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This Week's Most Popular Online Video Marketing News Articles

Read about web video marketing strategies, statistics, industry trends, business tips, hosting, analytics and software tools. News categories include video content marketing, video production, YouTube marketing, Video SEO, advertising, communications, online platforms, mobile video, social media and video email marketing. Search through over 10,000 articles in the WVMC Archive.

Video is Finally Coming to LinkedIn

Video is Finally Coming to LinkedIn

Thursday, September 14 2017 | Business 2 Community
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We already know video is amazing for B2B brands on social media. Video is hands-down the best way to reach time-poor people with short attention spans as they scroll through their social feeds. Moving images grab hold of the caveman part of your brain telling you to pay attention and get emotionally invested. But Facebook isn’t always the best place for B2B ... Read the full article »
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How Employee Communications Videos Have Transformed the Workplace

How Employee Communications Videos Have Transformed the Workplace

Tuesday, August 29 2017 | Employee Communications Council
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When done right, videos, even employee communication videos, convey a lot more than information. They convey emotion. They convey a higher sense of purpose. They convey excitement and passion, which are critical for organizations looking to foster a sense of trust and loyalty among workers. Videos can serve specialized purposes, too. HR communications videos, for example... Read the full article »
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Why Video Content Needs to be Part of Your Content Marketing Strategy

Why Video Content Needs to be Part of Your Content Marketing Strategy

Thursday, September 28 2017 | Super User
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Video content is hot right now and it’s here to stay. Up until the last few years, a lot of marketers and B2B companies have stayed away from video content, but it’s becoming clear that to stand out and build trust among your audience, it’s incredibly important to get in front of a camera. The time for video is now; all the major players in the marketing industry see it ... Read the full article »
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Apple News Experimenting with Featured Video Section

Apple News Experimenting with Featured Video Section

Tuesday, September 12 2017 | Digi Day
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Apple News is still in its infancy as a news platform, but it’s already testing its own modest pivot to video. Apple has tried out a featured video section inside its mobile news app, not dissimilar to the featured collections of stories it creates around specific editorial subjects. The featured video module runs multiple times per week and its content is selected by Apple News editors rather than using algorithms... Read the full article »
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Facebook Tests Pre-loaded ‘Instant Videos’

Facebook Tests Pre-loaded ‘Instant Videos’

Monday, September 11 2017 | Techcrunch
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Facebook doesn’t want you burning through your mobile data plan just to keep watching its videos. That’s why it’s testing a new feature called Instant Videos that downloads and caches Facebook videos to your phone while you’re on Wi-Fi so you can watch them on the go for free. Users will see lightning bolt icons on pre-loaded videos ... Read the full article »
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5 Current Trends in Social Media That Will Only Get Bigger

5 Current Trends in Social Media That Will Only Get Bigger

Thursday, August 31 2017 | Forbes
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Short video content is popular, in part, because it’s only viewable for a short period of time. Typically, these video stories last 24 hours from the time of initial posting. Due to its limited visibility time, this content becomes very relevant during the period it is live, drawing users into this form of social media... Read the full article »
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6 Content Marketing Tactics to Help You Win More Customers

6 Content Marketing Tactics to Help You Win More Customers

Tuesday, August 29 2017 | Customer Think
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You should appeal to the senses of both sight and sound. In addition to infographics, you can add videos to your arsenal of content marketing assets. You can post them as standalone content or part of an ad. HubSpot reports that almost half of internet users look for product or service-related videos before visiting a store. It also cites an Aberdeen 2015 study that found, “marketers who use video grow revenue 49% faster than non-video users.”... Read the full article »
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These Video Influencers Share Their Best Tips for Creating Viral  Content

These Video Influencers Share Their Best Tips for Creating Viral Content

Tuesday, August 29 2017 | AdWeek
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Theorist Media understands the frustration of clients who just want a formula to plug their content into that will immediately make a video extremely popular online. Finding the right length depends on the goal of the video and who you want to reach. “A lot of people think short content is designed to go viral, but longer content keeps people around for a longer amount of time,” explained Matthew. “If you decide on your goal and the platform you want to upload it to, that will determine the video’s ideal... Read the full article »
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Add the Power of Video to Your Email Marketing

Add the Power of Video to Your Email Marketing

Thursday, August 31 2017 | MarTechAdvisor
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Video marketing has proved itself to be a high ROI earner for marketers seeking to engage consumers looking for distractions and possessing short attention spans. So, when you execute a campaign using the ‘best of both worlds’ by implementing videos in your email marketing efforts, it can be a great idea. Consumers love videos... Read the full article »
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Hottest Visual Content Marketing Trends 2017 [Infographic]

Hottest Visual Content Marketing Trends 2017 [Infographic]

Tuesday, September 5 2017 | Social Media Today
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If you haven't heard, visual content can significantly boost the results of your digital marketing efforts. Infographics, videos, data visualizations, and other forms of visual content can generate tons of engagement and attract visitors—and links—to your site... Read the full article »
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If you are not someone who cares about how well your videos perform then stop reading now. If on the other hand you are one of those people that is using video on their site to promote something or are sending videos out into the wilds of the internet in the hope that they will be viewed by thousands of people before bringing you untold riches then read on.

The great promise about using online marketing is that you can measure the success or failure of your campaign and therefore optimise the content, placement, reach or frequency to maximise what it brings to you. I am sure that the vast majority of advertisers entrust these activities to their ad agencies who perform them diligently and therefore squeeze every last conversion from their advertising dollars. In the real world it can be hard to find time to make sure that everything is working or budget to re-edit a video or make sure that the video is in the right place with the right call to action. So if you are using video how can you measure, track and optimise this?

create engage convertEyeview Digital provide a platform to help companies to make and manage their videos and then provide detailed reports on how they’ve performed. This helps the site to test and tune their video to provide the best performance, how long is too long, male or female voiceovers, big flashing red arrows or the subtle approach.

In an ideal world this kind of testing would be happening anyway but Eyeview have a tool which will help sites to maximise the benefits of putting video on there in the first place. You can try their quiz here to see if you know it all already, I won’t reveal my score, I should have done better!

If you are in the business of releasing your videos into the wild and are curious to see where they perform best and what happens after people have seen them then Tubemogul may be able to help you out. They provide a simple system which lets you distribute your video across multiple channels with a single action and then tracks the success of that video. They gather the statistics from the video sites and provide you with graphs showing viewership, drop off over time, traffic sources and many others.

tubemogul traffic sourcesThis is especially important given the recent news that YouTube is planning on partnering more with video producers who publish viral content (Techcrunch write-up here). Traditionally this has been a no-go area for YouTube who have not wanted to sell advertising around amateur content that carries a higher risk of causing offence or being disrespectful to the brand. If you are a content producer and can now gain some financial reward for your work from YouTube then having another system to monitor the success of your video must be a good thing.

In the same way that the search marketing industry (SEO) required tools to control and monitor text ads across multiple search engines (frankly the need for this has decreased with the demise of several of the search engines) Tubemogul allows you to perform a similar function across multiple video sites.

Of course you could just carry on regardless and hope that your videos are being successful for you but wouldn’t you like the peace of mind that you are getting the most out of them that you can?


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