Your Global Video Marketing, Production, Advertising and Communications Weekly News -

B2B Video Marketing and Production News, Articles, Trends, Tips and Strategies

Scan the latest news, articles, tips and trends about B2B video marketing and production, including best practices, business video marketing strategies, video marketing content, and using video for sales lead generation.

B2B Video Marketing Trends

| | Net Imperative
facebook
twitter
linkedin

Video is the biggest priority for B2B marketers this year, according to the B2B Video Report released by LinkedIn, the world’s largest online professional network. Despite this, the industry continues to face challenges around its measurement, the study also found. The research, based on a survey of 200 B2B marketers in the UK and Ireland, reveals 62% see video as the most important content format, followed by email (48%), social media creative (36%) and infographics (29%)... Read the full article »

Breaking Down the Components of an Effective B2B Video

| | LinkedIn Marketing Solutions Blog
facebook
twitter
linkedin

With all five of these components accounted for, it’s pretty hard to go wrong. The beauty of B2B video is in its almost limitless possibilities for creative and unique content. Enjoy the flexibility, but make sure you adhere to the principles of simplicity, technical quality, script clarity, concise length, and actionable next steps... Read the full article »

10 Uses of Video for B2B Marketing

| | Mar Tech Advisor
facebook
twitter
linkedin

Visual information is easy to digest, less time consuming to comprehend, and leaves a lasting impression. Video content is dynamic and stands out more than text content, hence it grabs more attention than a simple text-based email or pdf. Since B2B customers form a relatively smaller target segment than B2C, it’s easier to create more personalized content that makes them feel more connected to a brand... Read the full article »

5 Reasons Why B2B Marketers Who Don't Do Video Are Getting Left Behind

| | Marketing Profs
facebook
twitter
linkedin

B2C marketers have dominated video advertising. But the evolving landscape of video advertising has opened opportunities for B2B marketers, driven in large part by a changing demographic of B2B buyers and their video-consumption behaviors. According to a recent Google study, 70% of B2B buyers watch videos along their path to purchase—a 52% jump in just two years. Are you still on the fence about whether to take advantage of video in your marketing program... Read the full article »

Mastering the Art of Video in B2B: It's All in the Psychology

| | Mar Tech Advisor
facebook
twitter
linkedin

Here are two staggering facts: 1.5 billion people—or a fifth of the world’s entire population—now visit YouTube each month to watch videos and more than 20 billion videos are viewed every single day on Facebook and Snapchat alone. These are astonishing figures, but they shouldn’t come as a surprise. After all, in today’s increasingly connected world, there’s an abundance of information out there and a variety of channels by which to receive it. Video—quick, dynamic and entertaining—is emerging as the natural choice over formats, like text or still images... Read the full article »

5 Ways B2B Can Attract More Leads with Videos

| | Edgy Labs
facebook
twitter
linkedin

B2C (business-to-consumer) industries have been heavily reliant on video to communicate with customers for as long as there’s been TV. For B2B, however, video marketing is a trend that’s been on the rise in recent years. Video is a major asset for any B2B marketing strategy because a video is more effective than a 20-page brochure aimed at improving brand awareness or presenting a product... Read the full article »

A Look Back and Look Ahead at B2B Marketing

| | Business 2 Community
facebook
twitter
linkedin

Video, video, video. Everyone’s talking about video. Everyone’s now a video producer. In some cases, that’s a bad thing (too many Snapchat videos) and in other cases it’s a good thing (ahem, all the cat videos). Seriously though, a major trend we’re seeing is the integration of video into digital marketing assets, particularly in B2B web design. Video backgrounds have demonstrated value as they support the brand story and visually emphasize messaging... Read the full article »

7 Strategies for Getting Video Marketing Right in 2018

| | The Next Web
facebook
twitter
linkedin

Using video in your branding strategy is perhaps the most effective way to set yourself apart from competitors. Whether it’s the tone of the video, graphic influence, use of color, music, etc., these authentic elements need to be present throughout the strategy. Many B2B companies are using video content to educate customers on what they offer. Webinars are quickly becoming one of the most fruitful avenues to not only inform customer, but cement branding efforts... Read the full article »

Video Converts Better Than Other Content Types

| | Business Insider
facebook
twitter
linkedin

For the fourth consecutive year, over 90 percent of study participants report that video is becoming more important as a form of marketing content within their businesses. The percentage of participants reporting that video converts better than other content types have averaged 71 percent over the four years of this study, with video remaining the favored content type.... Read the full article »

Is YouTube Right for B2B Businesses?

| | Business 2 Community
facebook
twitter
linkedin

Video is a powerful way to initiate the first interaction and help position your business and company in a better light because you’re giving detailed, quality content. Here’s the kicker, when you use video in your B2B landing pages, conversions have been known to increase up to 80%. Video is a great way to do things text can’t... Read the full article »

Video is Finally Coming to LinkedIn

| | Business 2 Community
facebook
twitter
linkedin

We already know video is amazing for B2B brands on social media. Video is hands-down the best way to reach time-poor people with short attention spans as they scroll through their social feeds. Moving images grab hold of the caveman part of your brain telling you to pay attention and get emotionally invested. But Facebook isn’t always the best place for B2B ... Read the full article »

What Marketers Can Learn from Tinder

| | Media Post
facebook
twitter
linkedin

Video is a chorus that marketers in general have been trumpeting for several years now, but it often gets overlooked, especially in the B2B space, where face-to-face interactions and personal relationships still reign supreme. However, if you step back a second and examine Tinder-like dating apps, you realize just how integral video can be to robust engagement... Read the full article »

Getting the Most out of B2B Tech Videos

| | Chief Marketer
facebook
twitter
linkedin

Video in B2B environments succeeds by giving clarity to very technical subject matter and rendering it more accessible to potential buyers. In fact, a Content Marketing Institute report found that 70% of B2B marketing experts named video more effective than any other form of content. In short, buyers are people and people prefer watching something to listening.... Read the full article »

Making B2B Video Content That Sells

| | Venture Beat
facebook
twitter
linkedin

In the B2B world, the word ‘viral’ is thrown around way too easily. You aren’t actually looking to create the next billion-download internet sensation (though you wouldn’t be mad if that happened). You need to focus. “You have to recognize that in B2B, you’re not trying to go viral to everybody and my mother,” Hartley explains.... Read the full article »