Video Marketing, Production, Advertising and Communications News - June 29, 2016

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Online Video Marketing Trends Reports, Research and Statistics

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This Week's Most Popular Online Video Marketing News Articles

Read about web video marketing strategies, statistics, industry trends, business tips, hosting, analytics and software tools. News categories include video content marketing, video production, YouTube marketing, Video SEO, advertising, communications, online platforms, mobile video, social media and video email marketing. Search through over 10,000 articles in the WVMC Archive.

  • How to Implement a Video 1st Content Marketing Strategy To Drive Action

    How to Implement a Video 1st Content Marketing Strategy To Drive Action

    | Wednesday, 22 June 2016 | biznology |
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    The reason a Video 1st content marketing strategy makes a solid investment is because we have become a society of viewers and not readers. Another key benefit of Video 1st for your content marketing strategy is that all the keywords you use are connected and coordinated with one another. This way you have a cohesive approach to go after the target audience that you need to drive your marketing objectives. Is this the first time you’ve heard of this approach?... Read the full article »
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  • Web Video Production is Red Hot. Is it worth the investment?

    Web Video Production is Red Hot. Is it worth the investment?

    | Thursday, 16 June 2016 | RipMediaGroup |
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    Ok, online video production continues to explode in popularity. Companies of all shapes and sizes are turning to video to share their story with the world. So, why aren’t you? It’s all about the proof, right? Here are some KPI’s that might help inform you as to why web video production is a vital component of marketing.  If you want to watch a video and learn all this in 49 seconds, see below... Read the full article »
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  • 7 E-Commerce SEO Trends in 2016 [#4 – Video Marketing]

    7 E-Commerce SEO Trends in 2016 [#4 – Video Marketing]

    | Tuesday, 14 June 2016 | Search Engine Land |
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    Few types of online business can benefit from video SEO marketing more than e-commerce websites that allow for direct consumer transactions. Not only can you secure more web traffic (and a larger stream of revenue), you can also optimize specific product pages to funnel traffic to your most profitable or popular pages. But SEO (and e-commerce in general) is always evolving. Below, I’ve compiled a list of seven important video SEO marketing trends you should be paying attention to... Read the full article »
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  • 12 Reasons Why Video Content Marketing is Changing Everything for Traditional Media

    12 Reasons Why Video Content Marketing is Changing Everything for Traditional Media

    | Tuesday, 31 May 2016 | tubular insights |
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    2016 sees video marketing firmly at the forefront of consumer consumption, whatever the platform, whatever the device. Traditional media publishers and new players in digital media need to deliver video content to the audience on the audience's terms. Let’s explore these 12 reasons video content marketing is changing everything for traditional media... Read the full article »
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  • How Companies Can Leverage The Insatiable Demand For Video Content Marketing

    How Companies Can Leverage The Insatiable Demand For Video Content Marketing

    | Friday, 10 June 2016 | Forbes |
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    Whether it is on a smartphone, tablet, or desktop, consumers are opting for video content marketing over all other content choices.  Video marketing is playing a larger role in customer acquisition and engagement with four times as many consumers preferring to watch a video about a product over reading about it. For those companies that have yet to catch onto the need to provide video content, time appears to be running out before this technological legacy advances onto the next stage in content evolution and life as we know it... Read the full article »
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  • Insider’s Guide to Producing a Top-Notch Educational Video Series for B2B Marketing

    Insider’s Guide to Producing a Top-Notch Educational Video Series for B2B Marketing

    | Monday, 13 June 2016 | Business 2 Community |
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    How many times have you looked up a tutorial video on YouTube? Have you thought of using an educational video series as a way to generate leads? The main reason why it’s worth investing so much time and money producing an educational video series is because it sets you apart as an expert in your field. The benefit we’re talking about is how you educate people that your product can help ease the problems they’re having. And you’ll be surprised by how much people actually like to... Read the full article »
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  • How to Successfully Use Video Email Marketing – Strategy & Structure

    How to Successfully Use Video Email Marketing – Strategy & Structure

    | Monday, 06 June 2016 | Digital Doughnut |
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    Before you start with your video in email campaign, you need to know the answers to questions such as – why do you wish to create the video email marketing campaign? Is it to show a glimpse of your work culture? Is it to give a 360-degree view of your product? Is it to make your subscriber feel more welcome? This is why you need a strategy. In this post, we’ll look at different strategies for using video in email campaigns, and then we’ll explore how to structure these campaigns, a free PDF overview is available too... Read the full article »
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  • Video SEO Marketing: How Transcripts Help Rank Your Videos

    Video SEO Marketing: How Transcripts Help Rank Your Videos

    | Monday, 30 May 2016 | orange vine |
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    With video becoming more and more important for search engine visibility these days, the use of transcripts on video pages helps in a big way. Search engines robots can’t read or understand the video content itself which is why text needs to be placed on the page where the video player is placed. If you think you’ll be able to score high in search engines without providing any extra content then you’ll be sorely mistaken! To start with, it’s the page, in which the video is placed, that offers search engines the juice and not... Read the full article »
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  • How Our Video Became Viral with 500,000+ Views in Two Days

    How Our Video Became Viral with 500,000+ Views in Two Days

    | Saturday, 11 June 2016 | Your Story |
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    The response is overwhelming, as we were expecting 30,000-40,000 video views when I planned the video concept. I want to share the key learnings so that you can also make marketing videos that have a wide impact, as part of your content marketing. Her are eight things we did to reach success; we hope it helps you too... Read the full article »
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  • Millennial Marketers Pick Social And Video For Web Video Advertising

