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B2B Video Marketing and Production News, Articles, Trends, Tips and Strategies

Scan the latest news, articles, tips and trends about B2B video marketing and production, including best practices, business video marketing strategies, video marketing content, and using video for sales lead generation.

How Important is Online Video Marketing to Your B2B Sales Strategies?

| | Caribbean News Now - Mitch Carson
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2015 has been christened “The Year of Online Video Marketing”, and it begins. Thousands of businesses find creative ways to use b2b video advertising, online video marketing, and social video marketing to get more customers. Placing a video on social media is an excellent way to introduce potential customers to your product while not submerging them in text. Video marketing, done right, takes less than 30 seconds for a potential customer to obtain the information required about a business’ value proposition. Major developments in video marketing platforms and do-it-yourself video tools make it easier to produce and distribute a fun and informative video. Regardless of which way a business chooses to go, it is vitally important to create an online video marketing strategy that gives your company as long a reach as possible. Here are five things that should be included in your business video marketing plan... Read the full article »

Lead Gen & Online Video Marketing: The Top Three Questions B2Bs Should Be Asking

| | B2C - Kathy Cabrera
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In discussions with marketers about their online video content marketing plans and lead generation strategies, I find many ask generalities about the web video production process, yet don’t inquire about the actual role of video in the B2B sales, video marketing tools, and the content marketing food chain. This is why I want to share with you what I believe are the top three questions marketers should be asking of themselves, their teams, and their web video marketing specialists to develop content with impact. The first question relates to the kind of video production strategies best engage, nurture and... Read the full article »

16 Key Internet Video Marketing Tips and Takeaways from VidSummit 2015

| | reelseo - Owen Hemsath
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VidSummit 2015 was the premiere event this year for online video marketing that covered many video marketing trends. Vidcon might be the perfect place to see great keynotes and network with your favorite YouTube stars, but Vidsummit is more like a college-level course taught by the biggest action takers in YouTube marketing, web video marketing, and business video marketing. Essentially the key web video marketing tips boil down to an online video view is worthless, unless it’s attached to a clear business objective. The speakers at the conference emphasized that video marketing professionals must ensure that videos are connected to... Read the full article »

5 Growth Areas in Video That Marketers Have to Watch

| | Direct Marketing - Perry Simpson
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Online video marketing is changing in more ways than anyone predicted. Internet video marketing experts must get in while the getting is good, i.e. NOW! Video marketing is set to play an increasingly important role in the marketing landscape and businesses need new ways to keep online channel engagement exciting and informative. Luckily for marketers, there are intense video production and video marketing and video communications platform innovations available. Organizations are taking huge strides in the areas of interactive video and consumers love it. Here are five online video marketing practices that are changing the ways consumers consume online video content and accelerate sales by... Read the full article »

Video Crowd Sourcing: Marketing Your Business with Video

| | Tech.co - Alex Espenson
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Marketing with video and using video marketing solutions is dominating the Internet. Estimates suggest that by 2017, online video marketing and video communications will comprise almost three-quarters of consumer traffic. With online video as an emergent strength, it makes sense for any new business to use video communications to assist when raising money for the launch of new products or for investor presentations to clearly explain the your company's value proposition, growth strategy, and how and why you are the next great investment. Effective use of marketing video services, corporate video production, and corporate video communications enhances the authentic... Read the full article »

How To Sell Your Boss On Video

| | Slate and Main
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Your boss listens when you are armed with facts, not suppositions. According to Search Engine Watch, video communications are 53 times more likely to generate a first page Google ranking than traditional SEO techniques and 52% of Marketing Pro's across the globe credit video marketing as the type of content with the highest ROI, and possibly the largest reason for this is because of associated robust video analytics. Good online video marketing lets you learn exactly how many people watched the video, at what time(s), for how long, if viewers went to the associated websites, and more. According to Social Media Learning, people remember 20% of what they hear, 30% of what they see, and 70% of what they hear and see. Do you know what that translates into? Sales lead generation and Monies. Also, social media is just plain better - and fun - with video. By 2016, online video viewers are expected to double to over 1.5 Billion. Let's go one more year into the future, and by 2017 internet video marketing campaigns will account for ~69% of all consumer internet traffic. Internet video marketing is good for SEO, brand relevance, leads to higher ROI, increased engagement with your message, and social media loves you. I'd start marketing with video, wouldn't you? Read the full article »

7 Essential Strategies for Business Videos

| | Tech.co - Alex Espenson
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Video is proven to increase conversion rates, but only if you're creating the right content. These seven essential strategies for business videos guarantee to make your conversion rates go up. How-to videos, product videos, video advertising, product walk-throughs, retargeting videos for capturing lapsed customers or those who chose not to buy, customer testimonials, and creative subtitles and captions all provide a wealth of opportunity to convert viewers into buyers. Find out how through Tech.co's latest article on business video marketing. Read the full article »

