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Read about web video marketing strategies, statistics, industry trends, business tips, hosting, analytics and software tools. News categories include video content marketing, video production, YouTube marketing, Video SEO, advertising, communications, online platforms, mobile video, social media and video email marketing. Search through over 10,000 articles in the WVMC Archive.
Video is more expensive to produce than a written article. It’s often quicker and easier to read than to watch. The explanation for the obsession with video is simple: advertisers will pay more to promote their products in video format than they will for in-article ads. “Brands prefer to buy ads against video content than text, the thinking being that... Read the full article »
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Video is a great opportunity to be creative and show your expertise. It is definitely one of the most effective and powerful at engaging audiences. According to Facebook data, video generates up to 135% more organic reach than a photo post. Video should be a key part of every brand’s communication strategy, giving a more personal feel to your audience and providing transparency... Read the full article »
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The video marketing dream is that you go viral and your brand is suddenly a household name. The reality is that B2B videos rarely go viral but they are increasingly powerful marketing tools. Video marketing technology allows users to add video strategy to marketing platforms, unlocking the ability to reach and track... Read the full article »
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Video is undoubtedly one of the most important tools in a marketer’s arsenal, boasting a proven ability to engage and excite consumers. From a 15-minute series to six-second Snapchat clips, the sheer volume of formats and channels available mean marketers need to carefully consider how video works for their specific brand... Read the full article »
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Facebook advertising is incredibly effective owing to the fact that you can home in on target demographics with extreme specificity. People share an incredible amount of information about themselves on Facebook—date of birth, location, place of work, interests, etc.—which you can use to your advantage, ensuring your advertising budget goes further by focusing on ideal customers... Read the full article »
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Marketers often struggle with how long they should make their videos. Wochit offers a bit of insight saying the vast majority (77.8%) of videos are between 30 and 90 seconds long. However, probably because of Facebook mid-roll video ads, there was a 38% increase in the number of videos exceeding 90 seconds in Q2 over Q1. Engagement with longer videos also increased... Read the full article »
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Over 300 hours of video is uploaded to YouTube every minute for its 1.5 billion users to enjoy. The concept is simple: set up a channel and start uploading videos geared towards your audience. Weebly’s YouTube strategy of publishing videos explaining how its platform can empower entrepreneurship, as well as walkthroughs of its latest features, has paid off for the company... Read the full article »
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Many marketers embed videos in their emails to engage their audience. But which hosting platform should you choose when you want to add a video in your email? Turns out, it’s not YouTube but Vimeo that delivers the best results. According to the report, emails with Vimeo videos have a higher... Read the full article »
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On average, video content is shared on social media 12 times more than regular images and 85% of consumers are more likely to buy a product or service after watching a marketing video. This may be why nearly 52% of marketers worldwide choose video as the content with the best return on investment, based on statistics released by eMarketeer... Read the full article »
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The use of video in social media has exploded in recent years, but the one element that not many saw coming was that square video would come to be preferred. No matter the screen orientation, square video fills a lot of precious screen real estate. In fact, Facebook and Instagram both recommend square video for use in video ads... Read the full article »
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Schema.org is a shared vocabulary of semantic markup language (or structured data), similar to other languages before, such as RDFa and microformats. Schema uses the microdata markup language. While RDFa and microformats both work fine for Google, Google does recommend using the microdata markup found in Schema.
Last week the Wall Street Journal reported that Google is planning on making a big change to its organic rankings in the coming weeks by including answers at the top of search results. The answers results will be a form of semantic search results -- a way for Google to demonstrate that it understands the searcher’s meaning and is trying to answer it through suggested answer links.
Semantic markup, like that in Schema, helps search engines understand the type of content contained on a page. I fully expect that to adequately (and semantically) answer the questions of searchers, Google will likely rely somewhat on semantic markup to serve the correct answer. The WSJ article alluded to the same notion in this statement:
“To provide answers that aren't already in Google's ever-expanding database, the company will blend new semantic-search technology with its current system to better recognize the value of information on websites and figure out which ones to show in search results. It would do so by examining a Web page and identifying information about specific entities referenced on it, rather than only look for keywords.”
How will it work? Here’s a simple example: Every morning, our local DJ has a one-second music quiz. He plays a clip, and listeners have to guess the song and artist to win a prize. But what if I recognize the artist but not the song name? In the case of semantic search, I could do a search for a band name, and I might also see a list of songs by that band instead of just the band’s websites, fan sites, etc. In fact, the songs (as rich snippets) might even link to allow me to play a piece of the song. Hmmm…. I might actually begin to dominate this morning quiz thing!
How does the change affect SEO?
The first factor probably affected by this change will be the appearance of current organic search results. It’s likely that the current listings will be pushed further down the page, making it tougher to gain top organic visibility for your website in organic results. The further down the page that results move, typically, the greater the reduction in click-through rate.
So how does this change affect SEO? Clearly, your goal as an optimizer now has to incorporate not only traditional organic results, but also the new answers section to attain top visibility.
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