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B2B Video Marketing and Production News, Articles, Trends, Tips and Strategies

Scan the latest news, articles, tips and trends about B2B video marketing and production, including best practices, business video marketing strategies, video marketing content, and using video for sales lead generation.

Like, Link, Share, and Tweet: Creating World Class Social Media and Video Marketing Strategies

| | reelseo.com
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September 29th, 10 am Pacific/1 pm Eastern
You'll learn tips and tricks for adding video to your social media strategies as well as for producing and publishing video content that encourages conversation and evokes social interactivity. Join presenters Courtney Pierce, Director of Product Marketing for Brightcove and Mark Robertson, Founder & President of ReelSEO.com. Read the full article »

B-to-B : Video, the Last Frontier

| | Target Marketing - Wayne Wall
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The four critical factors for successful B2B web video marketing efforts involve creating engaging content, enabling viewer interactivity, ensuring the video content is viewable on a mobile device, and having actionable tracking in place. Read the full article »

YouTube for b-to-b

| | BtoB Magazine - Karen J. Bannan
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Since viewers search for video on sites like YouTube, B2B marketers should consider creating online video content that enables prospective customers to engage with the organizaton's staff, customers and products. Read the full article »

3 Ways to Leverage the Power of Online Video

| | Target Marketing - Ethan Boldt
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With 33 percent of C-Level executives viewing video, online video is a perfect marketing tool because it has lower production costs, low distribution costs, helps to lift brand awareness 20 to 40 percent and is 53 times more likely than text content to appear on the first page of search results. Read the full article »

Facebook, Twitter, YouTube come to work

| | Detroit Free Press - Patricia Montemurri
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B2B marketers need to consider that 54 percent of organizations block employee access to the YouTube video sharing site, so posting video content to YouTube and similar may impede web video marketing campaigns. Read the full article »

Survey: 'Online video on the increase'

| | Digital Spy - Andrew Laughlin
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A new YouGov online poll commissioned by Real Networks found that 46 percent of 18 to 25 year olds surveyed said they spend the same amount of time viewing online video content as they do watching broadcast TV. Read the full article »