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B2B Video Marketing and Production News, Articles, Trends, Tips and Strategies

Scan the latest news, articles, tips and trends about B2B video marketing and production, including best practices, business video marketing strategies, video marketing content, and using video for sales lead generation.

Curb Your Video Enthusiasm

| | MediaPost's Online Video Insider - Adam Singolda
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In order to monetize online video, web publishers need to "video-ize" content that can be promoted to attract a viewing audience that can be effectively measured. Read the full article »

The DIY white-label video hub

| | iMedia Connection - Jason Prescott
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Since online video generates a click through rate that is 4 to 7 times higher than other online content, organizations should consider creating a video hub to engage target audiences and stakeholders. Read the full article »

Reeling in the online video ROI

| | BtoB Magazine - Matthew Schwartz
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As online video moves away from a user-generated, "snack based" content platform and emerges as a significant supplementary entertainment portal, B2B organizations are creating highly sophisticated web video marketing campaigns that generate a strong ROI and viewer engagement. Read the full article »

B2B: The Benefits of Online Video

| | OnlineVideo.net - Troy Dreier
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B2B video marketing is an effective way to showcase complex products or services while enabling an audience to develop a relationship with an organization, leading to a higher lead conversion rate. Read the full article »