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B2B Video Marketing and Production News, Articles, Trends, Tips and Strategies

Scan the latest news, articles, tips and trends about B2B video marketing and production, including best practices, business video marketing strategies, video marketing content, and using video for sales lead generation.

Landscape Online Marketing - Photos are Nice, But Video Rules

| | Total Landscape Care
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Spend two minutes scrolling on Facebook and you will see about 10 or more videos – many of them from businesses. This isn’t just some fluke; this is where the industry is headed. B2B video marketing is on the rise and it is time to see if video marketing is something your landscaping company needs. One landscaping company, Granger Landscapes, based in Florence, South Carolina, has recently added video to its marketing plan and has seen a boom in leads and sales because... Read the full article »

10 B2B Video Marketing Must Dos for 2016 To Increase Sales

| | video labs
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Video labs out of Manchester, UK provides, all in one place, excellent tips and cost-effective “how to execute strategies and advice” for marketing and communications professionals. Here are 10 top tips – and more - to use video to drive Business Development in Business to Business Marketing. Let’s start with #10. In a recent study by the Video Labs we came up with these key considerations and concluded that rather than choosing between... Read the full article »

How Marketers can Make the Most of Lead Generation Budgets [Tip #3 - Use Video]

| | INside Performance Marketing
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Marketing budgets are on the up. According to The Marketing Budgets 2015 survey, 63% of marketers planned to increase their budgets last year. It is a double-edged sword, however – as budget increases, so too do performance expectations of marketers in the technology industry. Publishers agree video should be used when it’s the most suitable channel and while publishers acknowledge getting meaningful engagement with B2B video marketing can be tough, many are having success by using b2b video production that... Read the full article »

Small Businesses Share Successful Web Video Marketing Campaign Tips

| | Huffpost Business
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In 2015, 96% of B2B marketers used video in their marketing strategy compared to 82% of B2C marketers. Cisco reported that 80% of all Internet traffic will be video content by 2019. Other video marketing statistics worth noting are: 81% of people feature video on their website, 52% of marketers believe video marketing is effective for brand awareness, 67% of marketers found video marketing successful. Marketers should not ignore online video marketing, especially those responsible for marketing functions at small businesses. Here are tips from six small businesses using online b2b video marketing to increase... Read the full article »

3 Businesses That Should Use Video Marketing

| | Business 2 Community
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B2B video marketing has taken the online marketing world by storm. Marketing videos get maximum exposure on social media, providing users a chance to quickly see how a product looks and works without having to read a wall of text. And, 93 percent of online marketers use videos for online b2b marketing, sales and communications. A huge number of these videos are animated explainer videos. We’ve put together a list of 3 businesses that can reap benefits from online b2b video marketing. So, here we go with our list to help you grow... Read the full article »

Marketing Technology in 2016: Online Video Becomes Mainstream

| | Vietnam net
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A survey of comScore shows that videos account for 87 percent of online content such as blogs, articles and images. At least 96 percent of viewers click on links given along side a video, while 90 percent make decisions after they watch videos. Other research also showed the importance of video as one third of online activities involves video watching and eighty percent of people watch video to... Read the full article »

3 Ways to Kick Start your 2016 Video Marketing Campaigns

| | reelseo
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With the new video trends on the horizon, it is time to start thinking about how you will kick start your B2C and B2B video marketing campaign to meet consumer demands in 2016. You already know video is growing...fast, but video is changing and consumers want different types of experiences from video. Here are three ways to refresh and kick off your video marketing campaigns in 2016 for success... Read the full article »

2015 Video Marketing Wrap: The Year of Video Marketing (Infographic)

| | Social Times
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The infographic dubs 2015 the year of online video marketing, and with good reason. Orchestrate points out that 70 percent of B2B marketers said online video engages and converts audiences to sales, and 87 percent of online marketers currently use video content. The future for online video looks bright. Predictions for 2016 estimate online video users at 1.5 billion globally, and by 2017 69 percent of all consumers will... Read the full article »

Video Marketing in the Here and Now

| | iMedia Connection
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Video is the go-to content marketing tactic for many companies and brands. Not only does it encompass the three main sensory drivers for awareness: sight, sound, and motion, but it now can be used to drive engagement and interaction with advanced creative and targeting strategies by using... Read the full article »

