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Online Video Marketing News, Tips, Trends, Tools & Statistics

We publish the latest web video marketing news, information and articles on video production tips, content marketing trends, advertising tools and communications strategies. Learn how B2B companies and corporations are using videos, video email, video SEO and online video platforms together with YouTube, mobile and social media marketing to improve audience engagement, sales lead generation and business revenues.

  • Four Costs to Consider For Better Animated Explainer Online Video Production

    | Monday, 27 July 2015 | Business 2 Community - Robert Weiss |
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    Four Costs to Consider For Better Animated Explainer Online Video Production

    Animated explainer videos can be very good marketing content to produce because they can explain hard-to-understand concepts. If your business requires some explaining to its client about the service or product it offers, this is a great way to engage them. Plus, websites that host animated explainer videos convert leads at a higher rate. There are four costs to consider for better animated explainer video production: the graphics, how complex the animation needs to be, the length of the video, and the experience of the production team that you hire. Find out how these costs factor into your decision-making at the link. Read the full article »
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  • Great Online Video Production Content: Start a Corporate Vlog

    | Monday, 27 July 2015 | Videomaker.com - Marc Johnson |
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    Great Online Video Production Content: Start a Corporate Vlog

    It's not necessary to spend a lot of money to produce impactful online video content. Creating a corporate - or even a personal - vlog (aka a video log) is a great way to start building content with as little as a good quality smartphone and the basic editing tools on a Mac or a Windows PC. The key to creating quality content is persistence and consistence. Starting a vlog is a great way to reach consumers and answer questions or concerns in a real-time manner that speaks volumes beyond any kind of text-based communication. Would you consider starting a vlog if it meant you could directly communicate with your consumers? Consider these four tips before you begin filming. Read the full article »
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  • Spend Less and Get Better Online Video Production Content

    | Monday, 27 July 2015 | ReelSEO - Andy Smith |
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    Spend Less and Get Better Online Video Production Content

    ReelSEO recently entertained the notion that "cheap and cheerful" video productions may be a good thing. While more companies are upping the ante with high-quality video production styles or even experimenting with new technology like 360-degree virtual reality, lower video production costs set content apart by removing high expectations and delivering a higher level of authenticity. Both of these factors lead to better viewer engagement, which, ultimately, is the point of video content, right? Read the full article »
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  • Case Study: Edmunds Increases Clickthroughs by 34% with Video Email Marketing

    | Monday, 27 July 2015 | Marketing Sherpa - Courtney Eckerle |
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    Case Study: Edmunds Increases Clickthroughs by 34% with Video Email Marketing

    Automotive shopping website Edmunds.com wanted to keep customers engaged through the car buying process and their original model wasn't working as well as they thought it could. So they decided to integrate video into their email marketing to change things up. In the process, they managed to increase clickthrough rates by 34%. Marketing Sherpa brings us a case study of the successful video marketing campaign. The goal was to "gently and helpfully remind the customer about Edmunds." The marketing team started the process by examining and identifying their customer (highly informed) and their challenge (retaining engagement through retargeting). They then thought of strategic places to put video in the buying process, they tested elements in email newsletters, they began to use video in B2B emails, and they made sure that content was optimized for multi-device views. John Ken, Director of Customer Retention Marketing, Edmunds.com, credits the success to his "scrappy...full in-house... Read the full article »
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  • YouTube Announces New Mobile Site Design, Diamond Playback Buttons, and More

    | Monday, 27 July 2015 | Marketing Land - Danny Sullivan |
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    YouTube Announces New Mobile Site Design, Diamond Playback Buttons, and More

