Mobile Video Marketing
Articles, case studies, whitepapers and information about Mobile Video Marketing.
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From: MediaPost's MobileInsider - Steve Smith |
Tuesday, 01 January 2013 00:00
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One of the most important mobile video marketing trends for 2012 was the evolution of viewer media consumption patterns. Video media consumption now occurs across an array of screens and devices. Android and iPad tablets and smartphones have become essential screens.
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From: MediaPost's RTB Insider - Anthony Iacovone |
Thursday, 27 December 2012 12:22
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Mobile video view-through rates (VTR) for a retail mobile video marketing campaign during the 2012 Black Friday to Cyber Monday period were at 12 percent for a :30 second video. Viewers will engage with targeted mobile video campaigns.
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From: MarketingSherpa Blog - John Tackett |
Thursday, 27 December 2012 00:00
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According to the MarketingSherpa 2012 Mobile Marketing Benchmark Report, 71 percent of marketers indicated that their mobile marketing budgets would increase. When comparing different content formats, MarketingSherpa found that video content is highly effective in mobile marketing. Most marketers do not include video content because of the difficulties in implementing campaigns.
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From: Center for Media Research - Jack Loechner |
Thursday, 20 December 2012 08:37
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The Q3 2012 Video Index report from Ooyala found that television is no longer the only screen in living. Today, viewers are watching long-form premium video content on any number of connected devices. In the long-form premium content category, "online video" isn't a definition due to the fact that TV viewing habits have changed.
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From: ClickZ - Mary Lisbeth D'Amico |
Wednesday, 19 December 2012 00:00
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The Mobile Video Diaries report published recently by the IAB and On Device Research found that one-third of viewers are watching video on a mobile device in a room where a second screen is available. Television sets, tablets and computers are considered to be second screen devices.
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From: Telecompetitor - Andrew Burger |
Tuesday, 18 December 2012 14:26
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Sixty-three percent of the videos viewed on mobile devices are watched at home. This is according to The IAB Mobile Phone Video Diaries report. Ninety-two percent of viewers have shared video content on their smart phones. Fifty-three percent of respondents said they are positive or neutrally receptive to mobile video ads.
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From: Mobile Marketer - Lauren Johnson |
Friday, 14 December 2012 12:36
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Nat Geo Wild created a mobile video marketing campaign in support of its Big Cat Week. The campaign was created by Mediahub/Mullen and leveraged the Socialcam mobile video application and was designed to increase awareness and audience tune-in.
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From: Mobile Marketer - Jim Dicso |
Friday, 14 December 2012 10:09
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Mobile video advertising has become functional across different devices. Additionally, more robust features are being added to mobile video ads. Videos delivered to mobile devices account for a higher CPM, better brand value and have a direct impact on advertisers.
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From: Marketing Charts |
Friday, 14 December 2012 00:00
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The Interactive Advertising Bureau's (IAB) On Device Research report found that 92 percent of mobile device owners shared video content. Forty-nine percent of mobile users shared video content on a weekly basis, with social media posts being the primary way that digital video content was shared.
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