Facebook reported 100+ million hours of video watched and Snapchat reported an average of “over 30 minutes” per day per user. It’s time for B2B marketers to start taking video more seriously. The good news is video isn’t exactly a “new” tactic and some B2B organizations are already doing great things... Read the full article »
Video advertising is the marketing channel that experienced the largest two-year growth in B2B marketing, with video use growing 204%. Video advertising closely followed by SMS/text messaging, a channel that grew 197%. B2B email marketing grew 56% since 2015... Read the full article »
A picture speaks a thousand words; a video turns into an engaging story. Therefore, every B2B marketer is trying to move beyond the illusion of invincibility by leveraging competent video marketing platforms. Brave marketers do video marketing in 2017 to increase B2B sales opportunities. Video has become the most engaging form of content... Read the full article »
Starting in 2005, the year YouTube launched, the internet has quickly become dominated by video. For companies that are serious about quality, they should be looking for a corporate video production company to help them craft out their B2B video production content... Read the full article »
Is video a central feature of your current marketing efforts? If not, it should be because more online users than ever are watching videos promoting products and services. Video is one of the most effective ways you can communicate with your business leads, so you should consider whether you’re using video as effectively as you could be.... Read the full article »
Facebook is quickly transforming into a video-only platform, and one of its top executives has already predicted the near end of the written word in a few years' time. Some 60% of B2B marketers already use pre-produced video in their online marketing strategy, according to the annual B2B content marketing survey by MarketingProfs and CMI. It's safe to assume... Read the full article »
B2B video marketing is officially a Big Deal, because in every stage of the funnel videos educate, entertain, and inspire in ways other marketing techniques can’t touch. By the end of 2017, 74% of all Internet traffic will be video. And if you go ahead and drop the word “video” in the subject line of your marketing email, you’ll see... Read the full article »
With the fast-moving developments of technological tools, it is now easier to create videos costing you the littlest amount. People these days can simply use their smartphones to shoot videos. In this article, we will look at three ways on how you can use video for your marketing strategy... Read the full article »
Forrester is estimated that one minute of video is equal to 1.8 million words. After I picked my jaw up off the floor, I started digging into this topic. Come to find out, B2B video marketing has the potential to make a huge impact on the effectiveness of a company’s business by using business videos in these ways... Read the full article »
Video is the perfect medium for demos and explainers. Creating product demonstrations is a great way to raise the profile of your B2B products and brand. To succeed as a B2B video marketing content creator, you should focus on creating valuable, quality resources that people are likely to share. Here are some top B2B video tips to help you create great product videos and... Read the full article »
Here we present seven helpful tips to enhance engagement with potential customers while developing a mid and long-term strategy to enhance your brand and business using video marketing and other forms of video content marketing... Read the full article »
Making a statement that a B2B business has a lot to gain from an effective digital and video marketing strategy in today’s context may sound a bit passé. While most discerning marketers already know this, the burgeoning number of enterprises wanting to hop onto the digital marketing bandwagon provides enough reason to take a deep dive into this subject and resurface with facts, renewed assertion and belief that this is really the way to go. This is further corroborated by the statistic that close to 25% of online leads generally get converted, which is the power of video and digital marketing. Here are 8 b2b video and digital marketing strategies you should never miss out on... Read the full article »
The power of video only seems to be be growing, and with brands investing more and more in the medium, it doesn’t look to be slowing down any time soon. My Facebook feed is peppered with videos from both brands and friends, Tweets containing rich media see huge increases in engagement, and the time people spend watching videos on Instagram increased by more than 40 percent inside six months. Video’s been a game-changer for brands and B2B video marketing is clearly the best way to... Read the full article »
How many times have you looked up a tutorial video on YouTube? Have you thought of using an educational video series as a way to generate leads? The main reason why it’s worth investing so much time and money producing an educational video series is because it sets you apart as an expert in your field. The benefit we’re talking about is how you educate people that your product can help ease the problems they’re having. And you’ll be surprised by how much people actually like to... Read the full article »
You don’t want to be the only person there who is still trying to get their B2B videos seen. “Going viral” may not be in your control – not all of us have a room full of cats, a pair of white Vans, or a kid who’s still coming down from laughing gas after the dentist to capitalize on – but it is within your reach to create a stunning, unforgettable video, and share it to the right marketing and social media platforms so your marketing with video initiatives that use explainer videos and product overview videos realize their... Read the full article »
Online video marketing is on the rise across all kinds of sectors, however, there are some obvious places where the advantages of video marketing are so big and so easy to see that it is an essential rather than an option. One of these areas is commerce and video sharing across these marketing channels... Read the full article »
Posting a B2B video with enticing narration can do a lot for your business. While video content plays a significant role, you should pay attention to the medium through which you deliver your content. Video marketing is considered one of the most powerful ways to deliver useful content. You can also include psychological factors like emotions that touch your audience and motivate them to take action that is beneficial for your business. Including... Read the full article »
Did you watch a marketing video online today, maybe a B2B video? If you are like most of us, you did. Video is hot, and as a small business marketeer, it is your job to put your business where the eyeballs are; if they are watching video, then that is where you need to be too. Creating a clever explainer video about your product and posting it on your homepage, or sharing it via your social, is sure to get you traffic and you can do this on a budget by... Read the full article »
According to a 2015 study by Salesforce, B2B marketers are consistently faced with three main challenges: bringing in new business, improving lead quality, and generating leads. To meet these challenges, marketers need to think bigger — and our Complete Guide to B2B Marketing with B2B video marketing tips can help. With more than 80 pages of best practices advice and helpful checklists, this e-book is packed with the information you need to develop optimized marketing campaigns that drive results... Read the full article »
As with any marketing, measuring your ROI is vital. With b2b video content marketing, this is as easy as measuring other kinds of content marketing. Keywords are still used in titles, URLs, and even in the spoken or written content in the video, and links are as simple to add to video today. All of this can be tracked with something as simple as... Read the full article »