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Articles on Mobile Video Marketing and HTML 5 Video Trends

Learn about the latest trends, technologies and best practices when it comes to marketing with mobile video and HTML 5 video, including mobile video advertising, trends in mobile video consumption and production, tips for video encoding for mobile viewers and devices, new mobile video platforms, the impacts of HTML5 video, and articles on driving marketing success with mobile video.

Mobile Video: How to Win the Battle for Engagement

| | The Guardian
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With smartphones and tablets rapidly becoming the world's preferred method for connecting to the internet, brands are looking to mobile video marketing as the next great battleground in advertising. Advertising tailored to mobile devices is growing rapidly as services such as Amazon Prime, Netflix, YouTube and Sky encourage mobile video viewing. Meanwhile, social media video platforms are looking for ways to boost the use of mobile video ads. Read the full article »

How To Build Video Into An Omni Channel Strategy

| | iMedia Connection - Justin Foster
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As a retail marketer, you should also take into account mobile when considering your video distribution strategy. With six billion mobile phone subscriptions worldwide as of 2013, the mobile video marketing cannot be ignored. A "video everywhere" strategy is attainable and allows you to engage consumers across multiple platforms. Read the full article »

Mobile Online Video: Vital to the Future of Marketing

| | Business2Community - Robert Weiss
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A priority is now being placed on video content that is optimized for mobile users. Nearly 24 million US consumers with a smartphone watch video content on their mobile device each month, and it is estimated that by 2016, that figure will skyrocket to over 110 million. Additional data shows that more and more consumers are only utilizing their smart phones to access the web, foregoing the “dated” use of laptops and personal computers. With these astounding figures, it is difficult to ignore the power of mobile video content as it relates specifically to mobile consumption patterns. But how is video optimized through mobile devices and what does this mean for businesses? Read the full article »

Mobile Marketers Are Turning to Video Ads to Acquire New Users

| | Venture Beat - Dean Takahashi
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According to a new survey by AdColony, online marketing videos are now the number one way to acquire new people for top-grossing mobile app developers. While some may be skeptical considering the source (AdColony is itself a provider of video ads), the news is unsurprising to many mobile video marketing professionals. Video ads have proven to be exceptionally effective, and as brands continue the push to infiltrate people's pockets through their phones, we can expect to see an even greater importance placed on them. Read the full article »

Mobile Video Marketing Study Claims Better Performance Than TV

| | Ad Week - Lauren Johnson
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A new report from the Mobile Marketing Association, Millward Brown and Tremor Video today finds that mobile video ads get consumers talking about ads more than television spots, even if that means being associated with annoying mobile video marketing clips.

Millward Brown, Tremor Video and the MMA showed 20 mobile video advertisements to groups of 150 consumers for a total of 3,000 respondents. The group was then asked to articulate sentiments like excitement, contentment, disappointment and inspiration for each piece of mobile video content. Read the full article »

Which Connected Device Is the Next Big Thing in Mobile?

| | Ad Week - Lauren Johnson
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Mobile video advertising is a hot topic right now. New mobile devices, mobile video platforms and apps are constantly feeding the hype, and video marketers are wise to monitor these trends closely. Mobile video marketing has proven to be an extremely lucrative weapon for marketers who know that people no longer watch a single screen at a time.

Despite all of the hype around connected homes, cars, TVs and smartwatches, a series of discussions today at the Mobile Media Summit in London underscores the challenges that brands will have in moving mobile video advertising beyond smartphones and tablets. Read the full article »

Half of Digital Video Ad Spend in 2018 Will be Mobile, eMarketer's Hallerman

| | Huffington Post - Andy Plesser
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Digital video ad spending is enjoying a period of phenomenal growth that isn't expected to peter out any time soon. By 2018, it's estimated that the digital video advertising industry will double to more than $12 billion—half of which will be around mobile platforms, according to David Hallerman, Principal Analyst at eMarkter.

In this interview at the VideoNuze summit, he discusses the booming mobile video advertising industry, the rise of mobile video platforms, and what we can expect from the online video advertising industry. Read the full article »

Why Mobile Video Is Driving the Push for Cross-Platform Measurement

| | Advertising Age - Kate Kaye
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Nielsen discovered that consumers watched 25% more mobile video content than they did the year before, but advertisers and broadcasters are still trying to figure out how to measure those mobile views comparably with television, a feat that has so far has vexed mobile video marketers.

However, Nielsen is pushing hard to unlock information that could prove invaluable to mobile video advertisers. The company plans to combine mobile video views with its television ratings this fall, following the addition of mobile views to its Online Campaign Ratings this summer. Read the full article »

Mobile Video Watching Up 532 Percent In Two Years, Study Says

| | CNet - Don Reisinger
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A new study from video technology company, Ooyala, shows that smartphones and tablets are playing a key role in the consumption of online marketing videos. Massive growth in online video consumption via mobiles devices has changed the paradigm in content availability, highlighting the importance of comprehensive mobile video marketing strategies. Read the full article »

Mobile Video Advertising: Brand Building Magic Is At Hand

| | ADOTAS - Mihael Mikek
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The power streams of digital video and mobile advertising are converging and creating a new torrent of cross-screen innovation. The richer and more personal experience afforded by mobile video advertising is a limitless opportunity for brand marketing.

