The Business Video Resource CenterFebruary 23, 2012  

Online Video Communications News and Articles

Articles, news and information about online video communications technology and best practices.



How Did These Videos Get Over 10,000 YouTube Views?
From: The Video Marketing Blog - Catie Foertsch | Tuesday, 21 February 2012 10:03   
Posting properly optimized videos to video sharing sites, sharing video content via social media and embedding videos into websites are simple ways to increase the total number of video views.
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Inside the Marketing Playbook of the New York Giants
From: Advertising Age - Jason Del Rey | Monday, 20 February 2012 16:09   
The New York Giants' football franchise creates "behind the scenes" videos of players to further engage fans.
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The Young and the Sociable
From: The Wall Street Journal - Marshall Heyman | Saturday, 18 February 2012 00:00   
Author John Green's use of social media and video communications has helped increased his fan base.
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Re-Space, Not Replace
From: MediaPost's Online Video Insider - Daryl McNutt | Thursday, 16 February 2012 16:38   
The impact of shifting advertising budget away from broadcast TV to online video marketing.
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How to Use Video to Show, Not Tell, Your Brand Story
From: Video-Commerce.org - Amanda Dhalla | Wednesday, 15 February 2012 17:02   
Organizations can bolster their credibility and bottom line by creating video content that shows what is being done in alignment with a brand's mission and values.
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Social Video Works - The 2011 Social Video Advertising Report From Visible Measures
From: ReelSEO - Jeremy Scott | Tuesday, 14 February 2012 00:00   
According to The 2011 Social Video Advertising Report, published by Visible Measures, the average social video campaign generated 765,000.
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Keeping Employees Engaged with Online Video the GM Way
From: OnlineVideo.net - Troy Dreier | Saturday, 11 February 2012 00:00   
GM utilizes employees in the field to create employee content.
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Beyond Social: Zappos' Success with Value-Driven, Customer-Care Videos
From: Video-Commerce.org - Grant Crowell | Friday, 10 February 2012 00:00   
Zappos' finds numerous benefits from the organization's social video strategy, including an increase in sales and improved customer satisfaction.
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Online Video Drives Higher Returns On Top 10 Super Bowl Ads
From: Online Media Daily - Wayne Friedman | Friday, 10 February 2012 00:00   
Due to online video viewing, the top Super Bowl XLVI commercials saw an 113 percent average return on their media investment.
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