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B2B Video Marketing and Production News, Articles, Trends, Tips and Strategies

Scan the latest news, articles, tips and trends about B2B video marketing and production, including best practices, business video marketing strategies, video marketing content, and using video for sales lead generation.

Five Rising Video Capabilities to Accelerate Sales

| | Mar Tech Series
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It’s surprising how many people forget the most basic fact that video is a visual medium. Unless you get a superstar speaker with built-in name recognition, avoid talking head videos like the plague. Interviews and testimonials are great if you find a cool or interesting way to illustrate the points being made... Read the full article »

Use Video to Stand out on LinkedIn

| | Forbes
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LinkedIn is clearly one of the most important places to express your brand—especially in a professional capacity. But limiting yourself to text-based content will stifle your ability to truly exude your unique brand and connect with viewers emotionally. To make the most of LinkedIn, stand out from your peers, and quickly capture the attention of the people making decisions about you, augment your words with pictures—moving pictures... Read the full article »

This Type of Video Helps Close B2B Sales

| | Entrepreneur
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B2B buyers want information, not a sales pitch. According to Forrester, a research and advisory firm, some 59 percent of buyers prefer to conduct their research online instead of interacting with a sales rep and enduring a pitch. While written content can help buyers do their research, there’s nothing like seeing the product in action or hearing from real customers... Read the full article »

Why Kanye West Is One of the Best B2B Video Marketers Ever

| | Business 2 Community
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While he’s known primarily for his musical abilities, Kanye West’s skills as a video marketer are just as remarkable. With the release of his latest album, Ye, Kanye has taken his brand to the next level visually, and in the process, he’s used a few tactics and strategies that should make every B2B marketer sit up, take notice, and recognize the greatness of the work on display... Read the full article »

Video Marketing Automation: The Future of B2B Marketing

| | TG Daily
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Marketing automation is not new, and neither is video but combining the two breaks new ground for many businesses. Marketers are aware of the opportunities that come with video marketing—it builds awareness, creates affinity, helps with finding new customers and increases revenue. However, many marketers still try to track their video metrics manually. When video marketing is automated, it takes it to a whole new level, eliminating menial tasks, streamlining workflow and increasing productivity... Read the full article »

B2B Marketing: Four Keys to Success

| | Mar Tech Advisor
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Video content could win the award for “longest period of time hyped as ‘the next big thing’ while not actually becoming the next big thing.” Visitors to branded websites have continued to keep video content at arm’s length for a variety of reasons—laggy, low-quality, data-hogging, inconvenient audio, pick one. Now we’re reaching a tipping point in online engagement with video, both among consumers and B2B decision makers... Read the full article »

B2B Video Marketing Trends

| | Net Imperative
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Video is the biggest priority for B2B marketers this year, according to the B2B Video Report released by LinkedIn, the world’s largest online professional network. Despite this, the industry continues to face challenges around its measurement, the study also found. The research, based on a survey of 200 B2B marketers in the UK and Ireland, reveals 62% see video as the most important content format, followed by email (48%), social media creative (36%) and infographics (29%)... Read the full article »

Breaking Down the Components of an Effective B2B Video

| | LinkedIn Marketing Solutions Blog
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With all five of these components accounted for, it’s pretty hard to go wrong. The beauty of B2B video is in its almost limitless possibilities for creative and unique content. Enjoy the flexibility, but make sure you adhere to the principles of simplicity, technical quality, script clarity, concise length, and actionable next steps... Read the full article »

10 Uses of Video for B2B Marketing

| | Mar Tech Advisor
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Visual information is easy to digest, less time consuming to comprehend, and leaves a lasting impression. Video content is dynamic and stands out more than text content, hence it grabs more attention than a simple text-based email or pdf. Since B2B customers form a relatively smaller target segment than B2C, it’s easier to create more personalized content that makes them feel more connected to a brand... Read the full article »

5 Reasons Why B2B Marketers Who Don't Do Video Are Getting Left Behind

| | Marketing Profs
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B2C marketers have dominated video advertising. But the evolving landscape of video advertising has opened opportunities for B2B marketers, driven in large part by a changing demographic of B2B buyers and their video-consumption behaviors. According to a recent Google study, 70% of B2B buyers watch videos along their path to purchase—a 52% jump in just two years. Are you still on the fence about whether to take advantage of video in your marketing program... Read the full article »

Mastering the Art of Video in B2B: It's All in the Psychology

| | Mar Tech Advisor
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Here are two staggering facts: 1.5 billion people—or a fifth of the world’s entire population—now visit YouTube each month to watch videos and more than 20 billion videos are viewed every single day on Facebook and Snapchat alone. These are astonishing figures, but they shouldn’t come as a surprise. After all, in today’s increasingly connected world, there’s an abundance of information out there and a variety of channels by which to receive it. Video—quick, dynamic and entertaining—is emerging as the natural choice over formats, like text or still images... Read the full article »

5 Ways B2B Can Attract More Leads with Videos

| | Edgy Labs
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B2C (business-to-consumer) industries have been heavily reliant on video to communicate with customers for as long as there’s been TV. For B2B, however, video marketing is a trend that’s been on the rise in recent years. Video is a major asset for any B2B marketing strategy because a video is more effective than a 20-page brochure aimed at improving brand awareness or presenting a product... Read the full article »