The Business Video Resource CenterFebruary 23, 2012  

Viral Video Marketing, YouTube Marketing and Social Media Video

Articles and information about viral video marketing, YouTube marketing, and social media video marketing.



Collapsing Cooling Towers Hits 1.5 Million View & Counting without any Media Spend
From: MediaPost's VidBlog - Daisy Whitney | Sunday, 19 February 2012 00:00   
A video created by Man+Hatchet and seeded by Los Angeles-based shop Denizen has amassed 1.5 million views in a one week period solely through organic sharing.
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Social Video Views Grows 37% in 2011
From: MediaPost's VidBlog - Daisy Whitney | Friday, 17 February 2012 14:50   
In 2011, the average social video campaign generated 765,000 views, up from 460,000 views in 2009 according to the new Visible Measures report on social video.
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Jimmy Kimmel Walks Web Tightrope
From: The Wall Street Journal - Christopher S. Stewart | Monday, 13 February 2012 11:21   
Comedian Jimmy Kimmel has cultivated an online presence through viral videos, while increasing his viewership for his broadcast television late-night show
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Jun Group: Social video earns one-third more value
From: BizReport - Kristina Knight | Thursday, 09 February 2012 09:40   
The Jun Group has priced the value of video content shared in a social media context to be worth 30 percent more in earned media value.
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Media Helps Ferrell Pull Off Viral Marketing Stunt
From: MeidaPost's TV Blog - David Goetzl | Tuesday, 07 February 2012 16:56   
How broadcast television helped Will Ferrell's Old Milwaukee Beer spot go viral.
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OK Go & Chevy Bring The Future Of Video Marketing To 2012
From: ReelSEO - Jeremy Scott | Monday, 06 February 2012 13:57   
The future of online video efforts, especially viral video marketing campaigns, will be truly original content that generates attention.
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The Secret to Going Viral: It's All About Culture
From: The Atlantic - Jared Keller | Thursday, 26 January 2012 00:00   
The key to viral video marketing campaigns is to seamlessly navigate between online demographics and different sharing ecosystems.
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Viral Video Marketing & The Boy Who Cried "Fake!"
From: ReelSEO - Jeremy Scott | Friday, 06 January 2012 16:42   
A viral video marketing campaign from GForm may contain falsified video content.
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Online Video: Old Spice the Most Viral Brand of the Year -- Again
From: Advertising Age - Cotton Delo | Wednesday, 28 December 2011 00:00   
For the second consecutive year, Old Spice became the most-viewed brand in online video due in part to their stellar creative that results in viral video sharing.
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