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Articles on Mobile Video Marketing and HTML 5 Video Trends

Learn about the latest trends, technologies and best practices when it comes to marketing with mobile video and HTML 5 video, including mobile video advertising, trends in mobile video consumption and production, tips for video encoding for mobile viewers and devices, new mobile video platforms, the impacts of HTML5 video, and articles on driving marketing success with mobile video.

Will Ads Become Next Net-Neutrality Battle?

| | The Wall Street Journal - Christopher Mims
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The growth of mobile video marketing could be hampered if companies such as Shine Technologies are successful. The Israeli start-up has a service that shows wireless companies how much bandwidth is consumed by advertisers across digital appliances. If adopted, Shine's technology could cause mobile advertising content to be treated in a different manner than standard digital content. Read the full article »

CMOs Are Missing Out on Mobile Marketing Opportunities

| | CIO - Tom Kaneshige
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Fifty-seven percent of marketers do not have defined mobile video marketing objectives according to a new study from Forrester. Marketers need to gauge mobile video marketing effectiveness beyond the number of pageviews. It is imperative to look at the action a user takes after the initial engagement. Read the full article »

Everyplay mobile gamer survey shows 1% of users account for 29% of spending

| | VentureBeat - Dean Takahashi
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Organizations producing mobile video marketing content may want to take a page out of the gamer handbook when producing video content. Mobile gamers actively create and share videos of gameplay. The gameplay videos entice other gamers to discover new games, mainly through social sharing and word-of-mouth. Gameplay videos are simply videos of a gamer playing the digital game. A similar "behind the scenes" approach can be followed for other video marketing content. Read the full article »

How Will 4G Adoption Affect Mobile Video?

| | eMarketer
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Mobile data pipelines are widen by 4G networks. This allows consumers to access data-intense activities, such as mobile video marketing content, with greater speeds. Faster data downloads, along with greater device bandwidths and larger devices contribute to the accelerated growth of mobile video marketing opportunities. Read the full article »

Being Digital Can't Save Every Ad

| | eMarketer
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Mobile video marketing will be a dominant digital advertising format over the next ten years. According to a September 2014 study conducted by Harris Interactive for Goo Technologies, 94 percent of respondents said that mobile ads integrated with video content is the most viable ad format. The digital video advertising market is expected to grow 30.4 percent over the next year, reaching $7.77 billion. Read the full article »

Online Video Trends: Mobile Viewership More Than Doubled YOY

| | MarketingProfs - Ayaz Nanji
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A report recently published by Ooyala found that mobile video views more than doubled between 2Q13 to 2Q14. Twenty-seven percent of total global online video views in June 2014 can be attributed to mobile video views. Organizations need to develop and deploy mobile video marketing content to reach these viewers, as more people are migrating to mobile video viewing due to bandwidth speeds and the proliferation of mobile devices. Read the full article »

The Best Damn Cross-Device Strategy. Period

| | Marketing: Sports - Ashley Eckel
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Nearly 45 percent of sports fans are using a second-screen device while watching a live sports event, making mobile video marketing a prime way to target these viewers. This audience is comprised of both live event spectators along with television viewers. Interactive mobile video content is an effective way to engage audiences. Read the full article »

What happens when you combine WhatsApp with YouTube

| | Digiday - Eric Blattberg
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5by will be introducing an app that is a blend between a messaging tool and a mobile video marketing platform. The Montreal-based company developed the app to make it easy for users to find, share and discuss video content. The video-discovery platform serves video content to mobile and desktop devices. Read the full article »

7 Things That You Need For Delivering A Perfect Mobile Video Ad Experience

| | iMedia Connection - Saurabh Bhatia
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Mobile video consumption is proliferating across the globe with daily time- spent watching exploding thanks primarily to better larger-screen smartphones and faster data connections. In addition, mobile video advertising is getting better and better. Still, many brands are in the "curious" and "testing" stages of optimally delivering meaningful and engaging messages through mobile video ads. Read the full article »

Meet the Man Who Unlocked the Secrets of Mobile Video Marketing

| | Ad Week - Garrett Sloane
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Vine video marketing superstar Jerome Jarre schools big brands like General Electric on social video marketing.

Jarre has helped to transform the six-second looping video into an art form and a marketing vehicle. It all may look really easy, but it isn’t. Jarre has to measure every second, carefully inspect each frame, shoot and often reshoot what appear to be spontaneous moments. Six seconds can take as much as six hours of work. The result is Jarre’s unique blend of comedy, pranks and absurd vignettes—all in his distinctive French accent. Read the full article »

Mobile Video Ad Spend Will Reach $1.5B By The End Of The Year (Report)

| | Venture Beat - Richard Byrne Reilly
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Mobile video ads could be the final frontier in the nascent mobile advertising space.

