The Business Video Resource CenterMay 18, 2013  
The 7 dirty words of online marketing
From: iMedia - Josh Rose | Sunday, 24 October 2010 19:00   
Marketers need to understand that the language used to describe video analytics and other online data should be relevant and quantifiable. The evolving marketing vocabulary

The way we do marketing is changing fast, but is the language we use keeping up? It might seem like an afterthought, but language can be one of the best indicators of our understanding of a subject.


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Online video has emerged as a powerful marketing, sales and communications application for companies and organizations of all sizes. However, because business use of online video is a relatively new development, there is a need for a single source Industry Directory and aggregated news and research information archived and made available to business decision makers covering the many different dimensions of this topic. The WVMC is helping to fill that information void.

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