday, 25 January 2012
Modern day video editors can be daunting. While it’s better than the literal cut-and-paste practices of yesteryear, opening a new video editor can feel like stepping into the cockpit of a spaceship. Unless you’re trained to fly spaceships, in which case this analogy is broken (and also, you’re awesome.)
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| VentureBeat - Sarah Mitroff - Wednesday, 25 January 2012
Mobile browsing and video optimization company Skyfire has received an additional $8 million in a third round of funding.
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| ReelSEO - Mark R Robertson - Tuesday, 24 January 2012
The future of content marketing for web video marketing companies.
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