Your Global Video Marketing, Production, Advertising and Communications Weekly News -

B2B Video Marketing and Production News, Articles, Trends, Tips and Strategies

Scan the latest news, articles, tips and trends about B2B video marketing and production, including best practices, business video marketing strategies, video marketing content, and using video for sales lead generation.

Business videos that drive qualified leads

| | Citi Small Business Resource Center - Robert Weiss
facebook
twitter
linkedin
Video communications is a key element in the sales / lead-generation cycle. Video content can enhance B2B communications. Organizations can take a 10 to 15 minute and condense it to :60 to :90 seconds within B2B video marketing communications. Read the full article »

B2B Marketing Secret: Video, Video, Video

| | Inc. - Janine Popick
facebook
twitter
linkedin
Forty-three percent of customers will watch B2B video marketing content when research products or services. With two-thirds of B2B customers considering three or more companies when making a purchase decision, video communications becomes a necessity for organizations marketing to other businesses. Video content can also play an essential role with sales lead-generation efforts. Read the full article »

GE Tells the Secret of Making Geeky Cool

| | Advertising Age - E.J. Schultz
facebook
twitter
linkedin
B2B video marketing does not need to be boring or staid. General Electric has created a number of different video communications that create an emotional connection to B2B prospects. From long-form video content through six-second Vine social video spots, GE is focused on producing good marketing content. Read the full article »

2014 B2B Content Marketing Research: Strategy is Key to Effectiveness

| | Content Marketing Institute - Joe Pulizzi
facebook
twitter
linkedin
According to the B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends—North America, co-authored by the Content Marketing Institute and MarketingProfs, 73 percent of B2B organizations actively create and distribute B2B video marketing content. From a video distribution perspective, 40 percent of B2B marketers felt YouTube was effective, while 40 percent believe Vimeo is a good platform for B2B video content. Read the full article »

Nearly Half of B2Bs Expect a Marketing Budget Bump in 2014

| | eMarketer
facebook
twitter
linkedin
A survey conducted by Sagefrog Marketing Group found that 37 percent of B2B marketers in the US are using B2B video marketing messaging. Digital marketing tactics were the top four most popular channels for B2B marketing. Video communications within the B2B space has grown over the past few years. Read the full article »

B2B Lead Generation: What Marketers Want

| | MarketingProfs - Ayaz Nanji
facebook
twitter
linkedin
According to a survey recently conducted by Business.com, video communications was deemed effective for sales lead generation by 35% of B2B marketers. Overall, 14.1 percent of respondents felt that the quality of leads generated from B2B video marketing campaigns were extremely valuable. Read the full article »

Salesforce.com Creating 'Snackable Content'

| | eMarketer
facebook
twitter
linkedin
The production of "snackable content," consisting of short-form video content that is between :90 seconds to 3.5 minutes, is a key aspect of B2B video marketing. Video communications within the B2B segment need to focus on developing a one-to-one connection between a company and the target audience. B2B video content has a direct impact on sales leads and revenue. Read the full article »

B2B Video: It’s Not About Going Viral – It’s About Being Relevant

| | Business 2 Community - Kathy Cabrera
facebook
twitter
linkedin
The goal of B2B video marketing campaigns is to engage prospective customers by illustrating the benefits of an organization's products and services. The most effective B2B video communications quickly state the challenge the audience faces by demonstrating a solution. For web video productions, B2B organizations should consider producing videos that use animation and motion graphics instead of relying on "talking head" videos. Read the full article »

Grab More Online Business With Landing Page Videos

| | Intuit Small Business Blog - Robert Moskowitz
facebook
twitter
linkedin
Video landing pages and video postcard communications can generate a conversion rate that is up to 80 percent higher than static communications. Organizations utilizing B2B video marketing should consider developing short-form video content that can be used to facilitate sales and lead generation. Read the full article »

