Video Marketing and Communications Campaigns
News and articles about online video marketing and communications campaigns.
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From: Fast Company's Co-Create Blog - Teressa Iezzi |
Monday, 20 February 2012 11:06
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Australian filmmakers Henry Inglis and Aaron McCann created the unconventional "It's a Snap" video in support of Western Australia’s Central Institute of Technology (CIT).
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From: iMedia Connection - Mitchell Reichgut |
Wednesday, 15 February 2012 09:01
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Targeting, transparency, value exchange, and sharing tools are the key components to a social video campaign, which can help deliver a 30.1 percent of additional media value.
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From: Adweek - Gabriel Beltrone |
Tuesday, 14 February 2012 15:21
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Whole Foods created a Valentine's Day themed web video marketing campaign.
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From: Los Angeles Times - Ben Fritz and Amy Kaufman |
Tuesday, 14 February 2012 00:00
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Movie studios are starting to embrace web video marketing as a viable way to promote a film and are creating unique content specifically for social media outlets.
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From: The New York Times - Stuart Elliott |
Monday, 13 February 2012 15:48
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A broad-based campaign for the University of California, Los Angeles features online video content.
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From: Mashable - Todd Wasserman |
Saturday, 11 February 2012 00:00
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The first national television ad for the Chipotle restaurant chain will be a 2 minute, 20 second animated video that has generated 4 million views to date on YouTube.
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From: Advertising Age - Shareen Pathak |
Monday, 06 February 2012 13:26
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To promote the BBC's iPad app, the broadcaster worked with BBH, New York to create a video campaign that emphasized the index finger.
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From: Marketing Daily - Karl Greenberg |
Friday, 03 February 2012 00:00
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The sixth generation of BMW's 3 series is being launched with six digital video shorts.
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From: Marketing Daily - Karl Greenberg |
Thursday, 02 February 2012 00:00
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In advance of Super Bowl XLVI, the New York Giants created the "Tolly Cam" campaign comprised of behind-the-scenes videos taken by defensive end Dave Tollefson.
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