Your Global Video Marketing, Production, Advertising and Communications Weekly News -

B2B Video Marketing and Production News, Articles, Trends, Tips and Strategies

Scan the latest news, articles, tips and trends about B2B video marketing and production, including best practices, business video marketing strategies, video marketing content, and using video for sales lead generation.

6 Small Businesses Share Successful Video Marketing Campaigns

| | Business 2 Community
facebook
twitter
linkedin

81% of people feature video on their website. 52% of marketers believe video marketing is effective for brand awareness. 67% of marketers found b2b video marketing somewhat successful. Numbers like these suggest that b2b video production and marketing these videos thereafter is something marketers shouldn’t ignore, especially those who are responsible for the marketing function at small businesses. So, here are six stories of successful b2b video productions and how they did it... Read the full article »

3 B2B Marketing Strategies to Create Content in “Boring” Industries [Video Helps]

| | ContentStandard
facebook
twitter
linkedin

GoPro videos have it easy. Kitten rescues, crazy stunts, and swims with whales—the company is awash in content with incredible appeal. For B2B companies in seemingly “boring” industries, however, creating awesome content can be daunting. Your brand may never produce GoPro’s adrenaline-pumping content, but you don’t need to. By focusing B2B marketing strategies on what makes your company interesting and compelling, you can create the kind of content that forms the cornerstone of successful content marketing B2B marketing strategies don’t need extreme mountain biking or base jumping to be effective. All companies—even those in boring industries—have the potential for great stories. It’s just a matter of teasing them out. The reason behind the content increase is simple: Content works and b2b video marketing works even better because... Read the full article »

How Marketers Rein in the Sales Funnel with Video Marketing

| | TechTarget - Search CRM
facebook
twitter
linkedin

The sales process, captured by the sales funnel, is no longer as linear as it once was. How can marketing teams use sales funnel management to gain control of the customer journey? Today, though, the inverted pyramid is only one possible pathway of a customer lifecycle, or journey, to a sale. This shift is also leading marketers to invest in new content types that are more interactive in nature, such as surveys, pop-up infographics, embedded video and video marketing content.  Not only do customers get a more personalized experience with video content, but by tracking their interactions with b2b video marketing videos, marketers also gain... Read the full article »

Why It’s Good Business To Embrace Video In Digital-Marketing Campaigns

| | Mobile Marketing Watch
facebook
twitter
linkedin

Businesses that want potential customers to linger longer in any of their online marketing channels have an easy tool for making that happen – video. Text to read or photos are not enough to keep customers and stakeholders engaged. But, add an online video and they’ll hang around, on average, an extra two minutes. Research verifies the difference b2b video content marketing makes. For example: Email Marketing: when marketers include a video in email, the click-through rate increases 200 to 300 percent, Forrester Research reports. Put the word “video” in the subject line and open rates boost 19 percent. Mobile Devices: online video marketing accounts for 50 percent of all mobile traffic, and that figure is growing. A study by Cisco reports that by 2020, 75 percent of mobile traffic will be video content. Customer Activity: b2c and b2b video content marketing significantly increases... Read the full article »

B2B Video Marketing Is The Fast-Track To Online Customer Engagement

| | Digital Doughnut
facebook
twitter
linkedin

More than 80% of senior executives say they watch more online video than they did a year ago, and according to Forbes, 75% of executives are watching work-related video on a weekly basis; this communications channel has risen to a stellar level in recent times. And until recently, online video was seen as a ‘nice to have’, but with research showing that using the word ‘video’ in an email subject line increases open rates by 19%, click through rates by 65% and reduces unsubscribes by 26%, it’s now impossible to ignore. If you are wise, and engage your digital video agency - or use video communication tools, platforms, and professionals - to develop your story–lines, story boards and scripts, they need to understand your brand strategy and build on this into  the video story so that you can create... Read the full article »

B2B Video Marketing Professionals Need to Audit Existing Content and Implement Editorial Plan

| | THEDRUM
facebook
twitter
linkedin

One of the biggest challenges to B2B marketers is the elusive nature of content marketing at a time when content correctly done can improve search engine rankings, drive new traffic to websites, and nurture leads all the way through the sales cycle. It was not that long ago when companies created content only when they had something new to say. Today, companies are driven to constantly produce new content across all channels. And web video production and video content marketing is now essential for companies because it increases... Read the full article »

Landscape Online Marketing - Photos are Nice, But Video Rules

| | Total Landscape Care
facebook
twitter
linkedin

Spend two minutes scrolling on Facebook and you will see about 10 or more videos – many of them from businesses. This isn’t just some fluke; this is where the industry is headed. B2B video marketing is on the rise and it is time to see if video marketing is something your landscaping company needs. One landscaping company, Granger Landscapes, based in Florence, South Carolina, has recently added video to its marketing plan and has seen a boom in leads and sales because... Read the full article »

10 B2B Video Marketing Must Dos for 2016 To Increase Sales

| | video labs
facebook
twitter
linkedin

Video labs out of Manchester, UK provides, all in one place, excellent tips and cost-effective “how to execute strategies and advice” for marketing and communications professionals. Here are 10 top tips – and more - to use video to drive Business Development in Business to Business Marketing. Let’s start with #10. In a recent study by the Video Labs we came up with these key considerations and concluded that rather than choosing between... Read the full article »

