Video Marketing, Production, Advertising and Communications News - June 29, 2016

rss facebook twitter linkedin linkedin mail

Made to Measure: Using analytics tools to measure online video

  • Written by DM News - Timothy Hawthorne
A web video marketing best practice is to ensure that analytical data is available to access the impact of each video effort. Online video is all the rage these days. Companies of all sizes and across all industries are investing in video cameras and editing tools, making videos and posting them on the Web. What many of those firms don't realize is that putting video on the Internet without tracking its effectiveness is tantamount to hiring a new sales rep, training her, giving her a customer route and then never checking in with her.

Read the full story here
Bingo sites with sign up bonuses