Top B2B Content Marketing Trends in 2013

| | MarketingProfs - Ayaz Nanji
facebook
twitter
linkedin
A survey recently conducted by the B2B Technology Marketing Community on LinkedIn found that video communications are now the fifth most effective content format for the B2B audience. Another sign that B2B video markeitng is growing is the fact that the YouTube video sharing site is gaining in popularity among B2B marketers. In fact, more B2B marketers use YouTube for video communications and social engagement than the Facebook social media network. Read the full article »

Recap of MarketingProf’s Seminar “Marketing with Video”

| | Business 2 Community - Robert Weiss
facebook
twitter
linkedin
Over the next few years, B2B video communications will become increasingly more important. Successful B2B video marketing campaigns utilizes one of three different video content formats: humorous videos, documentary styled stories or edutainment videos. Utilizing video content created by sales people can make the video communications more engaging, especially for sales lead generation. Read the full article »

10 B2B Content Marketing Best Practices

| | Business 2 Community - Laurie Beasley
facebook
twitter
linkedin
B2B video marketing is considered a B2B content marketing best practice. Video communications are an excellent way to distribute content. Audiovisual content can be used for an array of B2B promotional activities, including white paper teasers. Additionally, video content is an effective way to demonstrate how to use a product. B2B video content can be distributed via video email, used for video SEO and integrated into websites or blogs. Read the full article »

7 Examples of Video Concepts For Business (ones that work!)

| | Digital Accomplice - Dane
facebook
twitter
linkedin
Video for content for B2B video marketing does not need to consist solely of talking head interviews. Organizations have an opportunity to produce video content that stands apart from other marketing messages. Effective B2B video marketing content can include documentary style videos or videos created using motion graphics and animation. The goal should be to create content that is authentic, engaging and sharable. Read the full article »

Google Points to Major Trends in B2B Space

| | eMarketer
facebook
twitter
linkedin
Google has noticed an increase in B2B video marketing initiatives. B2B marketers are increasingly incorporating video into their communications strategies. How-to videos are especially popular among B2B organizations, due in part to the ability to describe a complex product or service through audiovisual content. Also, C-level purchases are keen to view video content. Video has been proven to be an influencer during the sales decision process. Read the full article »

5 Tips for Creating Effective B2B Marketing Videos

| | Eloqua's It's All About Revenue Blog - Phil Donaldson
facebook
twitter
linkedin
Video content has become a necessity within the B2B marketing cycle. The most effective B2B video marketing campaigns are created to respond to a customer's or prospect's needs. Additionally, video content may be tailored to specific stages of the buying cycle. Video postcards can be an efficient way to distribute audiovisual content. The portable nature of video postcards make it easy for the target audience to share content. Additionally, branding and embedded links help drive targets further into the sales funnel. Read the full article »

Freeze Frame: Going Video and Viral for Your Online Business

| | Business 2 Community
facebook
twitter
linkedin
It is important to optimize B2B video marketing content by including relevant keywords when posting videos to video sharing sites. The keywords will help the video increase SEO. Audiovisual content helps educate target audiences. Additionally, B2B videos can be shared through social video marketing and video emails. Read the full article »

40% of B2B Marketers Want to Improve the Content Quality of Email Marketing Messages

| | Flimp Video Solutions Blog - Jenn O'Meara
facebook
twitter
linkedin
Improving the quality of email marketing messaging is a top goal for B2B marketers. Email is an extremely important tactic in the B2B space. According to B to B Magazine, email drives sales lead generation and customer acquisition, improves brand awareness and assists with customer acquisition. Two B2B video marketing tactitcs - video emails and video postcards - increase audience engagement and response. Read the full article »

Online Video Can Provide Up to a 90% B2B Conversion Rate

| | Flimp Video Solutions Blog - Jenn O'Meara
facebook
twitter
linkedin
B2B video marketing is an essential component of sales lead generation. Audiovisual content can generate up to 90 percent conversion uplift. According to Adobe, 61 percent of marketers cited online video as the top optimizer in the lead generation cycle for converting sales. Read the full article »