B2C marketers have dominated video advertising. But the evolving landscape of video advertising has opened opportunities for B2B marketers, driven in large part by a changing demographic of B2B buyers and their video-consumption behaviors. According to a recent Google study, 70% of B2B buyers watch videos along their path to purchase—a 52% jump in just two years. Are you still on the fence about whether to take advantage of video in your marketing program...
5 Reasons Why B2B Marketers Who Don't Do Video Are Getting Left Behind
- Written by Marketing Profs