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This Week’s Online Video Marketing, Advertising and Production News

Stay informed with the latest industry news, trends, tips, and statistics about online video marketing, advertising, production and communications. We publish a wide range of news articles about business video marketing trends, content strategies, video production practices, marketing campaign results, software tools and online video platforms. Article categories include B2b video marketing, web video production, video advertising, video content marketing, YouTube marketing, mobile video marketing, social video marketing, video SEO and video communications.

  • Make It Snappy: A Video Marketer's Guide to Snapchat Video Marketing

    | Tuesday, 07 July 2015 | OnlineVideo.net - Paul Riismandel |
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    Snapchat, the mobile picture and video messaging service, is gaining popularity in both users and brands. Almost 100 million daily active users view 2 billion videos per day. That's a huge opportunity for companies to reach users! This guide will show you how brands are using Snapchat and how you can incorporate it into your own social media video marketing plans. Read the full article »
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  • 10 B2B Video Marketing Mistakes to Avoid

    | Tuesday, 07 July 2015 | Channel World - Jennifer Lonoff Schiff |
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    It's been awhile since we last posted about video marketing mistakes to avoid, but it bares repeating some of these top ten things not to do when making a business video. From simple things like bad production (not to be mistaken with casual production) to making videos too long, this guide will give you a good idea of what to avoid when you're planning your business video marketing campaign. Read the full article »
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  • How to Use Google Adwords to Optimize Your Video Content Marketing Strategy

    | Monday, 06 July 2015 | Search Engine Watch - Pauline Jakober |
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    This how-to guide on using Google Adwords for video is easy to follow and important to learn for those marketers who have decided to build video content marketing strategies. And as video content becomes more important for the user, the need for good strategy also increases. This guide will show you six things you must watch out for when building a strategy, including, ad rotation, analytics, calls-to-action (CTAs), targeting options and more. Read the full article »
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  • The Most Important Video Content Marketing Metrics

    | Monday, 06 July 2015 | PerformanceIN - Richard Towey |
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    Since video content marketing has exploded over the last year or so, data analysis has only gotten more important to the campaign manager or marketing manager. But what metrics should be analyzed? We previously posted about several big brands and what metrics they consider important. Now we have further news through Brightroll's UK Agency Survey for 2015 Think Conversion is the most important metric? Think again. Read the full article »
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  • Facebook Now Offering Shared Ad Revenue for Creators with Suggested Videos Functionality

    | Friday, 03 July 2015 | Tube Filter - Bree Brouwer |
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    Social video marketing is changing once again with an announcement from Facebook that it now offers suggested videos for users to click on, plus shared ad revenue for Creators. Now Creators and brands are eligible to receive a percentage of ad revenue that Facebook generates from suggested video content. Thanks to Facebook's updated algorithm, user newsfeeds will now show more relevant video content from well-known Creators and brands. Now when users click on a video they will be given the opportunity to view suggested videos after the content they view has finished. Content shared by their friends will generate suggested views based on what that user also watched or liked while branded content will generate suggested views that come from the same brand. The revenue split for suggested video content is anywhere between 55%-45%. The program will rollout this coming fall. Read the full article »
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  • Video Marketing is a Different Beast in the 2015 Internet Trends Report

    | Friday, 03 July 2015 | Marketing Magazine - Mel Exon |
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    In 1995 venture capital firm Kleiner Perkins Caufield & Byers (KPCB) published an Internet Trends Report that spanned all of the uses of the Internet, written by Mary Meeker. Twenty years later, Meeker is back with the 2015 Internet Trends Report and arguably the biggest change in the last two decades has to do with video marketing. Just some of the changes include: - The number of people who are online. - How many people use mobile devices to access video marketing content. Meeker predicts these video marketing trends to become big: - The rise of mixed text-based video marketing content thanks to the rise in popularity of silent video - A 'quick buy' function for users to be able to purchase products right after they view (or even during) a video. - The rise of vertical video marketing content as a dominant video format for certain media, such as Snapchat. Read the full article »
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  • Facebook Changes Its Social Video Advertising Prices After Criticism from Marketers

