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Read about web video marketing strategies, statistics, industry trends, business tips, hosting, analytics and software tools. News categories include video content marketing, video production, YouTube marketing, Video SEO, advertising, communications, online platforms, mobile video, social media and video email marketing. Search through over 10,000 articles in the WVMC Archive.

Building A Strong Customer Base: Why Video Marketing Is The Wave Of The Future

Building A Strong Customer Base: Why Video Marketing Is The Wave Of The Future

Tuesday, September 6 2016 | Web Video Marketing Council
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Never before has there been such a huge generational difference in terms of age as well as in their underlying philosophy – what makes them tick – that marketing takes on a whole new perspective. So, how can you reach all of those target audiences so that you can build a strong customer base going forward? Video content marketing is the key. Millennials have surpassed... Read the full article »
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2016 is Finally the “Year of the Video”

2016 is Finally the “Year of the Video”

Friday, August 26 2016 | Marketing Land
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Online Video is all around us, no matter what device we’re using to access content. Columnist Grace Kaye shares a few tips for marketers capitalizing on this rising tide. It’s official: video has taken over the internet. Video content is cropping up in our social accounts, news articles, even our emails. For us marketers, it’s a dream come true. Videos provide us with... Read the full article »
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Exclusive: 36% of Businesses Making Basic Video Marketing Mistakes & Resolutions [Free White Paper]

Exclusive: 36% of Businesses Making Basic Video Marketing Mistakes & Resolutions [Free White Paper]

Thursday, August 25 2016 | MWP Digital Media
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According to research by MWP Digital Media, 213 marketing professionals were surveyed by MWP Digital Media about the state of the video marketing industry, and their own experiences and preferences as professionals and consumers. The results found that... Read the full article »
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5 Techniques to Take Advantage of Video Marketing

5 Techniques to Take Advantage of Video Marketing

Tuesday, August 30 2016 | MarketingTech
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The increase in video adoption is happening, however, due to the explosion of mobile video. If the challenge of 2015 was to ‘get online’ with a slick-looking video campaign, this year’s challenge is increasingly getting the attention of viewers. Let’s show you five techniques to ensure your online marketing videos are seen... Read the full article »
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How to Use Video in Your Email Marketing

How to Use Video in Your Email Marketing

Thursday, September 1 2016 | Campaign Monitor
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It’s a common misconception that when you use video in email, that the video will simply play, right from inside the email. That would be a magical thing, much like a rainbow unicorn, but as we know, email clients like Gmail, Outlook, Thunderbird, and others often don’t support the technical requirements needed to play video right inside the email. In spite of that, 76% of marketers plan to increase their email marketing with video... Read the full article »
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5 Content Marketing Trends to Plan Your 2017 Budget [#1 Online Video]

5 Content Marketing Trends to Plan Your 2017 Budget [#1 Online Video]

Monday, August 29 2016 | Skyward – Content Standard
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To get a sense of how vast the content marketing industry has become, take a look at Scott Brinker’s 2016 edition of his marketing technology landscape supergraphic. We know video marketing in general is effective in converting customers. According B2B Video Content Marketing Survey Results by the Web Video Marketing Council, 73 percent confirm that marketing videos... Read the full article »
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Video Email Ideas To Grow Your Email List Fast

Video Email Ideas To Grow Your Email List Fast

Saturday, September 10 2016 | blastingnews
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Using videos to generate high-converting leads for your business can be done effectively via email, effectively videos in email are lead magnets. Anton Kraly of Dropship Lifestyle brilliantly uses videos and resource lists to capture his leads in video email. He delivers video tutorials (one video a day) right in his new leads’ inboxes that not just help them better understand... Read the full article »
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What’s The Most Effective Style for Your Corporate Videos?

What’s The Most Effective Style for Your Corporate Videos?

