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Video is the biggest priority for B2B marketers this year, according to the B2B Video Report released by LinkedIn, the world’s largest online professional network. Despite this, the industry continues to face challenges around its measurement, the study also found. The research, based on a survey of 200 B2B marketers in the UK and Ireland, reveals 62% see video as the most important content format, followed by email (48%), social media creative (36%) and infographics (29%)...

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