The latest news, articles and press releases about the online video marketing and communications industry and companies, including mergers and acquisitions, video industry trends and statistics, and updates about video marketing technologies and online video platforms used for video hosting, distribution and analytics.
|Wednesday, 25 June 2014 | Forbes - Richard Tiland|
The use of marketing videos is so ubiquitous in our everyday lives, it has become part of our subconscious. We don’t even realize how much we know and learn from web video—news, commercials, documentaries, even YouTube. Comedians such as Jon Stewart, Stephen Colbert and Daniel Tosh have intertwined video into every one of their popular shows. Tosh’s own show Tosh.0 is entirely based on showing and then humiliating videos found on the Internet.
There's no denying it, the power of online video is strong and continuing to grow.
|Wednesday, 25 June 2014 | Marketing Profs - Veronica Maria Jarsky|
For many online video marketers, cost is the biggest obstacle to web video production. However, there is ample evidence to suggest that investing in web video marketing will be worth every penny.
Web video content is easier to track and measure than text-based content, according to Vidyard. Here's a look at the many metrics for video marketing you can use to prove ROI.
|Wednesday, 25 June 2014 | The Daily Egg - Sharon Hurley Hall|
The popularity of online videos continues to soar while traditional television viewership is faltering. Last year, web videos accounted for more than half of all mobile data traffic, but its trendiness is not what makes internet video marketing so appealing to businesses. Including video content in your site is known to increase your conversion rate, boost your click-thru rate, and improve the perceived quality of your website.
That’s why it makes sense to include video on your site. Here are 6 ways that using video boosts conversions, with the stats to back them up.
|Thursday, 19 June 2014 | Stream Daily - Todd Longwell|
Streamhub recently announced that it has launched a real-time video analytics service for the web video industry. The new video tracking and reporting service will pull data from its own services in addition to YouTube and other social media sites, including Facebook and Twitter, in order to to calculate key influencing factors affecting viewer engagement.
|Tuesday, 27 May 2014 | MarketingProfs - Ayaz Nanji|
New research from the IAB based on a survey of individuals who watch online video content at least once a month reveals some intriguing online video marketing statistics, particularly for enterprise video marketers.
American adults prefer original digital video content to news, sports and daytime programming on television, and they like it almost as much as they do primetime TV.
|Monday, 19 May 2014 | TheWire - Brian Feldman|
Reports broke on Sunday evening that YouTube, the uncontested leader in online video, was in talks to buy Twitch, a relatively niche streaming service, in a deal totaling more than $1 billion. The Wall Street Journal quickly amended Variety’s original report and claimed that talks between the two companies were only in the early stages, but the possible purchase would be YouTube’s most important yet. So, what is Twitch?
Twitch is a service for livestreaming video games (or more accurately, video footage of those games). Users host streams and usually offer live commentary as they play, reacting to the game in real time. This genre of online video—Let’s Play—is incredibly, and increasingly, popular.
|Tuesday, 13 May 2014 | SearchEngineWatch - Evy Wilkins|
Great marketing strategists bring their products to market by finding creative ways to help their universe of potential buyers solve problems faster, better, or cheaper. It's called utility marketing and it's about delivering interesting content to interested parties, instead of interrupting them in their tracks with pesky ads.
We are bombarded by brand messages and numb to advertisements. Ozgur Alaz illustrated just how difficult it is to break through the noise with this compilation of devastating stats for the traditional marketer. Few people click on ads. The vast majority doesn't even trust them. For a product to get our mindshare, it needs to earn its way.
Last year Jay Baer took utility marketing to the masses with his New York Times best-selling book, Youtility. His book explains how modern marketers should construct a process to continuously provide help and information that will attract buyers. It now seems a marketer's job resembles a training program developer crossed with a strategic communications professional.
|Tuesday, 13 May 2014 | WallStreetJournal - Suzanne Vranica|
Increasing Portion of Broadcast and Cable Budgets Follow Younger Audience Online
Online video outlets are finally starting to chip away at television's hold on advertisers.
Several major advertisers, including MasterCard, Mondelez International and Verizon Wireless in the past year have moved a portion of the money they previously spent on television to online outlets, conscious that viewers are more frequently watching video online, ad executives say. And with online outlets in recent weeks unveiling plans to ramp up their programming, more shifts are likely, say media buyers.
Money for online video is "definitely coming out of TV," said Ben Jankowski, head of global media for MasterCard Inc., which shifted a small portion of its TV budget to online last year and will move more money this year.
Starcom MediaVest, a big ad-buying firm, said it shifted more than $500 million out of TV over the past 12 months, three quarters of which went to online outlets. The agency, which is owned by Publicis Groupe SA said it is planning a bigger shift during this year's "upfront" ad sales negotiations with major TV networks, which kicked off Monday.
|Tuesday, 13 May 2014 | TechCrunch - Ingrid Lunden|
A day before its quarterly results, AOL, owner of TechCrunch, has announced another acquisition to beef up its ad tech operations. It is buying Convertro, a marketing optimization platform, for $101 million – $89 million in cash, $2 million in converted stock awards and a $10 million earn-out over 17 months.
AOL says that it will be integrating Convertro’s service — which lets a marketer look across different ad channels, formats, segments and so on to figure out things like which ads influenced which kinds of users and when – into AOL Platforms, covering services like Adap.tv, AdLearn Open Platform (AOP) and ONE, the company’s recently-announced programmatic effort.
The deal is an interesting one in that it points to how AOL has been gradually shifting its business not just to one based on ad revenues, but on making those revenues more high-margin and more intelligent — no surprise, since competing against the likes of Google or Facebook as a volume play with lower margins is a losing game.
|Wednesday, 07 May 2014 | StreamDaily - Aaron Leaf|
National Geographic magazine is now a multi-platform content behemoth dedicated to “digital and visual first.”
On platforms like Hulu and YouTube, National Geographic videos are getting a total of 685 million views a year and its the number one media brand on Instagram with 5 million followers.
At its first NewFronts presentation on Tuesday, executive vice president and worldwide publisher Claudia Malley announced the 126-year-old National Geographic would be attempting to expand this following by launching 9 new digital shows.