How to Connect with Customers Using Video Marketing
Cisco predicts that video will generate 69% of all consumer traffic by the year 2017. Now would be a good time to get on this bandwagon so that your business can grow with the trend. Talk Business asked some of the UK's foremost digital video marketing agencies to share their insights into how video marketing can help businesses create exceptional video content.Read the article >>
Does Video Help Email Marketing?
Now that you're an expert in email marketing, isn't it time to think about creative ways to deliver your content? Video email marketing has proven over time to be an improvement over static image content. Just adding the word "video" to your email marketing subject line can increase open rates by 20%! But there are a few things you should know before you begin creating and adding video content to your newsletters.Read the article >>
Nine B2B Video Marketing Content Ideas
If you're "stuck in a content groove" it can be hard to think up new ideas for your video marketing campaigns. Your Story presents nine unique ideas to kickstart your video content brainstorming.Read the article >>
Trends Show Video Will Be the Future of Content Marketing
If you haven't had an opportunity to see how much of an impact video content marketing can have on your ROI, perhaps you haven't been paying enough attention. Video content marketing is becoming a larger piece of the marketing pie each year and with good reason. In this article, Flimp Media's Wayne Wall explores the growing use of video-based content marketing and the industry trends that underscore how video will become an essential part of online content marketing for most businesses in the coming years.Read the article >>
How Adobe and Nielsen Plan to Overhaul Online Video Marketing Metrics
Adobe and Nielson, the well-known audience measurement system company, are teaming up to create a new measurement system for online video. Scott Smith, senior product manger for Adobe, give attendees some insight into the measurement system currently being developed, which was announced in October 2014. The ratings will also gain a boost from Facebook data. This new measurement will be called Nielson Digital Content Ratings. It is set to launch in Q3 of this year.Read more...
Five Success Factors for B-to-B Online Video Marketing
The first twenty years of online content advertising was dominated by text and graphics. It's easy to understand why. The early days of Internet surfing were slow, tedious, and often interrupted by the dreaded crossed phone line. Most content that moved amounted to dancing baby GIFs. These days there's a video revolution happening. It's the fastest growing marketing segment on the Internet in 2014 and its impact is immense.Read more...