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This Week's Most Popular Online Video Marketing News Articles

Read about web video marketing strategies, statistics, industry trends, business tips, hosting, analytics and software tools. News categories include video content marketing, video production, YouTube marketing, Video SEO, advertising, communications, online platforms, mobile video, social media and video email marketing. Search through over 10,000 articles in the WVMC Archive.

Stop Overlooking Video As a Top Marketing Tool

Stop Overlooking Video As a Top Marketing Tool

Monday, July 17 2017 | Social Media Today
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Written words with images may be powerful tools, but you can amp up your inbound power even more if those images move. Yes, we’re talking about video, one of the most effective yet commonly overlooked marketing tools that can increase engagement on your website. You won't believe the statistics on video effectiveness... Read the full article »
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5 Email Marketing Trends to Be Aware of in 2017

5 Email Marketing Trends to Be Aware of in 2017

Tuesday, July 18 2017 | Business
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If an image is worth a thousand words, a video clip is worth a thousand images. At the moment, most email clients don't display embedded videos. Adopting embedded video will boost engagement and make emails more attractive. Presenting an innovative product, explaining how to use an app, or showing a moving model wearing clothes for sale are just a few possible ways to use video within an email ... Read the full article »
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Why LinkedIn Video Helps B2B Marketers

Why LinkedIn Video Helps B2B Marketers

Sunday, July 16 2017 | Inc.
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Top brands and business personalities are excited to have a platform with video content that is better suited to reach a B2B audience than Facebook, Snapchat, or Instagram are. Marketers are excited about being able to showcase a product launch, have their company's thought leaders tell stories, and broadcast their events over video... Read the full article »
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How to Use Video in All of Your Business [Infographic]

How to Use Video in All of Your Business [Infographic]

Wednesday, July 12 2017 | Social Media Today
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Video is becoming the most important medium for companies to master in order to stand out in 2017. While written words are still important, expectations among internet users are changing. Video Marketing is the newest branch of content marketing that is changing the way companies think about delivering their content. There is no better way to build trust... Read the full article »
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Why Mobile Video Is a Trend to Try Now

Why Mobile Video Is a Trend to Try Now

Wednesday, June 28 2017 | BizReport
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In order to start using mobile video right, advertisers must adapt and institute new tactics and focus on a mobile-first approach. Some steps they can take to achieve this include in-app mobile video (not just mobile web) in media plans to optimize their approach and reach users where they spend the most time... Read the full article »
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Instagram Rules Video Engagement

Instagram Rules Video Engagement

Monday, July 10 2017 | Marketing Dive
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L2's latest report emphasizes the importance of strategic ad spend for maximized online engagement. Clearly, social media platforms have emerged as critical components of effective digital video strategy, but marketers should consider the distinct behaviors and challenges of each platform, such as varying audiences, formats, and other platform-specific tendencies... Read the full article »
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The Significant Seven Social Video Platforms of 2017

The Significant Seven Social Video Platforms of 2017

Monday, July 10 2017 | Tubular Insights
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As you prepare for marketing battles in the near future, you should recognize that each of The Significant Seven Social Video Platforms has a different personality, so each should play a different role. Even if you have a great creative idea, you can’t repurpose the same video format across the entire social video ecosystem... Read the full article »
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Video Content and Its Role in the Marketing Funnel [Infographic]

Video Content and Its Role in the Marketing Funnel [Infographic]

Thursday, July 6 2017 | Marketing Profs
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With 90% of consumers finding video helpful when making their buying decisions, it’s no wonder that marketers everywhere want to jump on the video bandwagon. But, as with any marketing technique, using video as part of your marketing strategy requires planning—specifically when determining which types of video should be used in which parts of the buying funnel... Read the full article »
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Online Video Set for Massive Growth Globally

Online Video Set for Massive Growth Globally

Tuesday, July 18 2017 | Campaign Asia
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"Online video is one of the fastest-growing channels of advertising, triggering heavy demand from brands for high-quality content," says Jonathan Barnard. "Video platforms that can capture the attention of the most consumers with the best content will reap the highest rewards."... Read the full article »
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How Brands and Publishers Create Effective Digital Video Content

How Brands and Publishers Create Effective Digital Video Content

Wednesday, July 19 2017 | Mumbrella
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Despite the challenges in measurement and monetisation, Joyce insists “brands are going to embrace” digital video and its content. “If you look at all the data around content marketing, it’s one of the biggest growing areas in advertising in general. I expect it to continue.” ... Read the full article »
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We're back with Part 2 of our look at eMarketer's exhaustive study, "7 Trends For Video Advertising Engagement." In Part 1, we looked at the recent changes in how advertisers measure engagement as well as some of the reasons for those shifts, such as an increase in variety of choices for audience members. Today we're going to dive further into the report to look at how ad targeting impacts engagement and how longer ads can improve it.


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