Thursday, August 11 2016 | DigiNovations
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So many corporate video productions are created in the documentary style - with people filmed as they look off-camera and answer questions. While this style works for many projects, there are times when an intentional approach will give you a more effective video. But what, exactly, does ‘intentional’ mean? Let’s explore, so you can add ... Read the full article »
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The Importance of Video When it Comes to Online Marketing

The Importance of Video When it Comes to Online Marketing

Wednesday, August 24 2016 | Tech.Co
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A properly developed marketing strategy helps businesses reach out to their target audience and educates them regarding the solutions that they provide. And online video content marketing is the only way to reach the masses on a regular basis. Online video marketing is slowly becoming one of the major tools into the essentials... Read the full article »
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 4 Ways to Use Video in Twitter Ads

4 Ways to Use Video in Twitter Ads

Wednesday, August 17 2016 | Social Media Examiner
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Have you thought about using Twitter video ads? Combining Twitter’s large mobile audience with the power of social video marketing video ads is a great way to get in front of your target audience. In this article, you’ll discover four ways to create Twitter video ads to promote your products and engage Twitter users... Read the full article »
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The Web Video Marketing Council and Flimp Media have put together their quarterly report, Q4-2011 Online Video Marketing Survey and Video Email Trends Report and it has some interesting results I thought I would talk about.

It seems that online video has been all over the place in terms of online marketing as 81% report they’ve used it in their online marketing campaigns. There’s more of a split on where to post it as 67% posted to their own sites while 61% posted to social media sites.

In terms of video email, something I’m still not so sure about myself, 52% say they’ve done video email marketing and 88% of them stated it had a positive impact.

Methodology (from the report)

The online survey was digitally distributed to senior marketing professionals through the Web Video Marketing Council website, email newsletter, partner email databases, newsletters, and promoted via research partners of the Web Video Marketing Council including Flimp Media and Interactive Media Strategies.

The survey included 16 questions and responses were submitted through a secure online survey program. Survey data were collected in an online database for analysis. There were 272 respondents across various industries. 38% were from mid-sized companies of 101 to 1,000 employees. 6% were from large enterprises with more than 1,000 employees.

What Kind of Video Marketing?

The report delineated between certain types of online video marketing including posting to a company site, posting to social media sites, email marketing and for generating sales leads (33%) or internal communications (17).

Results have been so good, apparently, that 64% believe they will see an increase in their video marketing budgets for this year and another 17% thought it would remain stable while 29% thought theirs might drop. That’s in direct correlation to those who have used video in marketing online, which was 81% as well. Seems that other 29% might not be approaching things right.

It certainly seems like there’s a rift in the marketing sector. Just 76% believe that online video increase click through rates while 17% say no and 7% say they don’t know (they should read more ReelSEO to find out!).

In terms of conversion, 72% believe that online video marketing raises purchase intent/conversion versus 3% that say it’s less likely which is just odd. Then again 3% shakes out to around eight people.

Email Video Marketing

Most email clients and services don’t allow the playing of a video right in the email, except really Gmail and a YouTube video. The respondents thought the best way to do email video marketing is to link to a video landing page. Next is linking to a social media of video sharing network. Just 9% are trying to embed video in email still and 3% are doing an animated GIF.

Barriers to Online Video Marketing

Here’s an interesting bit about the report. In terms of major barrier to online video in email marketing, 41% the availability of video assets was the problem while 25% said ease of implementation.

How hard is it to drop a link to a video page in email? Or perhaps, the problem with implementation is which way to do it? That could easily be determined with some A/B testing I’m sure. 18% cited cost as a major barrier meaning either they thought video production was pricey or the implementing of the video email marketing plan was? It’s not very specific really.

That’s a Wrap


It’s an interesting report that clearly shows some marketers either don’t have a grip on online video marketing (and need to attend some webinars here at ReelSEO) or aren’t sure how to go about doing it (again, webinar, here…). Actually, it gives me an idea on some things to get done here. There’s definitely some split in the haves and have nots, or rather, those that know and those that don’t really understand. That’s the whole point of ReelSEO, to help everyone get on track with online video advertising and marketing, so spread the word to your marketing people, so they can catch up with online video and see better results.

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