6 Viral Video Marketing Lessons to Learn From the Ice Bucket Challenge

Hear the Call? 3 Steps for Better Video CTAs

Tuesday, 14 October 2014 | Content Marketing Institute - Evan Rodgers

A call to action (CTA) is the most important component to incorporate into videos created for web video content marketing. The CTA should fit the desired goal of the web video marketing initiative. Determine how to integrate the CTA into video content and choose a video style that best aligns with the actual CTA.

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6 Viral Video Marketing Lessons to Learn From the Ice Bucket Challenge

Campaigns Find Ad Space Finite, Even on the Web

Saturday, 11 October 2014 | The New York Times - Ashley Parker

As online video advertising matures, inventory becomes a premium. Many US political campaigns are discovering that the premium video ad inventory has been booked. Astute political strategists, especially in smaller population states, booked video ad inventory early to guarantee placement before the mid-term elections. The pre-video ad units on sites including YouTube, Yahoo and news outlets was among the first inventory to sell out.

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6 Viral Video Marketing Lessons to Learn From the Ice Bucket Challenge

Vimeo sets up shop between YouTube and Hulu

Friday, 10 October 2014 | Digiday - Eric Blattberg

The Vimeo video platform seeks to appeal to video content creators who are looking for an alternative to ad-supported video sites. Instead of using video ads, Vimeo differentiates itself from other video platforms as the source for quality video content. The Vimeo on Demand product is the cornerstone of this company's strategy to developing revenue streams outside of traditional digital advertising.

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6 Viral Video Marketing Lessons to Learn From the Ice Bucket Challenge

Nike’s Secret To Success On YouTube: It’s Not The Viral Video

Monday, 06 October 2014 | BetaBeat - Brendan Gahan

The most successful YouTube Marketing campaigns follow a pragmatic strategy. These videos take a "hero, hub, hygiene" appraoch. Hero videos reach a wide audience, while hub videos tend to be tailored to the viewer. Hygiene video content is optimized to the audience.

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6 Viral Video Marketing Lessons to Learn From the Ice Bucket Challenge

In A Digital World, Authenticity Can Make Or Break Your Brand

Monday, 13 October 2014 | CMO.by Adobe - Michele Meyer

Transparency and authenticity are two story styles to consider for web video production. In a media world filled with reality programming, truthful content has a bigger impact on audiences than faux stories. Also, with consumers easily able to create user generated video content, a brand is no longer able to control the message that they want to tell consumers. Consumers can deliver the message through transparent word of mouth messaging.

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6 Viral Video Marketing Lessons to Learn From the Ice Bucket Challenge

Five Steps to Creating a Video Marketing Strategy

Tuesday, 07 October 2014 | MarketingProfs - Michael Lift

Determining the types of videos that will be produced is the first step of any web video marketing initiative. Once the content focus has been identified, the next step is to decide if web video production efforts will be managed in-house or by an external videographer. Regardless of how web video productions are managed, it may make strategic sense to establish an editorial board for content development discussions.

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