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Online Video Content Marketing
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Articles on Mobile Video Marketing and HTML 5 Video Trends

Learn about the latest trends, technologies and best practices when it comes to marketing with mobile video and HTML 5 video, including mobile video advertising, trends in mobile video consumption and production, tips for video encoding for mobile viewers and devices, new mobile video platforms, the impacts of HTML5 video, and articles on driving marketing success with mobile video.

Angry Birds Maker Hatches In-Game Video Ad Plan

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  • | Adweek - Garett Sloane
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Angry Bird creator Rovio will be introducing a new mobile video ad product in Q2 2014 that will permit in-game video ads. While details are not available, it is believed that game players will be given incentives to view the mobile video marketing content. Spending in the mobile video ad space is expected to grow 81.2 percent in 2014. Read the full article »

Mobile Video To Grow 14 Times By 2018

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  • | MediaPost's Online Video Insider - Daisy Whitney
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New reports from Cisco and Nielsen emphasize the growth of mobile video viewing. By 2018, mobile video traffic is expected to be 14 times larger than today's traffic, comprising 69 percent of the total mobile data traffic worldwide. Nielsen data found that Americans spend 60 hours a week consuming content across digital devices. Most Americans own four digital devices. Read the full article »

Why Brands Love Stop-Motion Vines

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  • | Digiday - Haniya Rae
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Many mobile video marketers are creating stop-motion video content using the Vine application. The stop-motion style appeals to brands as a way to create video content that emphasizes style and offers a unique experience to viewers. Also, stop-motion is a video style in which a brand's product or service can play a staring role. Read the full article »

IAB Issues Mobile Video Ad Guide

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  • | Mobile Marketing Daily - Mark Walsh
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The Interactive Advertising Bureau's (IAB) “Mobile Video Buyer’s Guide: Practical Advice for Video Advertising on Smartphones and Tablets" addresses how mobile video marketing ad units should be managed. The guidelines include both the technical delivery of mobile video ad content, along with creative recommendations including video duration and interaction elements. Read the full article »

ABI: Mobile Video Trumps Connected Devices

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  • | HomeMedia Magazine - Erik Gruenwedel
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A new report from ABI Research indicates that 40 percent of consumers will view video content via mobile devices by 2018. Mobile video viewing consumption in 2013 was at around 20 percent. Connected devices will replace traditional linear viewing on TV devices. The report also noted that short-form video content is becoming a key component of mobile video viewing. Read the full article »

5 Ways to Use Mobile Video to Educate Your Customers

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  • | Business 2 Community - Dorian Travers
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Mobile video marketing campaigns can be up to three-times more effective than desktop campaigns. An array of video content can be created specifically for mobile video marketing initiatives. Product demonstrations and FAQs are a quick way to engage viewers. Customer testimonials and behind-the-scene tours help humanize an organization. Mobile video can be used to connect with prospective customers. Read the full article »

Cisco VNI: Mobile Video to Grow 14-Fold by 2018, Account for Nearly 70% of All Traffic

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  • | Video Nuze - Jose Alvear
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Cisco's latest Visual Networking Index (VNI) report predicts that mobile video traffic will increase 14-fold between 2013 to 2018. Video viewing is expected to have the highest growth rate of any mobile activity. Cisco predicts that, by 2018, 65 percent of global data traffic will be generated from mobile video. Mobile video will account for six times as much mobile traffic as general mobile / web data traffic. Read the full article »

Mobile Devices Lead Online Video Views, Adobe Says

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  • | ClickZ - Susan Kuchinskas
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According to Adobe's Digital Video Index for Q4 2013, the fastest growing device for premium video views are mobile smartphones. Within the sports category, video views on smartphones increased 640 percent year-over-year. There was a 440 percent in growth for all streamed video content. Twenty-five percent of all sports video content is viewed on mobile phones. Read the full article »

