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Articles on Mobile Video Marketing and HTML 5 Video Trends

Learn about the latest trends, technologies and best practices when it comes to marketing with mobile video and HTML 5 video, including mobile video advertising, trends in mobile video consumption and production, tips for video encoding for mobile viewers and devices, new mobile video platforms, the impacts of HTML5 video, and articles on driving marketing success with mobile video.

Opera Bags AdColony to Strengthen Its Mobile Video Ads Portfolio, Report Claims

| | Techie News - Ravi Mandalia
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According to TechChrunch, Opera Software may be on the verge of acquiring mobile video advertising company AdColony for a sum rumored to be in the hundreds of millions.

AdColony was launched in 2011 with backing from Insight Venture Partners. A performance oriented company, AdColony always puts emphasis on how fast the video ads load and this is probably the piece of technology that Opera has set its eyes on. Read the full article »

Streaming Media On Smartphones On The Rise: MTM

| | Stream Daily - Josh Kolm
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Mobile Video Marketing continues to be cited as an unmissable opportunity for digital platforms and content creators. According to a report from the Media Technology Monitor (MTM), 35 percent of Smartphone users in Canada stream web video content on their device--a significant increase from last year's 27 percent. Read the full article »

Old Navy, L’Oreal Drive Mobile Video Relevancy with Enhanced Targeting

| | Mobile Marketer - Chantal Tode
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Today, there are approximately 88 million U.S. mobile users who consume video, according to industry research. For marketers, these numbers mean it is imperative that they be able to deliver compelling, relevant video ads to consumers.

Currently, mobile video ads are often untargeted or targeted solely based on the type of video content. The new system will take into account data from both the digital and physical worlds in order to deliver pre-roll ads to specific audiences.

Old Navy, L’Oreal Paris, Kraft Foods and Mondelez will be the first to test the waters of new enhanced targeting capabilities for mobile advertising. Read the full article »

Study: Audiences Increasingly Going Mobile for Entertainment

| | Ad Week - Michelle Castillo
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A study conducted by global mobile video advertising firm Vdopia found that mobile consumption of entertainment-themed media is sharply on the rise. Pulled from the Vdopia Mobile Insights (VMI) Series, which takes a look at brand and consumer behavior across the company's global reach of 330 million people. The number of people who said they looked at entertainment content on their smartphones during a given month went up 28 percent. Purchasing tickets using a mobile device increased 40 percent. Mobile audiences were also twice as likely to click on entertainment ads than those who viewed the spots on a non-smartphone platform. They were 45 percent more likely to remember the ads, compared to 24 percent of those using a regular computer or other non-mobile device. Read the full article »

Why Mobile is Making Video Marketing More Important than Ever

| | Vidyard - Teddy Hunt
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If you have a well-rounded content marketing strategy, you reach potential customers through a variety of mediums — online video included. However, the prevalence of mobile devices means that you should consider paying closer attention to how you use mobile video marketing.

When browsing the Internet on the four-inch screen of your smartphone, it’s way easier to watch a video than to read text. People simply love video and when it exists in lieu of something not as easy to view on mobile, viewers will hit that play button. Read the full article »

Mobile Video Marketing Hits Home With Consumers

| | Gaebler.com - Ken Gaebler
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First-ever mobile video benchmark study validates mobile video marketing as an effective strategy for making anytime, anywhere connections with consumers.

Video is a proven marketing vehicle for businesses of all shapes and sizes. Scores of small and medium-sized businesses already advertise with YouTube videos and incorporate other video strategies into their marketing efforts.

However, marketers and business owners often perceive mobile video as a mixed bag. Although scores of consumers are using their mobile devices to view video content, smaller screens and the lack of constant WiFi connections have led many to believe that mobile video is a limited impact marketing medium. Read the full article »

6 Mobile Marketing Must-Have's

| | DirectMarketingNews - Perry Simpson
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As mobile technology and communication continues to mature, marketers sometimes struggle to keep pace with today's savvy, agile consumer. Many companies (including Facebook) continue to invest heavily in mobile optimization, but others still seem hesitant to seriously consider deep-linking, responsive design, or geolocation. If the ever-increasing email open rates on mobile are any indication, there's never been a more critical time to optimize mobile marketing efforts. Read the full article »

Optimize Video Marketing Strategies For The Most Attentive Audience – Mobile Viewers [data]

| | Brafton.com
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Video marketing may be a relatively new endeavor for your brand, but you can’t spend too long getting your feet wet. Consumers’ habits have already evolved past desktop viewing, and you need to think about mobile users to reach your most dedicated video audience.