How Marketers can Make the Most of Lead Generation Budgets [Tip #3 - Use Video]

| | INside Performance Marketing
facebook
twitter
linkedin

Marketing budgets are on the up. According to The Marketing Budgets 2015 survey, 63% of marketers planned to increase their budgets last year. It is a double-edged sword, however – as budget increases, so too do performance expectations of marketers in the technology industry. Publishers agree video should be used when it’s the most suitable channel and while publishers acknowledge getting meaningful engagement with B2B video marketing can be tough, many are having success by using b2b video production that... Read the full article »

Small Businesses Share Successful Web Video Marketing Campaign Tips

| | Huffpost Business
facebook
twitter
linkedin

In 2015, 96% of B2B marketers used video in their marketing strategy compared to 82% of B2C marketers. Cisco reported that 80% of all Internet traffic will be video content by 2019. Other video marketing statistics worth noting are: 81% of people feature video on their website, 52% of marketers believe video marketing is effective for brand awareness, 67% of marketers found video marketing successful. Marketers should not ignore online video marketing, especially those responsible for marketing functions at small businesses. Here are tips from six small businesses using online b2b video marketing to increase... Read the full article »

3 Businesses That Should Use Video Marketing

| | Business 2 Community
facebook
twitter
linkedin

B2B video marketing has taken the online marketing world by storm. Marketing videos get maximum exposure on social media, providing users a chance to quickly see how a product looks and works without having to read a wall of text. And, 93 percent of online marketers use videos for online b2b marketing, sales and communications. A huge number of these videos are animated explainer videos. We’ve put together a list of 3 businesses that can reap benefits from online b2b video marketing. So, here we go with our list to help you grow... Read the full article »

Marketing Technology in 2016: Online Video Becomes Mainstream

| | Vietnam net
facebook
twitter
linkedin

A survey of comScore shows that videos account for 87 percent of online content such as blogs, articles and images. At least 96 percent of viewers click on links given along side a video, while 90 percent make decisions after they watch videos. Other research also showed the importance of video as one third of online activities involves video watching and eighty percent of people watch video to... Read the full article »

3 Ways to Kick Start your 2016 Video Marketing Campaigns

| | reelseo
facebook
twitter
linkedin

With the new video trends on the horizon, it is time to start thinking about how you will kick start your B2C and B2B video marketing campaign to meet consumer demands in 2016. You already know video is growing...fast, but video is changing and consumers want different types of experiences from video. Here are three ways to refresh and kick off your video marketing campaigns in 2016 for success... Read the full article »

2015 Video Marketing Wrap: The Year of Video Marketing (Infographic)

| | Social Times
facebook
twitter
linkedin

The infographic dubs 2015 the year of online video marketing, and with good reason. Orchestrate points out that 70 percent of B2B marketers said online video engages and converts audiences to sales, and 87 percent of online marketers currently use video content. The future for online video looks bright. Predictions for 2016 estimate online video users at 1.5 billion globally, and by 2017 69 percent of all consumers will... Read the full article »

Video Marketing in the Here and Now

| | iMedia Connection
facebook
twitter
linkedin

Video is the go-to content marketing tactic for many companies and brands. Not only does it encompass the three main sensory drivers for awareness: sight, sound, and motion, but it now can be used to drive engagement and interaction with advanced creative and targeting strategies by using... Read the full article »

Digital Advertising Strategies You Should Be Using NOW

| | Phoenix Business Journal
facebook
twitter
linkedin

In the B2B space, reaching the right buyer at the right time can lead to substantial revenue growth. That’s why it’s critical for brands to pursue the most effective digital marketing strategies. The right approach could be just what you need to meet your customer acquisition goals. But with the rise of strategies like native advertising, behavioral targeting, and video marketing, where should you start? This article looks at three strategies you can start using right now to achieve digital advertising success.... Read the full article »

Video as an Effective Marketing and Sales Conversion Tool

| | Marketing Magazine
facebook
twitter
linkedin

As 79% of marketers move their organisations into branded content, digital video is becoming more of an important component of omnichannel strategies. While traditional TV viewing is slowing, consumption of video on other devices is steadily growing. According to Nielsen’s Australian multi-screen report for Q2 2015, 12% of all video viewing across the population takes place on screens other than TV. These are exciting times for marketers, but we need to learn how best we can operate in the new, fast-paced and ever-changing digital environment... Read the full article »

5 Reasons Why Video Is Your New Secret Weapon

| | Business 2 Community
facebook
twitter
linkedin

Companies that use video to get in front of prospects can actually sell more. This is because video lets you convey complex information clearly and succinctly; it’s a medium that lets you show as well as tell. Videos are the next best thing to meeting someone in person and there are a number of great ways you can leverage them to drive new sales. This article explores 5 reasons why video is an increasingly important part of your marketing arsenal... Read the full article »

How to Generate More Leads and Improve Sales Using Video

| | Business 2 Community
facebook
twitter
linkedin

Video is a great way to add value to your customers at every stage of their buyer journey. It helps them learn more about your product or service in a short space of time, gives them valuable knowledge, sets realistic expectations and lets them know they can trust you. It’s also a valuable tool for your business as it can directly generate leads, play a role in qualifying those leads and, ultimately, close them into completed sales. There are almost limitless possibilities with video — and you’re sure to get more leads and ultimately more sales if you make it part of your marketing strategy... Read the full article »