While B2B organizations utilize many different marketing tactics, video marketing is the most popular. B2B video marketing is the preferred marketing-communications tactic because video marketing is effective for sales nurturing and lead generation. Unlike other forms of communication, video is able to show what products and services can do. B2B marketers also use video communications to show how their products or services differentiate from competitors.
While there are common denominators across all methods of marketing, there are always specific marketing techniques that work better for a specific industry as well as each demographic within the industry. When it comes to the world of B2B marketing, it is essential to quickly and effectively identify the three key points all business people are looking for:
- What the product or service can do for them
- How the product or service differs from their competitors
- What others are saying about the business in question