6 Viral Video Marketing Lessons to Learn From the Ice Bucket Challenge

B2B Content Marketing: 100% increase in lead gen for customer service software company

Wednesday, 15 October 2014 | MarketingSherpa - Erin Hogg

IntelliResponse, an emerging technology company, created B2B video marketing content to increase sales lead-generation. Video case studies that showcased industry-specific customer success stories was one of the key elements to IntelliResponse's B2B video marketing content. IntelliResponse incorporated video content into the corporate website and blog, along with distributing via social video marketing.

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6 Viral Video Marketing Lessons to Learn From the Ice Bucket Challenge

Web Video Ad Tech Firm Videology Opens TV Practice

Monday, 20 October 2014 | The Wall Street Journal's CMO Today Blog - Mike Shields

Online video platform Videology is launching a television division to help agencies plan integrated TV and digital video ad campaigns. Fifty percent of Videology's revenue comes from TV budgets. TV ad planners seek to launch campaigns that have precision audience targeting. Videology is offering a full suite of tools that will enable ad buyers to create highly targeted online video and TV ad programs.

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6 Viral Video Marketing Lessons to Learn From the Ice Bucket Challenge

Marketers Debate Quality Versus Quantity in Lead Generation

Monday, 20 October 2014 | Direct Marketing News - Perry Simpson

Video email marketing can improve sales lead generation results. Email remains one of the best ways to nurture leads. However, especially with B2B email marketing, copy messages tend to be repetitive and bland. Video email content is a way to spice messages so recipients open and engage with the email, improving lead-gen rates.

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6 Viral Video Marketing Lessons to Learn From the Ice Bucket Challenge

What Can Marketers Take Away From New Research on Movie Trailers?

Thursday, 16 October 2014 | ClickZ - Greg Jarboe

Movie trailers can serve as an inspiration for creating video content marketing. Generate strong viewer velocity by timing the launch of video content to best engage viewers. Sixty-two percent of video shares occur within three days post-launch. If Word of Mouth (WOM) is a key goal of your marketing effort, maximize your efforts. Coordinate social video efforts to increase the reach of video content. Finally, mobile video marketing cannot be ignored. Viewers increasingly use mobile devices to view video content.

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6 Viral Video Marketing Lessons to Learn From the Ice Bucket Challenge

Study: Marketers increasingly opting for Facebook video over YouTube

Thursday, 16 October 2014 | InsideFacebook - Justin Lafferty

A recent study conducted by Socialbakers found that Facebook may be more effective than YouTube for social video marketing efforts. When video content is published directly to Facebook, there is deeper audience engagement and interaction compared to other social video sites. Web video marketers should consider uploading video directly to Facebook instead of posting links to video content hosted on other sites.

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6 Viral Video Marketing Lessons to Learn From the Ice Bucket Challenge

In India, Hindustan Unilever tries YouTube content initiative

Thursday, 16 October 2014 | CampaignUS - Byravee Iyer

Hindustan Unilver has creating beauty content for an experimental YouTube Marketing test. The "Be Beautiful" campaign features a number of Unilver brands being used by well-known India-based fashion, lifestyle and beauty bloggers. The YouTube initiative was designed as a way to connect with consumers in a changing marketplace. The video content was designed to engage audiences who are looking to be entertained and educated.

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