    YouTube CEO Susan Wojcicki took the stage at Vidcon in Anaheim, CA, the annual conference for video creators and fans, to unveil a new mobile design for the website and app, as well as a new "diamond" playback award for Creators who have surpassed 10 million subscribers. This award joins the gold and silver playback awards for Creators who have surpassed 1 million subscribers and 100,000 views respectively. Some 35 accounts are eligible for the award and many were in attendance at Vidcon to receive it. Wojcicki called Creators the "reinventors of television" and summed up her speech by saying that YouTube has always and will always invest in them. Amidst the accolades, Wojcicki also revealed new YouTube statistics. Read the full article »
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  • Uber v AirBNB: A Case Study in Successful Content Marketing Videos

    | Monday, 27 July 2015 | ReelSEO - Greg Jarboe |
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    Uber v AirBNB: A Case Study in Successful Content Marketing Videos

    Uber and AirBNB are often compared to each other, despite offering different services. The former is an alternative to using taxis and the latter is an alternative to the traditional hotel stay. While they are both successful alternative services to traditional models, they are both also good at doing one thing: helping Americans do a thing for extra money. ReelSEO took a look into both brand's video content marketing to see where their strengths and weaknesses lie. For AirBNB, whose aim is to create a community, their videos are seen by millions, yet there is little engagement per view. ReelSEO recommends doing "something retro" like attending a Meetup or writing a letter to an editor as a form of engagement that AirBNB could attract. Uber also has a high view rate on their videos, yet still very low engagement rates. ReelSEO suggests something like a flash mob or commenting on a government's website as activities that could increase engagement rates. At the end of the day, while... Read the full article »
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  • Hilarious New Video Ad Campaign from Sling TV Seeks to #TakeBackTV

    | Friday, 24 July 2015 | Marketing Land - Steve Hall |
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    Hilarious New Video Ad Campaign from Sling TV Seeks to #TakeBackTV

    A new, Millennial-focused video and social advertising campaign from Sling TV pits "old TV" against Internet streaming. #TakeBackTV focuses on three humorous advertisements wherein "Old TV" is characterized as bullies who refuse to allow you break out of a contract, choose individual channels, nor avoid a rental fee on equipment. Marketing Land has all three ads from the successful video advertising campaign. Check them out there. Read the full article »
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  • How to Improve Autoplay Technology for Better Video Advertising

    | Thursday, 23 July 2015 | Venture Beat - Jeroen Wijering |
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    How to Improve Autoplay Technology for Better Video Advertising

    There are a couple of great benefits of autoplay technology in video advertising -- it creates more impressions and increased ad revenue. However, at the moment, the drawbacks seem to outweigh these straightforward benefits. Chiefly, what advertisers are seeing is consumer fatigue. Watching the same pre-roll video ad increases the likelihood of angry, irrelevant consumers who tune out instead of engaging with the advertisement. Marketers are then charged for inventory that a viewer barely watches and did not choose to engage with. This could lead to the same fate as the lowly banner ad, once a ubiquitous part of many marketing campaigns. Banner ads are now largely ignored thanks to ad blocking technology, which is getting more sophisticated and could spell the end of the video pre-roll as well. According to Jeroen Wijering, founder of JWPlayer, autoplay useage is currently short-sighted. Advertisers are trying to get as many impressions as possible without thinking about relevance or... Read the full article »
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  • So Long and Farewell Adobe Flash?

    | Thursday, 23 July 2015 | The Wall Street Journal - Robert McMillan |
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    So Long and Farewell Adobe Flash?

    Adobe Flash was once upon a time the magical tool that brought content to life on the Internet. Unfortunately, it seems to have gone the way of Internet Explorer and the Dodo. More and more companies are turning away from it because of security issues and lack of compliance. "Facebook Inc. chief security officer Alex Stamos last week offered Adobe some unsolicited advice: Stop trying to fix Flash and kill it outright." Google and Mozilla both disabled the player on their browsers after news broke out that hackers have been exploiting a bug in the program. Perhaps most importantly, Flash is not supported on mobile devices, which could be the final death knell for the technology as more users turn towards mobile devices for video consumption. For a look at the bright and flashy history of Adobe Flash, head to the Wall Street Journal. Read the full article »
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  • Cloud Conferencing Software Adds Video Recording to Its App

    | Thursday, 23 July 2015 | eWeek - Jeffrey Burt |
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    Cloud Conferencing Software Adds Video Recording to Its App

