Online Video Advertising News, Articles and Trends
Articles and information about online video advertising and video analytics.
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From: MarketingProfs - Ezra Fishman |
Tuesday, 20 November 2012 10:14
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Three distinct video analytics can be used to measure the success of a web video marketing campaign: Engagement, Play Rate and Number of Plays. Understanding viewer engagement helps ascertain the effectiveness of the video content, while the number of video plays lends to the content's popularity.
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From: MediaPost's VidBlog - Daisy Whitney |
Wednesday, 24 October 2012 16:40
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The convergence of TV and digital video continues to grow. Both Visible Measures and Break Media are providing analytics on viewer engagement across all digital devices. A study from Break Media found that men are most apt to watch content on the device most readily available.
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From: BizReport - Helen Leggat |
Wednesday, 17 October 2012 14:09
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The YouTube video analytics suite is tracking a new metric. Data is now provided for how long viewers spend watching video content. YouTube recognizes it is important to ascertain video viewer engagement.
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From: Adweek - Mike Shields |
Monday, 15 October 2012 00:00
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If YouTube Channel Creators run TrueView ads, ads that are viewed can count towards a Channel's view. Some content creators do not like view attribution from TrueView ads and believe that Channel operators should be transparent in how they are earning their views.
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From: Beet.TV - Daisy Whitney |
Thursday, 04 October 2012 00:00
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According to TubeMogul, 40 percent of in-stream video ad impressions in August 2012 purchased in a real-time bidding capacity went to tier-one web properties. Overall, TubeMogul said that there were 10 billion real-time biddable in-stream impressions in the marketplace in August.
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From: Online Media Daily - Joe Mandese |
Wednesday, 03 October 2012 09:02
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NBC News Digital will begin to use new metrics for defining TV and video news audiences. Instead of focusing on the standard age, sex and income audience descriptors that have been used by advertisers over the last 50+ years, NBC News Digital has developed behaviors and personas of news viewers. Audiences will be divided into four main groups based on their passion for use and how they leverage digital media to view news stories.
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From: Advertising Age - Jeanine Poggi |
Monday, 01 October 2012 10:31
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Nielsen's new Cross-Platform Campaign Ratings, an extension of the Online Campaign Rating's introduced last year, will measure the number of viewers who watched a campaign on TV and the number of viewers who watched on an overlap of digital and TV properties. This is the first time that ratings will be calculated across traditional TV and online video.
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From: Beet.TV - Andy Plesser |
Wednesday, 26 September 2012 00:00
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At the Beet.TV Advertising Leadership Summit, the importance of online video was discussed. The conference identified that TV is becoming Interactive TV as viewers adjust to a four screen environment. Video analytics in the role of big data will continue to play a major role.
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From: VideoNuze - Will Richmond |
Thursday, 20 September 2012 00:00
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Fifteen leading video and digital ad platforms are integrating Nielsen's Online Campaign Ratings (OCR), which will help to establish accountability and ROI in digital video advertising. As a result, Nielsen is advocating for the "3 R's," focusing on Reach, Resonance and Reaction.
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