Your Global Video Marketing, Production, Advertising and Communications Weekly News -

Recent Video Marketing Whitepapers and Industry Trends Reports

This Week's Most Popular Online Video Marketing News Articles

Read about web video marketing strategies, statistics, industry trends, business tips, hosting, analytics and software tools. News categories include video content marketing, video production, YouTube marketing, Video SEO, advertising, communications, online platforms, mobile video, social media and video email marketing. Search through over 10,000 articles in the WVMC Archive.

Ways to Effectively Promote Your Business with Video Marketing

Ways to Effectively Promote Your Business with Video Marketing

Thursday, June 15 2017 | WebProNews
facebook
twitter
linkedin

From search engine optimization, the next evolution of online marketing is video. While mobile phones and social media are invaluable, they created a generation with a relatively short attention span. A one-minute clip can explain a topic more than a three-page thesis can. This is probably why 70% of businesses use video marketing... Read the full article »
View related Video Communications articles

Here’s the Daily Mail’s Winning Social Video Strategy

Here’s the Daily Mail’s Winning Social Video Strategy

Tuesday, June 6 2017 | Marketing Hub
facebook
twitter
linkedin

Despite being a news outlet, the Daily Mail takes a decidedly less hard-news stance with its content and relies on more entertainment-based videos to draw in views. And it’s worked. The brand’s most-watched Facebook videos of all time raked in almost 1.4 billion total views to date... Read the full article »
View related Video Marketing Strategy articles

5 Ways to Optimize Your Facebook Videos for Mobile Viewing

5 Ways to Optimize Your Facebook Videos for Mobile Viewing

Friday, June 2 2017 | Social Media Today
facebook
twitter
linkedin

It comes as no surprise that video is the best performing post type on Facebook at the moment. Mark Zuckerberg said that he sees video “as a mega trend on the same order as mobile.” This mega trend of video is intertwined with mobile. 90% of Facebook users access the site via mobile. A successful Facebook marketing strategy will always to the following... Read the full article »
View related Mobile Video Marketing articles

Study: 64% Make a Purchase After Watching Marketing Videos on Facebook

Study: 64% Make a Purchase After Watching Marketing Videos on Facebook

Tuesday, June 6 2017 | MarketingDive
facebook
twitter
linkedin

Facebook and YouTube leads engagement. However, when it came to watching videos everyday, Facebook made a sweep of the entire report in the top spot. Instagram Stories took the second spot followed by Snapchat with YouTube in... Read the full article »
View related Video Platforms/Tools articles

Report: 67% of US Marketers Have Paid to Promote Video on Facebook

Report: 67% of US Marketers Have Paid to Promote Video on Facebook

Tuesday, May 30 2017 | Marketing Land
facebook
twitter
linkedin

Video is making a dent in marketing spend and conversion, especially when it comes to social video.  According to this survey, 51 percent said they spend to promote videos on YouTube followed by Twitter and Instagram, both of which are used by 25 percent of survey respondents. Half of survey respondents plan to increase video investment to... Read the full article »
View related Social Video Marketing articles

What Exactly is Video Marketing? A More Complex Question Than it First Appears

What Exactly is Video Marketing? A More Complex Question Than it First Appears

Tuesday, June 6 2017 | Good Herald
facebook
twitter
linkedin

People marketing with video are the ones that are trying to promote a product or service and wish to incorporate a video or videos as a part of a direct marketing campaign. Marketing with video might be as simple as adding a video to a company’s web site or... Read the full article »
View related Content Marketing articles

Are You Making the Right Choice of “Rich Media & Video” in Your Emails?

Are You Making the Right Choice of “Rich Media & Video” in Your Emails?

Saturday, May 27 2017 | Business 2 Community
facebook
twitter
linkedin

Brands are harnessing rich media like GIFs, videos, and cinemagraphs as powerful tools for showcasing offerings via email marketing campaigns. However, it is crucial that you make the right choice of these rich media elements, considering your brand and industry. Videos in email work really well for... Read the full article »
View related Video Email articles

Video Marketing Nuggets in Mary Meeker’s 2017 Internet Trends Report

Video Marketing Nuggets in Mary Meeker’s 2017 Internet Trends Report

Monday, June 5 2017 | Tubular Insights
facebook
twitter
linkedin

Google and Facebook accounted for an astonishing 85% of all the digital advertising growth seen in the US in 2016, with Facebook’s revenues leaping 62% year-on-year while Google saw year-on-year revenue growth of 20%. Yep, that’s one of the trends in the digital video marketing business... Read the full article »
View related Video Marketing Strategy articles

