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Read about web video marketing strategies, statistics, industry trends, business tips, hosting, analytics and software tools. News categories include video content marketing, video production, YouTube marketing, Video SEO, advertising, communications, online platforms, mobile video, social media and video email marketing. Search through over 10,000 articles in the WVMC Archive.
Whether you’re producing a short film or an advertisement, the people you hire to produce your video are the biggest factor in determining its style, feel and quality. As with any professional service, not all video production companies deliver equal results. Some specialize in a certain type of video and may not be a good choice for a corporate video, for example, while others may excel at producing short films and narrative pieces... Read the full article »
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It’s estimated that by 2021 over three-quarters of all mobile traffic will be viewing videos. Even now, it’s difficult to find someone who doesn’t watch at least a few videos a week on their phone, tablet or computer. If your business isn’t taking advantage of this medium, you’re missing out on a large audience... Read the full article »
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Video isn’t going away. It’s only going to become more ubiquitous. The good news is that it’s also becoming more natural and organic. The combination of social media and video is giving companies more access to their customers. Mobile platforms are providing more access because of the flexibility they provide in capturing and streaming live events... Read the full article »
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Everywhere you look, people are watching YouTube videos on their smartphones and laptops. The question is how to use video in internal communications. Even as communicators realize they should use the visual format, they’re not always sure how to do so successfully. Video webcasts were a major part of what led to a 13 percent increase in engagement in one year at GoDaddy, says Kim Clark, director of their internal communications... Read the full article »
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Video is a powerful way to initiate the first interaction and help position your business and company in a better light because you’re giving detailed, quality content. Here’s the kicker, when you use video in your B2B landing pages, conversions have been known to increase up to 80%. Video is a great way to do things text can’t... Read the full article »
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Audiences today are spending lots of time on their smartphones. With video's popularity on the rise in social media, people are watching a lot of video content on mobile. Marketers have to adapt their video marketing approach to account for this shift in consumer behavior. The dominance of video content in the feed has everything to do with major social networks' ready mobile access. Facebook has nearly 2 billion monthly mobile users and Snapchat and Instagram were designed specifically for mobile... Read the full article »
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Videos have revolutionized the way businesses today approach online marketing. The rise in video marketing has inundated the online landscape covering just about everything you can imagine. Want to learn more about a business? Watch their culture video on their social networks or website. Need to refresh your employee training videos? No time like the present. Video has made life easier both for businesses promoting their products and services, as well as individuals looking for help or advice... Read the full article »
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More and more businesses are turning to video to promote their brands as well as their products and services. Companies are becoming more business savvy about the value of video with 85% of them employing staff and resources to produce video content internally, according to a report by Hubspot.... Read the full article »
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Video has been growing on all platforms and Twitter is no exception. Internal research published by Twitter earlier this year shows that tweets with video generate nine times more engagement than basic text updates (as opposed to tweets with images which generate three times more engagement than text alone). Building on that, Twitter says that in testing the new cards achieved click through rate twice as high as the industry benchmark for mobile video ads... Read the full article »
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As marketers, we're usually so busy that ‘the future’ is some abstract concept that doesn’t impact the deadline tomorrow or the day after. Before we know it, the future is now. Video has risen up as the MVP of digital marketing. Video drives traffic. Video increases organic traffic from search engines by 157%. New user growth is more effective when using video content as part of your discovery process. The average website visitor spends 88% more time on a website that contains video... Read the full article »
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It seems that online video has been all over the place in terms of online marketing as 81% report they’ve used it in their online marketing campaigns. There’s more of a split on where to post it as 67% posted to their own sites while 61% posted to social media sites.
In terms of video email, something I’m still not so sure about myself, 52% say they’ve done video email marketing and 88% of them stated it had a positive impact.
Methodology (from the report)
The online survey was digitally distributed to senior marketing professionals through the Web Video Marketing Council website, email newsletter, partner email databases, newsletters, and promoted via research partners of the Web Video Marketing Council including Flimp Media and Interactive Media Strategies.
The survey included 16 questions and responses were submitted through a secure online survey program. Survey data were collected in an online database for analysis. There were 272 respondents across various industries. 38% were from mid-sized companies of 101 to 1,000 employees. 6% were from large enterprises with more than 1,000 employees.
What Kind of Video Marketing?
The report delineated between certain types of online video marketing including posting to a company site, posting to social media sites, email marketing and for generating sales leads (33%) or internal communications (17).
Results have been so good, apparently, that 64% believe they will see an increase in their video marketing budgets for this year and another 17% thought it would remain stable while 29% thought theirs might drop. That’s in direct correlation to those who have used video in marketing online, which was 81% as well. Seems that other 29% might not be approaching things right.
It certainly seems like there’s a rift in the marketing sector. Just 76% believe that online video increase click through rates while 17% say no and 7% say they don’t know (they should read more ReelSEO to find out!).
In terms of conversion, 72% believe that online video marketing raises purchase intent/conversion versus 3% that say it’s less likely which is just odd. Then again 3% shakes out to around eight people.
Email Video Marketing
Most email clients and services don’t allow the playing of a video right in the email, except really Gmail and a YouTube video. The respondents thought the best way to do email video marketing is to link to a video landing page. Next is linking to a social media of video sharing network. Just 9% are trying to embed video in email still and 3% are doing an animated GIF.
Barriers to Online Video Marketing
Here’s an interesting bit about the report. In terms of major barrier to online video in email marketing, 41% the availability of video assets was the problem while 25% said ease of implementation.
How hard is it to drop a link to a video page in email? Or perhaps, the problem with implementation is which way to do it? That could easily be determined with some A/B testing I’m sure. 18% cited cost as a major barrier meaning either they thought video production was pricey or the implementing of the video email marketing plan was? It’s not very specific really.
That’s a Wrap
It’s an interesting report that clearly shows some marketers either don’t have a grip on online video marketing (and need to attend some webinars here at ReelSEO) or aren’t sure how to go about doing it (again, webinar, here…). Actually, it gives me an idea on some things to get done here. There’s definitely some split in the haves and have nots, or rather, those that know and those that don’t really understand. That’s the whole point of ReelSEO, to help everyone get on track with online video advertising and marketing, so spread the word to your marketing people, so they can catch up with online video and see better results.
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