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B2B Video Marketing and Production News, Articles, Trends, Tips and Strategies

Scan the latest news, articles, tips and trends about B2B video marketing and production, including best practices, business video marketing strategies, video marketing content, and using video for sales lead generation.

Rock Your B2B Video Marketing

| | Business 2 Community
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Forrester is estimated that one minute of video is equal to 1.8 million words. After I picked my jaw up off the floor, I started digging into this topic. Come to find out, B2B video marketing has the potential to make a huge impact on the effectiveness of a company’s business by using business videos in these ways... Read the full article »

B2B Product Videos And Demos: Top Tips For Value & Engagement

| | Web Video Marketing Council
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Video is the perfect medium for demos and explainers. Creating product demonstrations is a great way to raise the profile of your B2B products and brand. To succeed as a B2B video marketing content creator, you should focus on creating valuable, quality resources that people are likely to share. Here are some top B2B video tips to help you create great product videos and... Read the full article »

8 B2B Video Marketing and Digital Strategies You Should Never Miss Out

| | BCW
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Making a statement that a B2B business has a lot to gain from an effective digital and video marketing strategy in today’s context may sound a bit passé. While most discerning marketers already know this, the burgeoning number of enterprises wanting to hop onto the digital marketing bandwagon provides enough reason to take a deep dive into this subject and resurface with facts, renewed assertion and belief that this is really the way to go. This is further corroborated by the statistic that close to 25% of online leads generally get converted, which is the power of video and digital marketing. Here are 8 b2b video and digital marketing strategies you should never miss out on... Read the full article »

Corporate and B2B Video Marketing

| | browser media
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The power of video only seems to be be growing, and with brands investing more and more in the medium, it doesn’t look to be slowing down any time soon. My Facebook feed is peppered with videos from both brands and friends, Tweets containing rich media see huge increases in engagement, and the time people spend watching videos on Instagram increased by more than 40 percent inside six months. Video’s been a game-changer for brands and B2B video marketing is clearly the best way to... Read the full article »

Insider’s Guide to Producing a Top-Notch Educational Video Series for B2B Marketing

| | Business 2 Community
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How many times have you looked up a tutorial video on YouTube? Have you thought of using an educational video series as a way to generate leads? The main reason why it’s worth investing so much time and money producing an educational video series is because it sets you apart as an expert in your field. The benefit we’re talking about is how you educate people that your product can help ease the problems they’re having. And you’ll be surprised by how much people actually like to... Read the full article »

There’s No ‘Viral Button’ for B2B Video Marketing: Success Comes From Strategy, Production & Sharing

| | Brafton – Fuel Your Brand
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You don’t want to be the only person there who is still trying to get their B2B videos seen. “Going viral” may not be in your control – not all of us have a room full of cats, a pair of white Vans, or a kid who’s still coming down from laughing gas after the dentist to capitalize on – but it is within your reach to create a stunning, unforgettable video, and share it to the right marketing and social media platforms so your marketing with video initiatives that use explainer videos and product overview videos realize their... Read the full article »

5 Digital Marketing Factors That Compel Online Audiences to Buy [Video Marketing #3]

| | Business 2 Community
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Posting a B2B video with enticing narration can do a lot for your business. While video content plays a significant role, you should pay attention to the medium through which you deliver your content. Video marketing is considered one of the most powerful ways to deliver useful content. You can also include psychological factors like emotions that touch your audience and motivate them to take action that is beneficial for your business. Including... Read the full article »

Marketing Your Small Business with Video Marketing is Easier Than Ever

| | USA Today
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Did you watch a marketing video online today, maybe a B2B video? If you are like most of us, you did. Video is hot, and as a small business marketeer, it is your job to put your business where the eyeballs are; if they are watching video, then that is where you need to be too. Creating a clever explainer video about your product and posting it on your homepage, or sharing it via your social, is sure to get you traffic and you can do this on a budget by... Read the full article »

The Complete Guide to B2B Marketing and Video Marketing

| | salesforce-pardot
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According to a 2015 study by Salesforce, B2B marketers are consistently faced with three main challenges: bringing in new business, improving lead quality, and generating leads. To meet these challenges, marketers need to think bigger — and our Complete Guide to B2B Marketing with B2B video marketing tips can help. With more than 80 pages of best practices advice and helpful checklists, this e-book is packed with the information you need to develop optimized marketing campaigns that drive results... Read the full article »

