About the Web Video Marketing Council

The Web Video Marketing Council (WVMC) was established to provide useful information and resources to interactive marketers and communicators about the emerging web video marketing category, including the use of viral video marketing, rich media and video microsites. The Council was underwritten with funding from Flimp Media Inc. a developer of rich media technology for creating, distributing and tracking interactive flash videosites. Companies and organizations interested in participating in or contributing to the WVMC, please contact us.

Web Video Marketing is defined as "A new category of interactive marketing which uses audiovisual content as a means of communicating commercial or marketing messages to an audience over the Internet".

Web video is a powerful online marketing, sales and communications medium. It isn't limited to content distribution and file sharing supported by advertising. Together with rich media, web video marketing represents an exciting new and powerful interactive marketing and communications category that is engaging and interactive as well as portable, intuitive, viral and measurable.

Web Video Marketing generally combines audiovisual content with an interactive, rich media call to action, distributes the message in a variety of ways to your target audience, and then generates detailed, measurable results and data for the sales and accounting departments. And with emerging new technologies, it can be inexpensive and easy to do without IT resources or programming skills.

We welcome your comments and input as we seek to make this website a practical and useful resource for everyone engaged in Web Video Marketing.