Ascend2 fielded the Video Marketing Strategy Survey and completed interviews with 280 marketing, sales and business professionals from around the world. Report Highlights... Read the full article »
It seems like you need superpowers to make your marketing efforts heard above the noise. Online video is here to save the day! Consider the following: according to comScore, 64 percent of website visitors are more likely to buy retail products after watching online marketing videos. For B2B video marketing, 75 percent of executives surveyed told Forbes they watch work-related videos at least once a week, and 65 percent of those visit websites after watching an explainer video or sales video. Internet video marketing and video multimedia platforms that support video marketing are an investment. Here are five content marketing and video production tips and strategies to make you and your marketing team(s) superheroes... Read the full article »
Video marketing trends in the latest market research and reports of online video production and marketing are on the rise. Ascend2 conducts monthly research and its recent Video Marketing Strategy survey, complied from 280 global respondents in international marketing, sales and business professionals, shows video marketing is important, but not fully understood. According to the report, important objectives of an effective video marketing strategy is to increase engagement, improve customer education, and increase leads. Video marketing statistics showed that explainer videos are twice as effective as other videos and lead to... Read the full article »
Out of the 93% online B2B marketers using content marketing, only 42% found themselves to be successful. Has content marketing yielded fruits for your brand? If not, then this article is for you. There are many methods to attract customers and using visuals is essential. If an image is equal to a 1000 words, then an online video is equivalent to a million words. Marketing with video combined with good visuals can generate up to 94% more views of your online marketing posts, wherever they are – even in email. Here are few video marketing tips to help you increase... Read the full article »
Tablet and Smartphone Video Trends: Younger consumers drive the global adoption of mobile video. Nearly half of all video plays in 2Q 2015 were on mobile devices with nearly 8X as many plays on smartphones as on tablets. 2Q 2015 saw mobile video plays exceed 44%, up 74% from 2014 and up a whopping 844% since Q2 2012. By the end of 2015, mobile will account for more than 50% of all video plays. Engagement Patterns by Device: Consumers have decided that any screen is suitable for watching any content. Read the full article »
The most important thing to remember for B2B online marketing is that millennials are a diverse generation of consumers. They lead varying lifestyles and can’t be reached with a one-size-fits-all approach. The best thing online marketers can do is to be educational, entertaining, and visual. This includes using images, online video, and infographics. These “new” decision makers love their mobile devices are ready to see your video email message in the office, on the run, or basically anywhere else on their mobile devices (smartphones or tablets). Thus, b2b video content marketing is must and brands today are executing fascinating work with online video. For example... Read the full article »
2015 has been christened “The Year of Online Video Marketing”, and it begins. Thousands of businesses find creative ways to use b2b video advertising, online video marketing, and social video marketing to get more customers. Placing a video on social media is an excellent way to introduce potential customers to your product while not submerging them in text. Video marketing, done right, takes less than 30 seconds for a potential customer to obtain the information required about a business’ value proposition. Major developments in video marketing platforms and do-it-yourself video tools make it easier to produce and distribute a fun and informative video. Regardless of which way a business chooses to go, it is vitally important to create an online video marketing strategy that gives your company as long a reach as possible. Here are five things that should be included in your business video marketing plan... Read the full article »
In discussions with marketers about their online video content marketing plans and lead generation strategies, I find many ask generalities about the web video production process, yet don’t inquire about the actual role of video in the B2B sales, video marketing tools, and the content marketing food chain. This is why I want to share with you what I believe are the top three questions marketers should be asking of themselves, their teams, and their web video marketing specialists to develop content with impact. The first question relates to the kind of video production strategies best engage, nurture and... Read the full article »
VidSummit 2015 was the premiere event this year for online video marketing that covered many video marketing trends. Vidcon might be the perfect place to see great keynotes and network with your favorite YouTube stars, but Vidsummit is more like a college-level course taught by the biggest action takers in YouTube marketing, web video marketing, and business video marketing. Essentially the key web video marketing tips boil down to an online video view is worthless, unless it’s attached to a clear business objective. The speakers at the conference emphasized that video marketing professionals must ensure that videos are connected to... Read the full article »
Online video marketing is changing in more ways than anyone predicted. Internet video marketing experts must get in while the getting is good, i.e. NOW! Video marketing is set to play an increasingly important role in the marketing landscape and businesses need new ways to keep online channel engagement exciting and informative. Luckily for marketers, there are intense video production and video marketing and video communications platform innovations available. Organizations are taking huge strides in the areas of interactive video and consumers love it. Here are five online video marketing practices that are changing the ways consumers consume online video content and accelerate sales by... Read the full article »
