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B2B Video Marketing and Production News, Articles, Trends, Tips and Strategies

Scan the latest news, articles, tips and trends about B2B video marketing and production, including best practices, business video marketing strategies, video marketing content, and using video for sales lead generation.

7 Ways Video Marketing Can Grow Your Business (Video)

| | Biz Journals - John Nemo
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Search engines have changed the way consumers shop, but while people have access to more options than ever before some things haven't changed. People still want to do business with companies they know, trust, and like, so how can your business ensure prospects can get to know you?

Next to a face-to-face interaction, no marketing tactic comes closer to bridging that gap and closing a sale than B2B video marketing. Read the full article »

Content, Social, and Video in the Tech Purchase Process [Infographic]

| | Marketing Profs - Veronica Maria Jarsky
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Some 79% of IT decision-makers (ITDMs) say a "high level of product knowledge increases likelihood to purchase" and 72% "consider it very important that the IT vendor contacting them is highly knowledgeable about the product/able to answer questions," according to IDG.

So how can businesses revamp their B2B marketing efforts to better inform and influence those ITDMs? Via high-quality content, social media, and online video.

This infographic illustrates the myriad roles that quality content marketing, an active social media presence, and engaging online B2B video marketing content play in influencing IT decision makers. Read the full article »

The Power of Video for Businesses [Infographic]

| | MarketingProfs - Ayaz Nanji
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Video engages your customer and sets you apart from the competition. A recent survey of U.S. consumers revealed some interesting stats:

  • 96% of consumers find online marketing videos helpful when making purchase decisions online
  • Nearly three quarters are more likely to purchase a product or service if they can watch an explainer video production beforehand.

Do you use video to connect with your customers? This infographic explores how online video impacts consumer purchase decisions and drives brand engagement for small businesses. Find out how your potential customers are consuming and reacting to B2B video marketing content. Read the full article »

Revealed: 5 Killer Tips for Creating an Awesome Business Marketing Video for Your Website

| | Business2Community - Peter Geisheker
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B2B video marketing can help your business immensely when it comes to attracting and converting customers, getting people excited about your products, and making sales. But with that, how can you create videos that people will love, and will want your products after watching?

There are many things to think about when doing any kind of business marketing video, but fortunately, it can all be simplified. So, here are our top five B2B video marketing tips. Read the full article »

Six Types of Humor to Lighten Up Your B2B Marketing and Start Conversations

| | MarketingProfs - Kathy Klotz-Guest
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Humor is human! Despite that, there haven't been many great examples of humor in B2B video marketing. I believe that is changing.

Moreover, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 of 58 countries, 47% of respondents said that humor resonates more than any content approach.

Laughter lowers the intellectual shield your busy prospects have up all day just to survive the messaging onslaught. Business video marketing is about building a connection, and humor opens up a space for connecting because it disrupts the expected pattern.

Here are six types of humor that grab attention and generate conversation. Read the full article »

Why B2B Needs Online Video Just as Much as Consumer Brands

| | OnlineVideo - Troy Dreier
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Consumer-facing brands have been quick to adopt online video and YouTube marketing as essentials for reaching their customers, while B2B companies have been more conservative. However, the importance of B2B video marketing shouldn't be understated.

How people shop is changing, and that goes for businesses, as well. Online video is often the first resource people turn to when researching a product or service. Here’s how Robert Weiss, president of video production and marketing company MultiVisionDigital, explains it:

“If you think about the sales process that most B2B companies go through, you have the awareness, you have the conversion, and you have the nurturing,” Weiss says. “Video can play a role in all those critical stages. Number one, the awareness: People go out, they don’t like salespeople anymore, so they’re really going to go out and look for a solution when they need it.” Read the full article »

3 Key Takeaways from Software Advice’s B2B Behavior Report

| | SoftwareAdvice -
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It’s a no-brainer that the key to increasing revenue for your B2B services is learning the B2B market, but knowing which behaviors to analyze can be tricky. Luckily, the top three key takeaways from a yearlong study of B2B client behavior published by Software Advice have revealed some surprisingly simple ways to maximize your ROI and streamline your B2B video marketing campaigns. Read the full article »

Social Secrets – The Softer Side of B2B Marketing

| | Business2Community - Bonnie Bailly
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Social media marketing is no longer solely for B2C companies. B2B video marketers are recognizing the benefit of engaging with audiences via social networks. By creating an online persona for your brand, you’re humanizing it, just as those in the consumer space do, creating a relationship that makes people feel like they know your brand personally.

