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B2B Video Marketing and Production News, Articles, Trends, Tips and Strategies

Scan the latest news, articles, tips and trends about B2B video marketing and production, including best practices, business video marketing strategies, video marketing content, and using video for sales lead generation.

B2B Lead Generation: What Marketers Want

| | MarketingProfs - Ayaz Nanji
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According to a survey recently conducted by Business.com, video communications was deemed effective for sales lead generation by 35% of B2B marketers. Overall, 14.1 percent of respondents felt that the quality of leads generated from B2B video marketing campaigns were extremely valuable. Read the full article »

Salesforce.com Creating 'Snackable Content'

| | eMarketer
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The production of "snackable content," consisting of short-form video content that is between :90 seconds to 3.5 minutes, is a key aspect of B2B video marketing. Video communications within the B2B segment need to focus on developing a one-to-one connection between a company and the target audience. B2B video content has a direct impact on sales leads and revenue. Read the full article »

B2B Video: It’s Not About Going Viral – It’s About Being Relevant

| | Business 2 Community - Kathy Cabrera
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The goal of B2B video marketing campaigns is to engage prospective customers by illustrating the benefits of an organization's products and services. The most effective B2B video communications quickly state the challenge the audience faces by demonstrating a solution. For web video productions, B2B organizations should consider producing videos that use animation and motion graphics instead of relying on "talking head" videos. Read the full article »

Grab More Online Business With Landing Page Videos

| | Intuit Small Business Blog - Robert Moskowitz
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Video landing pages and video postcard communications can generate a conversion rate that is up to 80 percent higher than static communications. Organizations utilizing B2B video marketing should consider developing short-form video content that can be used to facilitate sales and lead generation. Read the full article »

Top B2B Content Marketing Trends in 2013

| | MarketingProfs - Ayaz Nanji
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A survey recently conducted by the B2B Technology Marketing Community on LinkedIn found that video communications are now the fifth most effective content format for the B2B audience. Another sign that B2B video markeitng is growing is the fact that the YouTube video sharing site is gaining in popularity among B2B marketers. In fact, more B2B marketers use YouTube for video communications and social engagement than the Facebook social media network. Read the full article »

Recap of MarketingProf’s Seminar “Marketing with Video”

| | Business 2 Community - Robert Weiss
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Over the next few years, B2B video communications will become increasingly more important. Successful B2B video marketing campaigns utilizes one of three different video content formats: humorous videos, documentary styled stories or edutainment videos. Utilizing video content created by sales people can make the video communications more engaging, especially for sales lead generation. Read the full article »

10 B2B Content Marketing Best Practices

| | Business 2 Community - Laurie Beasley
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B2B video marketing is considered a B2B content marketing best practice. Video communications are an excellent way to distribute content. Audiovisual content can be used for an array of B2B promotional activities, including white paper teasers. Additionally, video content is an effective way to demonstrate how to use a product. B2B video content can be distributed via video email, used for video SEO and integrated into websites or blogs. Read the full article »

7 Examples of Video Concepts For Business (ones that work!)

| | Digital Accomplice - Dane
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Video for content for B2B video marketing does not need to consist solely of talking head interviews. Organizations have an opportunity to produce video content that stands apart from other marketing messages. Effective B2B video marketing content can include documentary style videos or videos created using motion graphics and animation. The goal should be to create content that is authentic, engaging and sharable. Read the full article »

Google Points to Major Trends in B2B Space

| | eMarketer
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Google has noticed an increase in B2B video marketing initiatives. B2B marketers are increasingly incorporating video into their communications strategies. How-to videos are especially popular among B2B organizations, due in part to the ability to describe a complex product or service through audiovisual content. Also, C-level purchases are keen to view video content. Video has been proven to be an influencer during the sales decision process. Read the full article »

