The Business Video Resource CenterJune 18, 2013  

Online Video Industry News and Video Marketing Trends

The latest online video industry news, articles, research and video marketing trends.



Hunger for Online Content Remains Undiminished
From: eMarketer | Monday, 14 May 2012 11:52   
Two-thirds of respondents to a survey conducted by Broadcom said they view online video at least once a day.
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One-Quarter of Teens Make Online Videos, but Should Your Brand Market to Them?
From: MediaPost's VidBlog - Daisy Whitney | Wednesday, 09 May 2012 14:30   
Web video marketers need to make sure that video content intended for 12 to 17 year olds aligns with their values of creating, community and sharing.
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CRAZY STATS: 700 YouTube Videos Shared Every Minute on Twitter
From: Tubefilter - Joshua Cohen | Wednesday, 09 May 2012 10:55   
Twitter social media users have been sharing over 700 YouTube videos per minute.
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Asians, Men, Watch Most Internet Video
From: Marketing Charts | Monday, 07 May 2012 12:05   
Looking at video content reports from Q4 2011 finds that male internet viewers aged 18-49 watch the most video content on a monthly basis.
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Users Tune in to Online Video in Canada, Ad Spending Follows
From: eMarketer | Monday, 07 May 2012 10:36   
The “Canada Video Study” published by Google and Ipsos MediaCT in March 2012 found that two-fifths of Canadian Web users spend as much time viewing online video as they watch regular broadcast TV.
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Web Video and TV Hooking Up
From: Center for Media Research - Jack Loechner | Thursday, 03 May 2012 08:38   
Two-thirds of media planners told Digiday that their use of online video is a complement, not a replacement to online video spots.
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Video takes hold in the enterprise
From: MyBroadBand - Bennie Langenhoven | Thursday, 03 May 2012 00:00   
The growth of video usage within enterprise-level organizations.
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Social Video Views Pass 1 Billion for Quarter for First Time, 40% Rise Over Last Year
From: MediaPost's VidBlog - Daisy Whitney | Tuesday, 01 May 2012 14:54   
According to latest Visible Measures social video report, the number of social video views increased 40 percent during the first quarter of 2012.
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With 16.4% Growth, Digital Is Adland's Star Performer
From: Advertising Age - Bradley Johnson | Monday, 30 April 2012 13:03   
In 2011, 30.3 percent of US ad agency revenue was generated from digital media.
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Online video has emerged as a powerful marketing, sales and communications application for companies and organizations of all sizes. However, because business use of online video is a relatively new development, there is a need for a single source Industry Directory and aggregated news and research information archived and made available to business decision makers covering the many different dimensions of this topic. The WVMC is helping to fill that information void.

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