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Read about web video marketing strategies, statistics, industry trends, business tips, hosting, analytics and software tools. News categories include video content marketing, video production, YouTube marketing, Video SEO, advertising, communications, online platforms, mobile video, social media and video email marketing. Search through over 10,000 articles in the WVMC Archive.

Marketing on Mute: The Case for Silent Video and Captioning in Video Content

Marketing on Mute: The Case for Silent Video and Captioning in Video Content

Friday, October 12 2018 | SkyWord
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Silent film is no longer just a novelty from a bygone era. By optimizing your brand’s video content to communicate even with the sound off, you’re building stronger trust with your audience, engaging watchers on social media, and creating powerful visual narratives to show—not tell—your brand’s story... Read the full article »
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18 Must See Video Marketing Secrets & Insights

18 Must See Video Marketing Secrets & Insights

Thursday, October 11 2018 | Search Engine Journal
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Lights, camera, video. If there is one thing all brands and marketers should be doing regardless of size, budget, audience, industry, country or social network, it’s video marketing. Videos can be a brand’s chance to move the process from one stage to the next. Whether it’s going from a nobody to a somebody or uneducated to educated or from a firm “no” to a warm “maybe” to a solid “yes.”... Read the full article »
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How to Leverage Video Marketing in 3 Simple Steps

How to Leverage Video Marketing in 3 Simple Steps

Wednesday, October 10 2018 | Business 2 Community
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Video is a powerful medium that can help you engage with leads in a more natural and personal way. In the past, you had to invest in a ton of gear if you wanted to do video well. But thanks to the power of today’s smartphones, anyone can create a great looking video... Read the full article »
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4 Takeaways on Video from Advertising Week

4 Takeaways on Video from Advertising Week

Wednesday, October 10 2018 | Marketing Dive
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The exponential growth of video consumption has made it a tantalizing playground for viewers, creators, and brands. It will only grow more essential as the digital landscape continues to shift and marketers experiment with the format to spark brand affinity and creatively engage ad-fatigued consumers... Read the full article »
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Live Streaming for Businesses: When and Why You Should Use It [Infographic]

Live Streaming for Businesses: When and Why You Should Use It [Infographic]

Tuesday, October 9 2018 | Social Media Today
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Supposedly Facebook Live videos are watched three times longer than regular videos and receive up to ten times more comments and reactions. Regardless of whether you enjoy live streaming or not, there are clear social media engagement and ROI benefits to this form of content... Read the full article »
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11 YouTube Channels for Digital Marketing

11 YouTube Channels for Digital Marketing

Monday, October 8 2018 | Practical Commerce
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YouTube is a helpful resource for learning digital marketing strategies from expert influencers. There are a variety of channels, offering practical tips and techniques to market your brand. Here is a list of YouTube channels for digital marketing. There are video tutorials on search engine optimization, social media strategies, landing pages, copywriting, and content marketing. All of these channels are free... Read the full article »
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7 Simple Hacks to Effectively Engage Your YouTube Audience

7 Simple Hacks to Effectively Engage Your YouTube Audience

Monday, October 8 2018 | Customer Think
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In recent years video marketing’s popularity has rapidly increased due to its ability to engage customers better than other marketing channels. Due to this increase in the use of video marketing, there is high competition for customers’ time and attention. Millions of videos are posted every day and all of them compete for attention from customers. But do all videos work? Do all videos manage to get the engagement they should... Read the full article »
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Five Ways to Use Video in Your Hiring Process

Five Ways to Use Video in Your Hiring Process

Monday, October 8 2018 | Marketing Profs
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For marketing professionals, praising the virtues of video content comes almost as second nature. The multimedia format has woven its way into our professional lives in a game-changing way. Research estimates that video distributed through social media receives over 1,200% more shares than that of text and images... Read the full article »
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Twitter Expands In-Stream Video Ads to All Regions

Twitter Expands In-Stream Video Ads to All Regions

Tuesday, October 2 2018 | Social Media Today
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Twitter has announced a relatively small, but contextually significant, update. Now, advertisers using the platform's in-stream video ads will be able to reach a global audience with their ad content, as opposed to being restricted by region... Read the full article »
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43% of Mobile Video Apps Abandoned After One Month

43% of Mobile Video Apps Abandoned After One Month

Monday, October 8 2018 | Media Post
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Media consumers are increasingly turning to their mobile devices for video content, but new research from the mobile marketing and engagement platform CleverTap suggests there’s still work to be done when it comes to churn and user retention... Read the full article »
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The Web Video Marketing Council and Flimp Media have put together their quarterly report, Q4-2011 Online Video Marketing Survey and Video Email Trends Report and it has some interesting results I thought I would talk about.

It seems that online video has been all over the place in terms of online marketing as 81% report they’ve used it in their online marketing campaigns. There’s more of a split on where to post it as 67% posted to their own sites while 61% posted to social media sites.

In terms of video email, something I’m still not so sure about myself, 52% say they’ve done video email marketing and 88% of them stated it had a positive impact.

Methodology (from the report)

The online survey was digitally distributed to senior marketing professionals through the Web Video Marketing Council website, email newsletter, partner email databases, newsletters, and promoted via research partners of the Web Video Marketing Council including Flimp Media and Interactive Media Strategies.

The survey included 16 questions and responses were submitted through a secure online survey program. Survey data were collected in an online database for analysis. There were 272 respondents across various industries. 38% were from mid-sized companies of 101 to 1,000 employees. 6% were from large enterprises with more than 1,000 employees.

What Kind of Video Marketing?

The report delineated between certain types of online video marketing including posting to a company site, posting to social media sites, email marketing and for generating sales leads (33%) or internal communications (17).

Results have been so good, apparently, that 64% believe they will see an increase in their video marketing budgets for this year and another 17% thought it would remain stable while 29% thought theirs might drop. That’s in direct correlation to those who have used video in marketing online, which was 81% as well. Seems that other 29% might not be approaching things right.

It certainly seems like there’s a rift in the marketing sector. Just 76% believe that online video increase click through rates while 17% say no and 7% say they don’t know (they should read more ReelSEO to find out!).

In terms of conversion, 72% believe that online video marketing raises purchase intent/conversion versus 3% that say it’s less likely which is just odd. Then again 3% shakes out to around eight people.

Email Video Marketing

Most email clients and services don’t allow the playing of a video right in the email, except really Gmail and a YouTube video. The respondents thought the best way to do email video marketing is to link to a video landing page. Next is linking to a social media of video sharing network. Just 9% are trying to embed video in email still and 3% are doing an animated GIF.

Barriers to Online Video Marketing

Here’s an interesting bit about the report. In terms of major barrier to online video in email marketing, 41% the availability of video assets was the problem while 25% said ease of implementation.

How hard is it to drop a link to a video page in email? Or perhaps, the problem with implementation is which way to do it? That could easily be determined with some A/B testing I’m sure. 18% cited cost as a major barrier meaning either they thought video production was pricey or the implementing of the video email marketing plan was? It’s not very specific really.

That’s a Wrap


It’s an interesting report that clearly shows some marketers either don’t have a grip on online video marketing (and need to attend some webinars here at ReelSEO) or aren’t sure how to go about doing it (again, webinar, here…). Actually, it gives me an idea on some things to get done here. There’s definitely some split in the haves and have nots, or rather, those that know and those that don’t really understand. That’s the whole point of ReelSEO, to help everyone get on track with online video advertising and marketing, so spread the word to your marketing people, so they can catch up with online video and see better results.

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