5 Tips for Creating Effective B2B Marketing Videos

| | Eloqua's It's All About Revenue Blog - Phil Donaldson
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Video content has become a necessity within the B2B marketing cycle. The most effective B2B video marketing campaigns are created to respond to a customer's or prospect's needs. Additionally, video content may be tailored to specific stages of the buying cycle. Video postcards can be an efficient way to distribute audiovisual content. The portable nature of video postcards make it easy for the target audience to share content. Additionally, branding and embedded links help drive targets further into the sales funnel. Read the full article »

Freeze Frame: Going Video and Viral for Your Online Business

| | Business 2 Community
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It is important to optimize B2B video marketing content by including relevant keywords when posting videos to video sharing sites. The keywords will help the video increase SEO. Audiovisual content helps educate target audiences. Additionally, B2B videos can be shared through social video marketing and video emails. Read the full article »

40% of B2B Marketers Want to Improve the Content Quality of Email Marketing Messages

| | Flimp Video Solutions Blog - Jenn O'Meara
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Improving the quality of email marketing messaging is a top goal for B2B marketers. Email is an extremely important tactic in the B2B space. According to B to B Magazine, email drives sales lead generation and customer acquisition, improves brand awareness and assists with customer acquisition. Two B2B video marketing tactitcs - video emails and video postcards - increase audience engagement and response. Read the full article »

Online Video Can Provide Up to a 90% B2B Conversion Rate

| | Flimp Video Solutions Blog - Jenn O'Meara
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B2B video marketing is an essential component of sales lead generation. Audiovisual content can generate up to 90 percent conversion uplift. According to Adobe, 61 percent of marketers cited online video as the top optimizer in the lead generation cycle for converting sales. Read the full article »

Execute Your Video Content Strategy in 8 Steps

| | Content Marketing Institute - Mark Walker
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When deploying a content strategy for B2B video marketing, the goal is to maximize viewer impact measured through analyzing a campaign's ROI. One video per message generally works the best. Selecting the correct distribution channels is also a key factor. With B2B video communications campaigns, it is important to consider resources beyond the YouTube video sharing site (since many organizations block direct access to YouTube). Read the full article »

Samsung's Consumer Image Inspires B2B Effort

| | Marketing Daily - Aaron Baar
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Samsung Electronics has launched a B2B video marketing campaign targeting the retail, hospitality, health care, and education business verticals. The video showcases professionals using Samsung Electronics in a variety of business situations. Samsung has targeted nine different geographic markets to emphasize the B2B message. Read the full article »

8 Ways to Use Vine For Business – Even B2B!

| | Business 2 Community - Meg Hoppe
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Vine can be used for B2B video marketing in a number of different capacities. The six-second looping videos can be used to showcase customers, provide tours and demonstrate competitive advantages. Vine videos may not fit every B2B video marketing strategy. Read the full article »

For Driving Engagement, B2B Marketers Put a Premium on Content

| | eMarketer
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Nine out of ten North American B2B marketers engage in some form of content marketing, with 54 percent planning to increase spending in 2013. One of the main objectives of content marketing, including B2B video marketing, is customer engagement and sales lead generation. For B2B campaigns, content marketing can be used throughout the sales cycle. Read the full article »

Your Guide to Creating Award-Winning B2B Video Content

| | Openview Marketing Lab - Kevin Cain
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Audiovisual content can make a dramatic impact for B2B sales lead gen. Successful B2B video marketing campaigns begin with plan. This includes developing a script and drafting a production schedule. Once the video content has been created, the next step is to develop a distribution strategy. B2B video content can be incorporated into video emails, newsletters, shared via social media and posted to video sharing sites. Read the full article »

How to Tell a Visual Story (Even You, B2B): A Marketer's Guide

| | MarketingProfs - Ann Handley, Nick Westergaard
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There is a visual revolution occurring in the B2B marketing segment. With B2B video marketing, brands and organizations have an opportunity to tell a story in a way that visually engages a viewer. Instead of standard case studies or white papers, B2B video content can serve the dual purpose of educating an audience and enabling viewers to share content. Read the full article »