Online Video Advertising News, Articles and Trends
Articles and information about online video advertising and video analytics.
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From: MediaPost's Online Video Insider - Ashkan Karbasfrooshan |
Monday, 11 June 2012 15:31
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The relevancy of the average time spent (ATS) metric for video producers.
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From: ReelSEO - Christophor Rick |
Tuesday, 05 June 2012 11:28
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The lack of unified metrics for evaluating the effectiveness of web video marketing campaigns has hampered the adoption of video communications.
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From: VideoNuze - Will Richmond |
Monday, 04 June 2012 11:07
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The video advertising vertical needs to develop a Nielsen-like measurement standard.
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From: iMedia Connection - Jarvis Mak |
Wednesday, 23 May 2012 14:59
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The best way to gauge the success of a web video marketing campaign is to measure audience composition and brand impact metrics.
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From: Online Media Daily - Laurie Sullivan |
Wednesday, 16 May 2012 00:00
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The "It's Time To Bridge The Audience Data Management Divide" report from Forrester linked the benefits of bridging audience management data for online and offline channels.
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From: Advertising Age - Michael Learmonth |
Monday, 14 May 2012 11:07
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Google's shifting of YouTube from a video search engine to a content destination has changed the focus of evaluating the performance of video content hosted on the site from "view" to "engagement."
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From: ReelSEO - Christophor Rick |
Friday, 11 May 2012 10:03
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In regards to video analytics, marketers should be evaluating performance based on context and monitoring.
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From: BizReport - Kristina Knight |
Friday, 11 May 2012 08:45
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The new AudienceConnect feature from BrightRoll will provide in-flight measurements based on reach, impressions, viewers, and frequency.
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From: ReelSEO - Christophor Rick |
Friday, 11 May 2012 00:00
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A new offering from Brightroll will give web video marketers a TV-like video analytics metric.
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