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Read about web video marketing strategies, statistics, industry trends, business tips, hosting, analytics and software tools. News categories include video content marketing, video production, YouTube marketing, Video SEO, advertising, communications, online platforms, mobile video, social media and video email marketing. Search through over 10,000 articles in the WVMC Archive.

5 Tips to Hire the Right Video Production Company

5 Tips to Hire the Right Video Production Company

Thursday, November 2 2017 | Filmoria
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Whether you’re producing a short film or an advertisement, the people you hire to produce your video are the biggest factor in determining its style, feel and quality. As with any professional service, not all video production companies deliver equal results. Some specialize in a certain type of video and may not be a good choice for a corporate video, for example, while others may excel at producing short films and narrative pieces... Read the full article »
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How to Use Video and Social Media for Small Business Brand Awareness

How to Use Video and Social Media for Small Business Brand Awareness

Wednesday, November 1 2017 | Huffington Post
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It’s estimated that by 2021 over three-quarters of all mobile traffic will be viewing videos. Even now, it’s difficult to find someone who doesn’t watch at least a few videos a week on their phone, tablet or computer. If your business isn’t taking advantage of this medium, you’re missing out on a large audience... Read the full article »
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Why You Need to Start Using Video

Why You Need to Start Using Video

Monday, October 30 2017 | Tire Review
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Video isn’t going away. It’s only going to become more ubiquitous. The good news is that it’s also becoming more natural and organic. The combination of social media and video is giving companies more access to their customers. Mobile platforms are providing more access because of the flexibility they provide in capturing and streaming live events... Read the full article »
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How to Bolster Corporate Communications Through Video

How to Bolster Corporate Communications Through Video

Monday, October 30 2017 | PR Daily
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Everywhere you look, people are watching YouTube videos on their smartphones and laptops. The question is how to use video in internal communications. Even as communicators realize they should use the visual format, they’re not always sure how to do so successfully. Video webcasts were a major part of what led to a 13 percent increase in engagement in one year at GoDaddy, says Kim Clark, director of their internal communications... Read the full article »
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Is YouTube Right for B2B Businesses?

Is YouTube Right for B2B Businesses?

Monday, October 30 2017 | Business 2 Community
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Video is a powerful way to initiate the first interaction and help position your business and company in a better light because you’re giving detailed, quality content. Here’s the kicker, when you use video in your B2B landing pages, conversions have been known to increase up to 80%. Video is a great way to do things text can’t... Read the full article »
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The Surprising Place Text Content Is Thriving: Video in a Mobile First World

The Surprising Place Text Content Is Thriving: Video in a Mobile First World

Monday, October 23 2017 | Marketing Profs
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Audiences today are spending lots of time on their smartphones. With video's popularity on the rise in social media, people are watching a lot of video content on mobile. Marketers have to adapt their video marketing approach to account for this shift in consumer behavior. The dominance of video content in the feed has everything to do with major social networks' ready mobile access. Facebook has nearly 2 billion monthly mobile users and Snapchat and Instagram were designed specifically for mobile... Read the full article »
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Your Competition Uses Video Marketing and So Should You

Your Competition Uses Video Marketing and So Should You

Thursday, October 19 2017 | Business 2 Community
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Videos have revolutionized the way businesses today approach online marketing. The rise in video marketing has inundated the online landscape covering just about everything you can imagine. Want to learn more about a business? Watch their culture video on their social networks or website. Need to refresh your employee training videos? No time like the present. Video has made life easier both for businesses promoting their products and services, as well as individuals looking for help or advice... Read the full article »
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15 Essentials to Consider When Employing Video Marketing

15 Essentials to Consider When Employing Video Marketing

Thursday, October 19 2017 | Forbes
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More and more businesses are turning to video to promote their brands as well as their products and services. Companies are becoming more business savvy about the value of video with 85% of them employing staff and resources to produce video content internally, according to a report by Hubspot.... Read the full article »
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Twitter Adds New Video Website Card to Provide More Immersive Ad Experience

Twitter Adds New Video Website Card to Provide More Immersive Ad Experience

Wednesday, October 18 2017 | Social Media Today
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Video has been growing on all platforms and Twitter is no exception. Internal research published by Twitter earlier this year shows that tweets with video generate nine times more engagement than basic text updates (as opposed to tweets with images which generate three times more engagement than text alone). Building on that, Twitter says that in testing the new cards achieved click through rate twice as high as the industry benchmark for mobile video ads... Read the full article »
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The Rise of Video in Digital Marketing [Infographic]

The Rise of Video in Digital Marketing [Infographic]

Tuesday, October 17 2017 | theEword
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As marketers, we're usually so busy that ‘the future’ is some abstract concept that doesn’t impact the deadline tomorrow or the day after. Before we know it, the future is now. Video has risen up as the MVP of digital marketing. Video drives traffic. Video increases organic traffic from search engines by 157%. New user growth is more effective when using video content as part of your discovery process. The average website visitor spends 88% more time on a website that contains video... Read the full article »
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SUMMARY: Search engines use a torrent of factors to rank your pages. Marketers have guessed at which are the most important for years, and one continues to top the list: inbound links.

We interviewed three SEO experts to get their best tactics for attracting valuable links. Find out how to uncover competitors' search marketing tactics and how to keep links pouring in for years.

The links pointing to your website have a huge impact on its search rankings. Your site can have beautiful design and optimization, but without inbound links, it will struggle to reach the top of search pages.

"Links are very, very powerful and useful. Google and Bing continue to rely on them as primary signals," says Rand Fishkin, CEO, SEOmoz, an SEO software and resource provider.

Google and Bing power more than 94% of all searches in the U.S., according to comScore, which means links are important to almost every search query in the country.

To attract more links to your site, we interviewed Fishkin and two other SEO experts. They shared these five tactics.

Tactic #1. Repurpose someone else's data

Many universities and trade groups publish great research. But researchers are not marketers. Their reports can be confusing. You, on the other hand, are a skilled communicator. You can turn that data into juicy link bait.

Start by searching for research on your industry. Google Scholar, for example, will let you search academic publications. You can also use commands in regular searches to target your inquiry. Examples:

  • Search for specific types of documents with "type:pdf" or "type:doc"

  • Search specific types of websites with "site:edu"

  • Search a specific website with "site:example.org"
Once you find good information that is poorly presented, reach out to the organization and ask if it is acceptable to reference the data. You will likely be asked to cite the organization, link to its site, and perhaps follow other usage guidelines. Be careful you do not violate anyone's copyright.

After you get clearance, clean up the data. Pull it into a fantastic article or use it to create good charts or an infographic (see an example of an infographic in the 'useful links' section below).

Earn high-value links

The benefits of this strategy, Fishkin says, are the high-value links it can earn from universities and other organizations. Be sure to show the researchers what you created, because they will likely link to you work.

Also, remember that your goal is to find potential customers, so make sure whatever you create is relevant to their needs.

"Infographics, clever data visualization, and cool charts -- these kinds of things get shared across the Web in industries of all kinds," Fishkin says.

Read the full story here