Create Virtual Offices with Perch Video Communications

Friday, 08 May 2015 | Vancouver Sun - Gillian Shaw

From a video messaging service to an always-on video portal that allows users to reach other offices across the globe in real-time, Perch is redefining the video communications industry with its unique app. It sets itself apart from other video communication tools like Skype and Google Hangouts by removing the "call" function. Users can walk up to the dedicated iPad screen and begin directly communicating with the other office or user. Is this the next generation of video communication?

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Here's Why You Should Localize Your Video Content For Maximum Success

Monday, 04 May 2015 | Business 2 Community - Kathy Quinn

Although we live in more of a "Global Village" these days than any other, it's still important to utilize localization in your web video marketing campaigns to maximize your success at conveying your brand's message to the right audience. Translating and revising content for cultural sensitivities are just two of the practices you should take up to successfully convey your message to a global audience.

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Facebook Launches Anthology - A Video Advertising Matchmaker

Friday, 24 April 2015 | Mashable - Jason Abbruzzese

Facebook has launched a new program called Anthology that enables advertisers to work with a "closed group" of Facebook-selected media companies to create video advertising. The group is comprised of Vox, Vice, The Onion, Tastemade, Disney, Funny or Die or Electus. These companies are proven successful video content producers. Although this service now exists, brands can continue to work with outside production companies. Anthology will enable Facebook to make money off of its rapidly expanding video business, but there remains some challenges to getting brands on board.

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Make an Impression with Cinemagraphs

Monday, 20 April 2015 | Business 2 Community - Elissa Marie

If you've seen the Harry Potter films you may remember a particular feature of the wizarding world's newspapers - moving pictures. Cinemagraphs are technically photographs that have some sort of movement incorporated into them. These are high-quality GIFs that make a still frame come to life and leaves a lasting impression on the viewer. Business 2 Community explores the history of the cinemagraph and the steps you'll need to take to produce a gorgeous piece that will leave users wondering how a Muggle made that happen.

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How to Connect with Customers Using Video Marketing

Monday, 13 April 2015 | Talk Business - Scott Hartley

Cisco predicts that video will generate 69% of all consumer traffic by the year 2017. Now would be a good time to get on this bandwagon so that your business can grow with the trend. Talk Business asked some of the UK's foremost digital video marketing agencies to share their insights into how video marketing can help businesses create exceptional video content.

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Does Video Help Email Marketing?

Monday, 06 April 2015 | Business 2 Community - Adam Baetu

Now that you're an expert in email marketing, isn't it time to think about creative ways to deliver your content? Video email marketing has proven over time to be an improvement over static image content. Just adding the word "video" to your email marketing subject line can increase open rates by 20%! But there are a few things you should know before you begin creating and adding video content to your newsletters.

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