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This Week's Most Popular Online Video Marketing News Articles

Read about web video marketing strategies, statistics, industry trends, business tips, hosting, analytics and software tools. News categories include video content marketing, video production, YouTube marketing, Video SEO, advertising, communications, online platforms, mobile video, social media and video email marketing. Search through over 10,000 articles in the WVMC Archive.

Can Your Business Live Without Video?

Can Your Business Live Without Video?

Thursday, September 6 2018 | Forbes
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In 2018, video is an integral and necessary component of your marketing plan, whether you’re a sole proprietor, small startup, or a global corporation. While video has long been one of the most popular types of online content, wide access to video cameras on smartphones has helped push this medium to the forefront. From my perspective, video is the future of marketing and communications... Read the full article »
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How YouTube Watch Time Is the Video Metric Marketers Need

How YouTube Watch Time Is the Video Metric Marketers Need

Wednesday, September 5 2018 | CMS Wire
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Thanks in part to live streaming, video is increasing in popularity. And marketers who want the best video strategy should look to YouTube because it offers solid analytics to assess the value of campaigns. Google has developed YouTube video metrics that are comparable to TV metrics. The platform’s analytics have evolved to the point where they can provide a strong link between programming impressions, customer interest, and online sales... Read the full article »
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Facebook Thinks It Can Make Social Video Happen

Facebook Thinks It Can Make Social Video Happen

Tuesday, September 4 2018 | QZ
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Facebook has highlighted members’ favorite TV shows and movies on profile pages for years and is trying new ways to make viewing content on its platform social. It’s launched a “Watch Party” feature that lets people screen videos together, and gameshow-style formats where viewers can influence content in real-time, to encourage engagement and discussion around videos. If Netflix’s attempts are any indication, there just may not be enough viewers who care... Read the full article »
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10 Stats That Prove Real Estate Agents Should Use Video Marketing

10 Stats That Prove Real Estate Agents Should Use Video Marketing

Tuesday, September 4 2018 | Prop Modo
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Video is worth the effort. 73% of homeowners say they’re more likely to list with a real estate agent who uses video. Unfortunately, only 9% of agents create listing videos. Listings without videos are easy to skip over because those that use aerial images and videos appeal to both buyers and sellers. With drone technology, agents can capture powerful, alluring videos of properties, giving buyers a real sense of the place... Read the full article »
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Mobile Video Drives Ad Spend Growth in Australia

Mobile Video Drives Ad Spend Growth in Australia

Monday, September 3 2018 | WARC
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Mobile advertising and video are leading growth as digital media investment in Australia continues to soar, according to new data. Total digital advertising for the financial year ending June 2018 reached $8.5bn in Australia, an increase of 11% year on year according to the latest IAB / PwC Online Advertising Expenditure Report... Read the full article »
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What Is the Ideal Social Video Length

What Is the Ideal Social Video Length

Monday, September 3 2018 | Haley Marketing
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Finding the right social media video length is difficult because there’s no exact answer. Based on what social media platform you’re posting video to, you could get as many as five different ranges for the ‘ideal’ social video length. The answers change on a yearly basis too as social platforms change news feed algorithms and formats... Read the full article »
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Use Video to Stand out on LinkedIn

Use Video to Stand out on LinkedIn

Friday, August 31 2018 | Forbes
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LinkedIn is clearly one of the most important places to express your brand—especially in a professional capacity. But limiting yourself to text-based content will stifle your ability to truly exude your unique brand and connect with viewers emotionally. To make the most of LinkedIn, stand out from your peers, and quickly capture the attention of the people making decisions about you, augment your words with pictures—moving pictures... Read the full article »
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Use Video to Strengthen Organizational Communication

Use Video to Strengthen Organizational Communication

Friday, August 31 2018 | Business 2 Community
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Video provides a powerful and effective way to communicate, and it’s gaining popularity as an internal communications tool. With video, you can control the message with tone and body language, so it’s less likely to be misinterpreted. Video not only adds clarity to your message, it adds a personal touch that can’t be matched by the likes of plain text emails... Read the full article »
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Five Ways to Put Sales in Motion with Video Marketing

Five Ways to Put Sales in Motion with Video Marketing

Friday, August 31 2018 | Forbes
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Videos are virtually everywhere, mostly because they’re incredibly engaging. And whether we find them funny, touching, or appalling, we certainly don’t struggle to find them. However, posting just any video means it’s likely to get lost in the abyss than be a game-changer for your business. To complicate matters, more views doesn’t always equal more revenue, which may leave you asking yourself: why aren’t my fans becoming clients? Are my efforts really helping my bottom line?... Read the full article »
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Why Your Video Content Workflow Matters More Than You Think

Why Your Video Content Workflow Matters More Than You Think

Thursday, August 30 2018 | Business 2 Community
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There’s an infographic making waves right now in the LinkedIn community that illustrates the demand for a more connected, innovative, and adaptive workplace. Put simply, The Evolution of the Employee illustrates the needs of a new generational workforce. Driven by applications like Slack and Google Drive, online remote working, and paperless office policies, it’s clear the future of good business is online, collaborative, and adaptive—and video workflow is no exception... Read the full article »
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In "Four Play," Christina Ricci's latest cinematic effort, the actress plays four sides of the same woman in downtown Manhattan. Her co-star: Donna Karan's Spring 2010 Eldridge bag, which has convertible straps so it can be carried in four different ways.


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