Big companies are re-opening their wallets to online video technology spending. In a budget trend that restores the seemingly natural order to the business video technology sector, the greatest gains in spending for video platforms and services in 2011 will come primarily from large companies that historically have been the best customers for vendors of advanced video solutions. The organizations that are boosting their budgets significantly in 2011 are most likely to come from the ranks of firms that already are spending heavily on their technology. Of the companies planning to spend at least 25% more on video implementations in 2011 than they did in 2010, nearly one-quarter come from companies with budgets exceeding $1 million for the year.

Budgets for online video technology are large – and growing rapidly – among large companies with more than 25,000 employees. More than half of these large companies represented in Interactive Media Strategies First Quarter 2011 executive survey say they plan to boost spending on online video technologies this year. And this momentum in video investment layers on top of budgets that already make these Fortune 500 companies a bread-and-butter source of revenues for business video technology suppliers.

Spurred largely by a significant increase in planned 2011 business video spending among large companies – particularly organizations with more than 25,000 employees – overall spending on online business video technologies is expected to reach $886 million in 2011 and grow to more than $2 billion annually by the end of the forecast period in 2015.

The rise in online video adoption for outbound business communications is fostering a sea-change in the perceived role of this technology for corporate use. Once seen exclusively as a medium for delivering branded messages and advertising, outbound online video is increasingly recognized as a viable vehicle for communications-oriented applications ranging from partner training to customer support. This research report examines how companies are using online video in marketing and how momentum in the use of online video is likely to grow in the coming years.

In this research report, Interactive Media Strategies examines adoption patterns of Web video by two pioneers in the implementation of the technology – Bausch & Lomb and Intel Corp. – to highlight how companies on the front lines of Web video deployment are implementing the technology to enhance outbound marketing and improve internal communications.

Web Conferencing is emerging as a viable platform for integrating a range of Web capabilities that can enhance the business communications experience. By weaving Webcam video into the collaboration experience, integrating social media technologies into these solutions and making the entire experience accessible from an array of desktop and mobile devices, vendors of advanced Web conferencing technologies are only responding to a largely un-met demand in the corporate sector. Simply put, executives and organizations that use Web conferencing extensively see value in expanding the technical versatility of business collaboration solutions.

This exclusive report was developed from a survey of over 200 marketing decision makers was conducted by the Web Video Marketing Council. The Report reveals key trends and findings related to the use and adoption of video email marketing by online marketing professionals.