Video Marketing, Production, Advertising and Communications News - May 27, 2016

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Online Video Marketing Trends Reports, Research and Statistics

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This Week's Most Popular Online Video Marketing News Articles

Read about web video marketing strategies, statistics, industry trends, business tips, hosting, analytics and software tools. News categories include video content marketing, video production, YouTube marketing, Video SEO, advertising, communications, online platforms, mobile video, social media and video email marketing. Search through over 10,000 articles in the WVMC Archive.

  •  Why Video Marketing Is Becoming An Essential For Ecommerce Businesses

    Why Video Marketing Is Becoming An Essential For Ecommerce Businesses

    | Monday, 16 May 2016 | Web Video Marketing Council |
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    Online video marketing is on the rise across all kinds of sectors, however, there are some obvious places where the advantages of video marketing are so big and so easy to see that it is an essential rather than an option. One of these areas is commerce and video sharing across these marketing channels... Read the full article »
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  • Most Influential YouTube Channels and Achieving YouTube Marketing Success

    Most Influential YouTube Channels and Achieving YouTube Marketing Success

    | Monday, 23 May 2016 | Web Video Marketing Council |
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    Over 1 billion people visit YouTube monthly and more than 100 hours of video content is uploaded every minute. YouTube can be an important part of a business’ marketing campaign. Hundreds of people across the world who started uploading B2B video marketing content as a hobby now capitalize on these videos and make a career from creating videos for businesses. Time Magazine released its list of 30 most influential people on the Internet and YouTubers with business marketing prowess made the list adding value to businesses by... Read the full article »
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  • What Facebook’s Live Video Map Could Mean for Global Marketers

    What Facebook’s Live Video Map Could Mean for Global Marketers

    | Friday, 20 May 2016 | ContentStandard |
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    Imagine being able to sneak a peek into the lives of strangers around the world, real-time, with a click of a button. That voyeuristic compulsion became a reality on Wednesday as Facebook rolled out its live video map. Click a blue dot in Cambodia and get a tour of a local market, watch the weather unfold off the coast of Panama, or join a biology lesson being taught in a classroom in Chicago. As the live trend grows, so too does the chance to meet people around the world through the raw authenticity and directness of a live connection. If global brands can stay on top of this trend as Facebook adds more features, they too will be able to tap into amazing opportunities for... Read the full article »
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  • Why Web Video Advertising Spending on Social Platforms Is Rising Fast

    Why Web Video Advertising Spending on Social Platforms Is Rising Fast

    | Monday, 23 May 2016 | eMarketer |
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    Over the last two years we have seen an explosion in the consumption of video content on Facebook and other social media sites. Ever since Facebook began selling autoplay video advertising in 2014, the other major social properties—Twitter, Instagram and Snapchat—have become equally aggressive at courting video marketers. As a result, social video spending is growing quickly, as explored in this new eMarketer report that you can here: “Video Ads in Social Media: With a Full Slate of Ad Products, the Social Properties Take Aim at TV"... Read the full article »
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  • 3 Common Social Media and Video Marketing Mistakes

    3 Common Social Media and Video Marketing Mistakes

    | Monday, 23 May 2016 | Dazeinfo |
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    In the quest for greater sales and increased ROI, the self-appointed “digital marketing guru” has lost touch with what social media has evolved into. A game-changer in the field of marketing is social media that brought in groundbreaking changes to online brand promotion. When using video, we find that starting and ending an explainer video with your logo and having pretty fitness models walking around while they end every sentence with your brand name is going to cut it. Instead, you must use video marketing content... Read the full article »
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  • It’s Time to Get Personal with Video Email Marketing

    It’s Time to Get Personal with Video Email Marketing

    | Monday, 23 May 2016 | Marketing Land |
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    Research also shows that including a video in marketing emails improves performance. According to a study from Marketo and ClearFit using video for email messages increases open rates substantially. Personalized video is great at getting people in the door and also keeps them inside longer. Personalization improves email performance. Video email marketing improves email performance. Personalization + video = higher open and click-through rates and you can execute video email marketing easily by using video postcards and... Read the full article »
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  • 5 Tips to Get Your Products And Business Seen Through Video Marketing

    5 Tips to Get Your Products And Business Seen Through Video Marketing

    | Friday, 20 May 2016 | Sonia Hollis |
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    You can’t have too many videos online. It is wise to upload new video content often in order to keep things fresh for website visitors. Having numerous online marketing videos also increases exposure and the awareness of your brand. With the right mix of content, execution, and promotion, a video clip can bring about incredible results. This article offers the basics for it. When you use the tips from this article, you may be able to attract customers from all around the world... Read the full article »
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  • Video Marketing Tips for Great Video Content Marketing: Getting Started

