Video Marketing Techniques to Convert Viewers Into Buyers

Viewers can be converted into buyers by creating videos that illustrate a products key benefits through imagery and the spoken word. Read the full article »

Curb Your Video Enthusiasm

In order to monetize online video, web publishers need to "video-ize" content that can be promoted to attract a viewing audience that can be effectively measured. Read the full article »

The DIY white-label video hub

Since online video generates a click through rate that is 4 to 7 times higher than other online content, organizations should consider creating a video hub to engage target audiences and stakeholders. Read the full article »

Reeling in the online video ROI

As online video moves away from a user-generated, "snack based" content platform and emerges as a significant supplementary entertainment portal, B2B organizations are creating highly sophisticated web video marketing campaigns that generate a strong ROI and viewer engagement. Read the full article »

How to Get Started with Video for Business to Business (B2B) Marketing

Business marketers should consider creating video content that can effectively engage target audiences. Read the full article »

B2B: The Benefits of Online Video

B2B video marketing is an effective way to showcase complex products or services while enabling an audience to develop a relationship with an organization, leading to a higher lead conversion rate. Read the full article »

A focus on buyer personas helps Attivio generate more valuable leads

Enterprise software company Attivo was able created B2B video marketing content tied to specific buyer personas, leading to a more targeted lead to conversion process. Read the full article »

Utilizing Video: Your Sales Team

Online video can be integrated into the sales cycle via a number of distinct tactics including video email, webinars, product demos, and podcasts. Read the full article »

11 Ways To Do More With Online Video

One effective way to make sure B2B video marketing content is optimized is to incorporate a direct call to action into the end of the video. Read the full article »

Finch Paper Debuts New Go with Finch Video

New York-based Finch Paper has created the Go with Finch Go with Finch B2B video marketing campaign to showcase how the operation is an integrated paper company. Read the full article »

HP Enlists Supermodel for YouTube Effort Aimed at Moms

Hewlett-Packard has created a new web-based "Chief Household Officer" series features supermodel Veronica Webb promoting HP printers. Read the full article »

Eight Ways to Create Enough Video Content to Last 18 Months

Since online video increases email click through rate, B2B marketers should consider incorporating web video marketing into their marketing mix by creating video content promoting white papers, case studies, webinars, and video brochures. Read the full article »

Flimpbruary is Back: Examining Online Video Effectiveness

A MarketingSherpa survey of nearly 1,000 B2B marketers found that 88 percent agreed that integrating online video content into a website is effective. Read the full article »

How Retailers Can Make Video Efforts More Effective

The etailing group's "13th Annual Mystery Shopping Study" found that the amount of online video on eCommerce retailers product pages increased 18 percent between Q4 2009 and Q4 2010. Read the full article »

4 Innovative Ways to Use Web Video for Small Business

Different ways small businesses can create video content for B2B and B2C video marketing. Read the full article »

Humorous online video keeps bounce rate down on ScaleMatrix's website

ScaleMatrix, a provider of a variety of cloud services, included video content as part of its website redesign as a way to educate prospective customers. Read the full article »

Cbeyond uses online videos to increase leads

B2B marketers can leverage online video content as part of their sales lead generation process. Read the full article »

Majority of b2b companies will increase social media spending

The "Worldcom Social Media B2B Study" found that 69 percent of B2B marketers are using YouTube and other social media sites to share video content. Read the full article »

12 Tips to Produce Compelling B2B Video

A key element to creating engaging B2B video marketing content is to keep the video simple, but make sure to include branding and key calls to action. Read the full article »