The Business Video Resource CenterFebruary 23, 2012  

Online Video Industry News and Video Marketing Trends

The latest online video industry news, articles, research and video marketing trends.



comScore: Long-Form Video Content Views On The Rise In January
From: TechCrunch - Leena Rao | Tuesday, 21 February 2012 11:38   
comScore just released its monthly U.S. online video data, and while viewership dipped slightly in January 2012 (from December), long-form video content views are on the rise.
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Video interest up, ad completion rates up, too
From: BizReport - Kristina Knight | Monday, 20 February 2012 10:50   
The December 2011 comScore report found that viewers spent fifteen percent of their viewing time watching online video ads.
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Web TV's New Lineup
From: The Wall Street Journal - John Jurgensen | Friday, 17 February 2012 16:17   
Partnerships between Silicon Valley technology companies and Hollywood producers mean more original online video programming.
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New Social Media Tools Rule
From: Center for Media Research - Jack Loechner | Friday, 17 February 2012 09:52   
A joint study conducted by The Center for Marketing Research at the University of Massachusetts Dartmouth and the Inc. 500 found that 90 percent of Fortune 500 companies used online video in 2011, with 24 percent using video as part of their social media marketing efforts.
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ANA Video: Engagement Means Story Sharing
From: Marketing Daily - Karl Greenberg | Thursday, 16 February 2012 15:51   
Chris Robinson, senior director of product management and advertising solutions at Adobe, spoke about how viewers are becoming participants in program at the 2012 ANA TV & Everything Video Forum.
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How social is changing the game for video
From: BizReport - Kristina Knight | Thursday, 16 February 2012 09:51   
The endorsement of video content by connections within a viewer's social network is playing a major role in the discovery of video.
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Exclusive: Marketers to Add More Video, Mobile to Content Marketing Campaigns, Altimeter Study Finds
From: Content Marketing Institute - Christine Dunn | Thursday, 16 February 2012 00:00   
An Altimeter Group study found that marketers plan to incorporate video into more digital marketing campaigns.
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Four Weird Things the Internet Is Doing to Our Understanding of Television
From: All Things D - Eric Spiegelman | Thursday, 16 February 2012 00:00   
The impact online video has had on audience viewing habits.
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Video Content at ‘the Beginning of the Future’
From: The New York Times - Stuart Elliott | Thursday, 16 February 2012 00:00   
The changes in how viewers access television content, due in part to online video and mobile video options.
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