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The Latest Video Marketing News Articles
Latest news and articles about video marketing, video communications, video advertising, video production, video SEO, video technologies and more.
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From: TechCrunch - Leena Rao |
Tuesday, 21 February 2012 11:38
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comScore just released its monthly U.S. online video data, and while viewership dipped slightly in January 2012 (from December), long-form video content views are on the rise.
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From: Online Media Daily - Joe Mandese |
Tuesday, 21 February 2012 10:33
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Online video tracking and measurement firm Visible Measures has been accredited by media industry ratings watchdog the Media Rating Council for a range of its core video metrics products.
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From: The Video Marketing Blog - Catie Foertsch |
Tuesday, 21 February 2012 10:03
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Posting properly optimized videos to video sharing sites, sharing video content via social media and embedding videos into websites are simple ways to increase the total number of video views.
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From: Ragan.com - Rahul Banker |
Tuesday, 21 February 2012 09:58
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The Pinterest social media site can help with search engine optimization by offering link-building opportunities and through keywords added to specific boards to help with Google indexes.
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From: iMedia Connection - Pablo Schklowsky |
Tuesday, 21 February 2012 09:32
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Turn-key HTML5 video solutions are not yet available within the online video advertising space.
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From: Center for Media Research - Jack Loechner |
Tuesday, 21 February 2012 09:01
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Consumer Packaged Goods (CPG) brands were the top spenders of online video advertising inventory in 2011, with Health/Pharmaceutical coming in at second.
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From: Advertising Age - Jason Del Rey |
Monday, 20 February 2012 16:09
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The New York Giants' football franchise creates "behind the scenes" videos of players to further engage fans.
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From: VideoNuze - Will Richmond |
Monday, 20 February 2012 15:04
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The rise of online and mobile video viewing of television programs has impacted how viewership is measured over different devices.
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From: Fast Company's Co-Create Blog - Teressa Iezzi |
Monday, 20 February 2012 11:06
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Australian filmmakers Henry Inglis and Aaron McCann created the unconventional "It's a Snap" video in support of Western Australia’s Central Institute of Technology (CIT).
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From: BizReport - Kristina Knight |
Monday, 20 February 2012 10:50
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The December 2011 comScore report found that viewers spent fifteen percent of their viewing time watching online video ads.
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From: MediaPost's VidBlog - Daisy Whitney |
Sunday, 19 February 2012 00:00
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A video created by Man+Hatchet and seeded by Los Angeles-based shop Denizen has amassed 1.5 million views in a one week period solely through organic sharing.
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From: MediaPost's TV Blog - David Goetzl |
Sunday, 19 February 2012 00:00
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A survey from Discovery Communications found that 43 percent of iPad users concurrently watch TV and go online either "all" or "most" of the time.
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From: The Wall Street Journal - Marshall Heyman |
Saturday, 18 February 2012 00:00
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Author John Green's use of social media and video communications has helped increased his fan base.
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From: The Wall Street Journal - John Jurgensen |
Friday, 17 February 2012 16:17
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Partnerships between Silicon Valley technology companies and Hollywood producers mean more original online video programming.
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From: Mass High Tech - Rodney Brown |
Friday, 17 February 2012 15:03
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In its final prospectus filing made with the U.S. Securities and Exchange Commission, Brightcove priced five million shares in its IPO at $11 per share.
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From: MediaPost's VidBlog - Daisy Whitney |
Friday, 17 February 2012 14:50
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In 2011, the average social video campaign generated 765,000 views, up from 460,000 views in 2009 according to the new Visible Measures report on social video.
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From: The Wall Street Journal - Suzanne Vranica |
Friday, 17 February 2012 10:40
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As more organizations create video content for web video marketing, the biggest online media outlets are planning for an online video advertising upfront.
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From: eMarketer |
Friday, 17 February 2012 10:34
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The new eMarketer "Smart Devices: Evolution and Convergence” report notes that without video content, few would care to own a tablet or touchscreen smartphone.
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From: Center for Media Research - Jack Loechner |
Friday, 17 February 2012 09:52
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A joint study conducted by The Center for Marketing Research at the University of Massachusetts Dartmouth and the Inc. 500 found that 90 percent of Fortune 500 companies used online video in 2011, with 24 percent using video as part of their social media marketing efforts.