Power of the Influencer Through Video

Power of the Influencer Through Video

Tuesday, May 16 2017 | Feed Front
facebook
twitter
linkedin

Much like content marketing and social media advertising, video marketing and influencer marketing have become two channels in which brands have invested creatively and strategically. Consumers expect video content to appear with every search they make and find more... Read the full article »
View related Online Video Advertising articles

104 Facts You Don’t Know About Mobile Marketing [Infographic]

104 Facts You Don’t Know About Mobile Marketing [Infographic]

Thursday, March 23 2017 | Website Builder
facebook
twitter
linkedin

This infographic is from Website Builder and you can find 104 interesting facts that you don’t know about mobile video marketing, including desktop vs. mobile comparisons, niches that work best, great mobile marketing techniques and user friendliness, adoption, and... Read the full article »
View related Mobile Video Marketing articles

NEW YORK (AdAge.com) -- Viral-video marketing, as it's traditionally been defined -- create a cute, funny, breathtaking or unexpected piece of content, seed it in the right places, and watch users pass it along -- has developed into a legitimate form of marketing. But what if marketers' fixation on all things viral is leading them to neglect other valuable and more consistently successful online-video strategies?

SWEET IDEA: Touchstorm created a series on making specially shaped cakes.
SWEET IDEA: Touchstorm created a series on making specially shaped cakes.
When General Mills' Betty Crocker brand wanted to move its web-video presence beyond "infant stage," it eschewed traditional trappings and worked with a digital content company, Touchstorm, to go another direction: study what kind of information consumers are hunting for, and then give it to them.

So they turned to search-query data. Turns out lots of people wanted information on cakes -- more specifically, kids' birthday cakes. The companies created a video series about how to make cakes shaped like princesses, pirates and ponies. The result? More than 4 million views and 50% greater time spent viewing than typical for consumer-package-goods-branded videos, according to online-video-measurement firm Visible Measures.

"There's a hole in the market when it comes to what consumers are searching for and where marketers can reach them," said Alison Provost, CEO of Touchstorm, part of PowerPak Holdings.

Brands in the search space are very organized around bottom-of-the-funnel terms or product-related terms -- search for digital cameras, and you get results for more than a half-dozen retailers or manufacturers. But brands are rarely organized around topical, top-of-the-funnel terms -- search for how to take black and white photos, and it's a brand wasteland. It shouldn't be that way, Ms. Provost said.

CPG behind
In the digital world, brands are increasingly content companies, and that content is expected to give viewers something: ideas, utility or entertainment. While the latter is the domain of the viral videos that dominate the online-video marketing discussions today and is a staple of many technology and entertainment brands, CPG has been less successful in the space.

"If you really understand what makes video move around the web, there's much more to it than producing something cool, dropping it on a site somewhere and watching it fly around," Doug Moore, VP-advertising and branding at General Mills, said in an e-mail. "Fact is, like anything in marketing, there's an art piece and a science piece. We wanted to evolve both."

The distribution for Touchstorm's videos comes from deals it cuts with editorial sites, which take both the non-branded and branded, paid content, such as ABC News Now and local news affiliates. TiVo and websites like Glam.com and Brash.com also distribute content. For General Mills' cake videos, about a quarter of the views happened on BettyCrocker.com, a quarter from the publisher affiliates, a minority from TV placement and the rest from YouTube and search.

A few years ago, news sites taking content branded and paid for by Betty Crocker would have raised all sorts of red flags, but Ms. Provost is finding it's more acceptable now.

"Brands can be legitimate experts, and if the consumer is looking for a certain kind of information, then they as a news organization can provide it, then there's room to play," she said.

Touchstorm is not the only one trying to create these kinds of videos for brands -- its ilk includes sites such as Howcast.com and eHow, both of which look more like media companies. Touchstorm has recently added pre-roll ads to its video; the others have been selling advertising for a while now.

"Brands need content -- they need it for Facebook, for their own sites, they need it for search," said Jason Liebman, CEO of Howcast. "If someone's going online searching for something like how to make a cup of coffee, you should be there in some way."


Read the full story here