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This Week's Most Popular Online Video Marketing News Articles

Read about web video marketing strategies, statistics, industry trends, business tips, hosting, analytics and software tools. News categories include video content marketing, video production, YouTube marketing, Video SEO, advertising, communications, online platforms, mobile video, social media and video email marketing. Search through over 10,000 articles in the WVMC Archive.

75% of B2B Marketers Believe Video Is King

75% of B2B Marketers Believe Video Is King

Friday, May 11 2018 | Promo Marketing
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With such a powerful tool at their disposal, B2B marketers should definitely make the most of their video content capabilities. After all, in such a competitive field that undergoes constant evolution of platform preference, any chance to gain a leg-up has to be taken seriously... Read the full article »
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8 Interactive YouTube Video Examples

8 Interactive YouTube Video Examples

Tuesday, May 8 2018 | Business 2 Community
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You might have heard about interactive videos or have viewed one yourself. A lot of people are calling them the next big thing in video marketing and we agree. Interactive video ads drive a 47 percent increase in viewing times compared to linear video ads. On top of that, they’re just more fun to watch. Many brands are promoting their interactive videos on YouTube because of the platform’s built-in video editing features. It’s quick and easy to add interactive elements to your YouTube videos in a... Read the full article »
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3 Amazing Ways Video Can Help Build Your Business

3 Amazing Ways Video Can Help Build Your Business

Tuesday, May 8 2018 | Business 2 Community
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There are many reasons video is the hot marketing topic of the moment. We can start with the fact that 60% of people would rather watch a video than read text on any given topic, but this leaves us wondering why. What is it about video that’s so compelling? Maybe it all goes back to human nature. We’re visual creatures and when we watch something we absorb the content more completely than through other mediums... Read the full article »
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6 Steps to Creating a Video Marketing Strategy That Works

6 Steps to Creating a Video Marketing Strategy That Works

Monday, May 7 2018 | Mar Tech Series
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Video creation has long been for big brands and companies with massive budgets. Now every entrepreneur and small start-up is beginning to yield the power of video content, and for good reason. Video marketing has become the go-to way to build a brand, generate leads and gain sales online. And it’s a trend that’s built to last... Read the full article »
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The 8 Most Popular and Effective Uses of Video Marketing

The 8 Most Popular and Effective Uses of Video Marketing

Friday, May 4 2018 | Entrepreneur
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A custom video is a terrific tool to help companies and brands accomplish their short and long-term business goals. Whether your aim is to drive traffic, educate a current or potential customer, or share a glowing testimonial, video is one of the fastest and most engaging ways to interact with your customers, short of a face-to-face conversation... Read the full article »
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Instagram & WhatsApp Are Getting Group Video Calls

Instagram & WhatsApp Are Getting Group Video Calls

Wednesday, May 2 2018 | Techno Wize
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Facebook announced yesterday that Instagram and WhatsApp are both getting group video chats in future updates at the ongoing Facebook Developer Conference in San Jose, California. When activated on Instagram, the explorer page will feature overhead buttons in a carousel, allowing users to swipe horizontally through subjects such as architecture, photography, and animals for more posts on specific topics. This means that users will be able to surf for more content related to their interests... Read the full article »
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7 Things You Can Do with an Animated Explainer Video

7 Things You Can Do with an Animated Explainer Video

Wednesday, May 2 2018 | Business 2 Community
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For most people, animated explainer video has a pretty narrow definition. It’s a video that lives on your home page and tells attention-deficient visitors all about your product or service in 1to 2 minutes. But in reality, like the little engine that could, the trusty explainer video is capable of so much more... Read the full article »
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Facebook vs YouTube for Marketing Videos

Facebook vs YouTube for Marketing Videos

Monday, April 30 2018 | Forbes
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A creative, high-quality video posted on Facebook or YouTube that plays to the viewer’s wants, motivations, and needs can go far to bridge the gap between you and your target customers. No matter your video’s purpose—to explain a complex product or service in simple terms, to make company-wide announcements or to help drive traffic to an e-commerce site—placement is key. In other words, where your message lives is just as important as the message itself... Read the full article »
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3 Video Marketing Strategies You Shouldn't Be Listening To

3 Video Marketing Strategies You Shouldn't Be Listening To

Monday, April 30 2018 | Business 2 Community
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Video marketing has been gaining serious steam for a while and it isn’t losing momentum. Today, 81% of businesses are invested in video marketing, which is up from 63% just a year ago. In short, the rise of video has changed how we’re consuming content and become an integral piece of the digital marketing puzzle... Read the full article »
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Facebook Video Ads: Best Practices for 2018

Facebook Video Ads: Best Practices for 2018

Thursday, April 26 2018 | Falcon
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Facebook video ads are like street performers. They occupy a crowded space and try to catch your attention as quickly as possible, but if they don’t deliver, you just keep moving. When it comes to performing, you want to be the main act—not a sideshow. To get views and engagement on your Facebook video ads, they need to be too good to ignore... Read the full article »
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What is Schema.org?

Schema.org is a shared vocabulary of semantic markup language (or structured data), similar to other languages before, such as RDFa and microformats. Schema uses the microdata markup language. While RDFa and microformats both work fine for Google, Google does recommend using the microdata markup found in Schema.

Why now?

Last week the Wall Street Journal reported that Google is planning on making a big change to its organic rankings in the coming weeks by including answers at the top of search results. The answers results will be a form of semantic search results -- a way for Google to demonstrate that it understands the searcher’s meaning and is trying to answer it through suggested answer links.

Semantic markup, like that in Schema, helps search engines understand the type of content contained on a page. I fully expect that to adequately (and semantically) answer the questions of searchers, Google will likely rely somewhat on semantic markup to serve the correct answer. The WSJ article alluded to the same notion in this statement:

“To provide answers that aren't already in Google's ever-expanding database, the company will blend new semantic-search technology with its current system to better recognize the value of information on websites and figure out which ones to show in search results. It would do so by examining a Web page and identifying information about specific entities referenced on it, rather than only look for keywords.”

How will it work? Here’s a simple example: Every morning, our local DJ has a one-second music quiz. He plays a clip, and listeners have to guess the song and artist to win a prize. But what if I recognize the artist but not the song name? In the case of semantic search, I could do a search for a band name, and I might also see a list of songs by that band instead of just the band’s websites, fan sites, etc. In fact, the songs (as rich snippets) might even link to allow me to play a piece of the song. Hmmm…. I might actually begin to dominate this morning quiz thing!

How does the change affect SEO?

The first factor probably affected by this change will be the appearance of current organic search results. It’s likely that the current listings will be pushed further down the page, making it tougher to gain top organic visibility for your website in organic results. The further down the page that results move, typically, the greater the reduction in click-through rate.

So how does this change affect SEO? Clearly, your goal as an optimizer now has to incorporate not only traditional organic results, but also the new answers section to attain top visibility.

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