Digital Advertising Strategies You Should Be Using NOW

| | Phoenix Business Journal
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In the B2B space, reaching the right buyer at the right time can lead to substantial revenue growth. That’s why it’s critical for brands to pursue the most effective digital marketing strategies. The right approach could be just what you need to meet your customer acquisition goals. But with the rise of strategies like native advertising, behavioral targeting, and video marketing, where should you start? This article looks at three strategies you can start using right now to achieve digital advertising success.... Read the full article »

Video as an Effective Marketing and Sales Conversion Tool

| | Marketing Magazine
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As 79% of marketers move their organisations into branded content, digital video is becoming more of an important component of omnichannel strategies. While traditional TV viewing is slowing, consumption of video on other devices is steadily growing. According to Nielsen’s Australian multi-screen report for Q2 2015, 12% of all video viewing across the population takes place on screens other than TV. These are exciting times for marketers, but we need to learn how best we can operate in the new, fast-paced and ever-changing digital environment... Read the full article »

5 Reasons Why Video Is Your New Secret Weapon

| | Business 2 Community
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Companies that use video to get in front of prospects can actually sell more. This is because video lets you convey complex information clearly and succinctly; it’s a medium that lets you show as well as tell. Videos are the next best thing to meeting someone in person and there are a number of great ways you can leverage them to drive new sales. This article explores 5 reasons why video is an increasingly important part of your marketing arsenal... Read the full article »

How to Generate More Leads and Improve Sales Using Video

| | Business 2 Community
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Video is a great way to add value to your customers at every stage of their buyer journey. It helps them learn more about your product or service in a short space of time, gives them valuable knowledge, sets realistic expectations and lets them know they can trust you. It’s also a valuable tool for your business as it can directly generate leads, play a role in qualifying those leads and, ultimately, close them into completed sales. There are almost limitless possibilities with video — and you’re sure to get more leads and ultimately more sales if you make it part of your marketing strategy... Read the full article »

Is There Room for Vimeo in Your B2B Video Marketing Strategy?

| | Content Standard by Skyword
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What if social media isn’t integral to your business? What if YouTube’s community doesn’t draw or appeal to your audience? Should your brand just abandon video entirely? For B2B companies both embracing and avoiding video, there’s an often-overlooked platform with an unusual structure that can provide opportunity outside of the normal video workflow... Read the full article »

How B2B Marketers Are Using Digital Video

| | MarketingProfs
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Some 96% of B2B organizations say they are engaged in video content marketing, according to a recent report from the Web Video Marketing Council, Flimp Media, and ReelSEO. Most respondents (80%) say they use online video to increase brand awareness and engagement. Other top motivations include promoting products/services (65%), increasing Web traffic/SEO results (61%), and generating new sales leads (57%).... Read the full article »

The 15 Best Content Marketing Videos of 2015

| | B2B Marketing Insider
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We’ve got news for you, content marketers: video isn’t going anywhere. It’s true that content marketing is democratizing, and video is no exception. Examples of authentic, engaging video marketing abound. Here are some of the best content marketing videos from 2015. From these videos, you can determine best practices and how to ensure that you’re getting the most out of your efforts... Read the full article »

Report: B2B Marketers May Benefit from Using More Targeted Videos

| | KoMarketing Associates
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When it comes to video marketing, content and context are primary drivers of creative effectiveness and success, according to researchers. A report published by Millward Brown titled, “AdReaction: Video Creative in a Digital World,” recently discovered that 41 percent of buyers are most receptive to ads that target their interests. Read the full article... Read the full article »

3 Ways Personalization Can Boost Your B2B Video Marketing

| | B2B News Network
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Personalizing your B2B marketing is one of the easiest ways to cut through the noise in today’s busy marketplace. Add a little interpellation, or personalization, to a B2B marketing video and it has the potential to make an even deeper impact on your audience. You’ll generate higher-quality leads and build your B2B customer base... Read the full article »

10 Video Marketing Tips to Drive Business Development in Business to Business Marketing

| | InteractiveVideoLabs
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Interactive Video Labs at Media City, UK provides valuable b2b video marketing tips to incorporate sales and explainer videos into your online marketing and communications strategies to achieve sales leads, brand recognition, and business development and marketing goals. According to Video Labs online video marketing is a necessary and integral part of content marketing initiatives for B2B and B2C marketing. webVM and the Interactive Video Labs at Media City have put together a series of 10 tips that Business to Business companies can implement immediately to drive improvements in their business development and marketing activities and includes... Read the full article »