This Profile in Success case study write up describes how General Motors successfully transitioned from an expensive satellite communications system to an Internet-based delivery model for providing high quality video to more than 300,000 GM employees and to every GM dealer in North America.

This write up highlights the efforts by Intel for its thought leadership in using video for corporate communications and media relations and leveraging social media in innovative ways. Intel has continuously evolved its press room efforts and its outbound communications initiatives to provide important messages and information about the company to broadcast journalists and a wide range of online media outlets, technology blogs, news and information sites, and a range of social media networks including Twitter, YouTube and others.

This case study examines the innovative ways that AVIA shoes, a division of American Sporting Goods Corporation, has been using high-quality video to reduce costs, speed up the product development, and review process and reduce travel costs. AVIA has been streaming live HD video to show very detailed product videos and conduct live video conferencing with brand managers, manufacturing operations and product designers in the United States, China and channel partners in offices around the world.

Sprint received an Excellence in Enterprise Video Award from Interactive Media Strategies for its innovative and successful webcasting program that reaches tens of thousands of employees around the country hundreds of times a year. This case study profile examines the technologies used and the best practices followed that have enabled the company to achieve their success.