What Does Net Neutrality Mean for Video Advertising

What Does Net Neutrality Mean for Video Advertising?

Wednesday, 27 August 2014 | ClickZ - Frank Stinton

During the ongoing discussions about the future of net neutrality, one important aspect needs to be addressed: How will changes to the status quo affect the internet video advertising market?

As the FCC prepares to host a series of Open Internet Round Tables next month on the controversial topic of net neutrality, I hope a so-far-overlooked angle rises to the surface before any decisions are made.


Why Annoying Online Video Ads Actually Work on You

Wednesday, 20 August 2014 | Wall Street Cheat Sheet - Jess Boluyt

While consumers often don’t enjoy online video ads, their popularity among advertisers and ad networks is climbing, though it’s not likely to replace TV ads just yet. In June, market research firm eMarketer reported that while spending on digital video ads is growing, its momentum isn’t nearly strong enough to see it overtaking the TV ad market in the near future.


5 Ways You Should Be Using Vine for Video Marketing

Friday, 08 August 2014 | Reel SEO - Sarah Fama

Vine, Twitter’s 6-second video application, has proved enormously popular both for users and for social video marketing companies. Savvy brands have already begun to establish themselves on the platform, because social video marketing needs to be where the eyeballs are – even if they’re only there for a few seconds at a time. Here’s how to make those seconds count.


Why TD Bank's Emotional 'Thank You' Video Is Social Video Marketing Magic

Wednesday, 06 August 2014 | Entrepreneur - Geoff Weiss

Under normal circumstances, a talking ATM machine would be cause for alarm. But at TD Canada Trust, whose 1,100-plus branches service 11 million customers across Canada, it’s the premise for a viral video campaign that has affirmed the incomparable value of expressing gratitude to your customers.

12 Takes on the Emerging Role of Online Video in Banking

12 Takes on the Emerging Role of Online Video in Banking

Wednesday, 30 July 2014 | The Financial Brand - Mark Arnold

What role does online video play in banking? How should banks and credit unions leverage online video, if at all? Here are a dozen different perspectives, collected by Mark Arnold, The Financial Brand's reporter at large.


Video Content Marketing: How "Weird Al" Yankovic Won By Spreading The Wealth

Tuesday, 22 July 2014 | Associations Now - Ernie Smith

Last week, pop parodist “Weird Al” Yankovic took over the internet with a series of clever music videos. Behind those web videos, however, was the kind of online video content marketing strategy we’re all trying to create for ourselves and our brands.