Your Global Video Marketing, Production, Advertising and Communications Weekly News - August 24, 2016

Recent Video Marketing Whitepapers and Industry Trends Reports

This Week's Most Popular Online Video Marketing News Articles

Read about web video marketing strategies, statistics, industry trends, business tips, hosting, analytics and software tools. News categories include video content marketing, video production, YouTube marketing, Video SEO, advertising, communications, online platforms, mobile video, social media and video email marketing. Search through over 10,000 articles in the WVMC Archive.

Why Your Video Website Needs A Strong Hosting Plan

Why Your Video Website Needs A Strong Hosting Plan

Monday, August 8 2016 | Web Video Marketing Council
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If you’ve ever tried uploading a video to your website, you know that you can end up encountering problems. Most often uploading videos to a website that has a standard hosting plan results in the video not playing at all, not playing correctly, or failing to load on mobile devices,... Read the full article »
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Email Marketing and Video: A Winning Combination

Email Marketing and Video: A Winning Combination

Friday, August 5 2016 | Screenlight
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Email still has incredible potential to connect with people unlike any other marketing strategy. But businesses need to adapt sooner rather than later, or they’ll be forced to endure lower and lower ROIs. Video can help. Adding videos to emails breathes life into stale marketing campaigns and helps your clients... Read the full article »
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7 Tips For B2B Video Marketing

7 Tips For B2B Video Marketing

Sunday, August 7 2016 | SEO Discovery
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Here we present seven helpful tips to enhance engagement with potential customers while developing a mid and long-term strategy to enhance your brand and business using video marketing and other forms of video content marketing... Read the full article »
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The Automated Video: Considerations for Publishers and Advertisers

The Automated Video: Considerations for Publishers and Advertisers

Monday, July 25 2016 | Econsultancy
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Video is the future of the internet, and it’s reshaping even the most popular social platforms that launched without a video focus. In fact, Nicola Mendelsohn, Facebook’s VP for EMEA, has predicted that the world's largest social network would "probably" be "all video" in the next five years. Consumers love video and... Read the full article »
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Email Marketing to Millennials: 3 Ways to Reach the Largest Consumer Generation [#2 Video & Visual]

Email Marketing to Millennials: 3 Ways to Reach the Largest Consumer Generation [#2 Video & Visual]

Tuesday, July 26 2016 | The Huffington Post
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With over 80 million people in the generational cohort, millennials compose the largest demographic of consumers in the United States. The sheer size and spending power of millennials — which Accenture estimates to be about $600 billion each year — makes this generation the main target of many consumer businesses... Read the full article »
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3 Questions To Ask Before Buying Online Video Creation Software

3 Questions To Ask Before Buying Online Video Creation Software

Tuesday, August 9 2016 | Video Marketing Council
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With so many different online video platform creation and editing software programs out there to choose from, it is important to make sure that you select the right one for your needs. With prices for professional video creation and editing software ranging from free of charge to thousands of dollars,... Read the full article »
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5 Content Marketing Tips on Social Media for Small Businesses [#4 Video]

5 Content Marketing Tips on Social Media for Small Businesses [#4 Video]

Sunday, July 31 2016 | Business 2 Community
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#4: Include a web link, photo, video or any other form of media to increase reach and engagement - When social networks use algorithms to sift through content, they seem to favor content that includes some form of media. Video seems to display more often than photos or posts with links oftentimes. Reach (or impressions) are the key to attaining... Read the full article »
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How to Create Better Video Production for Your Marketing Campaign

How to Create Better Video Production for Your Marketing Campaign

Thursday, July 28 2016 | Business 2 Community
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Videos are always a hit. Almost every social media platform allows for the upload or sharing of online marketing video content, because users love watching it. It’s a great idea to use video content in your marketing and web video advertising campaigns, provided the video delivers... Read the full article »
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 How Can You Make Your Videos Rank Better on YouTube?

How Can You Make Your Videos Rank Better on YouTube?

Thursday, July 28 2016 | ClickZ
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In this post, I’ll look at some of the factors which determine YouTube marketing video rankings, some tips to help improve visibility, and some of the factors behind how Google chooses to show videos in its search results pages.  I’ve split this analysis into visible and invisible factors, i.e. those that... Read the full article »
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Five of The Biggest Video Marketing Trends from 2016

Five of The Biggest Video Marketing Trends from 2016

Wednesday, July 27 2016 | ClickZ
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There’s a significant increase of video content this year, and as it still hasn’t reached its peak, we’re analyzing the most popular video marketing trends in 2016. Video marketing is not new, but the growing need for visual content turned it into one of the most appealing trends of 2016 up to now for... Read the full article »
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The Web Video Marketing Council and Flimp Media have put together their quarterly report, Q4-2011 Online Video Marketing Survey and Video Email Trends Report and it has some interesting results I thought I would talk about.

It seems that online video has been all over the place in terms of online marketing as 81% report they’ve used it in their online marketing campaigns. There’s more of a split on where to post it as 67% posted to their own sites while 61% posted to social media sites.

In terms of video email, something I’m still not so sure about myself, 52% say they’ve done video email marketing and 88% of them stated it had a positive impact.

Methodology (from the report)

The online survey was digitally distributed to senior marketing professionals through the Web Video Marketing Council website, email newsletter, partner email databases, newsletters, and promoted via research partners of the Web Video Marketing Council including Flimp Media and Interactive Media Strategies.

The survey included 16 questions and responses were submitted through a secure online survey program. Survey data were collected in an online database for analysis. There were 272 respondents across various industries. 38% were from mid-sized companies of 101 to 1,000 employees. 6% were from large enterprises with more than 1,000 employees.

What Kind of Video Marketing?

The report delineated between certain types of online video marketing including posting to a company site, posting to social media sites, email marketing and for generating sales leads (33%) or internal communications (17).

Results have been so good, apparently, that 64% believe they will see an increase in their video marketing budgets for this year and another 17% thought it would remain stable while 29% thought theirs might drop. That’s in direct correlation to those who have used video in marketing online, which was 81% as well. Seems that other 29% might not be approaching things right.

It certainly seems like there’s a rift in the marketing sector. Just 76% believe that online video increase click through rates while 17% say no and 7% say they don’t know (they should read more ReelSEO to find out!).

In terms of conversion, 72% believe that online video marketing raises purchase intent/conversion versus 3% that say it’s less likely which is just odd. Then again 3% shakes out to around eight people.

Email Video Marketing

Most email clients and services don’t allow the playing of a video right in the email, except really Gmail and a YouTube video. The respondents thought the best way to do email video marketing is to link to a video landing page. Next is linking to a social media of video sharing network. Just 9% are trying to embed video in email still and 3% are doing an animated GIF.

Barriers to Online Video Marketing

Here’s an interesting bit about the report. In terms of major barrier to online video in email marketing, 41% the availability of video assets was the problem while 25% said ease of implementation.

How hard is it to drop a link to a video page in email? Or perhaps, the problem with implementation is which way to do it? That could easily be determined with some A/B testing I’m sure. 18% cited cost as a major barrier meaning either they thought video production was pricey or the implementing of the video email marketing plan was? It’s not very specific really.

That’s a Wrap


It’s an interesting report that clearly shows some marketers either don’t have a grip on online video marketing (and need to attend some webinars here at ReelSEO) or aren’t sure how to go about doing it (again, webinar, here…). Actually, it gives me an idea on some things to get done here. There’s definitely some split in the haves and have nots, or rather, those that know and those that don’t really understand. That’s the whole point of ReelSEO, to help everyone get on track with online video advertising and marketing, so spread the word to your marketing people, so they can catch up with online video and see better results.

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