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Read about web video marketing strategies, statistics, industry trends, business tips, hosting, analytics and software tools. News categories include video content marketing, video production, YouTube marketing, Video SEO, advertising, communications, online platforms, mobile video, social media and video email marketing. Search through over 10,000 articles in the WVMC Archive.

46% of Businesses Use Videos in Email Marketing

46% of Businesses Use Videos in Email Marketing

Monday, June 11 2018 | Online Video
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Businesses are using videos in more than just their YouTube channels. According to data from the 2018 benchmark report released by video marketing solutions company Vidyard, 46% of businesses use videos in email marketing, and that’s up from 36% the previous year. What’s more, 86% use video on their websites, 77% on their social media channels, 60% on landing pages, and 37% in sales conversions... Read the full article »
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5 Overlooked Video Marketing Strategies

5 Overlooked Video Marketing Strategies

Monday, June 11 2018 | Business 2 Community
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There’s no easy-button when it comes to video marketing success. With the right approach, however, you’ll build brand awareness, generate leads and ultimately close more business. The strategies outlined here are things that most – if not all – of your competitors are NOT doing, which is why today is the perfect day to formulate your game plan and start reaping the results of your hard work... Read the full article »
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Mobile Video: Three Trends with Momentum

Mobile Video: Three Trends with Momentum

Friday, June 8 2018 | Mar Tech Advisor
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The first wave of digital video extended traditional broadcast content or TV campaigns into digital formats. But as mobile video evolves into a two-way communication medium (with the rise of messaging apps and sharing in smaller groups,) winning brands will need to adapt their tactics and focus on human connection and conversation... Read the full article »
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What Do the Latest Trends in Video Mean for Marketers?

What Do the Latest Trends in Video Mean for Marketers?

Thursday, June 7 2018 | EConsultancy
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If one trend in content publishing and social media has been constant over the past few years, it’s the growing popularity of online video. Long-form video, short-form video, live video, square video, video advertising… Whatever the format, video has built buzz in the marketing industry for its ability to engage and entertain, with brands making it a core part of their marketing strategies.... Read the full article »
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Why Your Luxury Brand Needs More Video Content

Why Your Luxury Brand Needs More Video Content

Thursday, June 7 2018 | Entrepreneur
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It’s safe to conclude that videos are indeed the champions on social media, and more so for aspirational segments like luxury. The key to success is keeping it authentic, striking and beautiful, while not looking like you’re trying too hard... Read the full article »
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Thoughtful Strategies Required for B2B Video

Thoughtful Strategies Required for B2B Video

Thursday, June 7 2018 | Warc
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Going mobile-first, getting the right video length, and audience targeting are key for B2B video engagement in Asia-Pacific, according to LinkedIn. In a LinkedIn study, 74% of B2B marketers in Asia-Pacific countries viewed video as one of the most important ways to reach and engage professionals... Read the full article »
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12 Tips to Rock Video Marketing

12 Tips to Rock Video Marketing

Wednesday, June 6 2018 | Business 2 Community
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Video marketing is expanding every day. According to HubSpot, 78% of people watch online videos every week, and 55% view online videos every day. And they’re NOT all watching cute kid videos. Shoppers who view demo videos are 1.81 times more likely to make a purchase than non-viewers... Read the full article »
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7 Tips for Marketers to Succeed with YouTube

7 Tips for Marketers to Succeed with YouTube

Tuesday, May 29 2018 | Mar Tech Advisor
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You can no longer ignore YouTube as a medium to build your brand. With Facebook trying to compete with YouTube, video is a prime tool in the content marketing arsenal. Whether it’s on their daily commute or at lunch hour, consumers in both B2B or B2C spaces are looking for video content to address their needs. Ensure you’re able to add subtitles to your videos so people who forgot their headphones still get the flavor of your content... Read the full article »
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12 Ways to Optimize Your Business YouTube Channel [Infographic]

12 Ways to Optimize Your Business YouTube Channel [Infographic]

Wednesday, May 30 2018 | Social Media Today
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YouTube is fast becoming the silver screen of the world wide web and an essential network for getting in front of the right viewers. The Google-owned platform has huge reach and influence. YouTube recently reported it now sees more than 1.8 billion active users every month—that's a billion more than Instagram. At the same time, people are also increasingly eager to subscribe to their favorite channels, so they don’t miss a single video. Given this, it’s important to have a video marketing strategy that powers consistent... Read the full article »
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How to Measure the Effectiveness of Your YouTube Video Campaign

How to Measure the Effectiveness of Your YouTube Video Campaign

Tuesday, May 29 2018 | Business 2 Community
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One of the core needs in a marketing strategy is being able to measure the effectiveness of a campaign and online video should not be an exception. That is where YouTube and Google Analytics come in. The rationale is simple: if you know where your weaknesses are, you will be able to improve not only your content but also its distribution. And if you know where you’re succeeding in your YouTube rankings, then you’ll also know where to focus your efforts... Read the full article »
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If you are not someone who cares about how well your videos perform then stop reading now. If on the other hand you are one of those people that is using video on their site to promote something or are sending videos out into the wilds of the internet in the hope that they will be viewed by thousands of people before bringing you untold riches then read on.

The great promise about using online marketing is that you can measure the success or failure of your campaign and therefore optimise the content, placement, reach or frequency to maximise what it brings to you. I am sure that the vast majority of advertisers entrust these activities to their ad agencies who perform them diligently and therefore squeeze every last conversion from their advertising dollars. In the real world it can be hard to find time to make sure that everything is working or budget to re-edit a video or make sure that the video is in the right place with the right call to action. So if you are using video how can you measure, track and optimise this?

create engage convertEyeview Digital provide a platform to help companies to make and manage their videos and then provide detailed reports on how they’ve performed. This helps the site to test and tune their video to provide the best performance, how long is too long, male or female voiceovers, big flashing red arrows or the subtle approach.

In an ideal world this kind of testing would be happening anyway but Eyeview have a tool which will help sites to maximise the benefits of putting video on there in the first place. You can try their quiz here to see if you know it all already, I won’t reveal my score, I should have done better!

If you are in the business of releasing your videos into the wild and are curious to see where they perform best and what happens after people have seen them then Tubemogul may be able to help you out. They provide a simple system which lets you distribute your video across multiple channels with a single action and then tracks the success of that video. They gather the statistics from the video sites and provide you with graphs showing viewership, drop off over time, traffic sources and many others.

tubemogul traffic sourcesThis is especially important given the recent news that YouTube is planning on partnering more with video producers who publish viral content (Techcrunch write-up here). Traditionally this has been a no-go area for YouTube who have not wanted to sell advertising around amateur content that carries a higher risk of causing offence or being disrespectful to the brand. If you are a content producer and can now gain some financial reward for your work from YouTube then having another system to monitor the success of your video must be a good thing.

In the same way that the search marketing industry (SEO) required tools to control and monitor text ads across multiple search engines (frankly the need for this has decreased with the demise of several of the search engines) Tubemogul allows you to perform a similar function across multiple video sites.

Of course you could just carry on regardless and hope that your videos are being successful for you but wouldn’t you like the peace of mind that you are getting the most out of them that you can?


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