Video Marketing, Production, Advertising and Communications News - May 6, 2016

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Online Video Marketing Trends Reports, Research and Statistics

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Read about web video marketing strategies, statistics, industry trends, business tips, hosting, analytics and software tools. News categories include video content marketing, video production, YouTube marketing, Video SEO, advertising, communications, online platforms, mobile video, social media and video email marketing. Search through over 10,000 articles in the WVMC Archive.

  • Brands Not Investing Enough in Marketing Videos, Say Senior Marketers

    Brands Not Investing Enough in Marketing Videos, Say Senior Marketers

    | Thursday, 14 April 2016 | campaign live |
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    Nearly three-quarters of content marketers do not believe brands are investing enough in video marketing content or product videos, according to new research by the Content Marketing Association. The CMA’s Video Content for Engagement study found that 58 per cent of senior level marketers are planning on increasing the proportion of marketing budgets spent on video content in the next 12 months and this will lead to... Read the full article »
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  • Social Media, Then and Now – Video Marketing is Now

    Social Media, Then and Now – Video Marketing is Now

    | Monday, 18 April 2016 | Social Times |
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    Facebook’s most recent new ad units focus on the power of marketing videos as the primary way to drive awareness and consideration. The platform has created some incredible technology to measure video performance against traditional TV measurement techniques. But Facebook isn’t the only shining social media light for advertisers and marketers. Snapchat has become so successful because... Read the full article »
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  • 7 of the Best Branded Instagram Videos April

    7 of the Best Branded Instagram Videos April

    | Friday, 29 April 2016 | reelseo |
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    Here is our round-up of the best branded Instagram videos of April 2016. Want to keep on top of the most watched brands and creators publishing video on Instagram? Check out Tubular’s ranking leaderboards for the latest data and make sure to check out... Read the full article »
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  • Google Claims YouTube Marketing Video Ads are More Effective Than TV

    Google Claims YouTube Marketing Video Ads are More Effective Than TV

    | Friday, 06 May 2016 | theguardian |
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    Television industry reacts angrily to report suggesting that in 80% of cases adverts on video website are better in driving sales. Why? See this analysis of the “lack” of effectiveness of TV ads and why YouTube marketing videos and video ads work better than... Read the full article »
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  • Video Marketers: Stop Using ‘Reach' as the Go-to Metric

    Video Marketers: Stop Using ‘Reach' as the Go-to Metric

    | Monday, 02 May 2016 | reelseo |
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    Video marketers don’t want to risk losing the support of senior executives or clients who still believe the world of online video is as flat as the world of network television. That’s why I secretly celebrated when I recently read that, “Next year will mark a major milestone for ad spending, as total digital surpasses TV for the first time". In fact, while TV ad spend will total $7B in the US, digital ad spend is predicted to equal $77B. So what are the best ways to measure the impact of online video marketing... Read the full article »
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  • The Complete Guide to B2B Marketing and Video Marketing

    The Complete Guide to B2B Marketing and Video Marketing

    | Thursday, 05 May 2016 | salesforce-pardot |
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    According to a 2015 study by Salesforce, B2B marketers are consistently faced with three main challenges: bringing in new business, improving lead quality, and generating leads. To meet these challenges, marketers need to think bigger — and our Complete Guide to B2B Marketing with B2B video marketing tips can help. With more than 80 pages of best practices advice and helpful checklists, this e-book is packed with the information you need to develop optimized marketing campaigns that drive results... Read the full article »
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  • All About Branded Snapchat Video Geofilters for Business

    All About Branded Snapchat Video Geofilters for Business

    | Wednesday, 04 May 2016 | The Marketing Scope |
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    If you’ve noticed an increase in people holding their smartphone a few inches from their face and laughing hysterically, it’s probably all thanks to Snapchat’s video marketing geofilters. That’s because they’re silly, they’re easy to use, and they’re always getting updated. And now both brands and individuals can sponsor these filters for just a $5 minimum. So if you’ve been holding off on using Snapchat for business because you had to make sure it was worth the money, it’s time to make a move. What are geofilters and here’s how to get started... Read the full article »
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  • How to Create Social Media Videos on a Budget

    How to Create Social Media Videos on a Budget

    | Tuesday, 03 May 2016 | SocialMedia Examiner |
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    Do you want to add video to your social media content mix? Looking for ways to keep web video production costs low? Creating a marketing video or explainer video doesn’t have to cost you hundreds of thousands of dollars in high-end production tactics like live actors or 3-D renderings. Discover how to create and promote social media video on a budget... Read the full article »
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  • How To Create a Quality Product Demo and Explainer Videos

