The Business Video Resource CenterMay 25, 2013  

Viral Video Marketing, YouTube Marketing and Social Media Video

Articles and information about viral video marketing, YouTube marketing, and social media video marketing.



The 20 Most-Viral Ads of 2012 (So Far)
From: Adweek - Tim Nudd | Wednesday, 16 May 2012 14:38   
A mix of big brands and small companies are included in the top 20 most viral video ads shared during 2012.
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Magisto CEO: Social Video Is About Much More Than Sharing Video
From: Beet.TV - Megan O'Neill | Monday, 14 May 2012 13:55   
Social video is about sharing video content that is extremely relevant to a viewer's social network.
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[Infographic] Why Will CMOs Embrace Social Video?
From: The WOMMA Word - Pat McCarthy | Monday, 30 April 2012 13:38   
According to an Infographic created by Viral Tracker, social video accounts for 51 percent of Web traffic.
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"Organic Growth" Is A Valuable Marketing Strategy, Just Not Enough By Itself
From: MarketingVox | Tuesday, 24 April 2012 14:38   
Organic growth marketing is a passive action that needs to be supported by other tactics.
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5 missteps in Coca-Cola's much acclaimed '2020' video
From: Ragan.com - David Murray | Tuesday, 24 April 2012 09:37   
Although Coca-Cola's Content 2020 video generated over 100,000 views, the soft drink manufacturer could have leveraged video in a more effective way.
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How a blender company got a half-billion YouTube views
From: Ragan.com - Matt Wilson | Friday, 20 April 2012 09:33   
Blendtec's "Will It Blend?" video campaigns have helped to increase sales by 700 percent and have generated over a half-billion trackable views.
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Coca-Cola's 4 keys to viral video success
From: Ragan.com - Russell Working | Thursday, 19 April 2012 14:08   
The four keys to viral video marketing success is to create unexpected content that is relatable, emotional, and is a must-see that people want to share.
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Boston Bruins up digital game via mobile app, video campaign
From: Mobile Marketer - Lauren Johnson | Monday, 09 April 2012 08:10   
The Boston Bruins have created a series of videos, shot in a style reminiscent of the 1980s, that have reach audiences virally.
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How to make video success more predictable
From: iMedia Connection - David Rubinstein | Friday, 06 April 2012 08:09   
Viral video marketing sensations are planned and don't just automatically happen.
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