Marketing with video and using video marketing solutions is dominating the Internet. Estimates suggest that by 2017, online video marketing and video communications will comprise almost three-quarters of consumer traffic. With online video as an emergent strength, it makes sense for any new business to use video communications to assist when raising money for the launch of new products or for investor presentations to clearly explain the your company's value proposition, growth strategy, and how and why you are the next great investment. Effective use of marketing video services, corporate video production, and corporate video communications enhances the authentic... Read the full article »
Your boss listens when you are armed with facts, not suppositions. According to Search Engine Watch, video communications are 53 times more likely to generate a first page Google ranking than traditional SEO techniques and 52% of Marketing Pro's across the globe credit video marketing as the type of content with the highest ROI, and possibly the largest reason for this is because of associated robust video analytics. Good online video marketing lets you learn exactly how many people watched the video, at what time(s), for how long, if viewers went to the associated websites, and more. According to Social Media Learning, people remember 20% of what they hear, 30% of what they see, and 70% of what they hear and see. Do you know what that translates into? Sales lead generation and Monies. Also, social media is just plain better - and fun - with video. By 2016, online video viewers are expected to double to over 1.5 Billion. Let's go one more year into the future, and by 2017 internet video marketing campaigns will account for ~69% of all consumer internet traffic. Internet video marketing is good for SEO, brand relevance, leads to higher ROI, increased engagement with your message, and social media loves you. I'd start marketing with video, wouldn't you? Read the full article »
Video is proven to increase conversion rates, but only if you're creating the right content. These seven essential strategies for business videos guarantee to make your conversion rates go up. How-to videos, product videos, video advertising, product walk-throughs, retargeting videos for capturing lapsed customers or those who chose not to buy, customer testimonials, and creative subtitles and captions all provide a wealth of opportunity to convert viewers into buyers. Find out how through Tech.co's latest article on business video marketing. Read the full article »
Video can be a great way to generate leads for your business, but you should know the process works, and how much it may cost. It all depends on the production company you choose to assist you. Perhaps you may even be able to do it in-house. Regardless, all video productions follow the same basic steps and knowing what those steps are before starting is the right way to start. Follow these six basic steps to get the ball rolling, and see what different budgets can get you. The examples are priced out in Indian rupees, because the article is written for an Indian business audience, however the same basic rules apply for any type of video production and these videos give you a good idea about budgets. Read the full article »
Online video-based learning is fast becoming a massive industry. According to eMarketer, viewers are more likely to watch a how-to video for a business or service than to read a lengthy tutorial post. And according to Google, 65% of Millennials use how-to videos to pick up skills. While there are many places people can go to watching tutorials and how-to videos, no one place is comprehensive and there's lots of opportunity to build a niche channel. There are more benefits to creating a niche learning channel for your B2B business. Read the full article »
When someone calls us by our name or by our title, we instantly recognize ourselves. We internalize the connection and we turn our attention towards whoever, or whatever, has grabbed it. This is called interpellation and, for the purposes of marketing, it's an important theory that can help create a strong connection for better lead generation. Marketers can "cut through the noise"using interpellation. According to one study, "personalized emails earn 41% higher click rates and almost 30% greater open rates than generic emails." Here are three ways you can personalize your videos for better B2B lead generation. Read the full article »
It's been awhile since we last posted about video marketing mistakes to avoid, but it bares repeating some of these top ten things not to do when making a business video. From simple things like bad production (not to be mistaken with casual production) to making videos too long, this guide will give you a good idea of what to avoid when you're planning your business video marketing campaign. Read the full article »
Marketing Land's columnist Michael Litt explains how to use video marketing content for generating good leads for your business. It's easier than you think. While it may be an investment to create compelling video marketing content, it's ability to gain new leads for your business is incomparable. The data alone is worth the investment. Don't believe me? Read the full article to find out how and why you should use video to generate new leads. Read the full article »
As we mentioned at the end of May, "micro-moments" are a new type of opportunity to connect with Millennial audiences. That same report also showed half of all B2B buyers in the marketplace are from the Millennial generation, so it's in your best interest to market your content towards them. Marketing Interactive suggests three types of "micro-moments" you can use to influence those buyers. Read the full article »
"Whilst video provides customers and clients with entertainment and relevant information in a package that consumers prefer, social media delivers the video to the people who want to see it." Are these the two driving factors that will bridge the digital marketing gap? According to one expert, they may not be the magic wands that will bring in droves of customers, but they can help your business in a strategic marketing plan. It's up to you to decide how that plan is executed. Read the full article »