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B2B Video Marketing and Production News, Articles, Trends, Tips and Strategies
Scan the latest news, articles, tips and trends about B2B video marketing and production, including best practices, business video marketing strategies, video marketing content, and using video for sales lead generation.
Think about the last video you liked, commented on, shared or even saw on Facebook, YouTube or Twitter that was about a company marketing itself to other companies. You’re not alone if you’re drawing a blank, as the bulk of B2B companies are still not taking full advantage of online video despite its proven track record...
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Video, video, video. Everyone’s talking about video. Everyone’s now a video producer. In some cases, that’s a bad thing (too many Snapchat videos) and in other cases it’s a good thing (ahem, all the cat videos). Seriously though, a major trend we’re seeing is the integration of video into digital marketing assets, particularly in B2B web design. Video backgrounds have demonstrated value as they support the brand story and visually emphasize messaging...
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Using video in your branding strategy is perhaps the most effective way to set yourself apart from competitors. Whether it’s the tone of the video, graphic influence, use of color, music, etc., these authentic elements need to be present throughout the strategy. Many B2B companies are using video content to educate customers on what they offer. Webinars are quickly becoming one of the most fruitful avenues to not only inform customer, but cement branding efforts...
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For the fourth consecutive year, over 90 percent of study participants report that video is becoming more important as a form of marketing content within their businesses. The percentage of participants reporting that video converts better than other content types have averaged 71 percent over the four years of this study, with video remaining the favored content type....
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Video is a powerful way to initiate the first interaction and help position your business and company in a better light because you’re giving detailed, quality content. Here’s the kicker, when you use video in your B2B landing pages, conversions have been known to increase up to 80%. Video is a great way to do things text can’t...
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Video content marketing is such an astonishing tool, it’s developed a corona of impressive statistics around it. Video boosts click-through rates in marketing email by 200-300 percent. It increases conversion rates by 80 percent when embedded in landing pages. It helps 90 percent of customers make purchasing decisions and increases the likelihood of online purchase by 64 percent...
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We already know video is amazing for B2B brands on social media. Video is hands-down the best way to reach time-poor people with short attention spans as they scroll through their social feeds. Moving images grab hold of the caveman part of your brain telling you to pay attention and get emotionally invested. But Facebook isn’t always the best place for B2B ...
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Video is a chorus that marketers in general have been trumpeting for several years now, but it often gets overlooked, especially in the B2B space, where face-to-face interactions and personal relationships still reign supreme. However, if you step back a second and examine Tinder-like dating apps, you realize just how integral video can be to robust engagement...
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Video in B2B environments succeeds by giving clarity to very technical subject matter and rendering it more accessible to potential buyers. In fact, a Content Marketing Institute report found that 70% of B2B marketing experts named video more effective than any other form of content. In short, buyers are people and people prefer watching something to listening....
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The video marketing dream is that you go viral and your brand is suddenly a household name. The reality is that B2B videos rarely go viral but they are increasingly powerful marketing tools. Video marketing technology allows users to add video strategy to marketing platforms, unlocking the ability to reach and track...
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In the B2B world, the word ‘viral’ is thrown around way too easily. You aren’t actually looking to create the next billion-download internet sensation (though you wouldn’t be mad if that happened). You need to focus. “You have to recognize that in B2B, you’re not trying to go viral to everybody and my mother,” Hartley explains....
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While there are differences between Business to Business (B2B) and Business to Consumer (B2C) companies’ marketing strategies, these days there's one significant commonality - both are benefitting from social media techniques. But that said, each requires a different approach. B2B brands tend to do better on LinkedIn...
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Top brands and business personalities are excited to have a platform with video content that is better suited to reach a B2B audience than Facebook, Snapchat, or Instagram are. Marketers are excited about being able to showcase a product launch, have their company's thought leaders tell stories, and broadcast their events over video...
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There are compelling reasons to have video on your site, but the biggest is that it’s one of the most effective means of selling your product. Customers and clients engage with video, shorter ones often for the entirety of the clip. Some noteworthy statistics about video marketing...
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Facebook reported 100+ million hours of video watched and Snapchat reported an average of “over 30 minutes” per day per user. It’s time for B2B marketers to start taking video more seriously. The good news is video isn’t exactly a “new” tactic and some B2B organizations are already doing great things...
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Video advertising is the marketing channel that experienced the largest two-year growth in B2B marketing, with video use growing 204%. Video advertising closely followed by SMS/text messaging, a channel that grew 197%. B2B email marketing grew 56% since 2015...
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A picture speaks a thousand words; a video turns into an engaging story. Therefore, every B2B marketer is trying to move beyond the illusion of invincibility by leveraging competent video marketing platforms. Brave marketers do video marketing in 2017 to increase B2B sales opportunities. Video has become the most engaging form of content...
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Starting in 2005, the year YouTube launched, the internet has quickly become dominated by video. For companies that are serious about quality, they should be looking for a corporate video production company to help them craft out their B2B video production content...
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Is video a central feature of your current marketing efforts? If not, it should be because more online users than ever are watching videos promoting products and services. Video is one of the most effective ways you can communicate with your business leads, so you should consider whether you’re using video as effectively as you could be....
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Facebook is quickly transforming into a video-only platform, and one of its top executives has already predicted the near end of the written word in a few years' time. Some 60% of B2B marketers already use pre-produced video in their online marketing strategy, according to the annual B2B content marketing survey by MarketingProfs and CMI. It's safe to assume...
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