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B2B Video Marketing and Production News, Articles, Trends, Tips and Strategies

Scan the latest news, articles, tips and trends about B2B video marketing and production, including best practices, business video marketing strategies, video marketing content, and using video for sales lead generation.

Is YouTube Right for B2B Businesses?

| | Business 2 Community
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Video is a powerful way to initiate the first interaction and help position your business and company in a better light because you’re giving detailed, quality content. Here’s the kicker, when you use video in your B2B landing pages, conversions have been known to increase up to 80%. Video is a great way to do things text can’t... Read the full article »

Video is Finally Coming to LinkedIn

| | Business 2 Community
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We already know video is amazing for B2B brands on social media. Video is hands-down the best way to reach time-poor people with short attention spans as they scroll through their social feeds. Moving images grab hold of the caveman part of your brain telling you to pay attention and get emotionally invested. But Facebook isn’t always the best place for B2B ... Read the full article »

What Marketers Can Learn from Tinder

| | Media Post
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Video is a chorus that marketers in general have been trumpeting for several years now, but it often gets overlooked, especially in the B2B space, where face-to-face interactions and personal relationships still reign supreme. However, if you step back a second and examine Tinder-like dating apps, you realize just how integral video can be to robust engagement... Read the full article »

Getting the Most out of B2B Tech Videos

| | Chief Marketer
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Video in B2B environments succeeds by giving clarity to very technical subject matter and rendering it more accessible to potential buyers. In fact, a Content Marketing Institute report found that 70% of B2B marketing experts named video more effective than any other form of content. In short, buyers are people and people prefer watching something to listening.... Read the full article »

Making B2B Video Content That Sells

| | Venture Beat
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In the B2B world, the word ‘viral’ is thrown around way too easily. You aren’t actually looking to create the next billion-download internet sensation (though you wouldn’t be mad if that happened). You need to focus. “You have to recognize that in B2B, you’re not trying to go viral to everybody and my mother,” Hartley explains.... Read the full article »

Facebook Live for B2B Marketers: 5 Ways to Use Live Video in Your Content Marketing Strategy

| | Marketing Profs
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Facebook is quickly transforming into a video-only platform, and one of its top executives has already predicted the near end of the written word in a few years' time. Some 60% of B2B marketers already use pre-produced video in their online marketing strategy, according to the annual B2B content marketing survey by MarketingProfs and CMI. It's safe to assume... Read the full article »

Rock Your B2B Video Marketing

| | Business 2 Community
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Forrester is estimated that one minute of video is equal to 1.8 million words. After I picked my jaw up off the floor, I started digging into this topic. Come to find out, B2B video marketing has the potential to make a huge impact on the effectiveness of a company’s business by using business videos in these ways... Read the full article »

B2B Product Videos And Demos: Top Tips For Value & Engagement

| | Web Video Marketing Council
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Video is the perfect medium for demos and explainers. Creating product demonstrations is a great way to raise the profile of your B2B products and brand. To succeed as a B2B video marketing content creator, you should focus on creating valuable, quality resources that people are likely to share. Here are some top B2B video tips to help you create great product videos and... Read the full article »