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B2B Video Marketing and Production News, Articles, Trends, Tips and Strategies

Scan the latest news, articles, tips and trends about B2B video marketing and production, including best practices, business video marketing strategies, video marketing content, and using video for sales lead generation.

Simple Video Making Strategies for Small-to-Medium-Sized Businesses

| | Your Story - Pardeep Goyal
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Video can be a great way to generate leads for your business, but you should know the process works, and how much it may cost. It all depends on the production company you choose to assist you. Perhaps you may even be able to do it in-house. Regardless, all video productions follow the same basic steps and knowing what those steps are before starting is the right way to start. Follow these six basic steps to get the ball rolling, and see what different budgets can get you. The examples are priced out in Indian rupees, because the article is written for an Indian business audience, however the same basic rules apply for any type of video production and these videos give you a good idea about budgets. Read the full article »

Create Niche Learning Content for Better B2B Videos

| | StreamingMedia.com - Paul Riismandel
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Online video-based learning is fast becoming a massive industry. According to eMarketer, viewers are more likely to watch a how-to video for a business or service than to read a lengthy tutorial post. And according to Google, 65% of Millennials use how-to videos to pick up skills. While there are many places people can go to watching tutorials and how-to videos, no one place is comprehensive and there's lots of opportunity to build a niche channel. There are more benefits to creating a niche learning channel for your B2B business. Read the full article »

How to Use Personalization in B2B Video Marketing

| | Business 2 Community - Andrew Angus
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When someone calls us by our name or by our title, we instantly recognize ourselves. We internalize the connection and we turn our attention towards whoever, or whatever, has grabbed it. This is called interpellation and, for the purposes of marketing, it's an important theory that can help create a strong connection for better lead generation. Marketers can "cut through the noise"using interpellation. According to one study, "personalized emails earn 41% higher click rates and almost 30% greater open rates than generic emails." Here are three ways you can personalize your videos for better B2B lead generation. Read the full article »

10 B2B Video Marketing Mistakes to Avoid

| | Channel World - Jennifer Lonoff Schiff
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It's been awhile since we last posted about video marketing mistakes to avoid, but it bares repeating some of these top ten things not to do when making a business video. From simple things like bad production (not to be mistaken with casual production) to making videos too long, this guide will give you a good idea of what to avoid when you're planning your business video marketing campaign. Read the full article »

B2B Marketers: How to Use Video To Generate Leads

| | Marketing Land - Michael Litt
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Marketing Land's columnist Michael Litt explains how to use video marketing content for generating good leads for your business. It's easier than you think. While it may be an investment to create compelling video marketing content, it's ability to gain new leads for your business is incomparable. The data alone is worth the investment. Don't believe me? Read the full article to find out how and why you should use video to generate new leads. Read the full article »

Three Types of Micro-Moments for B2B Video Marketing Content

| | Marketing Interactive - Noreen Ismail
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As we mentioned at the end of May, "micro-moments" are a new type of opportunity to connect with Millennial audiences. That same report also showed half of all B2B buyers in the marketplace are from the Millennial generation, so it's in your best interest to market your content towards them. Marketing Interactive suggests three types of "micro-moments" you can use to influence those buyers. Read the full article »

Can Social and Video Bridge the Gap in Digital Marketing?

| | Fourth Source - Daniel Nolan
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"Whilst video provides customers and clients with entertainment and relevant information in a package that consumers prefer, social media delivers the video to the people who want to see it." Are these the two driving factors that will bridge the digital marketing gap? According to one expert, they may not be the magic wands that will bring in droves of customers, but they can help your business in a strategic marketing plan. It's up to you to decide how that plan is executed. Read the full article »

New Advertising Opportunities Available on Pinterest

| | Marketing Land - Ginny Marvin
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For those who use Pinterest to reach an audience, there is good news -- the image and link database is rolling out new advertising solutions that include video ads. The big news is the unveiling of "Cinematic Pins", Pinterest's take on the autoplay video ad. Will your business be the next in line to advertise on Pinterest? Read the full article »

Here's Why You Should Localize Your Video Content For Maximum Success

| | Business 2 Community - Kathy Quinn
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Although we live in more of a "Global Village" these days than any other, it's still important to utilize localization in your web video marketing campaigns to maximize your success at conveying your brand's message to the right audience. Translating and revising content for cultural sensitivities are just two of the practices you should take up to successfully convey your message to a global audience. Read the full article »

The Right Way to Create B2B Video Marketing Content

| | Business 2 Community - Julia Tamami
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Just because you're talking to a business audience doesn't mean that your B2B content needs to be dry and boring. According to Business 2 Community, adding even a little bit of "pizzazz" will make you stand out amongst your competitors. So how do you add pizzazz without going over the top? Follow these simple tips to put together the best B2B video marketing campaign for your business. Read the full article »

How Video Marketing is Changing Online

| | Forbes - John Rampton
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Video marketing continues to evolve as more and more consumers are gaining access to video. It's changing the fundamental nature of how we interact with brands. These changes can be used by small businesses and enterprises to better communicate with their markets. Forbes explores the how and why of video marketing's evolvement. Read the full article »

How to Connect with Customers Using Video Marketing

| | Talk Business - Scott Hartley
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Cisco predicts that video will generate 69% of all consumer traffic by the year 2017. Now would be a good time to get on this bandwagon so that your business can grow with the trend. Talk Business asked some of the UK's foremost digital video marketing agencies to share their insights into how video marketing can help businesses create exceptional video content. Read the full article »

How Video Has Changed B2B Buying Processes

| | MultiVisionDigital
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The B2B consumer is different today than he was years ago. Now, before a consumer takes the leap into any kind of sales funnel, he likes to be knowledgable about the product he is looking to buy. This is how online video can help the B2B business make a sale. His consumer is looking for quick information that can answer his needs. What better way than to create a video that will provide him with that info? But what should you add to the video? Read the full article »

How Gen Y Can Show Small Businesses How to Use Video Marketing

| | Mashable - Brad Jefferson
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To effectively use video in your marketing strategy, you have to know your business's brand really well. If there is anything that Generation Y has taught marketers, it's how to build a personal brand. While many small businesses are still struggling to create one, Gen Y-ers have become experts at crafting the right personal brand for themselves. Mashable presents three ways that Gen Y-ers can teach small businesses how to develop the right video marketing plan. Read the full article »

What I Learned About B2B Video Marketing from a 9-Year-Old

| | iMedia Connection - Kent Lewis
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Kent Lewis wrote what he thought was the definitive book on web video marketing three years ago. He recognized early on that this medium would be a major source of revenue for digital advertising. But it wasn't until he noticed his nine year-old son's YouTube watching habits that he made an even bigger connection -- why it's important to create web video content for each stage of the sales cycle. Read the full article »

The B2B Clients You Want to Attract Are Watching Video

| | Content Standard - Krystal Overmyer
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B2B marketers, there's no denying the attraction video draws and the key people you want to attract, like executives and VPs, are more likely to pay attention to video than any other type of content. Need a few more reasons to utilize this growing digital medium that's both memorable and a great way to tell your company's story in a thoughtful and compelling way? Read the full article »