Mobile Video Marketing
Articles, case studies, whitepapers and information about Mobile Video Marketing.
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From: MediaPost's TV Blog - David Goetzl |
Sunday, 19 February 2012 00:00
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A survey from Discovery Communications found that 43 percent of iPad users concurrently watch TV and go online either "all" or "most" of the time.
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From: eMarketer |
Friday, 17 February 2012 10:34
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The new eMarketer "Smart Devices: Evolution and Convergence” report notes that without video content, few would care to own a tablet or touchscreen smartphone.
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From: eMarketer |
Thursday, 16 February 2012 11:02
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Research conducted by McKinsey & Co in 2011 found that mobile video viewing time for the average US internet user reached 5 minutes per day.
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From: Mobile Marketer - Chantal Tode |
Thursday, 16 February 2012 10:04
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The 2012 Swimsuit Issue of Sports Illustrated is the first American magazine to use digital watermarking for promoting a video, enabling readers to view video content on a mobile device.
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From: MediaPost's VidBlog - Daisy Whitney |
Wednesday, 15 February 2012 16:14
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Media planners and buyers need to evaluate each video medium on its own merits, look closely at the specific results of each campaign on each mobile platform, and determine how to best allocate media budgets.
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From: Marketing Daily - Aaron Baar |
Wednesday, 15 February 2012 16:00
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Fifty-eight percent of people who watched video content on their tablet device viewed it in their home.
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From: VentureBeat - Tom Cheredar |
Wednesday, 15 February 2012 12:46
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People nearly doubled the amount of streaming videos played on mobile devices and smart TVs in fall than it did in the summer, according to Ooyala’s fourth quarter 2011 video index report.
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From: Adweek - Emma Bazilian |
Wednesday, 15 February 2012 11:09
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With a record-breaking amount of tablet visitors, People.com has created an iPad-optimized site enabling the publication to take advantage of "tap-and-swipe" technology and offering unique video ads.
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From: Econsultancy - David Moth |
Wednesday, 15 February 2012 10:56
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Digital video analyst firm Ooyala's Q4 2011 report found that tablet viewers watch-to-completion rates were at 38 percent.
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