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B2B Video Marketing and Production News, Articles, Trends, Tips and Strategies

Scan the latest news, articles, tips and trends about B2B video marketing and production, including best practices, business video marketing strategies, video marketing content, and using video for sales lead generation.

5 Ways B2B Can Attract More Leads with Videos

| | Edgy Labs
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B2C (business-to-consumer) industries have been heavily reliant on video to communicate with customers for as long as there’s been TV. For B2B, however, video marketing is a trend that’s been on the rise in recent years. Video is a major asset for any B2B marketing strategy because a video is more effective than a 20-page brochure aimed at improving brand awareness or presenting a product... Read the full article »

A Look Back and Look Ahead at B2B Marketing

| | Business 2 Community
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Video, video, video. Everyone’s talking about video. Everyone’s now a video producer. In some cases, that’s a bad thing (too many Snapchat videos) and in other cases it’s a good thing (ahem, all the cat videos). Seriously though, a major trend we’re seeing is the integration of video into digital marketing assets, particularly in B2B web design. Video backgrounds have demonstrated value as they support the brand story and visually emphasize messaging... Read the full article »

7 Strategies for Getting Video Marketing Right in 2018

| | The Next Web
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Using video in your branding strategy is perhaps the most effective way to set yourself apart from competitors. Whether it’s the tone of the video, graphic influence, use of color, music, etc., these authentic elements need to be present throughout the strategy. Many B2B companies are using video content to educate customers on what they offer. Webinars are quickly becoming one of the most fruitful avenues to not only inform customer, but cement branding efforts... Read the full article »

Video Converts Better Than Other Content Types

| | Business Insider
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For the fourth consecutive year, over 90 percent of study participants report that video is becoming more important as a form of marketing content within their businesses. The percentage of participants reporting that video converts better than other content types have averaged 71 percent over the four years of this study, with video remaining the favored content type.... Read the full article »

Is YouTube Right for B2B Businesses?

| | Business 2 Community
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Video is a powerful way to initiate the first interaction and help position your business and company in a better light because you’re giving detailed, quality content. Here’s the kicker, when you use video in your B2B landing pages, conversions have been known to increase up to 80%. Video is a great way to do things text can’t... Read the full article »

Video is Finally Coming to LinkedIn

| | Business 2 Community
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We already know video is amazing for B2B brands on social media. Video is hands-down the best way to reach time-poor people with short attention spans as they scroll through their social feeds. Moving images grab hold of the caveman part of your brain telling you to pay attention and get emotionally invested. But Facebook isn’t always the best place for B2B ... Read the full article »

What Marketers Can Learn from Tinder

| | Media Post
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Video is a chorus that marketers in general have been trumpeting for several years now, but it often gets overlooked, especially in the B2B space, where face-to-face interactions and personal relationships still reign supreme. However, if you step back a second and examine Tinder-like dating apps, you realize just how integral video can be to robust engagement... Read the full article »

Getting the Most out of B2B Tech Videos

| | Chief Marketer
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Video in B2B environments succeeds by giving clarity to very technical subject matter and rendering it more accessible to potential buyers. In fact, a Content Marketing Institute report found that 70% of B2B marketing experts named video more effective than any other form of content. In short, buyers are people and people prefer watching something to listening.... Read the full article »

Making B2B Video Content That Sells

| | Venture Beat
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In the B2B world, the word ‘viral’ is thrown around way too easily. You aren’t actually looking to create the next billion-download internet sensation (though you wouldn’t be mad if that happened). You need to focus. “You have to recognize that in B2B, you’re not trying to go viral to everybody and my mother,” Hartley explains.... Read the full article »