Your Global Video Marketing, Production, Advertising and Communications Weekly News -

B2B Video Marketing and Production News, Articles, Trends, Tips and Strategies

Scan the latest news, articles, tips and trends about B2B video marketing and production, including best practices, business video marketing strategies, video marketing content, and using video for sales lead generation.

YouTube for b-to-b

| | BtoB Magazine - Karen J. Bannan
facebook
twitter
linkedin
Since viewers search for video on sites like YouTube, B2B marketers should consider creating online video content that enables prospective customers to engage with the organizaton's staff, customers and products. Read the full article »

3 Ways to Leverage the Power of Online Video

| | Target Marketing - Ethan Boldt
facebook
twitter
linkedin
With 33 percent of C-Level executives viewing video, online video is a perfect marketing tool because it has lower production costs, low distribution costs, helps to lift brand awareness 20 to 40 percent and is 53 times more likely than text content to appear on the first page of search results. Read the full article »

Facebook, Twitter, YouTube come to work

| | Detroit Free Press - Patricia Montemurri
facebook
twitter
linkedin
B2B marketers need to consider that 54 percent of organizations block employee access to the YouTube video sharing site, so posting video content to YouTube and similar may impede web video marketing campaigns. Read the full article »

Survey: 'Online video on the increase'

| | Digital Spy - Andrew Laughlin
facebook
twitter
linkedin
A new YouGov online poll commissioned by Real Networks found that 46 percent of 18 to 25 year olds surveyed said they spend the same amount of time viewing online video content as they do watching broadcast TV. Read the full article »

Curb Your Video Enthusiasm

| | MediaPost's Online Video Insider - Adam Singolda
facebook
twitter
linkedin
In order to monetize online video, web publishers need to "video-ize" content that can be promoted to attract a viewing audience that can be effectively measured. Read the full article »

The DIY white-label video hub

| | iMedia Connection - Jason Prescott
facebook
twitter
linkedin
Since online video generates a click through rate that is 4 to 7 times higher than other online content, organizations should consider creating a video hub to engage target audiences and stakeholders. Read the full article »

Reeling in the online video ROI

| | BtoB Magazine - Matthew Schwartz
facebook
twitter
linkedin
As online video moves away from a user-generated, "snack based" content platform and emerges as a significant supplementary entertainment portal, B2B organizations are creating highly sophisticated web video marketing campaigns that generate a strong ROI and viewer engagement. Read the full article »

B2B: The Benefits of Online Video

| | OnlineVideo.net - Troy Dreier
facebook
twitter
linkedin
B2B video marketing is an effective way to showcase complex products or services while enabling an audience to develop a relationship with an organization, leading to a higher lead conversion rate. Read the full article »