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Recent Video Marketing Whitepapers and Industry Trends Reports

This Week's Most Popular Online Video Marketing News Articles

Read about web video marketing strategies, statistics, industry trends, business tips, hosting, analytics and software tools. News categories include video content marketing, video production, YouTube marketing, Video SEO, advertising, communications, online platforms, mobile video, social media and video email marketing. Search through over 10,000 articles in the WVMC Archive.

7 Tools to Help Boost Your YouTube Performance

7 Tools to Help Boost Your YouTube Performance

Wednesday, January 10 2018 | Social Media Today
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YouTube's not the only video marketing platform anymore, but it's still the biggest, with more than just their 1.5 billion monthly logged-in viewers consuming video content. And while Facebook and Twitter are making video a bigger focus, YouTube remains a key video destination. If you're looking to make the most of your video marketing efforts, YouTube should definitely be on your list... Read the full article »
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5 Reasons Why HR Professionals Should Use Video

5 Reasons Why HR Professionals Should Use Video

Wednesday, January 10 2018 | HR News
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Videos have been around for a long time and there are many reasons for their success. They’re adaptable, relatable, engaging, and provide information in an exciting way. Their range is diverse and not bound to one specific group. Formats include explainer videos, personalized videos, tutorials via webinars… the list goes on! This is just one of the reasons why corporations and organizations are using videos for their internal and external communications... Read the full article »
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31 Surprising Video Marketing Facts You Need to Know [Infographic]

31 Surprising Video Marketing Facts You Need to Know [Infographic]

Tuesday, January 9 2018 | Social Media Today
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Video is a powerful motivator. Online video has exploded during the last 5 years with YouTube reporting that mobile video increases by 100% every year. Every minute, 300 hours of video are uploaded to the site. Within another year, video will account for 70% of all internet traffic, according to recent studies... Read the full article »
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How Public Relations Agencies Are Becoming Top Creators of Video Content

How Public Relations Agencies Are Becoming Top Creators of Video Content

Tuesday, January 9 2018 | Forbes
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The world of media and entertainment is getting increasingly competitive. Today there are hundreds of digital video services competing for views and attention. In this environment, public relations firms have face the monstrous challenge of staying relevant by effectively communicating with the target audiences of their clients, despite the massive amount of digital content already out there... Read the full article »
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The Single Thing You Must Do with Video in 2018

The Single Thing You Must Do with Video in 2018

Tuesday, January 9 2018 | Business 2 Community
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By now you know video is essential for a comprehensive marketing strategy. However, we live in a world where marketing is changing at the same rapid-fire rate as technology, and the reality is you have to ensure you stay ahead of the competition. So, what’s the one thing you can do to help yourself with video on social media platforms, such as Facebook, that will help improve your marketing metrics for 2018?... Read the full article »
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The State of Video Marketing: Distribution, Format and Budget Trends

The State of Video Marketing: Distribution, Format and Budget Trends

Tuesday, January 9 2018 | Marketing Profs
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According to recent research from Magisto, marketers say social media is the best distribution channel for digital videos. The report was based on data from a survey conducted in July and August 2017 among 500 marketing decision makers in the United States working for businesses of various sizes. The most commonly used distribution channels for marketing digital videos are websites and social networks... Read the full article »
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Develop a Social Video Monetization Strategy

Develop a Social Video Monetization Strategy

Tuesday, January 9 2018 | Customer Think
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Historically, companies have seen platforms like YouTube and Facebook solely as marketing opportunities. As a result, they’ve invested less in producing high-quality entertainment specifically for them and instead, reserved budget for big campaigns distributed via traditional outlets like television... Read the full article »
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Drive Higher Engagement with Video Email Campaigns

Drive Higher Engagement with Video Email Campaigns

Monday, January 8 2018 | Martech Advisor
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Playable’s launch of the Emarsys Marketing Platform integration will enable marketers to easily add video content to their email campaigns and drive higher response and engagement rates. Playable enables digital marketers and publishers to embed video within their email campaigns, including live video streaming and high-resolution retina-quality video with sound... Read the full article »
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6 Best Video Marketing Practices in 2018

6 Best Video Marketing Practices in 2018

Friday, January 5 2018 | Business 2 Community
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Did you know 51.9% of marketing professionals say video content provides the best ROI? Imagine promoting your video to millions, getting more views, likes and subscribers. Video marketing is a powerful way to build relationships and brand awareness with prospects. If you aren’t using video in your marketing yet, it’s high time to begin... Read the full article »
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Thinking about Video to Promote Your Dental Practice? 6 YouTube Must Haves

Thinking about Video to Promote Your Dental Practice? 6 YouTube Must Haves

Friday, January 5 2018 | Dentistry IQ
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When launching a video marketing plan for your business, resist the temptation to just grab your cell phone, hit record, and upload. Take time to make your video stand out. Think about the impression you want your audience to have after viewing the video. While videos are an investment, they can be the key to helping your practice stand out from the competition... Read the full article »
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We're back with Part 2 of our look at eMarketer's exhaustive study, "7 Trends For Video Advertising Engagement." In Part 1, we looked at the recent changes in how advertisers measure engagement as well as some of the reasons for those shifts, such as an increase in variety of choices for audience members. Today we're going to dive further into the report to look at how ad targeting impacts engagement and how longer ads can improve it.


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