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With all five of these components accounted for, it’s pretty hard to go wrong. The beauty of B2B video is in its almost limitless possibilities for creative and unique content. Enjoy the flexibility, but make sure you adhere to the principles of simplicity, technical quality, script clarity, concise length, and actionable next steps... Read the full article »
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Video is evolving in its form, with live video, 360-degree video, and virtual reality creating new and immersive ways to consume video. But the platforms and framework for these experiences are undergoing rapid change, and enterprise brands need to adapt. It’s no longer enough to be a video creator. Brands have a chance to take control of the data science and distribution behind their video content, creating a more comprehensive experience that offers more value to businesses and their customers... Read the full article »
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Live streaming is the current trend in the market as far as video marketing is concerned. With simple equipment like a smart phone, a considerably strong internet connection and live streaming software, it is now possible for any business or individual to start streaming live from anywhere and at any time. Nevertheless, if one is aiming for streaming high quality content, it’s necessary to make use of a high-definition camera, software or hardware encoder, capturing device and a host to stream the video... Read the full article »
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When it comes to content marketing, videos play a bigger role than most other types of content. Video marketing grew rapidly over the past couple of years. Will it be able to keep up the pace in 2018? There’s no doubt about the effectiveness of video marketing. In fact, it’s one of the most powerful content marketing strategies and most marketers are investing in it without hesitation. Neil Patel is one of those marketers who plans to spend $144,000 on video marketing in 2018... Read the full article »
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When it comes to video content, the playing field is already too crowded. Considering the tight competition and the high costs associated with producing quality video, it’s essential to head into the landscape with a solid strategy in place if you want to see returns on your investment. Start by determining what you want your video content to do. Do you want it to educate, inspire, or entertain your audience? Video that hits these sweet spots is the content that gets etched into the minds of... Read the full article »
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Since mobile video is still new to B-to-B marketing, getting in at ground zero will mean overcoming challenges building an actionable mindset within organizations resistant to change. Does it seem daunting? Sure, but by now, you already know it’s worth it... Read the full article »
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Visual information is easy to digest, less time consuming to comprehend, and leaves a lasting impression. Video content is dynamic and stands out more than text content, hence it grabs more attention than a simple text-based email or pdf. Since B2B customers form a relatively smaller target segment than B2C, it’s easier to create more personalized content that makes them feel more connected to a brand... Read the full article »
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Online video for business has the power to attract new clients, drive revenue, and bolster brand awareness when combined with platforms like YouTube, Facebook, and Instagram. The jury is back! Attention spans are down and forcing potential customers to scroll through lines of tiny text on mobile devices through squinting eyes isn’t going to cut it anymore for businesses. Costs for online video production and editing have fallen significantly in recent years, and according to The Guardian, “you no longer need to be a... Read the full article »
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Video has a proven track record of being the most efficient way to capture an audience’s attention on social media. LinkedIn made its first move a few months back, allowing users to share organic, native, or uploaded videos on its platform. Individual creators have found video to be a great way to share knowledge and to express themselves on a platform that had often been seen as, “a little boring.”... Read the full article »
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It seems that online video has been all over the place in terms of online marketing as 81% report they’ve used it in their online marketing campaigns. There’s more of a split on where to post it as 67% posted to their own sites while 61% posted to social media sites.
In terms of video email, something I’m still not so sure about myself, 52% say they’ve done video email marketing and 88% of them stated it had a positive impact.
Methodology (from the report)
The online survey was digitally distributed to senior marketing professionals through the Web Video Marketing Council website, email newsletter, partner email databases, newsletters, and promoted via research partners of the Web Video Marketing Council including Flimp Media and Interactive Media Strategies.
The survey included 16 questions and responses were submitted through a secure online survey program. Survey data were collected in an online database for analysis. There were 272 respondents across various industries. 38% were from mid-sized companies of 101 to 1,000 employees. 6% were from large enterprises with more than 1,000 employees.
What Kind of Video Marketing?
The report delineated between certain types of online video marketing including posting to a company site, posting to social media sites, email marketing and for generating sales leads (33%) or internal communications (17).
Results have been so good, apparently, that 64% believe they will see an increase in their video marketing budgets for this year and another 17% thought it would remain stable while 29% thought theirs might drop. That’s in direct correlation to those who have used video in marketing online, which was 81% as well. Seems that other 29% might not be approaching things right.
It certainly seems like there’s a rift in the marketing sector. Just 76% believe that online video increase click through rates while 17% say no and 7% say they don’t know (they should read more ReelSEO to find out!).
In terms of conversion, 72% believe that online video marketing raises purchase intent/conversion versus 3% that say it’s less likely which is just odd. Then again 3% shakes out to around eight people.
Email Video Marketing
Most email clients and services don’t allow the playing of a video right in the email, except really Gmail and a YouTube video. The respondents thought the best way to do email video marketing is to link to a video landing page. Next is linking to a social media of video sharing network. Just 9% are trying to embed video in email still and 3% are doing an animated GIF.
Barriers to Online Video Marketing
Here’s an interesting bit about the report. In terms of major barrier to online video in email marketing, 41% the availability of video assets was the problem while 25% said ease of implementation.
How hard is it to drop a link to a video page in email? Or perhaps, the problem with implementation is which way to do it? That could easily be determined with some A/B testing I’m sure. 18% cited cost as a major barrier meaning either they thought video production was pricey or the implementing of the video email marketing plan was? It’s not very specific really.
That’s a Wrap
It’s an interesting report that clearly shows some marketers either don’t have a grip on online video marketing (and need to attend some webinars here at ReelSEO) or aren’t sure how to go about doing it (again, webinar, here…). Actually, it gives me an idea on some things to get done here. There’s definitely some split in the haves and have nots, or rather, those that know and those that don’t really understand. That’s the whole point of ReelSEO, to help everyone get on track with online video advertising and marketing, so spread the word to your marketing people, so they can catch up with online video and see better results.
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