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Read about web video marketing strategies, statistics, industry trends, business tips, hosting, analytics and software tools. News categories include video content marketing, video production, YouTube marketing, Video SEO, advertising, communications, online platforms, mobile video, social media and video email marketing. Search through over 10,000 articles in the WVMC Archive.
Video advertising has seen astronomical growth in the last two years. The web is careening toward a video-centric environment, and by 2020, 75% of all mobile traffic is expected to be video. Even in 2015 consumers were expressing that they wanted brands to use video to reach them... Read the full article »
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There are compelling reasons to have video on your site, but the biggest is that it’s one of the most effective means of selling your product. Customers and clients engage with video, shorter ones often for the entirety of the clip. Some noteworthy statistics about video marketing... Read the full article »
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Video marketing is becoming more important with 93% of marketers already using video for online marketing, sales, and communication. Every video publisher needs to make the path to subscribing easy to follow. For YouTube, that means adding a brand watermark to all your videos... Read the full article »
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More than half of all video viewing now happens on mobile and digital video ad spending is growing at a rapid pace. However, marketers are still trying to pinpoint best practices. Whether it’s technical issues or developing new ways to place video spots in mobile content, digital media companies realize they need to engage mobile audiences with video... Read the full article »
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An often overlooked video marketing option is using video on Twitter. Using videos on Twitter can provide a richer experience for followers than simply posting images or text. Videos allow your followers an opportunity to get to know, like, and trust you quicker and easier. The fact of the matter is: Twitter users embrace video... Read the full article »
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You’re likely aware video is currently the most effective way to reach users via social media with video posts producing better engagement than static content on Facebook, Instagram, and pretty much every platform. You don’t have to invest in video to maximize your social media marketing performance. But the data clearly shows it’s a good option... Read the full article »
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If you’re one of the few companies that haven’t yet jumped on the video content marketing train, you better jump on fast. It’s here and you don’t want to be left behind. Video is a form of engaging, cutting-edge content that enhances your communications strategy and dramatically changes the way your company conveys messages... Read the full article »
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HubSpot’s 2017 State of Inbound Report contains insight into what’s working in marketing and where the industry is headed. Conversion, content, and video feature heavily with many marketers also saying they’re committed to proving ROI and boosting their digital prowess. Many marketers firmly believe the future of the industry is online video... Read the full article »
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These days, everyone seems to be using video advertising — and for good reason. Video ads are a great way to get people paying attention to your business and attracting new customers. In fact, Outbrain reports up to 87 percent of online marketers are using video! For many businesses looking to get into video advertising... Read the full article »
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Video is becoming the dominant medium online and while video on Snapchat and Facebook is on the rise, YouTube has maintained its position as the biggest hub. The platform recently surpassed the milestone of 1 billion hours of video viewed every day. The challenge for anyone wanting to take advantage of video online is fierce competition... Read the full article »
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It seems that online video has been all over the place in terms of online marketing as 81% report they’ve used it in their online marketing campaigns. There’s more of a split on where to post it as 67% posted to their own sites while 61% posted to social media sites.
In terms of video email, something I’m still not so sure about myself, 52% say they’ve done video email marketing and 88% of them stated it had a positive impact.
Methodology (from the report)
The online survey was digitally distributed to senior marketing professionals through the Web Video Marketing Council website, email newsletter, partner email databases, newsletters, and promoted via research partners of the Web Video Marketing Council including Flimp Media and Interactive Media Strategies.
The survey included 16 questions and responses were submitted through a secure online survey program. Survey data were collected in an online database for analysis. There were 272 respondents across various industries. 38% were from mid-sized companies of 101 to 1,000 employees. 6% were from large enterprises with more than 1,000 employees.
What Kind of Video Marketing?
The report delineated between certain types of online video marketing including posting to a company site, posting to social media sites, email marketing and for generating sales leads (33%) or internal communications (17).
Results have been so good, apparently, that 64% believe they will see an increase in their video marketing budgets for this year and another 17% thought it would remain stable while 29% thought theirs might drop. That’s in direct correlation to those who have used video in marketing online, which was 81% as well. Seems that other 29% might not be approaching things right.
It certainly seems like there’s a rift in the marketing sector. Just 76% believe that online video increase click through rates while 17% say no and 7% say they don’t know (they should read more ReelSEO to find out!).
In terms of conversion, 72% believe that online video marketing raises purchase intent/conversion versus 3% that say it’s less likely which is just odd. Then again 3% shakes out to around eight people.
Email Video Marketing
Most email clients and services don’t allow the playing of a video right in the email, except really Gmail and a YouTube video. The respondents thought the best way to do email video marketing is to link to a video landing page. Next is linking to a social media of video sharing network. Just 9% are trying to embed video in email still and 3% are doing an animated GIF.
Barriers to Online Video Marketing
Here’s an interesting bit about the report. In terms of major barrier to online video in email marketing, 41% the availability of video assets was the problem while 25% said ease of implementation.
How hard is it to drop a link to a video page in email? Or perhaps, the problem with implementation is which way to do it? That could easily be determined with some A/B testing I’m sure. 18% cited cost as a major barrier meaning either they thought video production was pricey or the implementing of the video email marketing plan was? It’s not very specific really.
That’s a Wrap
It’s an interesting report that clearly shows some marketers either don’t have a grip on online video marketing (and need to attend some webinars here at ReelSEO) or aren’t sure how to go about doing it (again, webinar, here…). Actually, it gives me an idea on some things to get done here. There’s definitely some split in the haves and have nots, or rather, those that know and those that don’t really understand. That’s the whole point of ReelSEO, to help everyone get on track with online video advertising and marketing, so spread the word to your marketing people, so they can catch up with online video and see better results.
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