The Future of B2B Content Marketing

Trends Show Video Will Be the Future of Content Marketing

Friday, 20 March 2015 | Flimp Blog - Wayne Wall

If you haven't had an opportunity to see how much of an impact video content marketing can have on your ROI, perhaps you haven't been paying enough attention. Video content marketing is becoming a larger piece of the marketing pie each year and with good reason. In this article, Flimp Media's Wayne Wall explores the growing use of video-based content marketing and the industry trends that underscore how video will become an essential part of online content marketing for most businesses in the coming years.

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How Adobe and Nielsen Plan to Overhaul Online Video Marketing Metrics

How Adobe and Nielsen Plan to Overhaul Online Video Marketing Metrics

Monday, 16 March 2015 | Online Net - Troy Dreier

Adobe and Nielson, the well-known audience measurement system company, are teaming up to create a new measurement system for online video. Scott Smith, senior product manger for Adobe, give attendees some insight into the measurement system currently being developed, which was announced in October 2014. The ratings will also gain a boost from Facebook data. This new measurement will be called Nielson Digital Content Ratings. It is set to launch in Q3 of this year.

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Five Success Factors for B-to-B Online Video Marketing

Five Success Factors for B-to-B Online Video Marketing

Wednesday, 11 March 2015 14:12 | Target Marketing - Wayne Wall

The first twenty years of online content advertising was dominated by text and graphics. It's easy to understand why. The early days of Internet surfing were slow, tedious, and often interrupted by the dreaded crossed phone line. Most content that moved amounted to dancing baby GIFs. These days there's a video revolution happening. It's the fastest growing marketing segment on the Internet in 2014 and its impact is immense.

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Seven Essential Tips to Creating and Editing Quality Video Marketing Content

Seven Essential Tips to Creating and Editing Quality Video Marketing Content

Sunday, 01 March 2015 | Market Mongoose - Gaurav Dalvi

Creating quality advertising videos can be a daunting task for someone just getting into the practice. There are so many options available and the budget can be virtually anything. You have to consider things like lighting, camera models, script creation, location, talent, etc.

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How to Make a Better Video - Production Tips and Tricks

How to Make a Better Video - Production Tips and Tricks

Friday, 20 March 2015 | Flimp Blog - Wayne Wall

FLIMP Media's Jesse Albro is no stranger to online video production. As a project manager, she helps clients create the videos that they want for their businesses. There are countless ways to make a video. Jesse is on the FLIMP Blog to reveal her tips and tricks to creating quality web video content. These are essential for anyone who is considering the use of video in their digital marketing strategy.

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6 Viral Video Marketing Lessons to Learn From the Ice Bucket Challenge

5 SEO Tools You Need to Use BEFORE Publishing a YouTube Video

Monday, 15 December 2014 | ReelSEO - Ann Smarty

A video's travel can be one of the most important elements to video SEO. Relevant video titles will help video content appear in search results and it will also entice searchers to click to watch the videos. Basic knowledge of both relevant keywords and the keywords and search terms used by competitors can be used to boost the performance of video content.

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