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Video content could win the award for “longest period of time hyped as ‘the next big thing’ while not actually becoming the next big thing.” Visitors to branded websites have continued to keep video content at arm’s length for a variety of reasons—laggy, low-quality, data-hogging, inconvenient audio, pick one. Now we’re reaching a tipping point in online engagement with video, both among consumers and B2B decision makers...

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