Video Marketing, Production, Advertising and Communications News - July 26, 2016

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Read about web video marketing strategies, statistics, industry trends, business tips, hosting, analytics and software tools. News categories include video content marketing, video production, YouTube marketing, Video SEO, advertising, communications, online platforms, mobile video, social media and video email marketing. Search through over 10,000 articles in the WVMC Archive.

Ways to Use Video Marketing for Sales

Ways to Use Video Marketing for Sales

Thursday, July 7 2016 | Flimp Media and Communications
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In today’s hi-tech world, online marketing videos are altogether different. Today’s videos are digitally recorded and played and viewed through various online marketing and social media channels including YouTube, the second biggest search engine in the world. This shows how important videos are for marketing, sales, and lead generation and their use provides... Read the full article »
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How Marketers Are Making Huge Sums Using YouTube

How Marketers Are Making Huge Sums Using YouTube

Thursday, June 16 2016 | Immortal News
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Online videos have been huge and it is obvious that they are here to stay.  They present an opportunity for those with an entrepreneurial spirit.  Even though markets have rapidly grown to accept video as the primary way to present and consume information, growth is still accelerating. The best years of online... Read the full article »
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Three Reasons Web Video Marketing Keeps Growing

Three Reasons Web Video Marketing Keeps Growing

Monday, June 27 2016 | Web Video Marketing Council
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Online video marketing has been growing consistently for years. In its early days, when we were first introduced to the concept of videos ‘going viral’ via email, it was clear that users found video engaging and that this was a great way to earn brand recognition. Later, as social media took hold,... Read the full article »
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Three Reasons To Use Video Communications for Staff Training & Education

Three Reasons To Use Video Communications for Staff Training & Education

Thursday, June 23 2016 | Flimp Media and Communications
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Finding interesting ways to share important information with employees about company successes and corporate initiatives, to train employees on new products and services, and to engage staff when they are busy with day-to-day tasks can be a challenge, but one well worth addressing. Good employee communications with staff (and vendors too) across... Read the full article »
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Corporate and B2B Video Marketing

Corporate and B2B Video Marketing

Wednesday, July 6 2016 | browser media
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The power of video only seems to be be growing, and with brands investing more and more in the medium, it doesn’t look to be slowing down any time soon. My Facebook feed is peppered with videos from both brands and friends, Tweets containing rich media see huge increases in engagement, and the time... Read the full article »
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South Africa Showed Second Highest Growth in Mobile Video Marketing Globally

South Africa Showed Second Highest Growth in Mobile Video Marketing Globally

Friday, July 8 2016 | themediaonline
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More people across the African continent are watching video content online, be it through social media platforms, streaming services, or through hosting sites like YouTube. These numbers are set to keep growing at a pace, with Ericsson’s ConsumerLab Report stating that online video consumption will grow by 55% per year till 2019. Read the full article »
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How to Crush Content Marketing: Invest in Online Video Marketing

How to Crush Content Marketing: Invest in Online Video Marketing

Wednesday, July 6 2016 | Business 2 Community
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By 2020, nearly a million minutes of video content will cross global IP networks every second (Cisco Visual Networking Index, 2015-2020). That’s a tsunami wave of video content that we are already splashing around in. We stream Netflix, Snapchat in real-time, and experiment with Facebook Live. Feeds are filled with viral... Read the full article »
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Life After LiveRail For Web Video Advertising Marketers

Life After LiveRail For Web Video Advertising Marketers

Tuesday, July 5 2016 | Forbes - Entrepreneurs
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Ever since Facebook snapped up LiveRail, a video advertising publisher monetization platform, the online video ad industry has seen a major shift in how video ad impressions are being bought and sold. A large number of partners were being pushed off the major hub for video ad trading, which is... Read the full article »
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B2B Video Creators Wrestle with Sound’s Role in Social Video Marketing

B2B Video Creators Wrestle with Sound’s Role in Social Video Marketing

Tuesday, July 5 2016 | Marketing Land
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With Facebook advocating for audio-optional videos and Snapchat proving mobile viewers aren’t audio-averse, brands and creators revisit the role of sound. Producing videos for social video marketing platforms is more complicated than taking office wide Starbucks orders. A year ago, brands and publishers were wrestling with whether and how to... Read the full article »
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 5 Ways Vine Can Start Your Web Video Marketing

5 Ways Vine Can Start Your Web Video Marketing

Sunday, July 3 2016 | Social Media Sites
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Vine is a social a media app for the creative souls who want to make their mark in the web world. Vine was launched by Twitter and it is available in android and iOS versions. People can easily engage their users in this social media platform. The short video sharing app plays... Read the full article »
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If you are not someone who cares about how well your videos perform then stop reading now. If on the other hand you are one of those people that is using video on their site to promote something or are sending videos out into the wilds of the internet in the hope that they will be viewed by thousands of people before bringing you untold riches then read on.

The great promise about using online marketing is that you can measure the success or failure of your campaign and therefore optimise the content, placement, reach or frequency to maximise what it brings to you. I am sure that the vast majority of advertisers entrust these activities to their ad agencies who perform them diligently and therefore squeeze every last conversion from their advertising dollars. In the real world it can be hard to find time to make sure that everything is working or budget to re-edit a video or make sure that the video is in the right place with the right call to action. So if you are using video how can you measure, track and optimise this?

create engage convertEyeview Digital provide a platform to help companies to make and manage their videos and then provide detailed reports on how they’ve performed. This helps the site to test and tune their video to provide the best performance, how long is too long, male or female voiceovers, big flashing red arrows or the subtle approach.

In an ideal world this kind of testing would be happening anyway but Eyeview have a tool which will help sites to maximise the benefits of putting video on there in the first place. You can try their quiz here to see if you know it all already, I won’t reveal my score, I should have done better!

If you are in the business of releasing your videos into the wild and are curious to see where they perform best and what happens after people have seen them then Tubemogul may be able to help you out. They provide a simple system which lets you distribute your video across multiple channels with a single action and then tracks the success of that video. They gather the statistics from the video sites and provide you with graphs showing viewership, drop off over time, traffic sources and many others.

tubemogul traffic sourcesThis is especially important given the recent news that YouTube is planning on partnering more with video producers who publish viral content (Techcrunch write-up here). Traditionally this has been a no-go area for YouTube who have not wanted to sell advertising around amateur content that carries a higher risk of causing offence or being disrespectful to the brand. If you are a content producer and can now gain some financial reward for your work from YouTube then having another system to monitor the success of your video must be a good thing.

In the same way that the search marketing industry (SEO) required tools to control and monitor text ads across multiple search engines (frankly the need for this has decreased with the demise of several of the search engines) Tubemogul allows you to perform a similar function across multiple video sites.

Of course you could just carry on regardless and hope that your videos are being successful for you but wouldn’t you like the peace of mind that you are getting the most out of them that you can?


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