91 percent of B2B companies are present on LinkedIn and more than 80 percent have Twitter and Facebook accounts. But just because they are “on” social, doesn’t mean these networks are being used efficiently or effectively. Developing a strong online presence takes cross platform planning and resource allocation. According to research by the Content Marketing Institute, only 44 percent of B2B marketers have a documented social content strategy, meaning too many companies aren’t capitalizing on social media the way they could be. Read the full article »

15 Content Ideas for B2B Marketers

| | Business2Community - Genia Stevens
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Content marketers often struggle with developing fresh content on a regular basis. Marketers in the B2B space are challenged with the goal of creating content designed to appeal to a very specific target market: the decision-maker who decides where a company’s resources are used.

In a perfect world, digital marketers are using a content calendar to plan upcoming content. Developing a content calendar provides content marketers with the security of knowing they will have a steady flow of new content. The following tips will help B2B marketers brainstorm new content ideas that appeal to the brand’s target market. This content can be re-purposed as great content for your company’s social media marketing campaign. Read the full article »

Three Ways to Use Videos to Maximize Your LinkedIn Marketing and Lead Generation

| | MarketingProfs - Bruce McKenzie
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You're creating videos and distributing them through Facebook, YouTube, your blog, and paid media opportunities to generate hundreds to millions of views. But are you forgetting LinkedIn, one of the most important channels for B2B marketers?

LinkedIn has documented research indicating that members of the "buying committee" are more likely to connect with vendors on LinkedIn than any other social media platform.

So, if video is good for business (Dell Inc. Enterprise Solutions Group increased its revenue 8% largely because its ramped-up video marketing efforts got 6.5 million views), and if LinkedIn is good for business, then combining the two makes sense. Read the full article »

Video Marketing for B2B: How to Quantify Your Investment

| | B2C - Ritika Puri
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Ask any marketer what they think about video. They’ll probably jump and say, “awesome.” Video marketing has the potential to amplify conversion rates. Just ask the team at Demo Duck who boosted conversions to a CrazyEgg landing page by 64%. The result? Incremental revenue of $21K. Read the full article »

Context Or Content?

| | Mediapost - Jeremy Ozen
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I get flack every time I say that. There’s this perception that if we can make a really, really good video ad, it will “go viral,” and then people are going to share it all over the place after they initially see it while they’re out and about, and our work is done. Read the full article »

Overproduction of B2B Marketing Video – Worse Than No Production?

| | Business 2 Community - Ed Marsh
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Produce video content for B2B video marketing campaigns that give prospects and customers insight into your company. Video communications can directly address how your product or services can solve business challenges. The ultimate goal for B2B video marketing content should be creating a dialogue between the target audience and your company. Read the full article »

Tablets Prove Popular for B2B Sales Demos

| | eMarketer
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Over forty-eight percent of B2B video marketing content is viewed on tablet devices. This is according to data from research firm Corporate Visions. Tablets, in fact, play a major role in B2B sales presentations and customer demos. Fifty percent of marketers polled said that they actively use tablets to showcase B2B sales videos. Read the full article »

Best Practices for B2B Content Marketing With Video

| | ClickZ - Kristin Kovner
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Budget, resources and the ability to create a quality video are three reasons why some organizations shy away from B2B video marketing. However, if B2B marketers understand their audience, they can create compelling video content if they focus on telling a story and not promoting a brand. B2B video content can be enhanced through customer or user testimonials and product demos. Video communications are especially effective for B2B sales lead generation efforts. Read the full article »

B2B Marketers Expect Bigger 2014 Budgets: How Will You Spend It Wisely?

| | Forrester - Laura Ramos' Blog - Laura Ramos
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B2B organizations should invest in marketing assets with high reuse potential, such as video communications. Video content can be used across a number of distinct marketing initiatives, making B2B video marketing a wise investment. A joint report published by Forrester and the Businss Marketing Association (BMA) found that B2B budgets are expected to grow by 6 percent in the coming year. Read the full article »

3 B2B Blogging Trends to Watch

| | Fresh Perspective - Rachel
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According to IDG, 86 percent of B2B technology buyers utilize video content during the buying cycle. B2B video marketing needs to be a component of digital B2B marketing. Video content incorporated into blogs help draw in perspective customers. Video is an ideal format for sharing case studies and product demos. Read the full article »