Your Global Video Marketing, Production, Advertising and Communications Weekly News -

B2C marketers have dominated video advertising. But the evolving landscape of video advertising has opened opportunities for B2B marketers, driven in large part by a changing demographic of B2B buyers and their video-consumption behaviors. According to a recent Google study, 70% of B2B buyers watch videos along their path to purchase—a 52% jump in just two years. Are you still on the fence about whether to take advantage of video in your marketing program...

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