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Read about web video marketing strategies, statistics, industry trends, business tips, hosting, analytics and software tools. News categories include video content marketing, video production, YouTube marketing, Video SEO, advertising, communications, online platforms, mobile video, social media and video email marketing. Search through over 10,000 articles in the WVMC Archive.
YouTube processes more than 3 billion searches a month, making it the world's second largest search engine. That's according to an infographic by video production agency One Productions, which provides a handy overview of SEO for YouTube and a step-by-step outline of how to start optimizing your video content... Read the full article »
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Digital advertising is now a premium video world. The growth of connected TV and OTT content providers (and the enhanced targeting, attribution and accountability they bring) has elevated digital video to the same hero status traditional TV advertising enjoys. As consumers increasingly become their own TV programmers and access content across an expanding array of sources, the importance of a strong digital video media plan will only continue to grow... Read the full article »
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There are a lot of interesting notes to take in. If you're considering getting into IGTV content, it's worth a look. And one other tidbit of interesting, somewhat related info—Facebook has started rolling out Stories Insights to Pages... Read the full article »
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Whether you run a multinational company or a small business, your brand needs to incorporate video content in your marketing strategies. But making videos isn’t a guaranteed route to success. Those videos need to be watched if you’re to capitalize on them and that means creating genuinely engaging content that audiences actively seek out... Read the full article »
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Marketing automation is not new, and neither is video but combining the two breaks new ground for many businesses. Marketers are aware of the opportunities that come with video marketing—it builds awareness, creates affinity, helps with finding new customers and increases revenue. However, many marketers still try to track their video metrics manually. When video marketing is automated, it takes it to a whole new level, eliminating menial tasks, streamlining workflow and increasing productivity... Read the full article »
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If you aren’t already prioritizing video, you will have no choice but to adapt sooner rather than later. With so many formats, fads and networks to choose from, it can get a little confusing, but as with all things social media related, it’s often the small things that could give your brand an edge... Read the full article »
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The world of email marketing is changing every day, and the more brands recognizing the value of email marketing, the more difficult it is to stand out in your customers’ inboxes. One way that brands can differentiate themselves in email is through video. In fact, including video in your email marketing campaigns and subject lines can increase open rates by 19% and click-through-rates by 200-300%... Read the full article »
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Is there a more powerful storytelling resource than motion picture? The ease of videos to explain intricate concepts and convey emotion might explain the fact that by 2020, it’s expected online videos will make up more than 80% of all consumer internet traffic. One of the most compelling and explanatory techniques to use in video for your business is whiteboard animation... Read the full article »
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You’ve recorded your video content and done everything you can to promote it—shared it on social media, optimized the title and description, promoted it across various online communities. But the results still fall short. You’re just not getting the views you were hoping for... Read the full article »
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Consumers sure are hungry for their daily digital video. Today, they spend almost 83 minutes per day consuming this type of content, heading toward 92 minutes by 2020, according to eMarketer’s most recent estimates. For brands and marketers, that growth represents huge opportunities to creatively captivate audiences through sight, sound, and motion... Read the full article »
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It seems that online video has been all over the place in terms of online marketing as 81% report they’ve used it in their online marketing campaigns. There’s more of a split on where to post it as 67% posted to their own sites while 61% posted to social media sites.
In terms of video email, something I’m still not so sure about myself, 52% say they’ve done video email marketing and 88% of them stated it had a positive impact.
Methodology (from the report)
The online survey was digitally distributed to senior marketing professionals through the Web Video Marketing Council website, email newsletter, partner email databases, newsletters, and promoted via research partners of the Web Video Marketing Council including Flimp Media and Interactive Media Strategies.
The survey included 16 questions and responses were submitted through a secure online survey program. Survey data were collected in an online database for analysis. There were 272 respondents across various industries. 38% were from mid-sized companies of 101 to 1,000 employees. 6% were from large enterprises with more than 1,000 employees.
What Kind of Video Marketing?
The report delineated between certain types of online video marketing including posting to a company site, posting to social media sites, email marketing and for generating sales leads (33%) or internal communications (17).
Results have been so good, apparently, that 64% believe they will see an increase in their video marketing budgets for this year and another 17% thought it would remain stable while 29% thought theirs might drop. That’s in direct correlation to those who have used video in marketing online, which was 81% as well. Seems that other 29% might not be approaching things right.
It certainly seems like there’s a rift in the marketing sector. Just 76% believe that online video increase click through rates while 17% say no and 7% say they don’t know (they should read more ReelSEO to find out!).
In terms of conversion, 72% believe that online video marketing raises purchase intent/conversion versus 3% that say it’s less likely which is just odd. Then again 3% shakes out to around eight people.
Email Video Marketing
Most email clients and services don’t allow the playing of a video right in the email, except really Gmail and a YouTube video. The respondents thought the best way to do email video marketing is to link to a video landing page. Next is linking to a social media of video sharing network. Just 9% are trying to embed video in email still and 3% are doing an animated GIF.
Barriers to Online Video Marketing
Here’s an interesting bit about the report. In terms of major barrier to online video in email marketing, 41% the availability of video assets was the problem while 25% said ease of implementation.
How hard is it to drop a link to a video page in email? Or perhaps, the problem with implementation is which way to do it? That could easily be determined with some A/B testing I’m sure. 18% cited cost as a major barrier meaning either they thought video production was pricey or the implementing of the video email marketing plan was? It’s not very specific really.
That’s a Wrap
It’s an interesting report that clearly shows some marketers either don’t have a grip on online video marketing (and need to attend some webinars here at ReelSEO) or aren’t sure how to go about doing it (again, webinar, here…). Actually, it gives me an idea on some things to get done here. There’s definitely some split in the haves and have nots, or rather, those that know and those that don’t really understand. That’s the whole point of ReelSEO, to help everyone get on track with online video advertising and marketing, so spread the word to your marketing people, so they can catch up with online video and see better results.
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