    Millennial Marketers Pick Social And Video For Web Video Advertising

    | Tuesday, 31 May 2016 | Center For Media Research |
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    According to data from a new survey by video editing masters at Magisto, marketing trends for small and medium-sized businesses are shifting from traditional channels, (print, radio and television advertising, and classic word-of-mouth marketing) as millennials implement new, more viral digital practices, like social media and particularly online video. Social is the new mass media. 92% of millennials at SMBs lead with social media in their marketing strategy (as important as word-of-mouth marketing), while 79% of baby boomers lead with traditional WOM in their marketing strategy. Social media is the new word of mouth for SMB millennial marketers, according to the survey. The report says that traditional marketing goals have... Read the full article »
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  • 12 New Strategy Slides Every Video Marketer Should Read Right Now

    12 New Strategy Slides Every Video Marketer Should Read Right Now

    | Monday, 06 June 2016 | tubular insights |
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    Mary Meeker, legendary venture capitalist at Kleiner Perkins Caufield & Byers and former securities analyst at Morgan Stanley, presented her 2016 Internet Trends Report, and marketers of all disciplines should take time out to read the findings. I’ve pulled out the most compelling slides relevant to video marketing strategy that I think every video marketer should read right now... Read the full article »
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  • 5 Reasons Why Using Web Video Production is the Best Method of Advertising

    5 Reasons Why Using Web Video Production is the Best Method of Advertising

    | Monday, 20 June 2016 | The Sequiter |
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    Online video production is one of the newer advertising methods available today. Web video production for online advertising started to gain popularity in 2010 where there was a 40% rise in online digital productions. According to Bright Roll, 94% of advertising executives at the time were planning to invest more in online video production to be used for ads. When you look at the benefits of online video production, it is not hard to see why. It is cost effective and leads to an increase in... Read the full article »
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Q4 2011 Video Marketing Survey Shows 81% Have Used Online Video in Marketing

  • Written by ReelSEO - Christophor Rick

Q4 2011 Video Marketing Survey Shows 81% Have Used Online Video in Marketing

According to the Q4-2011 Online Video Marketing Survey and Video Trends Report published by the Web Video Marketing Council and Flimp Media, 25 percent of marketers cited that a barrier to video email marketing is the ease of implementation. Read More... The Web Video Marketing Council and Flimp Media have put together their quarterly report, Q4-2011 Online Video Marketing Survey and Video Email Trends Report and it has some interesting results I thought I would talk about.

It seems that online video has been all over the place in terms of online marketing as 81% report they’ve used it in their online marketing campaigns. There’s more of a split on where to post it as 67% posted to their own sites while 61% posted to social media sites.

In terms of video email, something I’m still not so sure about myself, 52% say they’ve done video email marketing and 88% of them stated it had a positive impact.

Methodology (from the report)

The online survey was digitally distributed to senior marketing professionals through the Web Video Marketing Council website, email newsletter, partner email databases, newsletters, and promoted via research partners of the Web Video Marketing Council including Flimp Media and Interactive Media Strategies.

The survey included 16 questions and responses were submitted through a secure online survey program. Survey data were collected in an online database for analysis. There were 272 respondents across various industries. 38% were from mid-sized companies of 101 to 1,000 employees. 6% were from large enterprises with more than 1,000 employees.

What Kind of Video Marketing?

The report delineated between certain types of online video marketing including posting to a company site, posting to social media sites, email marketing and for generating sales leads (33%) or internal communications (17).

Results have been so good, apparently, that 64% believe they will see an increase in their video marketing budgets for this year and another 17% thought it would remain stable while 29% thought theirs might drop. That’s in direct correlation to those who have used video in marketing online, which was 81% as well. Seems that other 29% might not be approaching things right.

It certainly seems like there’s a rift in the marketing sector. Just 76% believe that online video increase click through rates while 17% say no and 7% say they don’t know (they should read more ReelSEO to find out!).

In terms of conversion, 72% believe that online video marketing raises purchase intent/conversion versus 3% that say it’s less likely which is just odd. Then again 3% shakes out to around eight people.

Email Video Marketing

Most email clients and services don’t allow the playing of a video right in the email, except really Gmail and a YouTube video. The respondents thought the best way to do email video marketing is to link to a video landing page. Next is linking to a social media of video sharing network. Just 9% are trying to embed video in email still and 3% are doing an animated GIF.

Barriers to Online Video Marketing

Here’s an interesting bit about the report. In terms of major barrier to online video in email marketing, 41% the availability of video assets was the problem while 25% said ease of implementation.

How hard is it to drop a link to a video page in email? Or perhaps, the problem with implementation is which way to do it? That could easily be determined with some A/B testing I’m sure. 18% cited cost as a major barrier meaning either they thought video production was pricey or the implementing of the video email marketing plan was? It’s not very specific really.

That’s a Wrap


It’s an interesting report that clearly shows some marketers either don’t have a grip on online video marketing (and need to attend some webinars here at ReelSEO) or aren’t sure how to go about doing it (again, webinar, here…). Actually, it gives me an idea on some things to get done here. There’s definitely some split in the haves and have nots, or rather, those that know and those that don’t really understand. That’s the whole point of ReelSEO, to help everyone get on track with online video advertising and marketing, so spread the word to your marketing people, so they can catch up with online video and see better results.

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