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B2B Video Marketing and Production News, Articles, Trends, Tips and Strategies

Scan the latest news, articles, tips and trends about B2B video marketing and production, including best practices, business video marketing strategies, video marketing content, and using video for sales lead generation.

These Clever Ads Prove the 'B' in B-to-B Doesn't Stand For Boring

| | AdAge | BtoB - Ann-Christine Diaz
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Video content and video communications created for B2B marketing need not be trite or boring. B2B video marketing provides organizations with an opportunity to tell a compelling story using visual and audio content. Marketers should not shy away from producing video content with a humorous message. B2B organizations can also create video demonstrating their products in a unique fashion, similar to Moen's video of the company's faucets designed to appear as jewelry. Read the full article »

Online Video Marketing Will Be An Essential Part of the B2B Marketing Mix for 2014

| | Flimp Blog - Jenn O'Meara
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B2B video marketing will remain an essential tactic in 2014 for organizations that sell products or services to other businesses. Online video marketing offers B2B organizations the opportunity to clearly communicate with customers and prospects. Video communications generate a higher ROI than static messaging and video content plays an important role in sales lead-gen efforts. Read the full article »

On B2B Lead Generation Content and the Rise of Videos

| | Business 2 Community - Belinda Summers
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B2B video marketing content can influence prospective customers. A study recently conducted by Forbes found that 80 percent of senior executives watch videos, with 75 percent viewing business-related videos at least once a week. Sixty-five percent of B2B prospects will visit a vendor's website after viewing video content. Read the full article »

B2B Video Doesn’t Have to B Boring, Just B Yourself

| | Business 2 Community - Phillip Barnhard
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B2B video marketing content does not need to be staid. Video content is a fantastic way for businesses to demonstrate products and services. B2B videos do not need to consist solely of taking heads or clip-art images. Producing out-of-the-box video content will draw in viewers. B2B organizations should consider applying B2C styles when creating video content. Read the full article »

B2B Marketers Use Stories for Successful Digital Video

| | eMarketer
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The new “B2B Video Marketing: Best Practices for 2014" report authored by eMarketer illustrates why B2B video marketing has become a mainstream communications tactic. Video content has become a standard element of B2B lead generation efforts because video communications engage viewers. Video is an effective way to tell a story and connect with target audiences. Read the full article »

Infographic: B2B Marketers Find Success With Content Marketing

| | MarketingTech Blog - Kelsey Cox
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According to research conducted by MarketingProfs and the Content Marketing Institute for LinkedIn, 73 percent of B2B organizations actively create and distribute B2B video marketing campaigns. YouTube ranks as the fourth most popular social media site used for B2B marketing campaigns. Sixty-three percent of marketers believe video communications are effective for B2B sales lead generation. Read the full article »

Business videos that drive qualified leads

| | Citi Small Business Resource Center - Robert Weiss
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Video communications is a key element in the sales / lead-generation cycle. Video content can enhance B2B communications. Organizations can take a 10 to 15 minute and condense it to :60 to :90 seconds within B2B video marketing communications. Read the full article »

B2B Marketing Secret: Video, Video, Video

| | Inc. - Janine Popick
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Forty-three percent of customers will watch B2B video marketing content when research products or services. With two-thirds of B2B customers considering three or more companies when making a purchase decision, video communications becomes a necessity for organizations marketing to other businesses. Video content can also play an essential role with sales lead-generation efforts. Read the full article »

GE Tells the Secret of Making Geeky Cool

| | Advertising Age - E.J. Schultz
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B2B video marketing does not need to be boring or staid. General Electric has created a number of different video communications that create an emotional connection to B2B prospects. From long-form video content through six-second Vine social video spots, GE is focused on producing good marketing content. Read the full article »

2014 B2B Content Marketing Research: Strategy is Key to Effectiveness

| | Content Marketing Institute - Joe Pulizzi
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According to the B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends—North America, co-authored by the Content Marketing Institute and MarketingProfs, 73 percent of B2B organizations actively create and distribute B2B video marketing content. From a video distribution perspective, 40 percent of B2B marketers felt YouTube was effective, while 40 percent believe Vimeo is a good platform for B2B video content. Read the full article »

Nearly Half of B2Bs Expect a Marketing Budget Bump in 2014

| | eMarketer
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A survey conducted by Sagefrog Marketing Group found that 37 percent of B2B marketers in the US are using B2B video marketing messaging. Digital marketing tactics were the top four most popular channels for B2B marketing. Video communications within the B2B space has grown over the past few years. Read the full article »

B2B Lead Generation: What Marketers Want

| | MarketingProfs - Ayaz Nanji
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According to a survey recently conducted by Business.com, video communications was deemed effective for sales lead generation by 35% of B2B marketers. Overall, 14.1 percent of respondents felt that the quality of leads generated from B2B video marketing campaigns were extremely valuable. Read the full article »

Salesforce.com Creating 'Snackable Content'

| | eMarketer
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The production of "snackable content," consisting of short-form video content that is between :90 seconds to 3.5 minutes, is a key aspect of B2B video marketing. Video communications within the B2B segment need to focus on developing a one-to-one connection between a company and the target audience. B2B video content has a direct impact on sales leads and revenue. Read the full article »

B2B Video: It’s Not About Going Viral – It’s About Being Relevant

| | Business 2 Community - Kathy Cabrera
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The goal of B2B video marketing campaigns is to engage prospective customers by illustrating the benefits of an organization's products and services. The most effective B2B video communications quickly state the challenge the audience faces by demonstrating a solution. For web video productions, B2B organizations should consider producing videos that use animation and motion graphics instead of relying on "talking head" videos. Read the full article »

Grab More Online Business With Landing Page Videos

| | Intuit Small Business Blog - Robert Moskowitz
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Video landing pages and video postcard communications can generate a conversion rate that is up to 80 percent higher than static communications. Organizations utilizing B2B video marketing should consider developing short-form video content that can be used to facilitate sales and lead generation. Read the full article »

Top B2B Content Marketing Trends in 2013

| | MarketingProfs - Ayaz Nanji
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A survey recently conducted by the B2B Technology Marketing Community on LinkedIn found that video communications are now the fifth most effective content format for the B2B audience. Another sign that B2B video markeitng is growing is the fact that the YouTube video sharing site is gaining in popularity among B2B marketers. In fact, more B2B marketers use YouTube for video communications and social engagement than the Facebook social media network. Read the full article »

Recap of MarketingProf’s Seminar “Marketing with Video”

| | Business 2 Community - Robert Weiss
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Over the next few years, B2B video communications will become increasingly more important. Successful B2B video marketing campaigns utilizes one of three different video content formats: humorous videos, documentary styled stories or edutainment videos. Utilizing video content created by sales people can make the video communications more engaging, especially for sales lead generation. Read the full article »