Video Advertising Articles and Trends
Articles and information about video advertising and analytics.
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From: Center for Media Research - Jack Loechner |
Tuesday, 21 February 2012 09:01
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Consumer Packaged Goods (CPG) brands were the top spenders of online video advertising inventory in 2011, with Health/Pharmaceutical coming in at second.
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From: The Wall Street Journal - Suzanne Vranica |
Friday, 17 February 2012 10:40
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As more organizations create video content for web video marketing, the biggest online media outlets are planning for an online video advertising upfront.
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From: Online Media Daily - Gavin O'Malley |
Thursday, 16 February 2012 10:19
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Video technology company FreeWheel found that online video is being monetized like traditional broadcast TV, with viewers more willing to watch ads in exchange for better content.
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From: ClickZ - Tessa Wegert |
Thursday, 16 February 2012 00:00
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Best practices for advertising within streaming video content are essential to virtually all marketers reliant on video content to promote goods and services.
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From: MediaPost's Online Video Insider - Toby Gabriner |
Tuesday, 14 February 2012 00:00
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The need for a new and improved way to purchase online video advertising inventory.
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From: VideoNuze - Will Richmond |
Wednesday, 08 February 2012 11:39
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Adap.tv would like to implement a "programmatic" technology-based alternative that would provide media buyers and inventory sellers with self-service tools that will enable online video ads to be purchased based on a set criteria.
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From: iMedia Connection - Erwin Castellanos |
Tuesday, 07 February 2012 10:23
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How to overcome online video advertising complications including lost impressions, private exchange and ad blocking, and multiple demand sources.
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From: MediaPost's VidBlog - Daisy Whitney |
Monday, 06 February 2012 14:02
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A retooled pricing model from digital lifestyle network HealthiNation demonstrates that digital programmers need to refine what works best for their brand.
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From: Marketing Charts |
Monday, 06 February 2012 13:07
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Results released by Poll Position in January 2012 found that the optimal length for an online video ad is :15 seconds.
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