Your Global Video Marketing, Production, Advertising and Communications Weekly News -

Recent Video Marketing Whitepapers and Industry Trends Reports

This Week's Most Popular Online Video Marketing News Articles

Read about web video marketing strategies, statistics, industry trends, business tips, hosting, analytics and software tools. News categories include video content marketing, video production, YouTube marketing, Video SEO, advertising, communications, online platforms, mobile video, social media and video email marketing. Search through over 10,000 articles in the WVMC Archive.

Ways to Effectively Promote Your Business with Video Marketing

Ways to Effectively Promote Your Business with Video Marketing

Thursday, June 15 2017 | WebProNews
facebook
twitter
linkedin

From search engine optimization, the next evolution of online marketing is video. While mobile phones and social media are invaluable, they created a generation with a relatively short attention span. A one-minute clip can explain a topic more than a three-page thesis can. This is probably why 70% of businesses use video marketing... Read the full article »
View related Video Communications articles

Here’s the Daily Mail’s Winning Social Video Strategy

Here’s the Daily Mail’s Winning Social Video Strategy

Tuesday, June 6 2017 | Marketing Hub
facebook
twitter
linkedin

Despite being a news outlet, the Daily Mail takes a decidedly less hard-news stance with its content and relies on more entertainment-based videos to draw in views. And it’s worked. The brand’s most-watched Facebook videos of all time raked in almost 1.4 billion total views to date... Read the full article »
View related Video Marketing Strategy articles

5 Ways to Optimize Your Facebook Videos for Mobile Viewing

5 Ways to Optimize Your Facebook Videos for Mobile Viewing

Friday, June 2 2017 | Social Media Today
facebook
twitter
linkedin

It comes as no surprise that video is the best performing post type on Facebook at the moment. Mark Zuckerberg said that he sees video “as a mega trend on the same order as mobile.” This mega trend of video is intertwined with mobile. 90% of Facebook users access the site via mobile. A successful Facebook marketing strategy will always to the following... Read the full article »
View related Mobile Video Marketing articles

Study: 64% Make a Purchase After Watching Marketing Videos on Facebook

Study: 64% Make a Purchase After Watching Marketing Videos on Facebook

Tuesday, June 6 2017 | MarketingDive
facebook
twitter
linkedin

Facebook and YouTube leads engagement. However, when it came to watching videos everyday, Facebook made a sweep of the entire report in the top spot. Instagram Stories took the second spot followed by Snapchat with YouTube in... Read the full article »
View related Video Platforms/Tools articles

Report: 67% of US Marketers Have Paid to Promote Video on Facebook

Report: 67% of US Marketers Have Paid to Promote Video on Facebook

Tuesday, May 30 2017 | Marketing Land
facebook
twitter
linkedin

Video is making a dent in marketing spend and conversion, especially when it comes to social video.  According to this survey, 51 percent said they spend to promote videos on YouTube followed by Twitter and Instagram, both of which are used by 25 percent of survey respondents. Half of survey respondents plan to increase video investment to... Read the full article »
View related Social Video Marketing articles

What Exactly is Video Marketing? A More Complex Question Than it First Appears

What Exactly is Video Marketing? A More Complex Question Than it First Appears

Tuesday, June 6 2017 | Good Herald
facebook
twitter
linkedin

People marketing with video are the ones that are trying to promote a product or service and wish to incorporate a video or videos as a part of a direct marketing campaign. Marketing with video might be as simple as adding a video to a company’s web site or... Read the full article »
View related Content Marketing articles

Are You Making the Right Choice of “Rich Media & Video” in Your Emails?

Are You Making the Right Choice of “Rich Media & Video” in Your Emails?

Saturday, May 27 2017 | Business 2 Community
facebook
twitter
linkedin

Brands are harnessing rich media like GIFs, videos, and cinemagraphs as powerful tools for showcasing offerings via email marketing campaigns. However, it is crucial that you make the right choice of these rich media elements, considering your brand and industry. Videos in email work really well for... Read the full article »
View related Video Email articles

Video Marketing Nuggets in Mary Meeker’s 2017 Internet Trends Report

Video Marketing Nuggets in Mary Meeker’s 2017 Internet Trends Report

Monday, June 5 2017 | Tubular Insights
facebook
twitter
linkedin

Google and Facebook accounted for an astonishing 85% of all the digital advertising growth seen in the US in 2016, with Facebook’s revenues leaping 62% year-on-year while Google saw year-on-year revenue growth of 20%. Yep, that’s one of the trends in the digital video marketing business... Read the full article »
View related Video Marketing Strategy articles

Power of the Influencer Through Video

Power of the Influencer Through Video

Tuesday, May 16 2017 | Feed Front
facebook
twitter
linkedin

Much like content marketing and social media advertising, video marketing and influencer marketing have become two channels in which brands have invested creatively and strategically. Consumers expect video content to appear with every search they make and find more... Read the full article »
View related Online Video Advertising articles

104 Facts You Don’t Know About Mobile Marketing [Infographic]

104 Facts You Don’t Know About Mobile Marketing [Infographic]

Thursday, March 23 2017 | Website Builder
facebook
twitter
linkedin

This infographic is from Website Builder and you can find 104 interesting facts that you don’t know about mobile video marketing, including desktop vs. mobile comparisons, niches that work best, great mobile marketing techniques and user friendliness, adoption, and... Read the full article »
View related Mobile Video Marketing articles

If you are not someone who cares about how well your videos perform then stop reading now. If on the other hand you are one of those people that is using video on their site to promote something or are sending videos out into the wilds of the internet in the hope that they will be viewed by thousands of people before bringing you untold riches then read on.

The great promise about using online marketing is that you can measure the success or failure of your campaign and therefore optimise the content, placement, reach or frequency to maximise what it brings to you. I am sure that the vast majority of advertisers entrust these activities to their ad agencies who perform them diligently and therefore squeeze every last conversion from their advertising dollars. In the real world it can be hard to find time to make sure that everything is working or budget to re-edit a video or make sure that the video is in the right place with the right call to action. So if you are using video how can you measure, track and optimise this?

create engage convertEyeview Digital provide a platform to help companies to make and manage their videos and then provide detailed reports on how they’ve performed. This helps the site to test and tune their video to provide the best performance, how long is too long, male or female voiceovers, big flashing red arrows or the subtle approach.

In an ideal world this kind of testing would be happening anyway but Eyeview have a tool which will help sites to maximise the benefits of putting video on there in the first place. You can try their quiz here to see if you know it all already, I won’t reveal my score, I should have done better!

If you are in the business of releasing your videos into the wild and are curious to see where they perform best and what happens after people have seen them then Tubemogul may be able to help you out. They provide a simple system which lets you distribute your video across multiple channels with a single action and then tracks the success of that video. They gather the statistics from the video sites and provide you with graphs showing viewership, drop off over time, traffic sources and many others.

tubemogul traffic sourcesThis is especially important given the recent news that YouTube is planning on partnering more with video producers who publish viral content (Techcrunch write-up here). Traditionally this has been a no-go area for YouTube who have not wanted to sell advertising around amateur content that carries a higher risk of causing offence or being disrespectful to the brand. If you are a content producer and can now gain some financial reward for your work from YouTube then having another system to monitor the success of your video must be a good thing.

In the same way that the search marketing industry (SEO) required tools to control and monitor text ads across multiple search engines (frankly the need for this has decreased with the demise of several of the search engines) Tubemogul allows you to perform a similar function across multiple video sites.

Of course you could just carry on regardless and hope that your videos are being successful for you but wouldn’t you like the peace of mind that you are getting the most out of them that you can?


Read the full story here