    Conferences are a great place for businesses to network, strike up deals, and learn the newest ideas from the forward thinkers in the industry. Unfortunately, not everyone can attend conferences. From small-to-medium-sized businesses and even enterprise businesses must choose who should attend for maximum benefits to the company. However, it doesn't mean that others can't experience the panel discussions and unveilings. "Lifesize's Amplify cloud service lets users record, save and share video conferences through YouTube-like personal libraries." This creates an easy-to-access database for all departments within a business to access the latest information from the field. Learn more about how it can help your business over at eweek.com Read the full article »
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  • Podcast: Twilio Improves Communications with Video Technology and More

    | Thursday, 23 July 2015 | Venture Beat - Dylan Tweney |
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    Podcast: Twilio Improves Communications with Video Technology and More

    The phone is a 150-year-old technology, yet there are still companies that want to transform it to perform better. Enter Twilio, a developer tool that allows app builders to include communication tools, including video communication, into their apps. Jeff Lawson speaks to Venture Beat's What to Think podcast about how Twilio is aiming to surpass the limitation of the twelve-button dialer. It appears to be working; over 700,000 developers are using Twilio's developer tools to build communication technology into their apps. Read the full article »
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  • How to Improve Your YouTube Video's SEO for Better Page Ranking

    | Thursday, 23 July 2015 | The Huffington Post - Seth Rand |
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    How to Improve Your YouTube Video's SEO for Better Page Ranking

    Seth Rand helps companies improve their online video content, among other things, as a marketing consultant. This week he wrote about six tips to improve your YouTube video's SEO rankings to increase the chance that your video will hit the number one page for your selected keywords. These six tips do not require anything special or hard, but you might not think of them before posting your video. It's worth a read! Read the full article »
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  • Create New Impactful Video Content with GoPro Marketing Platform

    | Tuesday, 21 July 2015 | AdWeek - Christopher Heine |
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    Create New Impactful Video Content with GoPro Marketing Platform

    GoPro has unveiled a new marketing platform called GoPro Licensing. Now you can choose from 600 GoPro compelling videos that can improve your video marketing campaigns. "We've gotten calls almost daily from creative agencies, TV networks and film studios that want to use our content," said Adam Dornbusch, head of programming at GoPro. Agencies can now apply for GoPro content via an online contact form. The benefits of using GoPro Licensing content include higher consumer engagement, better film quality than regular user-generated content, and more unique content than regularly licensed content. The video pieces start at $1,000 for leasing. GoPro's aim is to become the GettyImages of stock videography. Would you lease high-quality video content for your business? Read the full article »
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  • Generate Great Marketing Content with Live Video Streaming

    | Tuesday, 21 July 2015 | Business 2 Community - Rachel Parker |
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    Generate Great Marketing Content with Live Video Streaming

    Live media streaming apps are powerful tools to generate great video marketing material. In March Meerkat exploded out of the gate, followed swiftly by Twitter's Periscope. Since then marketers have been busy trying new ways to create quality content marketing material from live media streaming. Here are five ways you can incorporate live media streaming content in your own marketing campaigns. Read the full article »
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  • 7 Essential Strategies for Business Videos

    | Tuesday, 21 July 2015 | Tech.co - Alex Espenson |
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    7 Essential Strategies for Business Videos

    Video is proven to increase conversion rates, but only if you're creating the right content. These seven essential strategies for business videos guarantee to make your conversion rates go up. How-to videos, product videos, video advertising, product walk-throughs, retargeting videos for capturing lapsed customers or those who chose not to buy, customer testimonials, and creative subtitles and captions all provide a wealth of opportunity to convert viewers into buyers. Find out how through Tech.co's latest article on business video marketing. Read the full article »
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  • Simple Video Making Strategies for Small-to-Medium-Sized Businesses

    | Monday, 20 July 2015 | Your Story - Pardeep Goyal |
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    Simple Video Making Strategies for Small-to-Medium-Sized Businesses

