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Read about web video marketing strategies, statistics, industry trends, business tips, hosting, analytics and software tools. News categories include video content marketing, video production, YouTube marketing, Video SEO, advertising, communications, online platforms, mobile video, social media and video email marketing. Search through over 10,000 articles in the WVMC Archive.

Building A Strong Customer Base: Why Video Marketing Is The Wave Of The Future

Building A Strong Customer Base: Why Video Marketing Is The Wave Of The Future

Tuesday, September 6 2016 | Web Video Marketing Council
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Never before has there been such a huge generational difference in terms of age as well as in their underlying philosophy – what makes them tick – that marketing takes on a whole new perspective. So, how can you reach all of those target audiences so that you can build a strong customer base going forward? Video content marketing is the key. Millennials have surpassed... Read the full article »
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2016 is Finally the “Year of the Video”

2016 is Finally the “Year of the Video”

Friday, August 26 2016 | Marketing Land
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Online Video is all around us, no matter what device we’re using to access content. Columnist Grace Kaye shares a few tips for marketers capitalizing on this rising tide. It’s official: video has taken over the internet. Video content is cropping up in our social accounts, news articles, even our emails. For us marketers, it’s a dream come true. Videos provide us with... Read the full article »
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Exclusive: 36% of Businesses Making Basic Video Marketing Mistakes & Resolutions [Free White Paper]

Exclusive: 36% of Businesses Making Basic Video Marketing Mistakes & Resolutions [Free White Paper]

Thursday, August 25 2016 | MWP Digital Media
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According to research by MWP Digital Media, 213 marketing professionals were surveyed by MWP Digital Media about the state of the video marketing industry, and their own experiences and preferences as professionals and consumers. The results found that... Read the full article »
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5 Techniques to Take Advantage of Video Marketing

5 Techniques to Take Advantage of Video Marketing

Tuesday, August 30 2016 | MarketingTech
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The increase in video adoption is happening, however, due to the explosion of mobile video. If the challenge of 2015 was to ‘get online’ with a slick-looking video campaign, this year’s challenge is increasingly getting the attention of viewers. Let’s show you five techniques to ensure your online marketing videos are seen... Read the full article »
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How to Use Video in Your Email Marketing

How to Use Video in Your Email Marketing

Thursday, September 1 2016 | Campaign Monitor
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It’s a common misconception that when you use video in email, that the video will simply play, right from inside the email. That would be a magical thing, much like a rainbow unicorn, but as we know, email clients like Gmail, Outlook, Thunderbird, and others often don’t support the technical requirements needed to play video right inside the email. In spite of that, 76% of marketers plan to increase their email marketing with video... Read the full article »
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5 Content Marketing Trends to Plan Your 2017 Budget [#1 Online Video]

5 Content Marketing Trends to Plan Your 2017 Budget [#1 Online Video]

Monday, August 29 2016 | Skyward – Content Standard
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To get a sense of how vast the content marketing industry has become, take a look at Scott Brinker’s 2016 edition of his marketing technology landscape supergraphic. We know video marketing in general is effective in converting customers. According B2B Video Content Marketing Survey Results by the Web Video Marketing Council, 73 percent confirm that marketing videos... Read the full article »
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Video Email Ideas To Grow Your Email List Fast

Video Email Ideas To Grow Your Email List Fast

Saturday, September 10 2016 | blastingnews
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Using videos to generate high-converting leads for your business can be done effectively via email, effectively videos in email are lead magnets. Anton Kraly of Dropship Lifestyle brilliantly uses videos and resource lists to capture his leads in video email. He delivers video tutorials (one video a day) right in his new leads’ inboxes that not just help them better understand... Read the full article »
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What’s The Most Effective Style for Your Corporate Videos?

What’s The Most Effective Style for Your Corporate Videos?

Thursday, August 11 2016 | DigiNovations
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So many corporate video productions are created in the documentary style - with people filmed as they look off-camera and answer questions. While this style works for many projects, there are times when an intentional approach will give you a more effective video. But what, exactly, does ‘intentional’ mean? Let’s explore, so you can add ... Read the full article »
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The Importance of Video When it Comes to Online Marketing

The Importance of Video When it Comes to Online Marketing

Wednesday, August 24 2016 | Tech.Co
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A properly developed marketing strategy helps businesses reach out to their target audience and educates them regarding the solutions that they provide. And online video content marketing is the only way to reach the masses on a regular basis. Online video marketing is slowly becoming one of the major tools into the essentials... Read the full article »
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 4 Ways to Use Video in Twitter Ads

4 Ways to Use Video in Twitter Ads

Wednesday, August 17 2016 | Social Media Examiner
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Have you thought about using Twitter video ads? Combining Twitter’s large mobile audience with the power of social video marketing video ads is a great way to get in front of your target audience. In this article, you’ll discover four ways to create Twitter video ads to promote your products and engage Twitter users... Read the full article »
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What is Schema.org?

Schema.org is a shared vocabulary of semantic markup language (or structured data), similar to other languages before, such as RDFa and microformats. Schema uses the microdata markup language. While RDFa and microformats both work fine for Google, Google does recommend using the microdata markup found in Schema.

Why now?

Last week the Wall Street Journal reported that Google is planning on making a big change to its organic rankings in the coming weeks by including answers at the top of search results. The answers results will be a form of semantic search results -- a way for Google to demonstrate that it understands the searcher’s meaning and is trying to answer it through suggested answer links.

Semantic markup, like that in Schema, helps search engines understand the type of content contained on a page. I fully expect that to adequately (and semantically) answer the questions of searchers, Google will likely rely somewhat on semantic markup to serve the correct answer. The WSJ article alluded to the same notion in this statement:

“To provide answers that aren't already in Google's ever-expanding database, the company will blend new semantic-search technology with its current system to better recognize the value of information on websites and figure out which ones to show in search results. It would do so by examining a Web page and identifying information about specific entities referenced on it, rather than only look for keywords.”

How will it work? Here’s a simple example: Every morning, our local DJ has a one-second music quiz. He plays a clip, and listeners have to guess the song and artist to win a prize. But what if I recognize the artist but not the song name? In the case of semantic search, I could do a search for a band name, and I might also see a list of songs by that band instead of just the band’s websites, fan sites, etc. In fact, the songs (as rich snippets) might even link to allow me to play a piece of the song. Hmmm…. I might actually begin to dominate this morning quiz thing!

How does the change affect SEO?

The first factor probably affected by this change will be the appearance of current organic search results. It’s likely that the current listings will be pushed further down the page, making it tougher to gain top organic visibility for your website in organic results. The further down the page that results move, typically, the greater the reduction in click-through rate.

So how does this change affect SEO? Clearly, your goal as an optimizer now has to incorporate not only traditional organic results, but also the new answers section to attain top visibility.

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