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Read about web video marketing strategies, statistics, industry trends, business tips, hosting, analytics and software tools. News categories include video content marketing, video production, YouTube marketing, Video SEO, advertising, communications, online platforms, mobile video, social media and video email marketing. Search through over 10,000 articles in the WVMC Archive.

Google on Better Search Presentation with Video

Google on Better Search Presentation with Video

Tuesday, December 18 2018 | Search Engine Journal
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It’s important to set ranking factors aside temporarily and think in terms of what a page element contributes to the overall meaning of the content, how it impacts and satisfies users and how those elements might help your page qualify for enhanced listings. This is also a reminder of how important non-textual content is to Google and for your traffic... Read the full article »
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11 Best Practices to Boost Land Page Conversions with Video

11 Best Practices to Boost Land Page Conversions with Video

Tuesday, December 18 2018 | Search Engine Journal
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By now, you’ve probably realized having a landing page video isn’t really an option. People simply want more video in their lives. And it’s easy to see why. It’s bite-size information that’s easy to consume and, luckily for you, easier to turn into conversions... Read the full article »
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What Are the Secrets to Creating Social Media-Friendly Videos That Sell? Here Are 5 Answers

What Are the Secrets to Creating Social Media-Friendly Videos That Sell? Here Are 5 Answers

Tuesday, December 18 2018 | Entrepreneur
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When you study the brands that are getting social media right, you notice that they all have a few things in common. In particular, they all seem to invest in high-quality video content that engages audiences, increases reach, and drives sales. The only question is, how can your business do the same?... Read the full article »
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5 Video Marketing Trends You Should Follow in 2019

5 Video Marketing Trends You Should Follow in 2019

Monday, December 17 2018 | Entrepreneur
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Ready, set, action! Now that you’ve got the scoop on the hottest video marketing trends for 2019, your business will be able to get ahead and stay ahead of the competition next year. Remember to always create entertaining and useful videos and you’ll be able to capture the attention of your audience every time... Read the full article »
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A 3 Step Plan to Creating a Video Strategy That Generates Results

A 3 Step Plan to Creating a Video Strategy That Generates Results

Sunday, December 16 2018 | Social Media Today
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When producing video content specifically to get the attention of prospects—or even to connect with those who are already interested in your industry—you need to be able to talk about things they care about. If you don’t, you’ll never even get them to click the “play” button... Read the full article »
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Artificial Intelligence: A New Step in Video Making

Artificial Intelligence: A New Step in Video Making

Friday, December 14 2018 | CDN
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AI and automation processes have suddenly become the most desired technologies for video creation. It is now capable of filming, editing, selecting and sharing videos online which results in making the ready product faster and engaging more customers. By cutting production time, the team can focus more on the creative part and what leads to the high-quality content... Read the full article »
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How Video Changed in 2018 and What That Means for Your 2019 Plans

How Video Changed in 2018 and What That Means for Your 2019 Plans

Thursday, December 13 2018 | Think with Google
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Video has always been a powerful way to advertise, but until recently, that power was limited to driving mass reach, brand awareness, and consideration. For marketers looking to inspire action—a click, a sign-up, a sale—email and search were the go-to channels... Read the full article »
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5 Components of YouTube That Brands Need to Optimize

5 Components of YouTube That Brands Need to Optimize

Thursday, December 13 2018 | Ad Week
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“What is YouTube?” Punch that question into Google, and the most common answer you’ll find is “a video sharing website.” While that is true in a sense, it’s actually a little misleading. Yes, YouTube is a website where you can share videos. It also happens to be the second-largest search engine on the internet right now... Read the full article »
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Why You Should Add Video to Your Content Strategy

Why You Should Add Video to Your Content Strategy

Wednesday, December 12 2018 | Business 2 Community
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You have to be careful not to create something no one will watch. You should determine the return on investment for a video before you even begin production. What are you hoping to get as a result of people viewing your content? When developing your video, make sure you consider the target audience... Read the full article »
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Twitter Video for Business: From Native Video to Video Ads

Twitter Video for Business: From Native Video to Video Ads

Wednesday, December 12 2018 | Animatron
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Social media videos are getting more popular every year. With the growing popularity, more money is poured into video marketing, especially on social media. At the same time, creating videos for social media has never been easier than today. With a great idea in mind and the right instruments, you can make a huge wave on social... Read the full article »
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The Web Video Marketing Council and Flimp Media have put together their quarterly report, Q4-2011 Online Video Marketing Survey and Video Email Trends Report and it has some interesting results I thought I would talk about.

It seems that online video has been all over the place in terms of online marketing as 81% report they’ve used it in their online marketing campaigns. There’s more of a split on where to post it as 67% posted to their own sites while 61% posted to social media sites.

In terms of video email, something I’m still not so sure about myself, 52% say they’ve done video email marketing and 88% of them stated it had a positive impact.

Methodology (from the report)

The online survey was digitally distributed to senior marketing professionals through the Web Video Marketing Council website, email newsletter, partner email databases, newsletters, and promoted via research partners of the Web Video Marketing Council including Flimp Media and Interactive Media Strategies.

The survey included 16 questions and responses were submitted through a secure online survey program. Survey data were collected in an online database for analysis. There were 272 respondents across various industries. 38% were from mid-sized companies of 101 to 1,000 employees. 6% were from large enterprises with more than 1,000 employees.

What Kind of Video Marketing?

The report delineated between certain types of online video marketing including posting to a company site, posting to social media sites, email marketing and for generating sales leads (33%) or internal communications (17).

Results have been so good, apparently, that 64% believe they will see an increase in their video marketing budgets for this year and another 17% thought it would remain stable while 29% thought theirs might drop. That’s in direct correlation to those who have used video in marketing online, which was 81% as well. Seems that other 29% might not be approaching things right.

It certainly seems like there’s a rift in the marketing sector. Just 76% believe that online video increase click through rates while 17% say no and 7% say they don’t know (they should read more ReelSEO to find out!).

In terms of conversion, 72% believe that online video marketing raises purchase intent/conversion versus 3% that say it’s less likely which is just odd. Then again 3% shakes out to around eight people.

Email Video Marketing

Most email clients and services don’t allow the playing of a video right in the email, except really Gmail and a YouTube video. The respondents thought the best way to do email video marketing is to link to a video landing page. Next is linking to a social media of video sharing network. Just 9% are trying to embed video in email still and 3% are doing an animated GIF.

Barriers to Online Video Marketing

Here’s an interesting bit about the report. In terms of major barrier to online video in email marketing, 41% the availability of video assets was the problem while 25% said ease of implementation.

How hard is it to drop a link to a video page in email? Or perhaps, the problem with implementation is which way to do it? That could easily be determined with some A/B testing I’m sure. 18% cited cost as a major barrier meaning either they thought video production was pricey or the implementing of the video email marketing plan was? It’s not very specific really.

That’s a Wrap


It’s an interesting report that clearly shows some marketers either don’t have a grip on online video marketing (and need to attend some webinars here at ReelSEO) or aren’t sure how to go about doing it (again, webinar, here…). Actually, it gives me an idea on some things to get done here. There’s definitely some split in the haves and have nots, or rather, those that know and those that don’t really understand. That’s the whole point of ReelSEO, to help everyone get on track with online video advertising and marketing, so spread the word to your marketing people, so they can catch up with online video and see better results.

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