Video ads are now available on the Instagram social media platform. This new mobile video marketing opportunity will feature a :15-second autoplay video ad. Brands including Disney, Activision, Lancome, Banana Republic, and the CW will be among the initial advertisers. Video has become an increasingly important part to mobile video advertising along with social media marketing. Read the full article »
App creators should consider using the new video previews available in the Apple iOS 8 App Store. This is a terrific way to utilize mobile video marketing to reach potential users. The video previews will display the first "screenshot" on an app's page and they can be up to :30-seconds in duration. Since the video's duration is short and focused, produce video content that is akin to a :30-second ad yet still conveys a story on how users will utilize the app. Read the full article »
The most recent State of Mobile Advertising report published by Opera Mediaworks found that, for the first time, 1 in 10 mobile ads delivered in the US are mobile video ads. this is proof that brands are embracing mobile video marketing as a way to engage audiences. Additionally, mobile video content has become a key component of marketing strategies. Read the full article »
According to the "2014 State of Mobile Advertising" report authored by Mediaworks, mobile video marketing use and Android mobile users are growing. Android devices captured 57.6 percent of mobile video marketing views. Apple iOS devices contributed 30.2 percent of mobile video marketing views. Read the full article »
Twenty-six percent of video starts occurred on mobile devices during Q2 2014 according to Adobe's Q2 '14 U.S. Digital Video Benchmarks report. Over 13 percent of mobile video starts occurred on smartphones compared to 13 percent on mobile tablets. Only 16.6 percent of mobile video views reached 75 percent of completion, meaning mobile video marketing efforts really need to be impactful to gain viewer attention. Read the full article »
Research conducted by YuMe and IPG Media Lab found that mobile video marketing is effective because smartphones grab viewer's attention. The device that someone views a video ad may be just as important as the digital ad. Pre-roll video ads viewed on a mobile device were found to be highly attentive by 64 percent of viewers. Read the full article »
Mobile video marketers now have a new venue for video ads. The Snapchat social network has launched mobile video advertising inventory. The first video ad debuted under Snapchat's "Recent Updates" tab. The :20-second spot is similar in style to online video ads that run on the Facebook and YouTube social media networks. Read the full article »
The growth of mobile video marketing could be hampered if companies such as Shine Technologies are successful. The Israeli start-up has a service that shows wireless companies how much bandwidth is consumed by advertisers across digital appliances. If adopted, Shine's technology could cause mobile advertising content to be treated in a different manner than standard digital content. Read the full article »
Fifty-seven percent of marketers do not have defined mobile video marketing objectives according to a new study from Forrester. Marketers need to gauge mobile video marketing effectiveness beyond the number of pageviews. It is imperative to look at the action a user takes after the initial engagement. Read the full article »
Organizations producing mobile video marketing content may want to take a page out of the gamer handbook when producing video content. Mobile gamers actively create and share videos of gameplay. The gameplay videos entice other gamers to discover new games, mainly through social sharing and word-of-mouth. Gameplay videos are simply videos of a gamer playing the digital game. A similar "behind the scenes" approach can be followed for other video marketing content. Read the full article »
Mobile data pipelines are widen by 4G networks. This allows consumers to access data-intense activities, such as mobile video marketing content, with greater speeds. Faster data downloads, along with greater device bandwidths and larger devices contribute to the accelerated growth of mobile video marketing opportunities. Read the full article »
Mobile video marketing will be a dominant digital advertising format over the next ten years. According to a September 2014 study conducted by Harris Interactive for Goo Technologies, 94 percent of respondents said that mobile ads integrated with video content is the most viable ad format. The digital video advertising market is expected to grow 30.4 percent over the next year, reaching $7.77 billion. Read the full article »
A report recently published by Ooyala found that mobile video views more than doubled between 2Q13 to 2Q14. Twenty-seven percent of total global online video views in June 2014 can be attributed to mobile video views. Organizations need to develop and deploy mobile video marketing content to reach these viewers, as more people are migrating to mobile video viewing due to bandwidth speeds and the proliferation of mobile devices. Read the full article »
Nearly 45 percent of sports fans are using a second-screen device while watching a live sports event, making mobile video marketing a prime way to target these viewers. This audience is comprised of both live event spectators along with television viewers. Interactive mobile video content is an effective way to engage audiences. Read the full article »
5by will be introducing an app that is a blend between a messaging tool and a mobile video marketing platform. The Montreal-based company developed the app to make it easy for users to find, share and discuss video content. The video-discovery platform serves video content to mobile and desktop devices. Read the full article »
Mobile video consumption is proliferating across the globe with daily time- spent watching exploding thanks primarily to better larger-screen smartphones and faster data connections. In addition, mobile video advertising is getting better and better. Still, many brands are in the "curious" and "testing" stages of optimally delivering meaningful and engaging messages through mobile video ads. Read the full article »
Vine video marketing superstar Jerome Jarre schools big brands like General Electric on social video marketing.
Jarre has helped to transform the six-second looping video into an art form and a marketing vehicle. It all may look really easy, but it isn’t. Jarre has to measure every second, carefully inspect each frame, shoot and often reshoot what appear to be spontaneous moments. Six seconds can take as much as six hours of work. The result is Jarre’s unique blend of comedy, pranks and absurd vignettes—all in his distinctive French accent. Read the full article »
Mobile video ads could be the final frontier in the nascent mobile advertising space.
U.S. ad firms and marketers will spend about $1.5 billion on mobile video adds by the end of 2014, up from the $722 million spent last year. Mobile video ads accounted for nearly 19 percent of all digital video ad spending last year, a number that will climb to nearly 26 percent by the end of this year, according to eMarketer principal analyst David Hallerman. Read the full article »
Tremor Video, an advertising technology company elevating brand performance across all screens for the world’s leading brands and publishers, Advertising Age, the leading media brand for advertising, marketing and media news, and Creativity, the brand world’s daily destination for the most important and exciting creative work being done in advertising, design and digital creativity around the globe, today announced the official launch of the Third Annual Super Creative Video Ad Challenge.
The contest, which runs through November, challenges marketers to transform their traditional pre-roll video ads into immersive brand experiences that inspire viewers to actively engage with their messages. This year’s contest will focus solely on mobile video marketing to allow marketers the ability to test the power of sight, sound, motion and touch, through the interactive capabilities that mobile video devices allow. Read the full article »
With smartphones and tablets rapidly becoming the world's preferred method for connecting to the internet, brands are looking to mobile video marketing as the next great battleground in advertising. Advertising tailored to mobile devices is growing rapidly as services such as Amazon Prime, Netflix, YouTube and Sky encourage mobile video viewing. Meanwhile, social media video platforms are looking for ways to boost the use of mobile video ads. Read the full article »