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B2B Video Marketing and Production News, Articles, Trends, Tips and Strategies

Scan the latest news, articles, tips and trends about B2B video marketing and production, including best practices, business video marketing strategies, video marketing content, and using video for sales lead generation.

Can Social and Video Bridge the Gap in Digital Marketing?

| | Fourth Source - Daniel Nolan
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"Whilst video provides customers and clients with entertainment and relevant information in a package that consumers prefer, social media delivers the video to the people who want to see it." Are these the two driving factors that will bridge the digital marketing gap? According to one expert, they may not be the magic wands that will bring in droves of customers, but they can help your business in a strategic marketing plan. It's up to you to decide how that plan is executed. Read the full article »

New Advertising Opportunities Available on Pinterest

| | Marketing Land - Ginny Marvin
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For those who use Pinterest to reach an audience, there is good news -- the image and link database is rolling out new advertising solutions that include video ads. The big news is the unveiling of "Cinematic Pins", Pinterest's take on the autoplay video ad. Will your business be the next in line to advertise on Pinterest? Read the full article »

Here's Why You Should Localize Your Video Content For Maximum Success

| | Business 2 Community - Kathy Quinn
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Although we live in more of a "Global Village" these days than any other, it's still important to utilize localization in your web video marketing campaigns to maximize your success at conveying your brand's message to the right audience. Translating and revising content for cultural sensitivities are just two of the practices you should take up to successfully convey your message to a global audience. Read the full article »

The Right Way to Create B2B Video Marketing Content

| | Business 2 Community - Julia Tamami
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Just because you're talking to a business audience doesn't mean that your B2B content needs to be dry and boring. According to Business 2 Community, adding even a little bit of "pizzazz" will make you stand out amongst your competitors. So how do you add pizzazz without going over the top? Follow these simple tips to put together the best B2B video marketing campaign for your business. Read the full article »

How Video Marketing is Changing Online

| | Forbes - John Rampton
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Video marketing continues to evolve as more and more consumers are gaining access to video. It's changing the fundamental nature of how we interact with brands. These changes can be used by small businesses and enterprises to better communicate with their markets. Forbes explores the how and why of video marketing's evolvement. Read the full article »

How to Connect with Customers Using Video Marketing

| | Talk Business - Scott Hartley
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Cisco predicts that video will generate 69% of all consumer traffic by the year 2017. Now would be a good time to get on this bandwagon so that your business can grow with the trend. Talk Business asked some of the UK's foremost digital video marketing agencies to share their insights into how video marketing can help businesses create exceptional video content. Read the full article »

How Video Has Changed B2B Buying Processes

| | MultiVisionDigital
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The B2B consumer is different today than he was years ago. Now, before a consumer takes the leap into any kind of sales funnel, he likes to be knowledgable about the product he is looking to buy. This is how online video can help the B2B business make a sale. His consumer is looking for quick information that can answer his needs. What better way than to create a video that will provide him with that info? But what should you add to the video? Read the full article »

How Gen Y Can Show Small Businesses How to Use Video Marketing

| | Mashable - Brad Jefferson
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To effectively use video in your marketing strategy, you have to know your business's brand really well. If there is anything that Generation Y has taught marketers, it's how to build a personal brand. While many small businesses are still struggling to create one, Gen Y-ers have become experts at crafting the right personal brand for themselves. Mashable presents three ways that Gen Y-ers can teach small businesses how to develop the right video marketing plan. Read the full article »

What I Learned About B2B Video Marketing from a 9-Year-Old

| | iMedia Connection - Kent Lewis
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Kent Lewis wrote what he thought was the definitive book on web video marketing three years ago. He recognized early on that this medium would be a major source of revenue for digital advertising. But it wasn't until he noticed his nine year-old son's YouTube watching habits that he made an even bigger connection -- why it's important to create web video content for each stage of the sales cycle. Read the full article »

The B2B Clients You Want to Attract Are Watching Video

| | Content Standard - Krystal Overmyer
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B2B marketers, there's no denying the attraction video draws and the key people you want to attract, like executives and VPs, are more likely to pay attention to video than any other type of content. Need a few more reasons to utilize this growing digital medium that's both memorable and a great way to tell your company's story in a thoughtful and compelling way? Read the full article »

Will 2015 Be The Year of Web Video Marketing?

| | Marketing Tech Blog - HighQ
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There's no denying B2C businesses gain massive benefit from video marketing, but did you know that more than 80% of senior executives watch more video than they did a year ago and three quarters of executives are watching work-related videos every week? Over half of executives would rather watch a video than read an article. B2B businesses can also capitalize in "the year of video marketing", according to HighQ. The benefits of creating video marketing content even help your email marketing strategy through improved click-through rates and lower unsubscribe rates. Consumption on Facebook has increased and apps like Meerkat and Periscope are on the cusp of creating an even bigger impact through social media. Read the full article »

The Future of B2B Content Marketing

| | Flimp Blog - Wayne Wall
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If you haven't had an opportunity to see how much of an impact business video marketing can be on your ROI, perhaps you haven't been paying enough attention. Video communication is becoming a larger piece of the marketing pie by the year and with good reason. In this article, Flimp Media's Wayne Wall explores the growing trend of video-based content marketing and why it should be on the minds of every business owner and entrepreneur. Read the full article »

Five Success Factors for B-to-B Online Video Marketing

| | Target Marketing - Wayne Wall
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The first twenty years of online content advertising was dominated by text and graphics. It's easy to understand why. The early days of Internet surfing were slow, tedious, and often interrupted by the dreaded crossed phone line. Most content that moved amounted to dancing baby GIFs. These days there's a video revolution happening. It's the fastest growing marketing segment on the Internet in 2014 and its impact is immense. According to Forrester Research, "one minute of video content has the same value as 1.8 million written words." If a picture says a thousand words, well... Now you know the equivalent. So how can B-to-B businesses create successful video content strategies? Follow these five key success factors to start planning. Read the full article »

Many B2B Companies are Video Novices

| | Super User
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Jacqueline (Jaci) Burno of B2B marketing agency Market Expertise surveyed several businesses in the professional services sector and found a startling number of "smart" companies are far behind on the adoption of video marketing practices. Read the full article »

The right way to use social media in a B2B industry

| | iMedia Connection - Frank Gothmann
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Looking for an example of an effective B2B video marketing campaign that leverages social media? Look no further than ADP. The resource management company develops video content that highlights customer success stories, case studies and product how-to videos. The videos are distributed via YouTube, Slideshare, Facebook and Twitter. ADP's goal is to provide useful content to targeted audiences. Read the full article »

Study: Video Cited As One Of Most Effective B2B Tools

| | Online Video Insider - Daisy Whitney
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More than 75 percent of organizations actively engage in B2B video marketing. Brevity is the key to developing effective B2B video content. Videos designed to market B2B products and services need to grab a viewer's attention within 20 seconds. The most successful B2B web video marketers create content that is focused on a particular business need during a specific purchase stage. Read the full article »