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B2B Video Marketing and Production News, Articles, Trends, Tips and Strategies

Scan the latest news, articles, tips and trends about B2B video marketing and production, including best practices, business video marketing strategies, video marketing content, and using video for sales lead generation.

How Video Has Changed B2B Buying Processes

| | MultiVisionDigital
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The B2B consumer is different today than he was years ago. Now, before a consumer takes the leap into any kind of sales funnel, he likes to be knowledgable about the product he is looking to buy. This is how online video can help the B2B business make a sale. His consumer is looking for quick information that can answer his needs. What better way than to create a video that will provide him with that info? But what should you add to the video? Read the full article »

How Gen Y Can Show Small Businesses How to Use Video Marketing

| | Mashable - Brad Jefferson
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To effectively use video in your marketing strategy, you have to know your business's brand really well. If there is anything that Generation Y has taught marketers, it's how to build a personal brand. While many small businesses are still struggling to create one, Gen Y-ers have become experts at crafting the right personal brand for themselves. Mashable presents three ways that Gen Y-ers can teach small businesses how to develop the right video marketing plan. Read the full article »

What I Learned About B2B Video Marketing from a 9-Year-Old

| | iMedia Connection - Kent Lewis
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Kent Lewis wrote what he thought was the definitive book on web video marketing three years ago. He recognized early on that this medium would be a major source of revenue for digital advertising. But it wasn't until he noticed his nine year-old son's YouTube watching habits that he made an even bigger connection -- why it's important to create web video content for each stage of the sales cycle. Read the full article »

The B2B Clients You Want to Attract Are Watching Video

| | Content Standard - Krystal Overmyer
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B2B marketers, there's no denying the attraction video draws and the key people you want to attract, like executives and VPs, are more likely to pay attention to video than any other type of content. Need a few more reasons to utilize this growing digital medium that's both memorable and a great way to tell your company's story in a thoughtful and compelling way? Read the full article »

Will 2015 Be The Year of Web Video Marketing?

| | Marketing Tech Blog - HighQ
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There's no denying B2C businesses gain massive benefit from video marketing, but did you know that more than 80% of senior executives watch more video than they did a year ago and three quarters of executives are watching work-related videos every week? Over half of executives would rather watch a video than read an article. B2B businesses can also capitalize in "the year of video marketing", according to HighQ. The benefits of creating video marketing content even help your email marketing strategy through improved click-through rates and lower unsubscribe rates. Consumption on Facebook has increased and apps like Meerkat and Periscope are on the cusp of creating an even bigger impact through social media. Read the full article »

The Future of B2B Content Marketing

| | Flimp Blog - Wayne Wall
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If you haven't had an opportunity to see how much of an impact business video marketing can be on your ROI, perhaps you haven't been paying enough attention. Video communication is becoming a larger piece of the marketing pie by the year and with good reason. In this article, Flimp Media's Wayne Wall explores the growing trend of video-based content marketing and why it should be on the minds of every business owner and entrepreneur. Read the full article »

Five Success Factors for B-to-B Online Video Marketing

| | Target Marketing - Wayne Wall
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The first twenty years of online content advertising was dominated by text and graphics. It's easy to understand why. The early days of Internet surfing were slow, tedious, and often interrupted by the dreaded crossed phone line. Most content that moved amounted to dancing baby GIFs. These days there's a video revolution happening. It's the fastest growing marketing segment on the Internet in 2014 and its impact is immense. According to Forrester Research, "one minute of video content has the same value as 1.8 million written words." If a picture says a thousand words, well... Now you know the equivalent. So how can B-to-B businesses create successful video content strategies? Follow these five key success factors to start planning. Read the full article »

Many B2B Companies are Video Novices

| | Super User
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Jacqueline (Jaci) Burno of B2B marketing agency Market Expertise surveyed several businesses in the professional services sector and found a startling number of "smart" companies are far behind on the adoption of video marketing practices. Read the full article »

The right way to use social media in a B2B industry

| | iMedia Connection - Frank Gothmann
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Looking for an example of an effective B2B video marketing campaign that leverages social media? Look no further than ADP. The resource management company develops video content that highlights customer success stories, case studies and product how-to videos. The videos are distributed via YouTube, Slideshare, Facebook and Twitter. ADP's goal is to provide useful content to targeted audiences. Read the full article »

Study: Video Cited As One Of Most Effective B2B Tools

| | Online Video Insider - Daisy Whitney
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More than 75 percent of organizations actively engage in B2B video marketing. Brevity is the key to developing effective B2B video content. Videos designed to market B2B products and services need to grab a viewer's attention within 20 seconds. The most successful B2B web video marketers create content that is focused on a particular business need during a specific purchase stage. Read the full article »

Is Video Now The Most Effective Method of B2B Marketing?

| | Mobile Marketing Watch - Mike Randazzo
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While B2B organizations utilize many different marketing tactics, video marketing is the most popular. B2B video marketing is the preferred marketing-communications tactic because video marketing is effective for sales nurturing and lead generation. Unlike other forms of communication, video is able to show what products and services can do. B2B marketers also use video communications to show how their products or services differentiate from competitors. Read the full article »

Trade Shows And Referrals Best B2B Lead Generators

| | Center for Media Research - Jack Loechner
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92 percent of organizations utilize B2B video marketing tactics. Videos are the most-used type of content for B2B marketers..Video content is the best strategy for generating a large volume of high-quality leads. Most B2B organization utilize eleven different types of marketing software, with most using an email marketing system. Read the full article »

Reach B2B Execs with Snappy Video

| | eMarketer
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Video content works at every stage of the buying journey. The success of B2B video marketing can be validated by Cisco Systems. Cisco's video content has generated 1,200 new leads and $13 million in qualified sales. B2B video marketing is popular because it is the best way to deliver and impart information to prospective customers. In fact, video content is replacing tried and true B2B marketing content, such as white papers or long articles. Read the full article »

B2B End-User Buyers Are Human, Too

| | eMarketer
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Video is one of the most helpful forms of content for B2B users, according to a joint study conducted by Forrester Consulting and Intershop. Thirty-eight percent of respondents said that B2B video marketing was actively viewed during the buying process. Video content that contains pricing information and 360-product tours were identified as some of the most requested content features. Read the full article »

5 Ways to Make B2B Content Less Boring

| | ClickZ - Kevin Lee
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B2B video marketing content does not need to be dull or uninspired. Engage prospective customers by creating videos that are personality-driven or contain a "behind the scenes" look at a business. Apply an 80/20 rule to B2B video marketing content. Eighty percent of videos should be narrowly focused on products and services. Twenty percent of the produced videos can be less directly related to a business. Read the full article »

Content Marketing: Engaging internal resources helps grow organic traffic 380%

| | MarketingSherpa - David Kirkpatrick
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Employees can contribute to B2B video marketing efforts. Employee recognition and reward software company YouEarnedIt encouraged employees to participate in videos created for various B2B marketing efforts. The videos were used in conjunction with blog posts. The combined efforts helped increase website traffic by 380 percent, resulting in 33 percent of new leads. Read the full article »

Why Product-Centric Marketing Videos Alone Don't Support the Buyer's Journey

| | MarketingProfs - Bruce McKenzie
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B2B video marketing content should focus on the buyer's experience. Avoid producing video content that is product-centric and instead create videos that help to support sales lead generation. Consider developing several videos that support the buyer's journey and tell a story. Also, videos that focus on different stages of the purchasing process will help to convert leads into customers. Read the full article »