Do you know what marketing tactic generated the fastest conversion action for businesses in Q3 2009?
Video. As we head into 2010, web video marketing will continue to be evangelized by the Digerati, industry analysts and marketers who have seen proof through ROI.
Last week,
SmallBizTechnology.com was kind enough to recommend
Flimp as a powerful way for companies to leverage online video. We couldn't agree more.
Video on its own does not help to engage your audience. In order for your campaign to have the greatest impact, incorporate online video into a Video Landing Page (VLP). Why? Because
landing pages linked to other digital content improve audience lift.
Now, landing pages are not a new interactive marketing phenomena. They have been a best practice for over a decade. According to
MarketingVox, most marketers miss this very basic step. They will develop compelling creative, but instead of linking to a contextually relevant landing page that can convert to a sale or lead, the link goes to a home page or something not related to the marketing message. In Web parlance, this is a big fat FAIL.
WVMC Weekly Update
