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This Week's Most Popular Online Video Marketing News Articles

Read about web video marketing strategies, statistics, industry trends, business tips, hosting, analytics and software tools. News categories include video content marketing, video production, YouTube marketing, Video SEO, advertising, communications, online platforms, mobile video, social media and video email marketing. Search through over 10,000 articles in the WVMC Archive.

7 Ways to Create a Killer Marketing Video [Infographic]

7 Ways to Create a Killer Marketing Video [Infographic]

Wednesday, November 29 2017 | Social Media Today
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Given the prevalence and popularity of online video content, it's no doubt something you've thought about, if not already tried, in your marketing process. And you should—data shows that video content is generating the most engagement across nearly all social platforms, including Facebook, Twitter and Pinterest. But knowing you should be creating video and actually doing it are two very different things. It's not always easy to just grab a phone, start filming, and create great, effective video content... Read the full article »
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What Advertisers Want from Online Video in 2018

What Advertisers Want from Online Video in 2018

Tuesday, November 28 2017 | The Drum
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Despite placing great faith in online video as a means of connecting with audiences in the near to mid-term future, marketers are largely unsatisfied with their advertising strategies in the space thus far. A survey indicates that only 6% of marketers would currently characterize themselves as “innovators” when it comes to their use of online video. The vast majority want to improve their efforts in the space with 80% of correspondents reporting that they will increase their video advertising efforts in 2018... Read the full article »
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Top 2018 Ecommerce Trends to Watch For

Top 2018 Ecommerce Trends to Watch For

Tuesday, November 28 2017 | Huffington Post
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We live in a mobile-first culture where video is the fastest growing ad format. It’s estimated that by 2020, video will make up 80 percent of all online consumer internet traffic. As the technology improves, video will be the closest you can get to a face to face conversation with your audience. Statistics show that video marketing can boost click-through rates by 200-300 percent and increase purchase intent by 97 percent... Read the full article »
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7 Strategies for Getting Video Marketing Right in 2018

7 Strategies for Getting Video Marketing Right in 2018

Tuesday, November 28 2017 | The Next Web
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Using video in your branding strategy is perhaps the most effective way to set yourself apart from competitors. Whether it’s the tone of the video, graphic influence, use of color, music, etc., these authentic elements need to be present throughout the strategy. Many B2B companies are using video content to educate customers on what they offer. Webinars are quickly becoming one of the most fruitful avenues to not only inform customer, but cement branding efforts... Read the full article »
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Four Ways to Grow Your Business in 2018 with Video Content

Four Ways to Grow Your Business in 2018 with Video Content

Monday, November 27 2017 | Business.com
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It's clear that some of the most dynamic methods in building a strong business or brand online involve the use of online video content. To prepare for 2018, you'll want to get started right now. Too many people are apprehensive because they're camera shy. However, getting in front of the camera isn't necessarily essential. Thanks to animated videos, screencast videos, and videos where you only record your voice, you don't have to put your face out there. As long as you’re consistent with your content and provide value... Read the full article »
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Content Marketing in 2018: Trends & Tools for Success

Content Marketing in 2018: Trends & Tools for Success

Monday, November 27 2017 | Forbes
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If you’ve been holding off on doing video, now is the time. Video was expected to be huge in 2017 and that trend is not slowing down. HubSpot reports that video is a growing priority, with 48 percent of marketers planning to add YouTube to their marketing plan in the next year and 46 percent planning to add Facebook video... Read the full article »
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How to Build a Long Form Marketing Video People Will Actually Watch

How to Build a Long Form Marketing Video People Will Actually Watch

Monday, November 27 2017 | Marketing Profs
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Don't kid yourself: creating a long-form documentary is a lot of work. But the time, energy, and passion you put into it can elevate your video content marketing strategy to a new level of professionalism. The kudos you receive from interviewees, the acknowledgement you receive from your management team, and the deeper relationships you can cultivate with your audience are well worth the challenge... Read the full article »
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Marketers Turn Up the Volume on Vertical

Marketers Turn Up the Volume on Vertical

Monday, November 27 2017 | EContent
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That mobile video content you’re preparing to post better be future-proof beyond just the message and branding. Viewable convenience and an amenable aspect ratio are also key criteria today and likely will be for the foreseeable future—which means that your video better be vertical. Here’s the hard truth: less than 30% of consumers today turn to their smartphone to watch horizontal video ads; when they do, they view only 14% of the content... Read the full article »
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Create a Video Marketing Strategy

Create a Video Marketing Strategy

Monday, November 27 2017 | Minute Hack
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According to new research, nearly half of marketers plan to add YouTube content to their marketing strategies in the next year. If you’re one of the businesses using video already, you’re in good company. If you’re not using video, you’re missing out. With over 5 billion videos watched on YouTube every day, video is no longer confined to businesses with big budgets and super creative concepts. In fact, there are videos dedicated to just about everything these days, each intended to educate, inform, or entertain the... Read the full article »
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Personalized Video Ads Are Engaging Consumers

Personalized Video Ads Are Engaging Consumers

Friday, November 24 2017 | Business Insider
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With holiday sales already underway, brands aiming to draw shoppers in through video advertisements should be concerned about the effectiveness of their campaigns. That’s because brands often have trouble engaging with consumers through video ads, making it difficult to convert viewers into buyers... Read the full article »
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If you are not someone who cares about how well your videos perform then stop reading now. If on the other hand you are one of those people that is using video on their site to promote something or are sending videos out into the wilds of the internet in the hope that they will be viewed by thousands of people before bringing you untold riches then read on.

The great promise about using online marketing is that you can measure the success or failure of your campaign and therefore optimise the content, placement, reach or frequency to maximise what it brings to you. I am sure that the vast majority of advertisers entrust these activities to their ad agencies who perform them diligently and therefore squeeze every last conversion from their advertising dollars. In the real world it can be hard to find time to make sure that everything is working or budget to re-edit a video or make sure that the video is in the right place with the right call to action. So if you are using video how can you measure, track and optimise this?

create engage convertEyeview Digital provide a platform to help companies to make and manage their videos and then provide detailed reports on how they’ve performed. This helps the site to test and tune their video to provide the best performance, how long is too long, male or female voiceovers, big flashing red arrows or the subtle approach.

In an ideal world this kind of testing would be happening anyway but Eyeview have a tool which will help sites to maximise the benefits of putting video on there in the first place. You can try their quiz here to see if you know it all already, I won’t reveal my score, I should have done better!

If you are in the business of releasing your videos into the wild and are curious to see where they perform best and what happens after people have seen them then Tubemogul may be able to help you out. They provide a simple system which lets you distribute your video across multiple channels with a single action and then tracks the success of that video. They gather the statistics from the video sites and provide you with graphs showing viewership, drop off over time, traffic sources and many others.

tubemogul traffic sourcesThis is especially important given the recent news that YouTube is planning on partnering more with video producers who publish viral content (Techcrunch write-up here). Traditionally this has been a no-go area for YouTube who have not wanted to sell advertising around amateur content that carries a higher risk of causing offence or being disrespectful to the brand. If you are a content producer and can now gain some financial reward for your work from YouTube then having another system to monitor the success of your video must be a good thing.

In the same way that the search marketing industry (SEO) required tools to control and monitor text ads across multiple search engines (frankly the need for this has decreased with the demise of several of the search engines) Tubemogul allows you to perform a similar function across multiple video sites.

Of course you could just carry on regardless and hope that your videos are being successful for you but wouldn’t you like the peace of mind that you are getting the most out of them that you can?


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