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B2B Video Marketing and Production News, Articles, Trends, Tips and Strategies

Scan the latest news, articles, tips and trends about B2B video marketing and production, including best practices, business video marketing strategies, video marketing content, and using video for sales lead generation.

Execute Your Video Content Strategy in 8 Steps

| | Content Marketing Institute - Mark Walker
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When deploying a content strategy for B2B video marketing, the goal is to maximize viewer impact measured through analyzing a campaign's ROI. One video per message generally works the best. Selecting the correct distribution channels is also a key factor. With B2B video communications campaigns, it is important to consider resources beyond the YouTube video sharing site (since many organizations block direct access to YouTube). Read the full article »

Samsung's Consumer Image Inspires B2B Effort

| | Marketing Daily - Aaron Baar
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Samsung Electronics has launched a B2B video marketing campaign targeting the retail, hospitality, health care, and education business verticals. The video showcases professionals using Samsung Electronics in a variety of business situations. Samsung has targeted nine different geographic markets to emphasize the B2B message. Read the full article »

8 Ways to Use Vine For Business – Even B2B!

| | Business 2 Community - Meg Hoppe
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Vine can be used for B2B video marketing in a number of different capacities. The six-second looping videos can be used to showcase customers, provide tours and demonstrate competitive advantages. Vine videos may not fit every B2B video marketing strategy. Read the full article »

For Driving Engagement, B2B Marketers Put a Premium on Content

| | eMarketer
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Nine out of ten North American B2B marketers engage in some form of content marketing, with 54 percent planning to increase spending in 2013. One of the main objectives of content marketing, including B2B video marketing, is customer engagement and sales lead generation. For B2B campaigns, content marketing can be used throughout the sales cycle. Read the full article »

Your Guide to Creating Award-Winning B2B Video Content

| | Openview Marketing Lab - Kevin Cain
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Audiovisual content can make a dramatic impact for B2B sales lead gen. Successful B2B video marketing campaigns begin with plan. This includes developing a script and drafting a production schedule. Once the video content has been created, the next step is to develop a distribution strategy. B2B video content can be incorporated into video emails, newsletters, shared via social media and posted to video sharing sites. Read the full article »

How to Tell a Visual Story (Even You, B2B): A Marketer's Guide

| | MarketingProfs - Ann Handley, Nick Westergaard
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There is a visual revolution occurring in the B2B marketing segment. With B2B video marketing, brands and organizations have an opportunity to tell a story in a way that visually engages a viewer. Instead of standard case studies or white papers, B2B video content can serve the dual purpose of educating an audience and enabling viewers to share content. Read the full article »

Lead Generation Via Video Content: A B2B Marketer’s Guide

| | Business 2 Community - Christabelle Tani
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There are three key steps for launching a B2B video marketing campaign for lead generation. First and foremost, a plan needs to be established defining the goals of the campaign. Second, when producing the campaign's video, determine the key calls to action. Third, distribute the video and make sure that video email is a distribution channel. Read the full article »

Why Online Video Is Vital For Your 2013 Content Marketing Objectives

| | Forbes - Sean Rosensteel
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Over 90 percent of respondents to the B2B Demand Generation Benchmark Survey for 2012 engage with B2B video marketing. The study was conducted by Eloqua, CMO.com and Software Advice. One reason: most prospects prefer video content to other B2B lead generation content drivers such as white papers, case studies and live demos. Read the full article »

Web Development Top B2B Priority in 2013

| | eMarketer
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With content marketing a major focus of B2B marketers in 2013, it is no surprise that video communications budgets are expanded. More than 55 percent of marketers will increase B2B video marketing spending in 2013, according to a survey conducted by BtoB Magazine. Read the full article »

How to Use Web Video to Win Business and Wow Customers

| | MarketingProfs - David Ingram
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Audiovisual content is a vital element of B2B marketing. Video content influences purchase decision and it can help with higher search results. In order to engage viewers, B2B video marketing content needs to provide value and should have a clear and direct call to action. Read the full article »

Social Media and Video Influence IT Purchasing Decisions

| | MarketingProfs - Lenna Garibian
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Ninety-five percent of IT decision makers view B2B video marketing content, according to a report published by IDG Research Services. Eighty-two percent of respondents also either post, forward or share B2B video content. As a result of viewing video, 46 percent purchased a product or service. Read the full article »

3 digital marketing predictions for 2013

| | iMedia Connection - Brendan Cournoyer
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As organizations increasingly focus on content marketing, video communications is expected to play a large role. Web video marketing grew 12 percent among B2B content marketers in 2012 and it is currently the sixth most popular tactic according to the Content Marketing Institute. Read the full article »

Content Marketing and the Power of Video [Infographic]

| | Business 2 Community - Brendan Cournoyer
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Video marketing and communications grew 12 percent among B2B marketers during 2012. Organizations are increasingly turning to video for content marketing, due in part to popularity and audience adoption. One minute of digital video is equal to about 1.8 million written words based on audience retention. Read the full article »

Smart devices transform B2B marketing: OgilvyOne

| | Mobile Marketer - Chantal Tode
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"Hidden in plain sight: How mobile is quietly revolutionizing the B2B world," a new report from OgilvyOne discovered that the bring-your-own device (BYOD) movement in the professional world is providing new opportunities for B2B marketers. More than 50 percent of C-level employees use a tablet device. Read the full article »

Six Ways to Use Online Video for B2B Event Marketing (a Case Study)

| | MarketingProfs - David Rose
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QuantiSense, a technology company, created a B2B video marketing campaign which generated a 218 percent increase in meetings with targeted decision makers during the 2012 National Retail Federation tradeshow. A mix of pre-event and post-event marketing using the same video content across multiple channels proved to be highly effective. Read the full article »