The Business Video Resource CenterMay 23, 2013  
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Made to Measure: Using analytics tools to measure online video
From: DM News - Timothy Hawthorne | Sunday, 27 December 2009 19:00   
A web video marketing best practice is to ensure that analytical data is available to access the impact of each video effort. Online video is all the rage these days. Companies of all sizes and across all industries are investing in video cameras and editing tools, making videos and posting them on the Web. What many of those firms don't realize is that putting video on the Internet without tracking its effectiveness is tantamount to hiring a new sales rep, training her, giving her a customer route and then never checking in with her.


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Online video has emerged as a powerful marketing, sales and communications application for companies and organizations of all sizes. However, because business use of online video is a relatively new development, there is a need for a single source Industry Directory and aggregated news and research information archived and made available to business decision makers covering the many different dimensions of this topic. The WVMC is helping to fill that information void.

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