According to the Opera Mediaworks’ State of Mobile Advertising report, 10/22, Android continues to close the gap with iOS in mobile advertising revenue, while its share of impressions is now almost double that of iOS.
Earlier this year, Android overtook iOS in impression volume. The gap widened further in the third quarter of 2014, with Android devices capturing 58% of impressions vs. iOS at 30%.
In monetization terms, Google’s mobile OS gained three percentage points, compared to Q2, reaching nearly 42% of revenue in Q3. Apple still commands higher revenue at 51%, but it is lower than Q2, when it was at 53%.Read the full article