6 Viral Video Marketing Lessons to Learn From the Ice Bucket Challenge

5 SEO Tools You Need to Use BEFORE Publishing a YouTube Video

Monday, 15 December 2014 | ReelSEO - Ann Smarty

A video's travel can be one of the most important elements to video SEO. Relevant video titles will help video content appear in search results and it will also entice searchers to click to watch the videos. Basic knowledge of both relevant keywords and the keywords and search terms used by competitors can be used to boost the performance of video content.

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6 Viral Video Marketing Lessons to Learn From the Ice Bucket Challenge

Nike Rules YouTube Ads, Beer Spots Still in the Mix

Monday, 15 December 2014 | Direct Marketinrg News - Andrew Corselli

Which consumer brand was the most successful at YouTube marketing in 2014? From a paid advertising perspective: Nike. According to a Google review of the top digital video ads of 2014, Nike garnered 171.7 million views from two different videos. Viewers are not only watching more online video advertising, but they are watching longer video ads. The top video ads of 2014 were an average of 3-minutes in duration. Nearly five times the length of a typical video ad.

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6 Viral Video Marketing Lessons to Learn From the Ice Bucket Challenge

Facebook Outlines Its Video Aspirations

Thursday, 11 December 2014 | AdExchanger - Kelly Liyakasa

Branding is a primary reason organizations run paid social video marketing campaigns on Facebook. The social media network indicated that marketers buying paid video ads are not looking at video impressions as a key campaign metric. Facebook offers a way for viewers to discover social video content.

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6 Viral Video Marketing Lessons to Learn From the Ice Bucket Challenge

How to Increase YouTube Video Views in 3 Easy Steps

Wednesday, 10 December 2014 | BusinessWired - Serena Ehrlich

If the goal of your organization's YouTube marketing efforts is to grow views, here are some tips on how to engage audiences. Create relevant video content that inspires your target audience. Leverage video SEO by incorporating pertinent keywords and search terms into YouTube titles and descriptions. Finally, promote the video content via paid promotions, partnerships and social video marketing.

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6 Viral Video Marketing Lessons to Learn From the Ice Bucket Challenge

How To Sell Your Boss on Video in 3 Easy Steps

Wednesday, 10 December 2014 | Business 2 Community - Nathan Wilson

Web video production should always start with a creative brief. The creative brief allows communicators to determine the most important elements for each web video marketing initiative. Video content is created to engage viewers and the creative brief will help ensure that the web video production process is efficient and cost effective.

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6 Viral Video Marketing Lessons to Learn From the Ice Bucket Challenge

9 marketing mistakes that make you look like a rookie

Thursday, 04 December 2014 | Mashable - Scott Gerber

Video content marketing doesn't just engage viewers through an organic experience. Web video productions need to be compelling to attract a viewer's attention. Once video content has been produced, marketers need to distribute the video to a highly targeted audience. Video content can be shared via social video marketing and through websites and blogs.

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