When you upload a video to YouTubeYouTube, you get access to YouTube Insight, a powerful analytics tool that shows you a bunch of interesting metrics about your video: whoï¿½s watching it, where, its ratings, total number of views and the like.
This info, however, was ï¿½ until now ï¿½ hidden from the rest of the general population, but not any more. By switching it on in the the privacy settings for your videos (located under ï¿½My Accountï¿½) you can now share this data with everyone. Itï¿½ll become visible in the ï¿½Statistics & Dataï¿½ section, located under the video.
So, what can the viewers see? Besides the number of total views, comments, ratings and average ratings, one can also find out a list of top ten referrals, gender/age audience distribution, and popularity of the video in various parts of the world. Not bad for a free tool, especially for journalists and analysts who will now be able to gather some more data about a particular video (if the option is switched on, of course).
See an introductory video for YouTube Insight below; and see how it works in practice on this same video on YouTube.
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