U.S. ad firms and marketers will spend about $1.5 billion on mobile video adds by the end of 2014, up from the $722 million spent last year. Mobile video ads accounted for nearly 19 percent of all digital video ad spending last year, a number that will climb to nearly 26 percent by the end of this year, according to eMarketer principal analyst David Hallerman. Read the full article »

Tremor Video and Ad Age/Creativity Challenge the Industry to Take Mobile Video to the Next Level

| | Digital Journal
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Tremor Video, an advertising technology company elevating brand performance across all screens for the world’s leading brands and publishers, Advertising Age, the leading media brand for advertising, marketing and media news, and Creativity, the brand world’s daily destination for the most important and exciting creative work being done in advertising, design and digital creativity around the globe, today announced the official launch of the Third Annual Super Creative Video Ad Challenge.

The contest, which runs through November, challenges marketers to transform their traditional pre-roll video ads into immersive brand experiences that inspire viewers to actively engage with their messages. This year’s contest will focus solely on mobile video marketing to allow marketers the ability to test the power of sight, sound, motion and touch, through the interactive capabilities that mobile video devices allow. Read the full article »

Mobile Video: How to Win the Battle for Engagement

| | The Guardian
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With smartphones and tablets rapidly becoming the world's preferred method for connecting to the internet, brands are looking to mobile video marketing as the next great battleground in advertising. Advertising tailored to mobile devices is growing rapidly as services such as Amazon Prime, Netflix, YouTube and Sky encourage mobile video viewing. Meanwhile, social media video platforms are looking for ways to boost the use of mobile video ads. Read the full article »

How To Build Video Into An Omni Channel Strategy

| | iMedia Connection - Justin Foster
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As a retail marketer, you should also take into account mobile when considering your video distribution strategy. With six billion mobile phone subscriptions worldwide as of 2013, the mobile video marketing cannot be ignored. A "video everywhere" strategy is attainable and allows you to engage consumers across multiple platforms. Read the full article »

Mobile Online Video: Vital to the Future of Marketing

| | Business2Community - Robert Weiss
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A priority is now being placed on video content that is optimized for mobile users. Nearly 24 million US consumers with a smartphone watch video content on their mobile device each month, and it is estimated that by 2016, that figure will skyrocket to over 110 million. Additional data shows that more and more consumers are only utilizing their smart phones to access the web, foregoing the “dated” use of laptops and personal computers. With these astounding figures, it is difficult to ignore the power of mobile video content as it relates specifically to mobile consumption patterns. But how is video optimized through mobile devices and what does this mean for businesses? Read the full article »

Mobile Marketers Are Turning to Video Ads to Acquire New Users

| | Venture Beat - Dean Takahashi
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According to a new survey by AdColony, online marketing videos are now the number one way to acquire new people for top-grossing mobile app developers. While some may be skeptical considering the source (AdColony is itself a provider of video ads), the news is unsurprising to many mobile video marketing professionals. Video ads have proven to be exceptionally effective, and as brands continue the push to infiltrate people's pockets through their phones, we can expect to see an even greater importance placed on them. Read the full article »

Mobile Video Marketing Study Claims Better Performance Than TV

| | Ad Week - Lauren Johnson
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A new report from the Mobile Marketing Association, Millward Brown and Tremor Video today finds that mobile video ads get consumers talking about ads more than television spots, even if that means being associated with annoying mobile video marketing clips.

Millward Brown, Tremor Video and the MMA showed 20 mobile video advertisements to groups of 150 consumers for a total of 3,000 respondents. The group was then asked to articulate sentiments like excitement, contentment, disappointment and inspiration for each piece of mobile video content. Read the full article »

Which Connected Device Is the Next Big Thing in Mobile?

| | Ad Week - Lauren Johnson
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Mobile video advertising is a hot topic right now. New mobile devices, mobile video platforms and apps are constantly feeding the hype, and video marketers are wise to monitor these trends closely. Mobile video marketing has proven to be an extremely lucrative weapon for marketers who know that people no longer watch a single screen at a time.

Despite all of the hype around connected homes, cars, TVs and smartwatches, a series of discussions today at the Mobile Media Summit in London underscores the challenges that brands will have in moving mobile video advertising beyond smartphones and tablets. Read the full article »

Half of Digital Video Ad Spend in 2018 Will be Mobile, eMarketer's Hallerman

| | Huffington Post - Andy Plesser
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Digital video ad spending is enjoying a period of phenomenal growth that isn't expected to peter out any time soon. By 2018, it's estimated that the digital video advertising industry will double to more than $12 billion—half of which will be around mobile platforms, according to David Hallerman, Principal Analyst at eMarkter.

In this interview at the VideoNuze summit, he discusses the booming mobile video advertising industry, the rise of mobile video platforms, and what we can expect from the online video advertising industry. Read the full article »

Why Mobile Video Is Driving the Push for Cross-Platform Measurement

| | Advertising Age - Kate Kaye
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Nielsen discovered that consumers watched 25% more mobile video content than they did the year before, but advertisers and broadcasters are still trying to figure out how to measure those mobile views comparably with television, a feat that has so far has vexed mobile video marketers.

However, Nielsen is pushing hard to unlock information that could prove invaluable to mobile video advertisers. The company plans to combine mobile video views with its television ratings this fall, following the addition of mobile views to its Online Campaign Ratings this summer. Read the full article »