How to Effectively Use Video in Your Business

| | BDN Maine
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As with any marketing, measuring your ROI is vital. With b2b video content marketing, this is as easy as measuring other kinds of content marketing. Keywords are still used in titles, URLs, and even in the spoken or written content in the video, and links are as simple to add to video today. All of this can be tracked with something as simple as... Read the full article »

6 Small Businesses Share Successful Video Marketing Campaigns

| | Business 2 Community
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81% of people feature video on their website. 52% of marketers believe video marketing is effective for brand awareness. 67% of marketers found b2b video marketing somewhat successful. Numbers like these suggest that b2b video production and marketing these videos thereafter is something marketers shouldn’t ignore, especially those who are responsible for the marketing function at small businesses. So, here are six stories of successful b2b video productions and how they did it... Read the full article »

3 B2B Marketing Strategies to Create Content in “Boring” Industries [Video Helps]

| | ContentStandard
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GoPro videos have it easy. Kitten rescues, crazy stunts, and swims with whales—the company is awash in content with incredible appeal. For B2B companies in seemingly “boring” industries, however, creating awesome content can be daunting. Your brand may never produce GoPro’s adrenaline-pumping content, but you don’t need to. By focusing B2B marketing strategies on what makes your company interesting and compelling, you can create the kind of content that forms the cornerstone of successful content marketing B2B marketing strategies don’t need extreme mountain biking or base jumping to be effective. All companies—even those in boring industries—have the potential for great stories. It’s just a matter of teasing them out. The reason behind the content increase is simple: Content works and b2b video marketing works even better because... Read the full article »

How Marketers Rein in the Sales Funnel with Video Marketing

| | TechTarget - Search CRM
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The sales process, captured by the sales funnel, is no longer as linear as it once was. How can marketing teams use sales funnel management to gain control of the customer journey? Today, though, the inverted pyramid is only one possible pathway of a customer lifecycle, or journey, to a sale. This shift is also leading marketers to invest in new content types that are more interactive in nature, such as surveys, pop-up infographics, embedded video and video marketing content.  Not only do customers get a more personalized experience with video content, but by tracking their interactions with b2b video marketing videos, marketers also gain... Read the full article »

Why It’s Good Business To Embrace Video In Digital-Marketing Campaigns

| | Mobile Marketing Watch
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Businesses that want potential customers to linger longer in any of their online marketing channels have an easy tool for making that happen – video. Text to read or photos are not enough to keep customers and stakeholders engaged. But, add an online video and they’ll hang around, on average, an extra two minutes. Research verifies the difference b2b video content marketing makes. For example: Email Marketing: when marketers include a video in email, the click-through rate increases 200 to 300 percent, Forrester Research reports. Put the word “video” in the subject line and open rates boost 19 percent. Mobile Devices: online video marketing accounts for 50 percent of all mobile traffic, and that figure is growing. A study by Cisco reports that by 2020, 75 percent of mobile traffic will be video content. Customer Activity: b2c and b2b video content marketing significantly increases... Read the full article »

B2B Video Marketing Is The Fast-Track To Online Customer Engagement

| | Digital Doughnut
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More than 80% of senior executives say they watch more online video than they did a year ago, and according to Forbes, 75% of executives are watching work-related video on a weekly basis; this communications channel has risen to a stellar level in recent times. And until recently, online video was seen as a ‘nice to have’, but with research showing that using the word ‘video’ in an email subject line increases open rates by 19%, click through rates by 65% and reduces unsubscribes by 26%, it’s now impossible to ignore. If you are wise, and engage your digital video agency - or use video communication tools, platforms, and professionals - to develop your story–lines, story boards and scripts, they need to understand your brand strategy and build on this into  the video story so that you can create... Read the full article »

B2B Video Marketing Professionals Need to Audit Existing Content and Implement Editorial Plan

| | THEDRUM
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One of the biggest challenges to B2B marketers is the elusive nature of content marketing at a time when content correctly done can improve search engine rankings, drive new traffic to websites, and nurture leads all the way through the sales cycle. It was not that long ago when companies created content only when they had something new to say. Today, companies are driven to constantly produce new content across all channels. And web video production and video content marketing is now essential for companies because it increases... Read the full article »


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Landscape Online Marketing - Photos are Nice, But Video Rules

| | Total Landscape Care
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Spend two minutes scrolling on Facebook and you will see about 10 or more videos – many of them from businesses. This isn’t just some fluke; this is where the industry is headed. B2B video marketing is on the rise and it is time to see if video marketing is something your landscaping company needs. One landscaping company, Granger Landscapes, based in Florence, South Carolina, has recently added video to its marketing plan and has seen a boom in leads and sales because... Read the full article »