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Consumers today are becoming increasingly web savvy, and business owners face a number of options for reaching and attracting these customers online. Some opportunities are specific, such as running a "daily deal" via services such as Groupon or LivingSocial, and others take a bit of an effort to achieve, such as the myriad "social media" techniques and tactics. One opportunity that many businesses fail to include in their arsenal is online video.

With the cost of production dropping, and the level of quality rising, this is the perfect time for businesses big and small to begin taking advantage of online video as a way to engage customers. Video is proven to be one of the most effective tools of communication:

- Visitors who view product videos are 85 percent more likely to buy than visitors who do not (Internet Retailer).

- Viewers who watch video on a retail website stayed on the site an average of twice as long as the ones who didn't watch a video (Forrester).

- In August 2011, 85.8 percent of the U.S. internet audience viewed online video (Comscore).

Why video is for you
Online video leads to higher conversions and sales. It is more engaging than photos and text, allows for greater online visibility (within search as well as social media), increases the likelihood of sharing, and allows business owners to form an unprecedented emotional connection with customers.

Sounds great, right? So how can businesses take advantage of this opportunity?

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