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From: ReelSEO - Christophor Rick |
Friday, 17 February 2012 00:00
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SundaySky's SmartVideo product offers real-time personalized video content for better engagement opportunities.
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From: MediaPost's Online Video Insider - Daryl McNutt |
Thursday, 16 February 2012 16:38
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The impact of shifting advertising budget away from broadcast TV to online video marketing.
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From: Marketing Daily - Karl Greenberg |
Thursday, 16 February 2012 15:51
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Chris Robinson, senior director of product management and advertising solutions at Adobe, spoke about how viewers are becoming participants in program at the 2012 ANA TV & Everything Video Forum.
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From: B to B Magazine - Karen J. Bannan |
Thursday, 16 February 2012 15:27
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Marketers can create effective video email marketing campaigns by linking to short-form video content directly within an email message.
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From: eMarketer |
Thursday, 16 February 2012 11:02
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Research conducted by McKinsey & Co in 2011 found that mobile video viewing time for the average US internet user reached 5 minutes per day.
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From: Ragan.com - Kristin Piombino |
Thursday, 16 February 2012 10:57
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An infographic published by BlueGlass found that 52 percent of B2B marketers engage with web video marketing.
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From: Online Media Daily - Gavin O'Malley |
Thursday, 16 February 2012 10:19
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Video technology company FreeWheel found that online video is being monetized like traditional broadcast TV, with viewers more willing to watch ads in exchange for better content.
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From: Mobile Marketer - Chantal Tode |
Thursday, 16 February 2012 10:04
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The 2012 Swimsuit Issue of Sports Illustrated is the first American magazine to use digital watermarking for promoting a video, enabling readers to view video content on a mobile device.
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From: BizReport - Kristina Knight |
Thursday, 16 February 2012 09:51
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The endorsement of video content by connections within a viewer's social network is playing a major role in the discovery of video.
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From: Content Marketing Institute - Christine Dunn |
Thursday, 16 February 2012 00:00
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An Altimeter Group study found that marketers plan to incorporate video into more digital marketing campaigns.
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From: All Things D - Eric Spiegelman |
Thursday, 16 February 2012 00:00
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The impact online video has had on audience viewing habits.
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From: The New York Times - Stuart Elliott |
Thursday, 16 February 2012 00:00
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The changes in how viewers access television content, due in part to online video and mobile video options. |
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From: ClickZ - Tessa Wegert |
Thursday, 16 February 2012 00:00
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Best practices for advertising within streaming video content are essential to virtually all marketers reliant on video content to promote goods and services.
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From: MediaPost's SearchBlog - Laurie Sullivan |
Wednesday, 15 February 2012 17:09
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The YouTube video sharing site announced an extensive line-up of Sports-specific channels.
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From: Video-Commerce.org - Amanda Dhalla |
Wednesday, 15 February 2012 17:02
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Organizations can bolster their credibility and bottom line by creating video content that shows what is being done in alignment with a brand's mission and values.
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From: MediaPost's VidBlog - Daisy Whitney |
Wednesday, 15 February 2012 16:14
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Media planners and buyers need to evaluate each video medium on its own merits, look closely at the specific results of each campaign on each mobile platform, and determine how to best allocate media budgets.
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From: Marketing Daily - Aaron Baar |
Wednesday, 15 February 2012 16:00
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Fifty-eight percent of people who watched video content on their tablet device viewed it in their home.
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From: VentureBeat - Tom Cheredar |
Wednesday, 15 February 2012 12:46
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People nearly doubled the amount of streaming videos played on mobile devices and smart TVs in fall than it did in the summer, according to Ooyala’s fourth quarter 2011 video index report.
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From: Adweek - Emma Bazilian |
Wednesday, 15 February 2012 11:09
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With a record-breaking amount of tablet visitors, People.com has created an iPad-optimized site enabling the publication to take advantage of "tap-and-swipe" technology and offering unique video ads.
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From: Econsultancy - David Moth |
Wednesday, 15 February 2012 10:56
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Digital video analyst firm Ooyala's Q4 2011 report found that tablet viewers watch-to-completion rates were at 38 percent.
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From: iMedia Connection - Jarvis Mak |
Wednesday, 15 February 2012 09:06
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Marketers may choose to ignore video completion rates unless watch to completion correlates directly to sales.
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