    How To Create a Quality Product Demo and Explainer Videos

    | Monday, 02 May 2016 | Tech.Co |
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    Companies invest in video marketing. According to a recent report by Social Media Today, 64% of customers feel compelled to make a purchase after watching a product tutorial/demo or explainer video. Unbounce reports that featuring a video on a landing page can boost conversions by 80% on average. In fact, users tend to spend 88% more time on site when there’s video content available. When it comes to SaaS and IT products, a whooping 96% of decision-makers admitted to watching product videos before making a purchase. The attraction of video marketing is undeniable, however, when it comes to development costs, the average price tag for demo video production rounds up to... Read the full article »
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  • How to Use Email to Leverage the Promise of Video Marketing

    How to Use Email to Leverage the Promise of Video Marketing

    | Monday, 02 May 2016 | hatchback |
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    If you aren’t leveraging video marketing in your emails, you’re behind the marketing curve. 93 percent of respondents said they were incorporating video in their marketing campaigns — and 60 percent claimed to use video email marketing. The reason for the rise in video marketing is simple: it’s effective and affordable. Research from Diode Digital indicates that video email marketing is 600 percent more effective than print and direct mail. Harness the power of video email and map out your strategy for using video in your emails by... Read the full article »
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  • How Instagram and SnapChat Are Shaping the Future of Video Content Marketing

    How Instagram and SnapChat Are Shaping the Future of Video Content Marketing

    | Monday, 02 May 2016 | HuffPost Business |
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    Video content marketing is the future of online interaction—you could even argue it’s the present. Over the course of the past decade or so, video uploads and views have multiplied many times over, and users are starting to prefer video content over any other medium. It’s projected that by 2018, approximately 69 percent of all Internet traffic will be for video content marketing for communications, businesses lead generation, and fun! Even now, users watch hundreds of millions of hours of video every day and the result is an enormous trend pushing the power of video content marketing forward to increase... Read the full article »
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  • Top 7 Social Video Marketing Tips & Takeaways from Social Media Marketing World

    Top 7 Social Video Marketing Tips & Takeaways from Social Media Marketing World

    | Tuesday, 03 May 2016 | reelseo |
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    Do more online video, NOW. That was the message of Social Media Marketing World in San Diego. From the opening keynote to video marketing expert Gary Vaynerchuck’s closing remarks, video content and live video were on everyone’s lips. We’re a long way from the days when social media marketers viewed video content and YouTube as a small piece of the content marketing pie and now it is much more, a lot more. So how do you take advantage of the video marketing trends? Here are the top 7 social video marketing takeaways from the conference ... Read the full article »
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How do you know if your video is working?

  • Written by The Video View - Vaughn
Web video metrics can help marketers determine if online video content is effective.

If you are not someone who cares about how well your videos perform then stop reading now. If on the other hand you are one of those people that is using video on their site to promote something or are sending videos out into the wilds of the internet in the hope that they will be viewed by thousands of people before bringing you untold riches then read on.

The great promise about using online marketing is that you can measure the success or failure of your campaign and therefore optimise the content, placement, reach or frequency to maximise what it brings to you. I am sure that the vast majority of advertisers entrust these activities to their ad agencies who perform them diligently and therefore squeeze every last conversion from their advertising dollars. In the real world it can be hard to find time to make sure that everything is working or budget to re-edit a video or make sure that the video is in the right place with the right call to action. So if you are using video how can you measure, track and optimise this?

create engage convertEyeview Digital provide a platform to help companies to make and manage their videos and then provide detailed reports on how they’ve performed. This helps the site to test and tune their video to provide the best performance, how long is too long, male or female voiceovers, big flashing red arrows or the subtle approach.

In an ideal world this kind of testing would be happening anyway but Eyeview have a tool which will help sites to maximise the benefits of putting video on there in the first place. You can try their quiz here to see if you know it all already, I won’t reveal my score, I should have done better!

If you are in the business of releasing your videos into the wild and are curious to see where they perform best and what happens after people have seen them then Tubemogul may be able to help you out. They provide a simple system which lets you distribute your video across multiple channels with a single action and then tracks the success of that video. They gather the statistics from the video sites and provide you with graphs showing viewership, drop off over time, traffic sources and many others.

tubemogul traffic sourcesThis is especially important given the recent news that YouTube is planning on partnering more with video producers who publish viral content (Techcrunch write-up here). Traditionally this has been a no-go area for YouTube who have not wanted to sell advertising around amateur content that carries a higher risk of causing offence or being disrespectful to the brand. If you are a content producer and can now gain some financial reward for your work from YouTube then having another system to monitor the success of your video must be a good thing.

In the same way that the search marketing industry (SEO) required tools to control and monitor text ads across multiple search engines (frankly the need for this has decreased with the demise of several of the search engines) Tubemogul allows you to perform a similar function across multiple video sites.

Of course you could just carry on regardless and hope that your videos are being successful for you but wouldn’t you like the peace of mind that you are getting the most out of them that you can?


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