First-ever mobile video benchmark study validates mobile video marketing as an effective strategy for making anytime, anywhere connections with consumers.
Video is a proven marketing vehicle for businesses of all shapes and sizes. Scores of small and medium-sized businesses already advertise with YouTube videos and incorporate other video strategies into their marketing efforts.
However, marketers and business owners often perceive mobile video as a mixed bag. Although scores of consumers are using their mobile devices to view video content, smaller screens and the lack of constant WiFi connections have led many to believe that mobile video is a limited impact marketing medium.Read the full article »