    | Wednesday, 01 July 2015 | The Wall Street Journal - Jack Marshall and Ben Fritz |
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    On Tuesday Facebook announced that it is changing its pricing strategy for video advertising after a backlash from marketers forced it to respond. Now marketers have a choice to pay only for video advertisements that are viewed for at least 10 seconds. Previously marketers were charged immediately after the ad began to play. This issue is part of a larger problem over what is considered "viewable" content. Facebook's response to criticism shows that it is working towards fulfilling the desires of marketers, rather than arbitrarily making decisions that solely benefit the social media platform. Read the full article »
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  • How to Choose a Video Production Company For Your Explainer Videos

    | Thursday, 25 June 2015 | Flimp Media - Jesse Albro |
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    You might think all video production companies can do the same thing, but when it comes to explainer videos, you want to make sure you've chosen the right people to make compelling videos for your marketing campaign. These are the top five things you should consider when picking a video production company. Read the full article »
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  • Facebook Adds Video Tab to Insights Admin Panel For Better Social Video Marketing Tracking

    | Monday, 29 June 2015 | Marketing Land - Martin Beck |
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    With the demand for video on Facebook outstripping the platform's capability to measure metrics by 4 to 1 over a six month period, Facebook finally announced this week that they have a better tool for measuring video metrics on their Pages. For a full review of the new functionality, head over to Marketing Land. Read the full article »
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  • FTC Changes Rules for Social Video Marketing Endorsements By Influencers

    | Friday, 26 June 2015 | Media Post - Erik Sass |
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    The Federal Trade Commission has updated their social media marketing guidelines to include clearer rules on video endorsements. If you happen to use YouTube Influencers for your video content, which is a great way to appeal to the Millennial market, you need to make sure you're following the rules. What are the rules? Read on to find out. Read the full article »
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  • How to Create Great Social Video Advertising

    | Friday, 26 June 2015 | Marketing Land - Andrew Waber |
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    Now that Twitter has announced auto-play functionality on their platform, and with Facebook's near domination over YouTube in terms of video plays, it's important to get to know the functionality of video advertising on social media, cause it can really make an impact for your business. These four techniques presented by Nanigans can help you figure out how to maximize your content's presence on social media. Read the full article »
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  • How to Do Right With Social Video Marketing

    | Friday, 26 June 2015 | Business 2 Community - Kylie Jane Wakefield |
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    Considering how quickly video is becoming a major part of any marketing campaign, you may want to jump in sooner rather than later. A great way to do that is to develop video content for social marketing. These four brands examined are excelling at the social media video marketing game. Read the full article »
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  • Mobile Video Advertising and Content Marketing Views Insanely Up YoY

    | Monday, 29 June 2015 | Marketing Land - Amy Gesenhues |
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    A new survey conducted by video advertising platform Ooyala claims that smartphone video plays are the number one device that is causing the massive spike in video viewing. According to the survey, video views are up 100% YoY in the 2015 Q1 and up 367% since 2013. Read the full article »
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  • Employees Benefit from Better Video Communication

    | Thursday, 25 June 2015 | Flimp Media - Wayne Wall |
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    The traditional model of employee communication, through paper, text and seminars, is starting to make way for a new mode of communication using video. This is especially evident in the area of wellness and employee benefit communication. The field is growing rapidly and Flimp Media's Episend communication solution is a great solution. Find out more about the growing trend and how you can incorporate it into your business. Read the full article »
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  • Pricing Strategies for Better Explainer Videos For Your Content Marketing Campaigns

    | Thursday, 25 June 2015 | Flimp Media - Jesse Albro |
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    So you've decided you would like to make some explainer videos for your business. Great! Explainer videos are a great way to generate new leads, especially when you add a call to action at the end of the video. Now here's the question -- how much are these videos going to cost you? And are they worth the price? Flimp Media outlines the cost of explainer videos and the pros and cons of developing a custom explainer video marketing campaign. Read the full article »
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  • Study: Four Brands Show How to Use Emotional Content to Hook Viewers

