Recent Video Marketing Whitepapers and Industry Trends Reports
This Week's Most Popular Online Video Marketing News Articles
Read about web video marketing strategies, statistics, industry trends, business tips, hosting, analytics and software tools. News categories include video content marketing, video production, YouTube marketing, Video SEO, advertising, communications, online platforms, mobile video, social media and video email marketing. Search through over 10,000 articles in the WVMC Archive.
Now, with the evolution of amazingly entertaining whiteboard videos, a whole new world of web video marketing is evolving that provides options to reach the highly-coveted Millennials. Millennials watch and engage with video content and it is important that your organization delivers! Here are three reasons that video is having such a profound impact on... Read the full article »
View related Video Marketing Strategy articles
With the fast-moving developments of technological tools, it is now easier to create videos costing you the littlest amount. People these days can simply use their smartphones to shoot videos. In this article, we will look at three ways on how you can use video for your marketing strategy... Read the full article »
View related B2B Video Marketing articles
When it comes to increasing brand awareness and accessing viewers for companies and any organization or non-profit, serving up quality online marketing videos is one of the most popular ways to reach millennials and most everyone else, young and old, who love their smart phone. We’ve put together these top three tips to help you understand how to use your smartphones for video creative and improve your web video production skills... Read the full article »
View related Web Video Production articles
What if your customers told you what they wanted… in real time? Thanks to the power of interactivity you can turn your marketing into a “choose-your-own-adventure” experience that segments customers, personalize your sales messages, and engage your target market. All this is possible with interactive video. The question is, how do you actually use this insane potential in a way that grows your business?... Read the full article »
View related Web Video Production articles
One effective way to humanize a brand is through social media. Companies set up Facebook or Twitter accounts because it’s simply “what companies do” and people need to see the brand’s name. In 2014, “74.5 percent of SMBs reported using social media to promote their businesses—more than any other category of media and businesses should be using social media video marketing as a way to build... Read the full article »
View related Social Video Marketing articles
According Q3 2016 data, mobile video ads which are video ad units that reside natively in the mobile feed were very successful. Mobile video ads made up 49.9 percent of all in-feed mobile video views, up from 42.6 percent in Q2, 34.5 percent in Q1 and 16.5 percent in Q4 2015. Mobile video marketing experienced a 178% growth over the last six months with the largest percentage growth among... Read the full article »
View related Mobile Video Marketing articles
US brand marketers gauge how well digital video ads perform in a variety of different ways. Today, most measure digital video ad performance by looking at site traffic but in the next year or two, more respondents want to be able to measure via cost per acquisition because... Read the full article »
View related Online Video Advertising articles
Schema.org is a shared vocabulary of semantic markup language (or structured data), similar to other languages before, such as RDFa and microformats. Schema uses the microdata markup language. While RDFa and microformats both work fine for Google, Google does recommend using the microdata markup found in Schema.
Last week the Wall Street Journal reported that Google is planning on making a big change to its organic rankings in the coming weeks by including answers at the top of search results. The answers results will be a form of semantic search results -- a way for Google to demonstrate that it understands the searcher’s meaning and is trying to answer it through suggested answer links.
Semantic markup, like that in Schema, helps search engines understand the type of content contained on a page. I fully expect that to adequately (and semantically) answer the questions of searchers, Google will likely rely somewhat on semantic markup to serve the correct answer. The WSJ article alluded to the same notion in this statement:
“To provide answers that aren't already in Google's ever-expanding database, the company will blend new semantic-search technology with its current system to better recognize the value of information on websites and figure out which ones to show in search results. It would do so by examining a Web page and identifying information about specific entities referenced on it, rather than only look for keywords.”
How will it work? Here’s a simple example: Every morning, our local DJ has a one-second music quiz. He plays a clip, and listeners have to guess the song and artist to win a prize. But what if I recognize the artist but not the song name? In the case of semantic search, I could do a search for a band name, and I might also see a list of songs by that band instead of just the band’s websites, fan sites, etc. In fact, the songs (as rich snippets) might even link to allow me to play a piece of the song. Hmmm…. I might actually begin to dominate this morning quiz thing!
How does the change affect SEO?
The first factor probably affected by this change will be the appearance of current organic search results. It’s likely that the current listings will be pushed further down the page, making it tougher to gain top organic visibility for your website in organic results. The further down the page that results move, typically, the greater the reduction in click-through rate.
So how does this change affect SEO? Clearly, your goal as an optimizer now has to incorporate not only traditional organic results, but also the new answers section to attain top visibility.
Read the full story here