    Video Marketing Tips for Great Video Content Marketing: Getting Started

    | Tuesday, 17 May 2016 | AddThis Academy |
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    Online marketing videos are a major focus for brands looking for new ways to capture audience’s attention. An Animoto report showed 84% of consumers have ‘liked’ a branded video in their social media news feed, which is fantastic news for anyone looking to boost their engagement on social media. Additionally, 51.9% of marketers worldwide named video as the type of content with the best ROI. So, how should you get started making great web video and increasing... Read the full article »
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  • How Landing Page Videos Create Massive Value and Drive Conversions

    How Landing Page Videos Create Massive Value and Drive Conversions

    | Saturday, 21 May 2016 | Business 2 Community |
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    When used correctly, marketing videos are a powerful tool that have become an ever more accessible vehicle for promoting your business. Studies have shown that a B2B videos and explainer videos on your landing page can increase your rate of conversion by up to 86%. Marketing with video is effective for a few reasons and this article explains how you can make effective videos for your landing landing pages, websites, and online video marketing campaigns... Read the full article »
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  • Trends, Tips and Tools for a Killer Video Email Marketing Strategy

    Trends, Tips and Tools for a Killer Video Email Marketing Strategy

    | Wednesday, 18 May 2016 | DIY Marketers |
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    If you use email to connect with, engage with and sell to your audience, you’ll want to lean into this article because email is about to get a whole lot more interesting. You know what marketing is, you know what email marketing is, you even know what video marketing is — but video email marketing? Yeah, it’s probably what you think it is; an email with a video that you can watch right inside of it. Now you have no excuse NOT to try video email marketing because... Read the full article »
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  • 8 Reasons Marketers Should Embrace Online Video

    8 Reasons Marketers Should Embrace Online Video

    | Thursday, 19 May 2016 | Ragan’s PR Daily |
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    Video content offers several advantages to marketing pros—and to the webmaster who want to make money online. From improved SEO to increased sales conversion, this article explains the benefits of creating, producing, and sharing marketing videos and communication videos. If you’re not already on the video bandwagon, you must consider it for your (and your clients’) online marketing strategies because without it you may not have a client anymore... Read the full article »
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  • Why Agencies Believe We Need Yet Another Video Platform: Because They Get Paid To Use Them

    Why Agencies Believe We Need Yet Another Video Platform: Because They Get Paid To Use Them

    | Thursday, 19 May 2016 | MediaPost |
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    Asked why a new social video sharing platform rumored to be coming from Microsoft is needed, a panel of agency executives speaking at OMMA Video Conference, said there’s no such thing as too much of a good thing — especially when you’re getting paid to use it. Citing reports that Microsoft is poised to announce a new video sharing platform called... Read the full article »
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How do you know if your video is working?

  • Written by The Video View - Vaughn
Web video metrics can help marketers determine if online video content is effective.

If you are not someone who cares about how well your videos perform then stop reading now. If on the other hand you are one of those people that is using video on their site to promote something or are sending videos out into the wilds of the internet in the hope that they will be viewed by thousands of people before bringing you untold riches then read on.

The great promise about using online marketing is that you can measure the success or failure of your campaign and therefore optimise the content, placement, reach or frequency to maximise what it brings to you. I am sure that the vast majority of advertisers entrust these activities to their ad agencies who perform them diligently and therefore squeeze every last conversion from their advertising dollars. In the real world it can be hard to find time to make sure that everything is working or budget to re-edit a video or make sure that the video is in the right place with the right call to action. So if you are using video how can you measure, track and optimise this?

create engage convertEyeview Digital provide a platform to help companies to make and manage their videos and then provide detailed reports on how they’ve performed. This helps the site to test and tune their video to provide the best performance, how long is too long, male or female voiceovers, big flashing red arrows or the subtle approach.

In an ideal world this kind of testing would be happening anyway but Eyeview have a tool which will help sites to maximise the benefits of putting video on there in the first place. You can try their quiz here to see if you know it all already, I won’t reveal my score, I should have done better!

If you are in the business of releasing your videos into the wild and are curious to see where they perform best and what happens after people have seen them then Tubemogul may be able to help you out. They provide a simple system which lets you distribute your video across multiple channels with a single action and then tracks the success of that video. They gather the statistics from the video sites and provide you with graphs showing viewership, drop off over time, traffic sources and many others.

tubemogul traffic sourcesThis is especially important given the recent news that YouTube is planning on partnering more with video producers who publish viral content (Techcrunch write-up here). Traditionally this has been a no-go area for YouTube who have not wanted to sell advertising around amateur content that carries a higher risk of causing offence or being disrespectful to the brand. If you are a content producer and can now gain some financial reward for your work from YouTube then having another system to monitor the success of your video must be a good thing.

In the same way that the search marketing industry (SEO) required tools to control and monitor text ads across multiple search engines (frankly the need for this has decreased with the demise of several of the search engines) Tubemogul allows you to perform a similar function across multiple video sites.

Of course you could just carry on regardless and hope that your videos are being successful for you but wouldn’t you like the peace of mind that you are getting the most out of them that you can?


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