    | Thursday, 25 June 2015 | ReelSEO - Eric Hinson |
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    As a B2B video marketer, you might thing that your brand's content doesn't have an emotional side to it. We've posted B2C brand examples before of how to hook the viewer by emotion and we've also posted using micro-moments to create compelling content. Here are four more examples of B2C brands that utilize emotion to convey their brand message successfully. Learn from it so you too can create compelling content. Read the full article »
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  • Three Types of Micro-Moments for B2B Video Marketing Content

    | Wednesday, 17 June 2015 | Marketing Interactive - Noreen Ismail |
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    As we mentioned at the end of May, "micro-moments" are a new type of opportunity to connect with Millennial audiences. That same report also showed half of all B2B buyers in the marketplace are from the Millennial generation, so it's in your best interest to market your content towards them. Marketing Interactive suggests three types of "micro-moments" you can use to influence those buyers. Read the full article »
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  • Tracking the Right Metrics for Successful Video Marketing Campaigns

    | Tuesday, 23 June 2015 | Business 2 Community - Greg Shuey |
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    Creating compelling content is only half the battle when it comes to video marketing campaign success, the other part is creating measurable goals for each and every video that match your business's needs. Business 2 Community shares some of the metrics you should measure beyond views. Read the full article »
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  • 6 Quick and Simple Ways to Optimize Your Video for SEO

    | Friday, 19 June 2015 | ClickThrough Marketing - Lisa Coghlan |
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    We've talked about the importance of optimizing your video content for SEO before, but we have another great list for you of six simple ways to optimize your video for SEO. Take ten minutes out of your workday to make sure you're using these ideas and you won't have any problems with your video content. Read the full article »
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  • 5 Easy Ways to Extend Your Video Content Reach Beyond YouTube

    | Friday, 19 June 2015 | Marketing Interactive - Ruth Maguire |
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    YouTube may be the number one platform for video content, but it's important to go beyond the platform to ensure it's worth the money you put into the production (be it a little, or a lot.) Here are five easy ways you can extend your video marketing reach beyond YouTube. Read the full article »
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The Case For Implementing Schema.org Now

  • Written by MediaPost's Search Insider Blog - Janet Driscoll Miller
What is Schema.org?

Schema.org is a shared vocabulary of semantic markup language (or structured data), similar to other languages before, such as RDFa and microformats. Schema uses the microdata markup language. While RDFa and microformats both work fine for Google, Google does recommend using the microdata markup found in Schema.

Why now?

Last week the Wall Street Journal reported that Google is planning on making a big change to its organic rankings in the coming weeks by including answers at the top of search results. The answers results will be a form of semantic search results -- a way for Google to demonstrate that it understands the searcher’s meaning and is trying to answer it through suggested answer links.

Semantic markup, like that in Schema, helps search engines understand the type of content contained on a page. I fully expect that to adequately (and semantically) answer the questions of searchers, Google will likely rely somewhat on semantic markup to serve the correct answer. The WSJ article alluded to the same notion in this statement:

“To provide answers that aren't already in Google's ever-expanding database, the company will blend new semantic-search technology with its current system to better recognize the value of information on websites and figure out which ones to show in search results. It would do so by examining a Web page and identifying information about specific entities referenced on it, rather than only look for keywords.”

How will it work? Here’s a simple example: Every morning, our local DJ has a one-second music quiz. He plays a clip, and listeners have to guess the song and artist to win a prize. But what if I recognize the artist but not the song name? In the case of semantic search, I could do a search for a band name, and I might also see a list of songs by that band instead of just the band’s websites, fan sites, etc. In fact, the songs (as rich snippets) might even link to allow me to play a piece of the song. Hmmm…. I might actually begin to dominate this morning quiz thing!

How does the change affect SEO?

The first factor probably affected by this change will be the appearance of current organic search results. It’s likely that the current listings will be pushed further down the page, making it tougher to gain top organic visibility for your website in organic results. The further down the page that results move, typically, the greater the reduction in click-through rate.

So how does this change affect SEO? Clearly, your goal as an optimizer now has to incorporate not only traditional organic results, but also the new answers section to attain top visibility.

Read the full story here
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