Online Video Advertising News, Articles and Trends
Articles and information about online video advertising and video analytics.
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From: VideoNuze - Will Richmond |
Monday, 20 February 2012 15:04
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The rise of online and mobile video viewing of television programs has impacted how viewership is measured over different devices.
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From: iMedia Connection - Jarvis Mak |
Wednesday, 15 February 2012 09:06
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Marketers may choose to ignore video completion rates unless watch to completion correlates directly to sales.
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From: TechCrunch - Robin Wauters |
Friday, 20 January 2012 09:34
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Tremor Video has purchased the InPlay video analytics solution for publishers from TubeMogul to integrate into the VideoHub enterprise video platform.
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From: Creators - Stefan Vraspir, |
Friday, 06 January 2012 00:00
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How the YouTube video sharing site determines what a view is.
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From: eMarketer |
Thursday, 29 December 2011 09:25
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In 2012 advertisers will continue to focus on web video marketing campaigns that generate meaningful engagement metrics, with brand awareness and measurable direct-response measured closely.
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From: MediaPost's Online Video Insider - Ashkan Karbasfrooshan |
Tuesday, 27 December 2011 15:39
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Brand metrics and ROI measurement for web video marketing campaigns will be a major focus during 2012, as brands shift budgets from television to online video.
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From: Online Media Daily - Joe Mandese |
Thursday, 22 December 2011 00:00
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The settlement between comScore and Nielsen is expected to accelerate innovation, creativity, improvements, and possibly even better standards within the Internet advertising marketplace.
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From: Marketing Charts |
Tuesday, 20 December 2011 17:07
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The click-through rate (CTR) is still the top method of measurement for video campaigns.
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From: MediaPost's Online Video Insider - Paul Kontonis |
Tuesday, 13 December 2011 16:32
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A video view standard is needed to ensure that marketers get what they pay for when purchasing online video advertising inventory and video content creators get credit for the size of their audiences.
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