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B2B Video Marketing and Production News, Articles, Trends, Tips and Strategies

Scan the latest news, articles, tips and trends about B2B video marketing and production, including best practices, business video marketing strategies, video marketing content, and using video for sales lead generation.

Context Or Content?

| | Mediapost - Jeremy Ozen
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I get flack every time I say that. There’s this perception that if we can make a really, really good video ad, it will “go viral,” and then people are going to share it all over the place after they initially see it while they’re out and about, and our work is done. Read the full article »

Overproduction of B2B Marketing Video – Worse Than No Production?

| | Business 2 Community - Ed Marsh
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Produce video content for B2B video marketing campaigns that give prospects and customers insight into your company. Video communications can directly address how your product or services can solve business challenges. The ultimate goal for B2B video marketing content should be creating a dialogue between the target audience and your company. Read the full article »

Tablets Prove Popular for B2B Sales Demos

| | eMarketer
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Over forty-eight percent of B2B video marketing content is viewed on tablet devices. This is according to data from research firm Corporate Visions. Tablets, in fact, play a major role in B2B sales presentations and customer demos. Fifty percent of marketers polled said that they actively use tablets to showcase B2B sales videos. Read the full article »

Best Practices for B2B Content Marketing With Video

| | ClickZ - Kristin Kovner
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Budget, resources and the ability to create a quality video are three reasons why some organizations shy away from B2B video marketing. However, if B2B marketers understand their audience, they can create compelling video content if they focus on telling a story and not promoting a brand. B2B video content can be enhanced through customer or user testimonials and product demos. Video communications are especially effective for B2B sales lead generation efforts. Read the full article »

B2B Marketers Expect Bigger 2014 Budgets: How Will You Spend It Wisely?

| | Forrester - Laura Ramos' Blog - Laura Ramos
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B2B organizations should invest in marketing assets with high reuse potential, such as video communications. Video content can be used across a number of distinct marketing initiatives, making B2B video marketing a wise investment. A joint report published by Forrester and the Businss Marketing Association (BMA) found that B2B budgets are expected to grow by 6 percent in the coming year. Read the full article »

3 B2B Blogging Trends to Watch

| | Fresh Perspective - Rachel
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According to IDG, 86 percent of B2B technology buyers utilize video content during the buying cycle. B2B video marketing needs to be a component of digital B2B marketing. Video content incorporated into blogs help draw in perspective customers. Video is an ideal format for sharing case studies and product demos. Read the full article »

B2B Marketers Enhance Budgets, But Not Methods

| | DM News - Al Urbanski
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A joint study of B2B marketers conducted by Forrester Research and the Business Marketing Association found that B2B video marketing ranks as a top tactic for 2014. B2B marketers are turning to video communications as a way to connect with buyers and customers. Video content offers an easy way to communicate with prospective customers. Read the full article »

Custom Video Content Best Practices

| | MediaPost's Content Marketing Insider - Andrew Ettinger
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B2B video marketing content can be an effective way for organizations to demonstrate thought leadership and showcase products while increasing sales lead gen. The key to a successful B2B video marketing initiative is to create content that entices audiences, not internal stakeholders. Poor video content can be worse than not creating video communications. It can better to produce one great video than a mediocre content series. Read the full article »

B2B Marketers to Up Spend on Content, Mobile in 2014

| | eMarketer
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There will be a 75 percent increase in B2B marketing spending in 2014, according to the results of an Advertising Age December 2013 study. Over 63 percent of respondents said that more budget will be allocated towards B2B video marketing. More B2B marketers will be investing in email marketing campaigns along with social media communications. Seven out of ten marketers indicated that B2B video marketing initiatives are successful. Read the full article »

5 Brands That Prove B2B Can Thrive On Vine

| | CMO.com - Giselle Abramovich
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Short-form video content can be successfully incorporated into B2B video marketing campaigns. A number of organizations are leveraging Vine and other social video applications to create video content for B2B marketing purposes. Videos created using Vine are being distributed via other social media networks, including LinkedIn, Twitter and Facebook. Read the full article »

Mobile, Content New Focus for B-to-B in 2014

| | Ad Age | B to B - Kate Maddox
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Advertising Age's 2014 BtoB Outlook: Marketing Priorities and Plans survey found that more B2B marketers are shifting budget to digital communications, to be able to take advantage of social media and B2B video to reach target audiences. Nearly 80 percent of B2B marketers will be moving budget to digital media and interactive communications. Read the full article »

B2B Marketing Budgets to Increase; Online Video a Growing Medium

| | Marketing Charts
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The B2B sector is expected to make a big shift from traditional media to digital communications n 2014, with 38.7 percent of all B2B marketers devoting 30 percent of their budget to interactive media. This is according to the 2014 BtoB Outlook: Marketing Priorities and Plans survey. More than six out of 10 B2B organizations plan to create and distribute B2B video marketing campaigns in 2014. Read the full article »

These Clever Ads Prove the 'B' in B-to-B Doesn't Stand For Boring

| | AdAge | BtoB - Ann-Christine Diaz
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Video content and video communications created for B2B marketing need not be trite or boring. B2B video marketing provides organizations with an opportunity to tell a compelling story using visual and audio content. Marketers should not shy away from producing video content with a humorous message. B2B organizations can also create video demonstrating their products in a unique fashion, similar to Moen's video of the company's faucets designed to appear as jewelry. Read the full article »

Online Video Marketing Will Be An Essential Part of the B2B Marketing Mix for 2014

| | Flimp Blog - Jenn O'Meara
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B2B video marketing will remain an essential tactic in 2014 for organizations that sell products or services to other businesses. Online video marketing offers B2B organizations the opportunity to clearly communicate with customers and prospects. Video communications generate a higher ROI than static messaging and video content plays an important role in sales lead-gen efforts. Read the full article »

On B2B Lead Generation Content and the Rise of Videos

| | Business 2 Community - Belinda Summers
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B2B video marketing content can influence prospective customers. A study recently conducted by Forbes found that 80 percent of senior executives watch videos, with 75 percent viewing business-related videos at least once a week. Sixty-five percent of B2B prospects will visit a vendor's website after viewing video content. Read the full article »

B2B Video Doesn’t Have to B Boring, Just B Yourself

| | Business 2 Community - Phillip Barnhard
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B2B video marketing content does not need to be staid. Video content is a fantastic way for businesses to demonstrate products and services. B2B videos do not need to consist solely of taking heads or clip-art images. Producing out-of-the-box video content will draw in viewers. B2B organizations should consider applying B2C styles when creating video content. Read the full article »

B2B Marketers Use Stories for Successful Digital Video

| | eMarketer
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The new “B2B Video Marketing: Best Practices for 2014" report authored by eMarketer illustrates why B2B video marketing has become a mainstream communications tactic. Video content has become a standard element of B2B lead generation efforts because video communications engage viewers. Video is an effective way to tell a story and connect with target audiences. Read the full article »

Infographic: B2B Marketers Find Success With Content Marketing

| | MarketingTech Blog - Kelsey Cox
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According to research conducted by MarketingProfs and the Content Marketing Institute for LinkedIn, 73 percent of B2B organizations actively create and distribute B2B video marketing campaigns. YouTube ranks as the fourth most popular social media site used for B2B marketing campaigns. Sixty-three percent of marketers believe video communications are effective for B2B sales lead generation. Read the full article »