6 Viral Video Marketing Lessons to Learn From the Ice Bucket Challenge

Meet the Man Who Unlocked the Secrets of Mobile Video Marketing

Tuesday, 16 September 2014 | Ad Week - Garrett Sloane

Vine video marketing superstar Jerome Jarre schools big brands like General Electric on social video marketing.

Jarre has helped to transform the six-second looping video into an art form and a marketing vehicle. It all may look really easy, but it isn’t. Jarre has to measure every second, carefully inspect each frame, shoot and often reshoot what appear to be spontaneous moments. Six seconds can take as much as six hours of work. The result is Jarre’s unique blend of comedy, pranks and absurd vignettes—all in his distinctive French accent.

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6 Viral Video Marketing Lessons to Learn From the Ice Bucket Challenge

Facebook Adds YouTube-Like Video Features, as It Tops 1 Billion Daily Views

Tuesday, 09 September 2014 | Variety - Todd Spangler

Facebook, already a huge distributor of social media video, is adding a pair of YouTube-like video analytics features. In an update that will start rolling out this week, Facebook users will be able to see how many views a video on Facebook has received, something that’s been part of YouTube’s service for years. On Facebook, view counts will be shown on public videos to help people discover new, popular videos.

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6 Viral Video Marketing Lessons to Learn From the Ice Bucket Challenge

6 Viral Video Marketing Lessons to Learn From the Ice Bucket Challenge

Monday, 01 September 2014 | Entrepreneur - Gabrielle Boko

Social feeds from across the country are chock-full of videos and photos of celebrities, inventors, CEOs, athletes and politicians all taking part in the most recent viral video marketing sensation: the Ice Bucket Challenge.

Startups, established firms and viral video marketers of all types can learn from the success of the Ice Bucket Challenge. Those trying to develop a viral video marketing campaign can take the following steps…

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What Does Net Neutrality Mean for Video Advertising

What Does Net Neutrality Mean for Video Advertising?

Wednesday, 27 August 2014 | ClickZ - Frank Stinton

During the ongoing discussions about the future of net neutrality, one important aspect needs to be addressed: How will changes to the status quo affect the internet video advertising market?

As the FCC prepares to host a series of Open Internet Round Tables next month on the controversial topic of net neutrality, I hope a so-far-overlooked angle rises to the surface before any decisions are made.

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Why Annoying Online Video Ads Actually Work on You

Wednesday, 20 August 2014 | Wall Street Cheat Sheet - Jess Boluyt

While consumers often don’t enjoy online video ads, their popularity among advertisers and ad networks is climbing, though it’s not likely to replace TV ads just yet. In June, market research firm eMarketer reported that while spending on digital video ads is growing, its momentum isn’t nearly strong enough to see it overtaking the TV ad market in the near future.

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5 Ways You Should Be Using Vine for Video Marketing

Friday, 08 August 2014 | Reel SEO - Sarah Fama

Vine, Twitter’s 6-second video application, has proved enormously popular both for users and for social video marketing companies. Savvy brands have already begun to establish themselves on the platform, because social video marketing needs to be where the eyeballs are – even if they’re only there for a few seconds at a time. Here’s how to make those seconds count.

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