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B2B Video Marketing and Production News, Articles, Trends, Tips and Strategies

Scan the latest news, articles, tips and trends about B2B video marketing and production, including best practices, business video marketing strategies, video marketing content, and using video for sales lead generation.

3 Key Takeaways from Software Advice’s B2B Behavior Report

| | SoftwareAdvice -
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It’s a no-brainer that the key to increasing revenue for your B2B services is learning the B2B market, but knowing which behaviors to analyze can be tricky. Luckily, the top three key takeaways from a yearlong study of B2B client behavior published by Software Advice have revealed some surprisingly simple ways to maximize your ROI and streamline your B2B video marketing campaigns. Read the full article »

Social Secrets – The Softer Side of B2B Marketing

| | Business2Community - Bonnie Bailly
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Social media marketing is no longer solely for B2C companies. B2B video marketers are recognizing the benefit of engaging with audiences via social networks. By creating an online persona for your brand, you’re humanizing it, just as those in the consumer space do, creating a relationship that makes people feel like they know your brand personally.

91 percent of B2B companies are present on LinkedIn and more than 80 percent have Twitter and Facebook accounts. But just because they are “on” social, doesn’t mean these networks are being used efficiently or effectively. Developing a strong online presence takes cross platform planning and resource allocation. According to research by the Content Marketing Institute, only 44 percent of B2B marketers have a documented social content strategy, meaning too many companies aren’t capitalizing on social media the way they could be. Read the full article »

15 Content Ideas for B2B Marketers

| | Business2Community - Genia Stevens
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Content marketers often struggle with developing fresh content on a regular basis. Marketers in the B2B space are challenged with the goal of creating content designed to appeal to a very specific target market: the decision-maker who decides where a company’s resources are used.

In a perfect world, digital marketers are using a content calendar to plan upcoming content. Developing a content calendar provides content marketers with the security of knowing they will have a steady flow of new content. The following tips will help B2B marketers brainstorm new content ideas that appeal to the brand’s target market. This content can be re-purposed as great content for your company’s social media marketing campaign. Read the full article »

Three Ways to Use Videos to Maximize Your LinkedIn Marketing and Lead Generation

| | MarketingProfs - Bruce McKenzie
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You're creating videos and distributing them through Facebook, YouTube, your blog, and paid media opportunities to generate hundreds to millions of views. But are you forgetting LinkedIn, one of the most important channels for B2B marketers?

LinkedIn has documented research indicating that members of the "buying committee" are more likely to connect with vendors on LinkedIn than any other social media platform.

So, if video is good for business (Dell Inc. Enterprise Solutions Group increased its revenue 8% largely because its ramped-up video marketing efforts got 6.5 million views), and if LinkedIn is good for business, then combining the two makes sense. Read the full article »

Video Marketing for B2B: How to Quantify Your Investment

| | B2C - Ritika Puri
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Ask any marketer what they think about video. They’ll probably jump and say, “awesome.” Video marketing has the potential to amplify conversion rates. Just ask the team at Demo Duck who boosted conversions to a CrazyEgg landing page by 64%. The result? Incremental revenue of $21K. Read the full article »

Context Or Content?

| | Mediapost - Jeremy Ozen
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I get flack every time I say that. There’s this perception that if we can make a really, really good video ad, it will “go viral,” and then people are going to share it all over the place after they initially see it while they’re out and about, and our work is done. Read the full article »

Overproduction of B2B Marketing Video – Worse Than No Production?

| | Business 2 Community - Ed Marsh
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Produce video content for B2B video marketing campaigns that give prospects and customers insight into your company. Video communications can directly address how your product or services can solve business challenges. The ultimate goal for B2B video marketing content should be creating a dialogue between the target audience and your company. Read the full article »