    Video can be a great way to generate leads for your business, but you should know the process works, and how much it may cost. It all depends on the production company you choose to assist you. Perhaps you may even be able to do it in-house. Regardless, all video productions follow the same basic steps and knowing what those steps are before starting is the right way to start. Follow these six basic steps to get the ball rolling, and see what different budgets can get you. The examples are priced out in Indian rupees, because the article is written for an Indian business audience, however the same basic rules apply for any type of video production and these videos give you a good idea about budgets. Read the full article »
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  • Tam Communications Wins Telly Award for Employee Training Video

    | Monday, 20 July 2015 | Santa Cruz Sentinel - Jodi Gumz |
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    Tam Communications Wins Telly Award for Employee Training Video

    Santa Cruz creative agency Tam Communications won a Telly Award for their work on "Four Simple Things", an employee training video created for oceanfront amusement park, Santa Cruz Beach Boardwalk. The 11-minute video outlines the four things that each employee should strive to do while employed at the park: choose your attitude, be there, have fun, and make each customer's day. The 36th Annual Telly awards were given out this month to honour local and regional creative work Read the full article »
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  • Create Niche Learning Content for Better B2B Videos

    | Friday, 17 July 2015 | StreamingMedia.com - Paul Riismandel |
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    Create Niche Learning Content for Better B2B Videos

    Online video-based learning is fast becoming a massive industry. According to eMarketer, viewers are more likely to watch a how-to video for a business or service than to read a lengthy tutorial post. And according to Google, 65% of Millennials use how-to videos to pick up skills. While there are many places people can go to watching tutorials and how-to videos, no one place is comprehensive and there's lots of opportunity to build a niche channel. There are more benefits to creating a niche learning channel for your B2B business. Read the full article »
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  • How to Measure Landing Page Videos Metrics

    | Friday, 17 July 2015 | Wideo |
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    How to Measure Landing Page Videos Metrics

    There are few things that can make or break a sales lead than a poorly optimized landing page -- and that includes any videos you want to add to that landing page. Adding video can help improve conversion rates, but only if you properly measure the metrics so that you're converting the most leads possible. These three tips will help you navigate the delicate waters of adding video to landing pages. Read the full article »
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  • How to Use Personalization in B2B Video Marketing

    | Friday, 17 July 2015 | Business 2 Community - Andrew Angus |
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    How to Use Personalization in B2B Video Marketing

    When someone calls us by our name or by our title, we instantly recognize ourselves. We internalize the connection and we turn our attention towards whoever, or whatever, has grabbed it. This is called interpellation and, for the purposes of marketing, it's an important theory that can help create a strong connection for better lead generation. Marketers can "cut through the noise"using interpellation. According to one study, "personalized emails earn 41% higher click rates and almost 30% greater open rates than generic emails." Here are three ways you can personalize your videos for better B2B lead generation. Read the full article »
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4 Enterprise SEO Trends to Watch in 2012

  • Written by ClickZ - Adam Audette
Those who know my writing are probably aware that I'm not usually given to creating "top lists" of anything. While they can be a popular way to frame articles, they can also create a tendency for the writer to seek superficial attention. Let's face it: infographics and "top 10" lists are as ubiquitous as iPhones and complicated shoes at a SXSW show.

That said, these types of pieces can be very successful because of this approach. Concise and to the point is well appreciated in this noisy, hectic, rapidly changing industry. Look no further than Rand Fishkin's excellent article on 2012 SEO trends to see an example of a list done right, with a wildly popular outcome (no doubt greatly amplified by Rand's celebrity status and general awesomeness).

Well, this time it's different. Lately I've found myself answering many questions around what SEO trends are important to watch in 2012. Since it's a topic that many colleagues, clients, and prospects are keenly interested in, I'm going to share my opinions here. I'll keep the theme focused on enterprise-level SEO, where my work experience is primarily focused. And I'll put them into an easy-to-read-and-share top list. No time like a new year to break old habits, right?

Let's get on with the show. Here are my top four enterprise SEO trends to watch:

Read the full story here
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