Video Marketing, Production, Advertising and Communications News - July 29, 2016

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Read about web video marketing strategies, statistics, industry trends, business tips, hosting, analytics and software tools. News categories include video content marketing, video production, YouTube marketing, Video SEO, advertising, communications, online platforms, mobile video, social media and video email marketing. Search through over 10,000 articles in the WVMC Archive.

Ways to Use Video Marketing for Sales

Ways to Use Video Marketing for Sales

Thursday, July 7 2016 | Flimp Media and Communications
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In today’s hi-tech world, online marketing videos are altogether different. Today’s videos are digitally recorded and played and viewed through various online marketing and social media channels including YouTube, the second biggest search engine in the world. This shows how important videos are for marketing, sales, and lead generation and their use provides... Read the full article »
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How Marketers Are Making Huge Sums Using YouTube

How Marketers Are Making Huge Sums Using YouTube

Thursday, June 16 2016 | Immortal News
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Online videos have been huge and it is obvious that they are here to stay.  They present an opportunity for those with an entrepreneurial spirit.  Even though markets have rapidly grown to accept video as the primary way to present and consume information, growth is still accelerating. The best years of online... Read the full article »
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Three Reasons Web Video Marketing Keeps Growing

Three Reasons Web Video Marketing Keeps Growing

Monday, June 27 2016 | Web Video Marketing Council
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Online video marketing has been growing consistently for years. In its early days, when we were first introduced to the concept of videos ‘going viral’ via email, it was clear that users found video engaging and that this was a great way to earn brand recognition. Later, as social media took hold,... Read the full article »
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Three Reasons To Use Video Communications for Staff Training & Education

Three Reasons To Use Video Communications for Staff Training & Education

Thursday, June 23 2016 | Flimp Media and Communications
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Finding interesting ways to share important information with employees about company successes and corporate initiatives, to train employees on new products and services, and to engage staff when they are busy with day-to-day tasks can be a challenge, but one well worth addressing. Good employee communications with staff (and vendors too) across... Read the full article »
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Corporate and B2B Video Marketing

Corporate and B2B Video Marketing

Wednesday, July 6 2016 | browser media
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The power of video only seems to be be growing, and with brands investing more and more in the medium, it doesn’t look to be slowing down any time soon. My Facebook feed is peppered with videos from both brands and friends, Tweets containing rich media see huge increases in engagement, and the time... Read the full article »
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South Africa Showed Second Highest Growth in Mobile Video Marketing Globally

South Africa Showed Second Highest Growth in Mobile Video Marketing Globally

Friday, July 8 2016 | themediaonline
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More people across the African continent are watching video content online, be it through social media platforms, streaming services, or through hosting sites like YouTube. These numbers are set to keep growing at a pace, with Ericsson’s ConsumerLab Report stating that online video consumption will grow by 55% per year till 2019. Read the full article »
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How to Crush Content Marketing: Invest in Online Video Marketing

How to Crush Content Marketing: Invest in Online Video Marketing

Wednesday, July 6 2016 | Business 2 Community
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By 2020, nearly a million minutes of video content will cross global IP networks every second (Cisco Visual Networking Index, 2015-2020). That’s a tsunami wave of video content that we are already splashing around in. We stream Netflix, Snapchat in real-time, and experiment with Facebook Live. Feeds are filled with viral... Read the full article »
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Life After LiveRail For Web Video Advertising Marketers

Life After LiveRail For Web Video Advertising Marketers

Tuesday, July 5 2016 | Forbes - Entrepreneurs
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Ever since Facebook snapped up LiveRail, a video advertising publisher monetization platform, the online video ad industry has seen a major shift in how video ad impressions are being bought and sold. A large number of partners were being pushed off the major hub for video ad trading, which is... Read the full article »
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B2B Video Creators Wrestle with Sound’s Role in Social Video Marketing

B2B Video Creators Wrestle with Sound’s Role in Social Video Marketing

Tuesday, July 5 2016 | Marketing Land
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With Facebook advocating for audio-optional videos and Snapchat proving mobile viewers aren’t audio-averse, brands and creators revisit the role of sound. Producing videos for social video marketing platforms is more complicated than taking office wide Starbucks orders. A year ago, brands and publishers were wrestling with whether and how to... Read the full article »
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 5 Ways Vine Can Start Your Web Video Marketing

5 Ways Vine Can Start Your Web Video Marketing

Sunday, July 3 2016 | Social Media Sites
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Vine is a social a media app for the creative souls who want to make their mark in the web world. Vine was launched by Twitter and it is available in android and iOS versions. People can easily engage their users in this social media platform. The short video sharing app plays... Read the full article »
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SUMMARY: Search engines use a torrent of factors to rank your pages. Marketers have guessed at which are the most important for years, and one continues to top the list: inbound links.

We interviewed three SEO experts to get their best tactics for attracting valuable links. Find out how to uncover competitors' search marketing tactics and how to keep links pouring in for years.

The links pointing to your website have a huge impact on its search rankings. Your site can have beautiful design and optimization, but without inbound links, it will struggle to reach the top of search pages.

"Links are very, very powerful and useful. Google and Bing continue to rely on them as primary signals," says Rand Fishkin, CEO, SEOmoz, an SEO software and resource provider.

Google and Bing power more than 94% of all searches in the U.S., according to comScore, which means links are important to almost every search query in the country.

To attract more links to your site, we interviewed Fishkin and two other SEO experts. They shared these five tactics.

Tactic #1. Repurpose someone else's data

Many universities and trade groups publish great research. But researchers are not marketers. Their reports can be confusing. You, on the other hand, are a skilled communicator. You can turn that data into juicy link bait.

Start by searching for research on your industry. Google Scholar, for example, will let you search academic publications. You can also use commands in regular searches to target your inquiry. Examples:

  • Search for specific types of documents with "type:pdf" or "type:doc"

  • Search specific types of websites with "site:edu"

  • Search a specific website with "site:example.org"
Once you find good information that is poorly presented, reach out to the organization and ask if it is acceptable to reference the data. You will likely be asked to cite the organization, link to its site, and perhaps follow other usage guidelines. Be careful you do not violate anyone's copyright.

After you get clearance, clean up the data. Pull it into a fantastic article or use it to create good charts or an infographic (see an example of an infographic in the 'useful links' section below).

Earn high-value links

The benefits of this strategy, Fishkin says, are the high-value links it can earn from universities and other organizations. Be sure to show the researchers what you created, because they will likely link to you work.

Also, remember that your goal is to find potential customers, so make sure whatever you create is relevant to their needs.

"Infographics, clever data visualization, and cool charts -- these kinds of things get shared across the Web in industries of all kinds," Fishkin says.

Read the full story here