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Introduced in August 2015 to high profile users and across the world in the following months, Facebook Live is now one of the most popular video platforms for B2B companies. From the mom with the Chewbacca mask to exploding watermelons, it’s easy to see why businesses are keen to get in on the action when so many Facebook videos are going viral. Nearly 2 billion people have watched Facebook Live broadcasts since its introduction, and that is an attractive number for any social media marketer...

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