Flimp Media
WVMC Newsletter WVMC Weekly Update
Receive our weekly news update about web video marketing topics.
Email:




top stories

Web Video Marketing Council 2010 Video Email Marketing Survey Reveals that Use of Video Has Become a Common Practice for Email Marketers

The 2010 Video Email Marketing Survey found that 50 percent of marketers are currently creating video emails, while 73 percent believe that video email significantly increases email click thru and conversion rates. » Read Full Article


Read the latest articles about web video marketing and communications.
Search through our library of over 3000 articles on video marketing in the video news archive.

  • How Video Marketing Helps David Harbour Sell Homes
    September 01, 2010 - Target Marketing - Heather Fletcher
    Real estate agents are using online video to market properties in a personal manner that is more cost effective than other marketing methods and generates a higher return on investment.
    » read more
  • Mobile video ads perform 100 times better than online video ads: iVdopia
    August 31, 2010 - Mobile Marketer - Dan Butcher
    Data from IVdopia shows that mobile video ads perform close to 100 times better than Web browser-based video ads, allowing users to replay multiple clips, share with friends and spread the video virally.
    » read more
  • Reeling in the online video ROI
    August 31, 2010 - BtoB Magazine - Matthew Schwartz
    As online video moves away from a user-generated, "snack based" content platform and emerges as a significant supplementary entertainment portal, B2B organizations are creating highly sophisticated web video marketing campaigns that generate a strong ROI and viewer engagement.
    » read more
  • There, I Said It: Screw Viral Videos
    August 30, 2010 - Advertising Age - Jim Louderback
    Organizations need to stop chasing viral video as a cornerstone of their online video marketing efforts and instead develop web video marketing campaigns that deliver repeatable, measurable and sustainable views.
    » read more
  • YouTube & E-Commerce -- Does Uploading Product Videos To YouTube Cannibalize SEO?
    August 30, 2010 - ReelSEO - Grant Cowell
    Research has shown that the YouTube video sharing site does not necessarily help product-specific videos generate a huge audience of viewers, but eCommerce retailers should include posting videos to sharing sites as part of their content optimization strategy.
    » read more
» View All Recent Articles
Search News by Topic

SPOTLIGHT

Merchants Find the Value of Video

By Tim Parry
The company made its YouTube debut in November 2006. That's when president/designer Terrence Kelleman took a point-and-shoot camera and created a 1-minute, 36-second video of himself demonstrating its flagship product, the $15 magnetic Bandoleer Bracelet. He then loaded the video to YouTube.

The clip became so popular that it was featured on the YouTube home page just before Christmas. Seven weeks after the video posted, Dynomighty Designs had sold about 3,000 Bandoleer Bracelets. That was double the number of bracelets the merchant had sold in all of 2005. (Though they were overwhelmed by the response, Kelleman and his wife, Ingrid, managed to fulfill the orders.)
» Read More

INSIGHT

An E-motional Call to Action

by Piet Levy
For 14 years, Boston-based United Way of Massachusetts Bay and Merrimack Valley has reached out to female executives and community leaders for its annual Women's Breakfast fundraising event. Traditionally, paper invitations and, in recent years e-mails, were sent, but last year United Way felt outreach would be more effective through a stronger e-mail-only initiative. "Most of our donors are on e-mail and it's so much easier to get information out there fast [through e-mail] in a way people prefer to receive it," says the chapter's program director Alicia Canady. It also was hoping to pare the approximately $10,000 spent on shipping in the past, Canady says.
» Read more...

Home | Privacy Policy | Terms of Use | Contact Us

2010 © Web Video Marketing.