However, as many juicy opportunities as there are in mobile video advertising, there are a like number of challenges. Read the full article »

Opera Bags AdColony to Strengthen Its Mobile Video Ads Portfolio, Report Claims

| | Techie News - Ravi Mandalia
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According to TechChrunch, Opera Software may be on the verge of acquiring mobile video advertising company AdColony for a sum rumored to be in the hundreds of millions.

AdColony was launched in 2011 with backing from Insight Venture Partners. A performance oriented company, AdColony always puts emphasis on how fast the video ads load and this is probably the piece of technology that Opera has set its eyes on. Read the full article »

Streaming Media On Smartphones On The Rise: MTM

| | Stream Daily - Josh Kolm
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Mobile Video Marketing continues to be cited as an unmissable opportunity for digital platforms and content creators. According to a report from the Media Technology Monitor (MTM), 35 percent of Smartphone users in Canada stream web video content on their device--a significant increase from last year's 27 percent. Read the full article »

Old Navy, L’Oreal Drive Mobile Video Relevancy with Enhanced Targeting

| | Mobile Marketer - Chantal Tode
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Today, there are approximately 88 million U.S. mobile users who consume video, according to industry research. For marketers, these numbers mean it is imperative that they be able to deliver compelling, relevant video ads to consumers.

Currently, mobile video ads are often untargeted or targeted solely based on the type of video content. The new system will take into account data from both the digital and physical worlds in order to deliver pre-roll ads to specific audiences.

Old Navy, L’Oreal Paris, Kraft Foods and Mondelez will be the first to test the waters of new enhanced targeting capabilities for mobile advertising. Read the full article »

Study: Audiences Increasingly Going Mobile for Entertainment

| | Ad Week - Michelle Castillo
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A study conducted by global mobile video advertising firm Vdopia found that mobile consumption of entertainment-themed media is sharply on the rise. Pulled from the Vdopia Mobile Insights (VMI) Series, which takes a look at brand and consumer behavior across the company's global reach of 330 million people. The number of people who said they looked at entertainment content on their smartphones during a given month went up 28 percent. Purchasing tickets using a mobile device increased 40 percent. Mobile audiences were also twice as likely to click on entertainment ads than those who viewed the spots on a non-smartphone platform. They were 45 percent more likely to remember the ads, compared to 24 percent of those using a regular computer or other non-mobile device. Read the full article »

Why Mobile is Making Video Marketing More Important than Ever

| | Vidyard - Teddy Hunt
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If you have a well-rounded content marketing strategy, you reach potential customers through a variety of mediums — online video included. However, the prevalence of mobile devices means that you should consider paying closer attention to how you use mobile video marketing.

When browsing the Internet on the four-inch screen of your smartphone, it’s way easier to watch a video than to read text. People simply love video and when it exists in lieu of something not as easy to view on mobile, viewers will hit that play button. Read the full article »

Mobile Video Marketing Hits Home With Consumers

| | Gaebler.com - Ken Gaebler
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First-ever mobile video benchmark study validates mobile video marketing as an effective strategy for making anytime, anywhere connections with consumers.

Video is a proven marketing vehicle for businesses of all shapes and sizes. Scores of small and medium-sized businesses already advertise with YouTube videos and incorporate other video strategies into their marketing efforts.

However, marketers and business owners often perceive mobile video as a mixed bag. Although scores of consumers are using their mobile devices to view video content, smaller screens and the lack of constant WiFi connections have led many to believe that mobile video is a limited impact marketing medium. Read the full article »

6 Mobile Marketing Must-Have's

| | DirectMarketingNews - Perry Simpson
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As mobile technology and communication continues to mature, marketers sometimes struggle to keep pace with today's savvy, agile consumer. Many companies (including Facebook) continue to invest heavily in mobile optimization, but others still seem hesitant to seriously consider deep-linking, responsive design, or geolocation. If the ever-increasing email open rates on mobile are any indication, there's never been a more critical time to optimize mobile marketing efforts. Read the full article »

Optimize Video Marketing Strategies For The Most Attentive Audience – Mobile Viewers [data]

| | Brafton.com
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Video marketing may be a relatively new endeavor for your brand, but you can’t spend too long getting your feet wet. Consumers’ habits have already evolved past desktop viewing, and you need to think about mobile users to reach your most dedicated video audience.

Pixability recently published survey findings showing that people watch around 56 percent of all videos on desktop computers, tuning in on smartphones 27 percent of the time and tablets 14 percent. This kind of a breakdown might be expected given that consumers dedicate more screen time to smartphones than PCs or laptops. Read the full article »

6 Marketing Trends to Keep Your Eye On Now

| | tech.co - Rick Delgado
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In the last few years, we’ve seen an explosion of mobile devices, meaning that entrepreneurs and small businesses have whole new fields in which to ply their craft and attract new customers. Innovations are happening on a daily basis with each year allowing for more improvements and new ideas. Read the full article »