B2B video marketing has become a core part of any sensible business's marketing strategy. In 2013, the Online Video Marketing Survey and Business Video Trends Report looked closely at how businesses are working with video.
One thing appears to be clear: corporate marketers are definitely wise to spend money on B2B video marketing. The question is: should they be spending money on creating viral videos to raise awareness of the business with as many people as possible? Read the full article »