Simple Video Making Strategies for Small-to-Medium-Sized Businesses

| | Your Story - Pardeep Goyal
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Video can be a great way to generate leads for your business, but you should know the process works, and how much it may cost. It all depends on the production company you choose to assist you. Perhaps you may even be able to do it in-house. Regardless, all video productions follow the same basic steps and knowing what those steps are before starting is the right way to start. Follow these six basic steps to get the ball rolling, and see what different budgets can get you. The examples are priced out in Indian rupees, because the article is written for an Indian business audience, however the same basic rules apply for any type of video production and these videos give you a good idea about budgets. Read the full article »

Create Niche Learning Content for Better B2B Videos

| | StreamingMedia.com - Paul Riismandel
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Online video-based learning is fast becoming a massive industry. According to eMarketer, viewers are more likely to watch a how-to video for a business or service than to read a lengthy tutorial post. And according to Google, 65% of Millennials use how-to videos to pick up skills. While there are many places people can go to watching tutorials and how-to videos, no one place is comprehensive and there's lots of opportunity to build a niche channel. There are more benefits to creating a niche learning channel for your B2B business. Read the full article »

How to Use Personalization in B2B Video Marketing

| | Business 2 Community - Andrew Angus
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When someone calls us by our name or by our title, we instantly recognize ourselves. We internalize the connection and we turn our attention towards whoever, or whatever, has grabbed it. This is called interpellation and, for the purposes of marketing, it's an important theory that can help create a strong connection for better lead generation. Marketers can "cut through the noise"using interpellation. According to one study, "personalized emails earn 41% higher click rates and almost 30% greater open rates than generic emails." Here are three ways you can personalize your videos for better B2B lead generation. Read the full article »

10 B2B Video Marketing Mistakes to Avoid

| | Channel World - Jennifer Lonoff Schiff
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It's been awhile since we last posted about video marketing mistakes to avoid, but it bares repeating some of these top ten things not to do when making a business video. From simple things like bad production (not to be mistaken with casual production) to making videos too long, this guide will give you a good idea of what to avoid when you're planning your business video marketing campaign. Read the full article »

B2B Marketers: How to Use Video To Generate Leads

| | Marketing Land - Michael Litt
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Marketing Land's columnist Michael Litt explains how to use video marketing content for generating good leads for your business. It's easier than you think. While it may be an investment to create compelling video marketing content, it's ability to gain new leads for your business is incomparable. The data alone is worth the investment. Don't believe me? Read the full article to find out how and why you should use video to generate new leads. Read the full article »

Three Types of Micro-Moments for B2B Video Marketing Content

| | Marketing Interactive - Noreen Ismail
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As we mentioned at the end of May, "micro-moments" are a new type of opportunity to connect with Millennial audiences. That same report also showed half of all B2B buyers in the marketplace are from the Millennial generation, so it's in your best interest to market your content towards them. Marketing Interactive suggests three types of "micro-moments" you can use to influence those buyers. Read the full article »

Can Social and Video Bridge the Gap in Digital Marketing?

| | Fourth Source - Daniel Nolan
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"Whilst video provides customers and clients with entertainment and relevant information in a package that consumers prefer, social media delivers the video to the people who want to see it." Are these the two driving factors that will bridge the digital marketing gap? According to one expert, they may not be the magic wands that will bring in droves of customers, but they can help your business in a strategic marketing plan. It's up to you to decide how that plan is executed. Read the full article »

New Advertising Opportunities Available on Pinterest

| | Marketing Land - Ginny Marvin
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For those who use Pinterest to reach an audience, there is good news -- the image and link database is rolling out new advertising solutions that include video ads. The big news is the unveiling of "Cinematic Pins", Pinterest's take on the autoplay video ad. Will your business be the next in line to advertise on Pinterest? Read the full article »

Here's Why You Should Localize Your Video Content For Maximum Success

| | Business 2 Community - Kathy Quinn
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Although we live in more of a "Global Village" these days than any other, it's still important to utilize localization in your web video marketing campaigns to maximize your success at conveying your brand's message to the right audience. Translating and revising content for cultural sensitivities are just two of the practices you should take up to successfully convey your message to a global audience. Read the full article »

The Right Way to Create B2B Video Marketing Content

| | Business 2 Community - Julia Tamami
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Just because you're talking to a business audience doesn't mean that your B2B content needs to be dry and boring. According to Business 2 Community, adding even a little bit of "pizzazz" will make you stand out amongst your competitors. So how do you add pizzazz without going over the top? Follow these simple tips to put together the best B2B video marketing campaign for your business. Read the full article »

How Video Marketing is Changing Online

| | Forbes - John Rampton
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Video marketing continues to evolve as more and more consumers are gaining access to video. It's changing the fundamental nature of how we interact with brands. These changes can be used by small businesses and enterprises to better communicate with their markets. Forbes explores the how and why of video marketing's evolvement. Read the full article »

How to Connect with Customers Using Video Marketing

| | Talk Business - Scott Hartley
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Cisco predicts that video will generate 69% of all consumer traffic by the year 2017. Now would be a good time to get on this bandwagon so that your business can grow with the trend. Talk Business asked some of the UK's foremost digital video marketing agencies to share their insights into how video marketing can help businesses create exceptional video content. Read the full article »