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B2B Video Marketing and Production News, Articles, Trends, Tips and Strategies

Scan the latest news, articles, tips and trends about B2B video marketing and production, including best practices, business video marketing strategies, video marketing content, and using video for sales lead generation.

70 Percent of B2B Marketers are Using Video Content

| | Flimp Video Solutions Blog - Jenn O'Meara
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B2B video marketing is used by 70 percent of businesses marketing to other businesses. According to Content Marketing Institute's and MarketingProfs' "2013 B2B Content Marketing Benchmarks, Budgets and Trends – North America" report, 58 percent of B2B marketers identified video communications as an effective tactic. Read the full article »

2013 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]

| | Content Marketing Institute - Joe Pulizzi
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The 2013 B2B Content Marketing Benchmarks, Budgets and Trends - North America report, published for the third consecutive year by the Content Marketing Institute (CMI) and MarketingProfs found that 70 percent of B2B marketers are communicating with video content. B2B video marketing adoption generated one of the highest growth rates among the twelve different tactics utilized by B2B marketers. Read the full article »

What Makes a Good B2B Online Video

| | Business 2 Community - Paul Gillin
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B2B video marketers should avoid creating content that focuses on long monologues by talking heads. The most optimal video content for the B2B sector is video that is up to 3 minutes in duration. To gauge the effectiveness of a B2B video campaign, analyze metrics including the amount of time the audience spent viewing the video and the number of times the video was shared. Read the full article »

How Create Lead Generation Through Video

| | Flimp Video Solutions Blog - Melissa Tiburzio
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Coach videos can be an effective content format for B2B video marketing campaigns, especially when focused on lead generation. A coach video can help with SEO and can also serve in a branding capacity. It is important to include a call to action within the video, especially if the goal is to increase lead generation. Read the full article »

B2B Content Marketing: Trends and Benchmarks for 2012

| | MarketingProfs
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Over 83 percent of B2B marketers polled by Holger Schulze on behalf of Optify said that they will be increased their content marketing initiatives over the next twelve months. Sixty-eight percent of B2B marketers said that sales lead generation was the number one goal of their B2B marketing campaigns. Online video is used by over 40 percent of B2B organizations. Read the full article »

Social Media Marketing: Video campaign increased demo leads 63%, website traffic grew by 450,000 visitors

| | MarketingSherpa - David Kirkpatric
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Wasp Barcode, a manufacturer of barcode software and solutions, created a B2B video marketing campaign focused on driving demo lead generation. Through a combination of video advertising, search optimization and content distribution, Wasp Barcode was able to generate a 65 percent increase in demo leads and secure 430,000 website visitors. Additionally, subscribers increased by 4,190. Read the full article »

Stand-Up Comedy Takes Center Stage in B2B Campaign

| | ClickZ - Susan Kuchinskas
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Mobile marketing tools provider ProTexting has created a B2B video marketing campaign featuring comedian Walli Collins. The four-part video campaign series was designed to showcase the interactions that ProTexting provides. The videos will be distributed via social media networks and will be featured on websites including Comedy Central and StandUpNY. Read the full article »

B2B Video Marketing Tips: Part I

| | Business 2 Community - Katrina Diamond
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Customers often make the correlation between good video content with better products and services. Video content for B2B video marketing should adhere to quality production values. It is important to work with producers who can create engaging content. Read the full article »

Marketing Basics: 7 B2B content marketing tactics

| | MarketingSherpa - David Kirkpatrick
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Since the goal of B2B marketing is to attract and educate prospective buyers, different types of content needs to be created to facilitate the lead-generation cycle. Video content is a valuable way to convey information that can be used throughout the sales cycle. Read the full article »

The Seven Elements of a Great Lead Gen Landing Page

| | MarketingProfs
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Simple elements will increase the effectiveness of a landing page designed for B2B marketing efforts. First, incorporate a concise headline. Next, include either video content or a static image. Audiovisual content, in particular, will help to showcase products and services and engage the viewer. Finally, provide a core benefit statement and a clear call to action. Read the full article »

Keys to Success with Business to Business (B2B) Video

| | ReelSEO - Greg Jarboe
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B2B marketers need to incorporate web video marketing into the marketing mix. Today, 47 percent of IT professionals watch B2B videos to research technology solutions, with 53 percent viewing videos during business hours. Companies such as Cisco post videos directly to their website and they share video content via social media. Read the full article »

Six tips for great B2B videos

| | eConsultancy Blog - Patricio Robles
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Producing B2B video content is a bit different than creating B2C videos. The most effective B2B videos are professionally produced and interesting. Audiovisual content is a powerful way to demonstrate expertise or showcase products and services. Read the full article »

Video Helps Plastic Manufacturer Kydex Reach Designers

| | Chief Marketer - Beth Negus Viveiros
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Thermoplastic manufacturer Kydex B2B video marketing efforts help them reach prospective customers in the manufacturing and industrial business verticals. The video communications has helped Kydex achieve an ROI of $700,000, with the company on track to meet its goal of a million dollars in business by the end of 2012. Read the full article »

Viral video boosts Qualcomm's brand recognition

| | BtoB - Karen J. Bannan
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Qualcomm created the Snapdragon Presents: The Bug Circus Generator B2B video campaign in October 2011 in an attempt to reach CTOs at manufacturing companies. The wireless and communications equipment company also sought to raise awareness. The video was deployed via Twitter and posted to Facebook and YouTube. To date, it has generated more than 1.2 million views and has received media mentions in Mashable, Adweek, USA Today, and on Conan O'Brien's blog. Read the full article »

37% of B2B Sales Lead Gen Content Not Engaging

| | Flimp Video Solutions Blog - Jenn O'Meara
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While sales lead generation activities is a top marketing priority, 37 percent of B2B sales professionals feel that poor content hampers the sales cycle. B2B video marketing campaigns are one tactic improving the sales lead gen process. Among Flimp Media's B2B client, 23 percent of B2B video postcard campaigns initiated an audience response action. Read the full article »