Tablets Prove Popular for B2B Sales Demos

| | eMarketer
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Over forty-eight percent of B2B video marketing content is viewed on tablet devices. This is according to data from research firm Corporate Visions. Tablets, in fact, play a major role in B2B sales presentations and customer demos. Fifty percent of marketers polled said that they actively use tablets to showcase B2B sales videos. Read the full article »

Best Practices for B2B Content Marketing With Video

| | ClickZ - Kristin Kovner
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Budget, resources and the ability to create a quality video are three reasons why some organizations shy away from B2B video marketing. However, if B2B marketers understand their audience, they can create compelling video content if they focus on telling a story and not promoting a brand. B2B video content can be enhanced through customer or user testimonials and product demos. Video communications are especially effective for B2B sales lead generation efforts. Read the full article »

B2B Marketers Expect Bigger 2014 Budgets: How Will You Spend It Wisely?

| | Forrester - Laura Ramos' Blog - Laura Ramos
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B2B organizations should invest in marketing assets with high reuse potential, such as video communications. Video content can be used across a number of distinct marketing initiatives, making B2B video marketing a wise investment. A joint report published by Forrester and the Businss Marketing Association (BMA) found that B2B budgets are expected to grow by 6 percent in the coming year. Read the full article »

3 B2B Blogging Trends to Watch

| | Fresh Perspective - Rachel
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According to IDG, 86 percent of B2B technology buyers utilize video content during the buying cycle. B2B video marketing needs to be a component of digital B2B marketing. Video content incorporated into blogs help draw in perspective customers. Video is an ideal format for sharing case studies and product demos. Read the full article »

B2B Marketers Enhance Budgets, But Not Methods

| | DM News - Al Urbanski
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A joint study of B2B marketers conducted by Forrester Research and the Business Marketing Association found that B2B video marketing ranks as a top tactic for 2014. B2B marketers are turning to video communications as a way to connect with buyers and customers. Video content offers an easy way to communicate with prospective customers. Read the full article »

Custom Video Content Best Practices

| | MediaPost's Content Marketing Insider - Andrew Ettinger
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B2B video marketing content can be an effective way for organizations to demonstrate thought leadership and showcase products while increasing sales lead gen. The key to a successful B2B video marketing initiative is to create content that entices audiences, not internal stakeholders. Poor video content can be worse than not creating video communications. It can better to produce one great video than a mediocre content series. Read the full article »

B2B Marketers to Up Spend on Content, Mobile in 2014

| | eMarketer
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There will be a 75 percent increase in B2B marketing spending in 2014, according to the results of an Advertising Age December 2013 study. Over 63 percent of respondents said that more budget will be allocated towards B2B video marketing. More B2B marketers will be investing in email marketing campaigns along with social media communications. Seven out of ten marketers indicated that B2B video marketing initiatives are successful. Read the full article »

5 Brands That Prove B2B Can Thrive On Vine

| | CMO.com - Giselle Abramovich
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Short-form video content can be successfully incorporated into B2B video marketing campaigns. A number of organizations are leveraging Vine and other social video applications to create video content for B2B marketing purposes. Videos created using Vine are being distributed via other social media networks, including LinkedIn, Twitter and Facebook. Read the full article »

Mobile, Content New Focus for B-to-B in 2014

| | Ad Age | B to B - Kate Maddox
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Advertising Age's 2014 BtoB Outlook: Marketing Priorities and Plans survey found that more B2B marketers are shifting budget to digital communications, to be able to take advantage of social media and B2B video to reach target audiences. Nearly 80 percent of B2B marketers will be moving budget to digital media and interactive communications. Read the full article »

B2B Marketing Budgets to Increase; Online Video a Growing Medium

| | Marketing Charts
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The B2B sector is expected to make a big shift from traditional media to digital communications n 2014, with 38.7 percent of all B2B marketers devoting 30 percent of their budget to interactive media. This is according to the 2014 BtoB Outlook: Marketing Priorities and Plans survey. More than six out of 10 B2B organizations plan to create and distribute B2B video marketing campaigns in 2014. Read the full article »