Video Marketing, Production, Advertising and Communications News - July 25, 2016

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Read about web video marketing strategies, statistics, industry trends, business tips, hosting, analytics and software tools. News categories include video content marketing, video production, YouTube marketing, Video SEO, advertising, communications, online platforms, mobile video, social media and video email marketing. Search through over 10,000 articles in the WVMC Archive.

Ways to Use Video Marketing for Sales

Ways to Use Video Marketing for Sales

Thursday, July 7 2016 | Flimp Media and Communications
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In today’s hi-tech world, online marketing videos are altogether different. Today’s videos are digitally recorded and played and viewed through various online marketing and social media channels including YouTube, the second biggest search engine in the world. This shows how important videos are for marketing, sales, and lead generation and their use provides... Read the full article »
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How Marketers Are Making Huge Sums Using YouTube

How Marketers Are Making Huge Sums Using YouTube

Thursday, June 16 2016 | Immortal News
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Online videos have been huge and it is obvious that they are here to stay.  They present an opportunity for those with an entrepreneurial spirit.  Even though markets have rapidly grown to accept video as the primary way to present and consume information, growth is still accelerating. The best years of online... Read the full article »
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Three Reasons Web Video Marketing Keeps Growing

Three Reasons Web Video Marketing Keeps Growing

Monday, June 27 2016 | Web Video Marketing Council
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Online video marketing has been growing consistently for years. In its early days, when we were first introduced to the concept of videos ‘going viral’ via email, it was clear that users found video engaging and that this was a great way to earn brand recognition. Later, as social media took hold,... Read the full article »
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Three Reasons To Use Video Communications for Staff Training & Education

Three Reasons To Use Video Communications for Staff Training & Education

Thursday, June 23 2016 | Flimp Media and Communications
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Finding interesting ways to share important information with employees about company successes and corporate initiatives, to train employees on new products and services, and to engage staff when they are busy with day-to-day tasks can be a challenge, but one well worth addressing. Good employee communications with staff (and vendors too) across... Read the full article »
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Corporate and B2B Video Marketing

Corporate and B2B Video Marketing

Wednesday, July 6 2016 | browser media
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The power of video only seems to be be growing, and with brands investing more and more in the medium, it doesn’t look to be slowing down any time soon. My Facebook feed is peppered with videos from both brands and friends, Tweets containing rich media see huge increases in engagement, and the time... Read the full article »
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South Africa Showed Second Highest Growth in Mobile Video Marketing Globally

South Africa Showed Second Highest Growth in Mobile Video Marketing Globally

Friday, July 8 2016 | themediaonline
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More people across the African continent are watching video content online, be it through social media platforms, streaming services, or through hosting sites like YouTube. These numbers are set to keep growing at a pace, with Ericsson’s ConsumerLab Report stating that online video consumption will grow by 55% per year till 2019. Read the full article »
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How to Crush Content Marketing: Invest in Online Video Marketing

How to Crush Content Marketing: Invest in Online Video Marketing

Wednesday, July 6 2016 | Business 2 Community
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By 2020, nearly a million minutes of video content will cross global IP networks every second (Cisco Visual Networking Index, 2015-2020). That’s a tsunami wave of video content that we are already splashing around in. We stream Netflix, Snapchat in real-time, and experiment with Facebook Live. Feeds are filled with viral... Read the full article »
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Life After LiveRail For Web Video Advertising Marketers

Life After LiveRail For Web Video Advertising Marketers

Tuesday, July 5 2016 | Forbes - Entrepreneurs
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Ever since Facebook snapped up LiveRail, a video advertising publisher monetization platform, the online video ad industry has seen a major shift in how video ad impressions are being bought and sold. A large number of partners were being pushed off the major hub for video ad trading, which is... Read the full article »
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B2B Video Creators Wrestle with Sound’s Role in Social Video Marketing

B2B Video Creators Wrestle with Sound’s Role in Social Video Marketing

Tuesday, July 5 2016 | Marketing Land
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With Facebook advocating for audio-optional videos and Snapchat proving mobile viewers aren’t audio-averse, brands and creators revisit the role of sound. Producing videos for social video marketing platforms is more complicated than taking office wide Starbucks orders. A year ago, brands and publishers were wrestling with whether and how to... Read the full article »
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 5 Ways Vine Can Start Your Web Video Marketing

5 Ways Vine Can Start Your Web Video Marketing

Sunday, July 3 2016 | Social Media Sites
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Vine is a social a media app for the creative souls who want to make their mark in the web world. Vine was launched by Twitter and it is available in android and iOS versions. People can easily engage their users in this social media platform. The short video sharing app plays... Read the full article »
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What is Schema.org?

Schema.org is a shared vocabulary of semantic markup language (or structured data), similar to other languages before, such as RDFa and microformats. Schema uses the microdata markup language. While RDFa and microformats both work fine for Google, Google does recommend using the microdata markup found in Schema.

Why now?

Last week the Wall Street Journal reported that Google is planning on making a big change to its organic rankings in the coming weeks by including answers at the top of search results. The answers results will be a form of semantic search results -- a way for Google to demonstrate that it understands the searcher’s meaning and is trying to answer it through suggested answer links.

Semantic markup, like that in Schema, helps search engines understand the type of content contained on a page. I fully expect that to adequately (and semantically) answer the questions of searchers, Google will likely rely somewhat on semantic markup to serve the correct answer. The WSJ article alluded to the same notion in this statement:

“To provide answers that aren't already in Google's ever-expanding database, the company will blend new semantic-search technology with its current system to better recognize the value of information on websites and figure out which ones to show in search results. It would do so by examining a Web page and identifying information about specific entities referenced on it, rather than only look for keywords.”

How will it work? Here’s a simple example: Every morning, our local DJ has a one-second music quiz. He plays a clip, and listeners have to guess the song and artist to win a prize. But what if I recognize the artist but not the song name? In the case of semantic search, I could do a search for a band name, and I might also see a list of songs by that band instead of just the band’s websites, fan sites, etc. In fact, the songs (as rich snippets) might even link to allow me to play a piece of the song. Hmmm…. I might actually begin to dominate this morning quiz thing!

How does the change affect SEO?

The first factor probably affected by this change will be the appearance of current organic search results. It’s likely that the current listings will be pushed further down the page, making it tougher to gain top organic visibility for your website in organic results. The further down the page that results move, typically, the greater the reduction in click-through rate.

So how does this change affect SEO? Clearly, your goal as an optimizer now has to incorporate not only traditional organic results, but also the new answers section to attain top visibility.

Read the full story here