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Read about web video marketing strategies, statistics, industry trends, business tips, hosting, analytics and software tools. News categories include video content marketing, video production, YouTube marketing, Video SEO, advertising, communications, online platforms, mobile video, social media and video email marketing. Search through over 10,000 articles in the WVMC Archive.
Video is an incredibly powerful tool for reaching your audience, and it’s only increasing in relevance. But don’t mistake it for a silver bullet. More than any one aspect of ideation or production, your overall strategy is the most important element in any video marketing initiative. Different kinds of videos can be used to engage audiences in all stages of the sales and marketing funnel... Read the full article »
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Anybody with Facebook, Twitter, Instagram, or any number of social media accounts has mindlessly scrolled the feed. Sometimes a post with a picture or video catches your attention. “The macro trend we’re seeing is video is the way people prefer these days to consume information,” says Jason Hsiao, a former TV production professional, and co-founder of Animoto... Read the full article »
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Facebook represents 46% of all video ads created, and that share jumps to 74% when including video ads on its photo-sharing app Instagram, according to research from Clinch made available to Marketing Dive. Those figures mean Facebook tops Google's YouTube for video ad campaigns, which represent 41% of the market... Read the full article »
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There has been a surge of videos in digital marketing. But why is everyone suddenly jumping onto the video bandwagon? The truth is that video isn’t new. Neither is video marketing. It’s just that, humans being visual creatures have become more video hungry, resulting in the need for creating compelling, high-quality ones... Read the full article »
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Creating marketing videos isn't cheap, so you want to make sure to get the most out of your investment. You can post your video on your website and you can share it via social channels, but what do you do beyond that? How can you make sure you get your money's worth out of any video you've created... Read the full article »
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No doubt you've heard the stats–online video drives better engagement, live video is seeing huge response rates, 80% of all internet traffic will be video by 2019. If you're not sure whether you should be investing in video content, the evidence is clear. And while not everyone has the capacity or capability to create great video material, there are more options and tools to do so than ever before. With a little creative thinking, you should be able to tap into video in some form to help boost... Read the full article »
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The use of video across every channel is on the rise. Social media topped the list at 61%, an increase of 13 points year over year, while other channels have also seen increases in 2018 so far including in-app video (56%), brand video advertising (45%) and video for mobile web (42%). Rewarded video remained steady, with about one-third of respondents planning to use it in the coming year... Read the full article »
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What exactly is video marketing? It's definitely not throwing a video on your homepage and calling it a day or uploading everything you ever made to YouTube. Going viral once doesn't really count, either. Video marketing serves a much more specific purpose. Cisco estimates that video traffic will make up more than 80% of all consumer internet traffic in four years. But watching videos every day doesn't teach you how to use video marketing to achieve your business goals... Read the full article »
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One of the most effective ways to generate more views for your channel is to promote your videos outside of YouTube, i.e. use your blog and social media channels. There’s a variety of WordPress themes that aim to do exactly that: promote your YouTube channel prominently on-site.
Promote your videos on social media to build additional exposure, links, and re-shares... Read the full article »
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Too many people are kicking and screaming that email marketing is dead. But those in the know see the opposite is true. Email marketing is alive and well and the proof is in the numbers. In 2016 business and consumer emails sent and received per day totaled over 215.3 BILLION, and that number is expected to grow at an average annual rate of 4.6% in coming years reaching over 257.7 BILLION by the end of 2020. Considering this, it sure looks like email marketing is on the rise... Read the full article »
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Schema.org is a shared vocabulary of semantic markup language (or structured data), similar to other languages before, such as RDFa and microformats. Schema uses the microdata markup language. While RDFa and microformats both work fine for Google, Google does recommend using the microdata markup found in Schema.
Last week the Wall Street Journal reported that Google is planning on making a big change to its organic rankings in the coming weeks by including answers at the top of search results. The answers results will be a form of semantic search results -- a way for Google to demonstrate that it understands the searcher’s meaning and is trying to answer it through suggested answer links.
Semantic markup, like that in Schema, helps search engines understand the type of content contained on a page. I fully expect that to adequately (and semantically) answer the questions of searchers, Google will likely rely somewhat on semantic markup to serve the correct answer. The WSJ article alluded to the same notion in this statement:
“To provide answers that aren't already in Google's ever-expanding database, the company will blend new semantic-search technology with its current system to better recognize the value of information on websites and figure out which ones to show in search results. It would do so by examining a Web page and identifying information about specific entities referenced on it, rather than only look for keywords.”
How will it work? Here’s a simple example: Every morning, our local DJ has a one-second music quiz. He plays a clip, and listeners have to guess the song and artist to win a prize. But what if I recognize the artist but not the song name? In the case of semantic search, I could do a search for a band name, and I might also see a list of songs by that band instead of just the band’s websites, fan sites, etc. In fact, the songs (as rich snippets) might even link to allow me to play a piece of the song. Hmmm…. I might actually begin to dominate this morning quiz thing!
How does the change affect SEO?
The first factor probably affected by this change will be the appearance of current organic search results. It’s likely that the current listings will be pushed further down the page, making it tougher to gain top organic visibility for your website in organic results. The further down the page that results move, typically, the greater the reduction in click-through rate.
So how does this change affect SEO? Clearly, your goal as an optimizer now has to incorporate not only traditional organic results, but also the new answers section to attain top visibility.
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