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Read about web video marketing strategies, statistics, industry trends, business tips, hosting, analytics and software tools. News categories include video content marketing, video production, YouTube marketing, Video SEO, advertising, communications, online platforms, mobile video, social media and video email marketing. Search through over 10,000 articles in the WVMC Archive.

Ways to Effectively Promote Your Business with Video Marketing

Ways to Effectively Promote Your Business with Video Marketing

Thursday, June 15 2017 | WebProNews
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From search engine optimization, the next evolution of online marketing is video. While mobile phones and social media are invaluable, they created a generation with a relatively short attention span. A one-minute clip can explain a topic more than a three-page thesis can. This is probably why 70% of businesses use video marketing... Read the full article »
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Here’s the Daily Mail’s Winning Social Video Strategy

Here’s the Daily Mail’s Winning Social Video Strategy

Tuesday, June 6 2017 | Marketing Hub
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Despite being a news outlet, the Daily Mail takes a decidedly less hard-news stance with its content and relies on more entertainment-based videos to draw in views. And it’s worked. The brand’s most-watched Facebook videos of all time raked in almost 1.4 billion total views to date... Read the full article »
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5 Ways to Optimize Your Facebook Videos for Mobile Viewing

5 Ways to Optimize Your Facebook Videos for Mobile Viewing

Friday, June 2 2017 | Social Media Today
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It comes as no surprise that video is the best performing post type on Facebook at the moment. Mark Zuckerberg said that he sees video “as a mega trend on the same order as mobile.” This mega trend of video is intertwined with mobile. 90% of Facebook users access the site via mobile. A successful Facebook marketing strategy will always to the following... Read the full article »
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Study: 64% Make a Purchase After Watching Marketing Videos on Facebook

Study: 64% Make a Purchase After Watching Marketing Videos on Facebook

Tuesday, June 6 2017 | MarketingDive
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Facebook and YouTube leads engagement. However, when it came to watching videos everyday, Facebook made a sweep of the entire report in the top spot. Instagram Stories took the second spot followed by Snapchat with YouTube in... Read the full article »
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Report: 67% of US Marketers Have Paid to Promote Video on Facebook

Report: 67% of US Marketers Have Paid to Promote Video on Facebook

Tuesday, May 30 2017 | Marketing Land
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Video is making a dent in marketing spend and conversion, especially when it comes to social video.  According to this survey, 51 percent said they spend to promote videos on YouTube followed by Twitter and Instagram, both of which are used by 25 percent of survey respondents. Half of survey respondents plan to increase video investment to... Read the full article »
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What Exactly is Video Marketing? A More Complex Question Than it First Appears

What Exactly is Video Marketing? A More Complex Question Than it First Appears

Tuesday, June 6 2017 | Good Herald
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People marketing with video are the ones that are trying to promote a product or service and wish to incorporate a video or videos as a part of a direct marketing campaign. Marketing with video might be as simple as adding a video to a company’s web site or... Read the full article »
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Are You Making the Right Choice of “Rich Media & Video” in Your Emails?

Are You Making the Right Choice of “Rich Media & Video” in Your Emails?

Saturday, May 27 2017 | Business 2 Community
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Brands are harnessing rich media like GIFs, videos, and cinemagraphs as powerful tools for showcasing offerings via email marketing campaigns. However, it is crucial that you make the right choice of these rich media elements, considering your brand and industry. Videos in email work really well for... Read the full article »
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Video Marketing Nuggets in Mary Meeker’s 2017 Internet Trends Report

Video Marketing Nuggets in Mary Meeker’s 2017 Internet Trends Report

Monday, June 5 2017 | Tubular Insights
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Google and Facebook accounted for an astonishing 85% of all the digital advertising growth seen in the US in 2016, with Facebook’s revenues leaping 62% year-on-year while Google saw year-on-year revenue growth of 20%. Yep, that’s one of the trends in the digital video marketing business... Read the full article »
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Power of the Influencer Through Video

Power of the Influencer Through Video

Tuesday, May 16 2017 | Feed Front
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Much like content marketing and social media advertising, video marketing and influencer marketing have become two channels in which brands have invested creatively and strategically. Consumers expect video content to appear with every search they make and find more... Read the full article »
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104 Facts You Don’t Know About Mobile Marketing [Infographic]

104 Facts You Don’t Know About Mobile Marketing [Infographic]

Thursday, March 23 2017 | Website Builder
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This infographic is from Website Builder and you can find 104 interesting facts that you don’t know about mobile video marketing, including desktop vs. mobile comparisons, niches that work best, great mobile marketing techniques and user friendliness, adoption, and... Read the full article »
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What is Schema.org?

Schema.org is a shared vocabulary of semantic markup language (or structured data), similar to other languages before, such as RDFa and microformats. Schema uses the microdata markup language. While RDFa and microformats both work fine for Google, Google does recommend using the microdata markup found in Schema.

Why now?

Last week the Wall Street Journal reported that Google is planning on making a big change to its organic rankings in the coming weeks by including answers at the top of search results. The answers results will be a form of semantic search results -- a way for Google to demonstrate that it understands the searcher’s meaning and is trying to answer it through suggested answer links.

Semantic markup, like that in Schema, helps search engines understand the type of content contained on a page. I fully expect that to adequately (and semantically) answer the questions of searchers, Google will likely rely somewhat on semantic markup to serve the correct answer. The WSJ article alluded to the same notion in this statement:

“To provide answers that aren't already in Google's ever-expanding database, the company will blend new semantic-search technology with its current system to better recognize the value of information on websites and figure out which ones to show in search results. It would do so by examining a Web page and identifying information about specific entities referenced on it, rather than only look for keywords.”

How will it work? Here’s a simple example: Every morning, our local DJ has a one-second music quiz. He plays a clip, and listeners have to guess the song and artist to win a prize. But what if I recognize the artist but not the song name? In the case of semantic search, I could do a search for a band name, and I might also see a list of songs by that band instead of just the band’s websites, fan sites, etc. In fact, the songs (as rich snippets) might even link to allow me to play a piece of the song. Hmmm…. I might actually begin to dominate this morning quiz thing!

How does the change affect SEO?

The first factor probably affected by this change will be the appearance of current organic search results. It’s likely that the current listings will be pushed further down the page, making it tougher to gain top organic visibility for your website in organic results. The further down the page that results move, typically, the greater the reduction in click-through rate.

So how does this change affect SEO? Clearly, your goal as an optimizer now has to incorporate not only traditional organic results, but also the new answers section to attain top visibility.

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