The Age Of The 3-Second Ad Is Upon Us

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  • | MediaPost's Mobile Insider - Steve Smith,
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As viewers move to mobile appliances to consume video content, online video ads will move from 15-second to 30-second ads and, instead, will be video clips between 6 to 15 seconds. Mobile video marketing moved into short-form video content due in part to the rapid adoption of the Vine and Instagram video apps. Mobile video marketers do need to take into account both the smaller screen size of smartphones along with ensuring the video's duration is "bite sized" for mobile viewers. Read the full article »

Ad Types Most Effective For Mobile

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  • | Center for Media Research - Jack Loechner
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DG MediaMind ‘Mobile Performance Benchmarks’found that mobile video ads with polite rich media banners generated a higher video start rate versus expandable content ad units. For mobile video marketing, polite banner videos netted a 3.33 percent engagement rate, while expandable banners generated a 1.51 percent engagement rate. Video ads for retail and electronics brands were the highest performers. Read the full article »

How Warby Parker is getting mobile email right

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  • | Mobile Marketer - Kari Jensen
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Online retailer Warby Parker his distributing mobile video marketing content as a way to answer customer service questions. Warby Parker created this initiative based on data that showed their customers were not only viewing the retailer's branded video via mobile devices, but that the video content was being shared in a viral capacity. The mobile emails are effective because they are short with the information up front, minimizing the number of steps a customer needs to take to engage with the message. Read the full article »

This Brand Hired a 16-Year-Old to Build Its Following On Snapchat

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  • | Ad Age | Digital - Cotton Delo
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To reach its core target audience, Wet Seal hired 16-year old vlogger Meghan Hughes for a 2-day Snapshat mobile video marketing campaign. The campaign took place the weekend before Christmas 2013, with Hughes creating a video story of her life using the Snapschat mobile video app. The campaign generated 9,000 new follows and 6,000 total views of the story. Wet Seal only had 2,000 Snapchat followers prior to this mobile video campaign. Read the full article »

AT&T's New "Sponsored Data" Offering Could Make Mobile Video Truly Mobile

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  • | VideoNuze - Will Richmond
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AT&T's new "Sponsored Data" program could revolutionize mobile video marketing. The Sponsored Data program will have content providers pay for the cost of data consumed when an AT&T subscriber watches video ads or promotional videos instead of having the video views count towards the subscriber's monthly data cap. As mobile become the preferred device for viewing content, Sponsored Data could provide attractive ROIs to marketers. Read the full article »

Mobile Video: Where the Heat Is

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  • | Advertising Age - Mike Owen
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2013 proved to be a watershed year for mobile video marketing. Mobile video is the fastest growing ad format within the mobile space. Twenty percent of all global online video ad views were generated from mobile devices. The optimal video length for mobile video content is between :15-to-:30-seconds. Mobile video content needs to load within three-seconds or viewers will click away. Read the full article »

Mobile video viewing more than doubles YOY: report

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  • | Mobile Marketer - Kari Jensen
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Video viewing on mobile devices, including smartphones and tablets, grew 133 percent from September 2012 to September 2013 according to Ooyala's "Q3 2013 Global Video Index." Mobile video marketing has become a key facet of mobile strategies executed by major brands. The reason: the rapid growth of mobile video views. Read the full article »

Video Boom Forces Verizon to Upgrade Network

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  • | The Wall Street Journal - Ryan Knutson
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Over the past year, Verizon Wireless has invested millions of dollars to upgrade its mobile network. The upgrades were needed due to the sheer amount of mobile video traffic. Due to online video, the wireless download speeds for Verizon's 4G network has dropped as much as 20 percent over the past year in key markets. High-definition videos continued to be streamed by mobile users. Read the full article »

Mobile video to come of age as significant branding strategy in 2014

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  • | Mobile Marketer - Chantal Tode
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Mobile video marketing is expected to be a key component of digital marketing initiatives in 2014. While 2013 saw the rapid adoption of short-form video content, especially videos created using the Vine and Instagram apps, mobile video ad opportunities will be substantial in 2014. Additionally, consumers are watching more content via mobile devices. Twitter is ramping up mobile video ad inventory, offering advertisers the opportunity to reach 176 million mobile users. Read the full article »
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