Pixability recently published survey findings showing that people watch around 56 percent of all videos on desktop computers, tuning in on smartphones 27 percent of the time and tablets 14 percent. This kind of a breakdown might be expected given that consumers dedicate more screen time to smartphones than PCs or laptops. Read the full article »

6 Marketing Trends to Keep Your Eye On Now

| | tech.co - Rick Delgado
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In the last few years, we’ve seen an explosion of mobile devices, meaning that entrepreneurs and small businesses have whole new fields in which to ply their craft and attract new customers. Innovations are happening on a daily basis with each year allowing for more improvements and new ideas. Read the full article »

Apple Bringing Full-Screen Video iAds to Mobile

| | Ad Age - Tim Peterson
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Apple will be introducing mobile video iAds that will automatically play full-screen video content apps. Today, viewers need to click on a mobile banner to see a mobile video ad within an app accessed viewed either Apple's iPhone or iPad. The new iAds are being described as interstitials that will interrupt the user using the app. Industry analysts speculate that the iAd video will play at transitional moments. Read the full article »

Mobile Video Audience Tops 100 Million In Q4, More Time On Mobile Web

| | Mobile Marketing Daily - Mark Walsh
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During Q4 2013, 101 million people viewed video content via a mobile device. According to the latest Nielsen report, the average viewer spent nearly 1 1/2 hours per month consuming mobile video content. This is an increase of 23 percent. Viewers ages 35 to 54 represent the largest group consuming video content on mobile devices. Read the full article »

Video Content in a Mobile World: Diet-Sized and Distributed

| | Tech Cocktail - Alex Calic
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The mobile video marketing experience can differ from online video marketing in a number of key ways. First, distributing branded video content may necessitate using apps instead of deploying a branded website and links to a YouTube Channel. Some mobile video viewing experiences also have self-imposed functional constraint, including imposing strict content duration lengths, to create a better user experience. Finally, the smaller screen size and data connections make "snacking" the preferred way for viewers to engage with mobile video content. Read the full article »

Boom! As mobile video ads explode, Hollywood cashes in

| | USA Today - John Shinal
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Mobile video marketing initiatives increased 86 percent in Q4 2013 compared to Q4 2012 according to a new report from FreeWheel TV. The increase in the number of mobile video ads can be attributed to viewer migration. In particular, ad views for short-form video content grew in double-digits. Video ad views on mobile devices increased to 178 percent for smartphones and 176 percent for tablets in 2013. Read the full article »

As Tablets, Smartphones and Web Alternatives Grow, Reaching Voters Gets Tough, New Political Survey Says

| | MediaPost's VidBlog - P.J. Bednarski
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The Off the Grid National Survey, conducted by Public Opinion Strategies and Global Strategy Group on behalf of Google found that political candidates need to shift budget from television to mobile video marketing to reach prospective voters. While nearly $6 billion was spent on television ads for US political candidates in 2012, the study found that 30 percent of voters polled said they do not watch live television except for sporting events. Viewers more frequently watch programming online or they skip ads when watching shows recorded on a DVR. Read the full article »

Zumobi CEO Talks Video, Mobile CRM Platform Launch For Marketers

| | AdExchanger - Kelly Liyakasa
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The Zumobi Brand Integration Platform for Marketers was launche earlier this week by Seattle-based mobile media and advertising technology company Zumobi. With an eight-year presence in the mobile app space, Zumobi inherently understands the mobile experience. The company launched a mobile video ad format in the Fall of 2013, which provides video inventory in areas that did not previously exist. Read the full article »

Online Video and Mobile Access: Changing the Way We View and Value Content

| | iMedia Connection Blog - Dan Roche
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As viewer habits have shifted, mobile video viewing has grown. In some instances, mobile devices now represent the "first screen" for viewing content, displacing television. The convenience of accessing content on the go coupled with the ability to access premium video content are two reasons why mobile video has grown. As consumers continue to access online, brands will need to evolve mobile video marketing efforts. Read the full article »