Video Marketing, Production, Advertising and Communications News - June 29, 2016

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How Do You Measure Up?

  • Written by - Tim Siglin
Measuring the success of web video marketing campaigns should not be an afterthought and marketers should consider leveraging video analytics that count more than just total video views. Analytics is not a dirty word, but it is a requirement if you want to do more than just post a video online and walk away from it.

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